INTERNSHIP REPORT

A CASE STUDY ON BUYERS PERCEPTION IN SELECTED

MODELS IN HERO MOTORS: A FOCUS ON PLACE HONDA IN
MYSORE

In fulfillment of the Requirements for the Award of Degree in

Bachelor of Business Administration in University of Mysore

SUBMITTED BY:
SUSHMITHA
(U01AJ22M0016)

UNDER THE GUIDANCE OF:

[Link] S J ARAVIND M P
HOD Assistant Professor Faculty of Management
Dept. of Commerce and Management Department of Management
GOVERNMENT FIRST GRADE COLLEGE GOVERNMENT FIRST GRADE COLLEGE
KUVEMPUNAGAR MYSURU KUVEMPUNAGAR MYSURU

MAY- 2025
 STUDENT DECLARATION

I am SUSHMITHA here by declare that project entitles “A CASE STUDY

ON BUYERS PERCEPTION IN SELECTED MODELS IN HERO
MOTORS: A FOCUS ON PLACE HONDA IN MYSORE ” Submitted in
partial fulfillment of the requirement of DEGREE OF Bachelor of
Business Administration, University of Mysore, under the able guidance
and supervision of [Link], HoD of Management and Asst. Professor
of Commerce and management. And Aravind, M P faculty of
Management Government First Grade College Kuvempunagar Mysore-
570023.

I also declare that this project work has not been previously submitted to any
other university or institutions for the award of any degree.

Place: MYSURU NAME: SUSHMITHA

(U01AJ22M0016)
Date:
 [Link] S J Aravind. M P
HOD Assistant Professor Faculty of Management
Dept. of Commerce and Management Department of Management
GOVERNMENT FIRST GRADE COLLEGE GOVERNMENT FIRST GRADE COLLEGE
KUVEMPUNAGAR MYSURU KUVEMPUNAGAR MYSURU

CERTIFICATE

This is to certify that the internship report entitled “A CASE STUDY ON

BUYERS PERCEPTION IN SELECTED MODELS IN HERO
MOTORS: A FOCUS ON PLACE HONDA IN MYSORE ” submitted to
the Mysuru University, in Partial fulfillment of the requirements for the award
of the Degree of Bachelor of Business Administration is a record of
original research work done by SUSHMITHA during the period 2024-2025
of her study center for Research and Evaluation, Mysuru University, Mysuru.

Signature of the HoD Signature of the Internal Guide

Date:

Place:
 TABLE OF CONTENTS

CHAPTER CHAPTERS PAGE

NO. NO.

EXECUTIVE SUMMARY

1 INTRODUCTION 1-8

2 THEORETICAL BACKGROUND AND LITERATURE

REVIEW

2.1 Theoretical background 9-12

2.2 Review of Literature 12-14

3 RESEARCH DESIGN

3.1 Statement of Problem

3.2 Need for the study

7
3.3 Objective of the study

3.4 Scope of the study

3.5 Research Methodology

4 DATA ANALYSIS AND INTERPRETATION 17-23

5 SUMMARY OF FINDINGS, SUGGESTIONS AND 24-25

CONCLUSION

REFERENCE 26

QUESTIONNAIRE 27-28

4
 LIST OF TABLES

TABLE TITLES PAGE NO.

NO.

4.1 Table showing Gender of respondents. 18

4.2 Table showing Age group of respondents. 19

4.3 Table showing Marital status of respondents. 20

4.4 Table showing Educational qualification of respondents. 21

4.5 Table showing Occupation of respondent. 22

4.6 Table showing respondent’s Monthly income. 23

LIST OF CHARTS

GRAPH. TITLES PAGE NO.

4.1 Chart showing Gender of respondents. 18

4.2 Chart showing Age group of respondents. 19

4.3 Chart showing Marital status of respondents. 20

4.4 Chart showing Educational qualification of respondents. 21

4.5 Chart showing Occupation of respondent. 22

4.6 Chart showing respondent’s Monthly income. 23

5
 CHAPTER 1

INTRODUCTION:

The word automobile comes, via the French word automobile. That means vehicle that moves
itself. Automotive industry is a widespread company or organization they produce a wide range
of products and they convoluted in designing, developing, producing, marketing, and trading
of motor vehicles. Auto motive industry is one of the fastest growing industries in our [Link]
is one of the major industry by producing more than 25 million vehicle in last year. There is an
increase of 3 percent compare to last year. The automobile industry accounts 8 percent of the
GDP. The two wheelers segment, with 82 percent of the total market share. There are three big
automakers are there in the globe they are 1) General Motors, 2) Toyota Motors Corporation
and 3) Ford Motor Company. In 2008 these companies had 15 percent, 13percent and 12percent
of total market shares. Japan is the dominant producer of all time and china is in the second
place, Western Europe and North America ranked 3Rd and 4th place respectively. Automobile
industry is an imperative sector of overall national economy.

