Republic of the Philippines
ICCT Colleges Foundation Inc.
V.V Soliven Ave. II Cainta, Rizal
Lesson Plan – 3rd Year
I. Objectives
a. Adopt an open-minded approach in evaluating advertisements and
statements
b. Analyze the basis and the thematic of propaganda and its purpose
c. Express knowledge by creating a roleplay of the given propaganda device
type/s
II. Subject Matter
a. Different Types of Propaganda (Grade 9)
b. Reference – University of Vermont,
[Link] Slideshare,
[Link] Quizlet,
[Link]
cards
c. Materials – Visual Aides
III. Procedure
A. Preliminary Activities
- Greetings and Prayer
- Energizer
- Classroom Cleanliness Check
- Attendance Checking
- Student grouping (5)
B. Motivation
Directions: Read the poem, and give some insights about it.
In The Age Of Propaganda (by Mohammad Muzzammil)
Through realms of politics, a specter looms,
New propaganda, fueled by communal fumes.
With crafty words, they sow seeds of disdain,
Dividing people, igniting a fiery chain.
A poison spreads, fueled by power's greed,
As hatred festers, unity recedes.
Yet, let not this darkness engulf our hearts,
For truth shall prevail, dispelling false arts.
Together we stand, against this divide,
With love and empathy as our guiding tide.
In unity we rise, unshaken, unbowed,
For a united people shall make injustice cowed.
O fellow citizens, let not division win,
Seek common ground, let tolerance begin.
Resist the rhetoric that tears us apart,
Embrace compassion, reignite the heart.
For in unity lies our strength and grace,
Together, we'll transcend this divisive space.
C. Activities:
“What is it?”
Describe the following pictures and identify its intended message
D. Analysis
“How can you know when something you’re reading is truthful? How about
when it is based on subjective information?”
E. Abstraction
Direction: Identify whether the picture is a propaganda or not.
The first picture is a propaganda. It shows that the detergent being
advertised can whiten clothes better than other brands of detergent.
The second is not a propaganda. It only reminds people to vote wisely
during the election.
The third one is a propaganda. By eating at a fast-food restaurant, the
man shows that he is also a common man at heart, albeit being guarded
by a man, indicating that he is a man of stature.
The lesson for today involves ten (10) types of propaganda devices, its’
uses, and its’ difference compared to other devices.
1. Bandwagon – a type of propaganda device that convinces people to
accept their point of view, lest they want to miss out on something
exceptional. It also convinces people to join a community of people
enjoying said product.
Example: Coca Cola
By including different names and family members, the ad implies that
every family shares a bottle of coke with each other, and that you
should also.
2. Emotional Word Use – devices that use extreme words to evoke
emotions within the reader/viewer
Example: iPhone advertisement
The image subtly convinces people to buy iPhone by implying that
majority of their consumers LOVE the product. By using the word
“love”, it piques the viewer’s interest towards the product.
3. Testimonials – utilizes consumer feedback, mostly choosing the
positive ones, to reinforce and promote their agenda
Example: Headspace
The ad includes a customer’s review, using it as a testimony for the
quality of their product. Through this, viewers would become compelled
to try it out.
4. Name-Calling – utilizes a more direct approach that uses words that
evokes the negative emotions of the readers against the group of
people/agenda/beliefs they’re targeting
Example: Smear Campaigns
Name-calling is a prevalent technique in political campaigns, aiming to
sway people against their oppositions, either by using factual or
subjective information in a derogatory manner.
5. Plain Folk – Uses the concept of normalcy, reinforcing their agenda as
a part of “an ordinary man’s life”, or “it’s normal”.
Example: Milo advertisement
By introducing a new concept (Energy Gap), Milo has claimed that to
combat this problem by including Milo on your breakfast every day.
6. Glittering Generalities – involves the usage of vague, yet sweeping
words that appeals emotionally rather than logically. It associates itself
with high-valued concepts without proper justification.
Example: Le Minerale Advertisements
“Freshness of Mountain Mineral Water” sounds appealing, but that’s
because they implied that the bottled water is comparable to the water
found in mountains. Using a scenic background also helped in
reinforcing this idea.
7. Transfer – a device that projects positive or negative traits unto
something that the propagandist wants us to either agree or hate
Example: Gatorade advertisement with Michael Jordan
Gatorade implies that because of their product, Michael Jordan
performs greatly.
8. Repetition – utilizes the Illusory Truth theory, meaning that the more
people hear about something, the more likely they are to believe it’s
real.
Example: Coca Cola Advertisements
Throughout the years, Coca Cola has undergone some changes. But
not with their slogans. They use similar words over and over again, like
the words, “refresh”, “Delicious”, or even the silhouette of their bottle.
9. Faulty Cause and Effect – suggests that because the effect B comes
after cause A, then it means that cause A is the reason for effect B.
Example: Skechers Advertisement
Skechers claims that their shoes aide its customers by providing the
listed benefits without going to the gym. Although walking and moving
your legs in general can help you get fit, wearing these shoes simply
isn’t enough to help you attain those benefits.
10. Compare and Contrast – shows two ideas/products and often shows
the best quality of their main agenda while displaying others as inferior
Example: An ad with Burger King’s Whopper alongside McDonald’s
Big Mac
The ad explicitly states the difference of size between the Whopper
and the Big Mac, implying that Burger King’s product is superior over
McDonald’s burger.
F. Generalization
- “How can you determine whether something is of propagandic
nature?”
G. Application
Directions: Analyze the discussion, and present each picture via roleplay.
Student representatives are to pick two each.
Rubrics are:
Teamwork: 40%
Content: 30%
Presentation: 20%
Participation: 10%
Total: 100%
IV. Evaluation/Assessment
“A Scrutinizing Eye”
Directions: Read the following sentences/scenarios and identify what type of
propaganda device is used/present.
1. “A place fit for both kings and workers alike, come live the life in Arania
Homes.” (Plain Folk)
2. “Why buy brand X when you can be at ease with Louie’s? A detergent
powerful enough to wash away your worries! It cleans 5x better than brand
X.” (Compare and Contrast)
3. “People are hating on this man for the crimes he has done, maybe I
should also do the same.” (Bandwagon)
4. “That man is a fool to trust foreign people. I wouldn’t! I believe in the
capabilities of our own men, and through your votes, I can make that
happen.” (Name-Calling)
5. “Crafted meticulously by experts using the purest of gold, found in the rich
mines of South Africa. Come, and buy from us, The Alchemists.”
(Glittering Generalities)
Assignment: Research the internet for more pictures/examples that use propaganda
devices and paste these onto your notebook. Be sure to correctly label each and
provide an explanation why.
Prepared by:
Royette Elm Labaguis
3rd Year, Bachelor of Secondary Education,
English Major
Checked by:
Ms. Oharra Mae B. Ledesma
Course Facilitator