Major automakers

 General Motors,
 Toyota Motors Corporation and
 Ford Motor Company.

Honda Motor is public company which was founded by Socihiro Honda and Takeo Fujiyama
in the year 1948 at Hamamatsu, Japan. Major shares are owned by two big public banks namely
Japan Trustee Services Bank and The Master Trust Bank of Japan they own 8% and 6% of the
total share [Link] served worldwide there are more than 2,00,000 employees work for
Honda, its revenue crosses 14 trillion last year. Headquarters located in Minato, Tokyo and
Japan.

6
BUYER PERCEPTION: UNDERSTANDING CONSUMER BEHAVIOUR
Introduction:
Buyer perception refers to how consumers view, interpret, and make decisions about products, brands,
and companies. It encompasses various psychological, social, and cultural factors that influence
consumer behavior. Understanding buyer perception is essential for businesses to develop effective
marketing strategies, build strong brands, and meet the needs and desires of their target audience.
Factors Influencing Buyer Perception:
Psychological Factors: These include individual characteristics such as motivations, beliefs, attitudes,
and perceptions. Psychological factors significantly influence how consumers perceive and evaluate
products. For example, a person's perception of a product's quality may be influenced by their past
experiences, beliefs, and expectations.
Social Factors: Social influences play a crucial role in shaping buyer perception. These include
reference groups, family, social class, culture, and subculture. Consumers often seek social approval and
validation when making purchasing decisions. Therefore, the perceptions of others within their social
circles can impact their own perceptions of products and brands.
Cultural Factors: Cultural norms, values, beliefs, and traditions shape consumer behavior and
perception. Different cultures have varying preferences, tastes, and attitudes toward products and
brands. For example, a product that is considered luxurious in one culture may be perceived as ordinary
in another.
Personal Factors: Personal characteristics such as age, gender, income, lifestyle, and occupation
influence buyer perception. These factors affect consumers' needs, preferences, and purchasing behavior.
For instance, a product that appeals to younger consumers may not necessarily resonate with older
demographics.
Situational Factors: The context in which a purchasing decision is made can also influence buyer
perception. Situational factors such as the time, place, occasion, and mood can impact how consumers
perceive products and brands. For example, a consumer may be more inclined to purchase a refreshing
beverage on a hot day.
Impact of Buyer Perception on Purchasing Decisions:
Buyer perception directly influences purchasing decisions in several ways:
Product Evaluation: Consumers assess the attributes, features, and benefits of products based on their
perception. Positive perceptions of quality, value, and utility increase the likelihood of purchase, while
negative perceptions can deter consumers from buying.

7
Brand Loyalty: Strong, positive perceptions of a brand lead to brand loyalty and repeat purchases.
Brands that consistently meet or exceed consumer expectations foster trust and loyalty among their
customer base.
Purchase Intentions: Buyer perception affects purchase intentions and behavior. Favorable perceptions
of a product or brand increase the likelihood of purchase, while negative perceptions can result in lost
sales and market share.
Word-of-Mouth: Consumer perceptions influence word-of-mouth communication and brand advocacy.
Satisfied customers are more likely to recommend products and brands to others, contributing to
positive brand perception and reputation.
Strategies for Influencing Buyer Perception:
Businesses can employ various strategies to influence buyer perception and shape consumer attitudes
toward their products and brands:
Product Differentiation: Highlighting unique features, benefits, and value propositions can create
positive perceptions of differentiation and superiority compared to competitors.
Brand Positioning: Positioning your brand in the minds of consumers relative to competitors can
influence buyer perception. Emphasize key brand attributes, values, and associations to create a distinct
and desirable brand image.
Marketing Communications: Use persuasive messaging, imagery, and storytelling to evoke positive
emotions and associations with your products and brands. Consistent, compelling communication builds
brand awareness and shapes buyer perception over time.
Customer Experience: Providing exceptional customer service and experiences reinforces positive
perceptions of your brand. Focus on delivering value, convenience, and satisfaction at every touchpoint
of the customer journey.
Social Proof: Leverage social proof through testimonials, reviews, ratings, and endorsements to validate
the quality and credibility of your products and brands. Positive social proof enhances buyer confidence
and trust.

8
 CHAPTER-2

CONCEPETUAL BACKGROUND AND LITERATURE

REVIEW

CUSTOMER SATISFACTION

Meaning

Customer satisfaction means happiness of a person who buys a product or service from a seller
/ company. If a person satisfied by his purchased product or services then we call it as a
customer satisfaction. In this modern era there is an intense competition among the sellers and
companies. There are many unique tactics and strategies are implementing by each and every
company to retain their customers. And they trying their best to satisfy customers, by providing
eye catching offers and promotions. Hence customer satisfaction is a Hercules task to the
companies, there always hike for the customer satisfaction.

If a customer satisfied by the product and services provided by a company, he will again
straight rebuy from the same company it will increase the brand value of that company and
automatically increase in the sales volume. Providing quality products is not only enhance
customer satisfaction together the company needs to provide all the required facilities to the
customers before and after sales.

If the after sale service is good then the customer will satisfy and vice versa because a person
buys a new scooter and he was satisfied with features, price of the scooter and performance of
the product but he was not satisfied by the service provided by service center. It may leads to
total dissatisfaction

Key factors to enhance customer satisfaction

 Resect the customers

 Make Two way communication
 Gentle response to customers
 Customer service policy
 Know the customers’ expectations
 Keep your promises
 Never forget your customers
9
  Clear to your customers
 Unique product offering
“Respect your customers” it is an old saying, a seller should respect each and every single
customer. He is because of the customers so they are the gods. We should respect every
customer we should not divide our customer according to their purchase volume. We shouldn’t
neglect our small buyers. We have to make a two way communication in our business that
means we have make way for the customer’s response and advices because sometimes
customers are more perfect than our thoughts, so company should take all the feedbacks in a
positive manner so as to correct their faults and serve them even better. After receiving
feedbacks from the customers the company should show a gentle response to those customers
this will create a positive and a healthy bondage between customers and the company.

Before providing any services to the customers it’s better to learn the expectations because if a
company provide their services without knowing customer expectation it may leads to
dissatisfaction because he is expecting at a high rate if u fails to meet those it definitely leads
to dissatisfaction

Be clear to your customers about

 What you offer?

 How do you provide?
 Quality of offered service
 Duration of the offer
 How much going to charge?

A company should made clear about all these factors to its customers. And it has to keep all
the promises made to the customers.

abou
t
price

about clear about

servic to qualit
e customer y
s

about
the
proces
s

Figure 2.1 Figure showing “Clear to customers” policy of Honda

10
 FACTORS INFLUENCING CUSTOMER SATISFACTION

Service
quality

Customer Image,
Price satisfaction brand

Product
quality

Figure 2.2 showing factors influencing customer satisfaction

Price:

It is a monetary value of the product or service. Price of a product plays a dominant role in the
success or failure of a company because in India FMCG products are the best example for price
sensitiveness. If we made a small change in the price of our product it may leads to maximum
change in the sales.

Brand image:

Brand image plays an important role in the sales because if the brand value is high we can put
high price. The customers believed that branded products are always good compare to local
products. And customers expect more from the branded products, if a person buys a china
branded mobile his expectations were limited but he bought an apple handset his expectations
were very high compare to previous purchase.

11
Product quality:

Customer will satisfy by the quality of product if it meets his expectations. The best example
is Nike products v/s local products, we cannot even compare because Nike provides optimum
quality products but we cannot expect the same quality from other local brands. If a customer
buys a T shirt for 100 rupees his expectations were limited but he bought a T shirt for 1000
rupees his expectations were very high compare to previous purchase.

Service quality:

If the after sale service is good then the customer will satisfy and vice versa because a person
buys a new scooter and he was satisfied with features, price of the scooter and performance of
the product but he was not satisfied by the service provided by service center.

It may leads to total dissatisfaction. These are top four factors which influence in the customer
satisfaction.

12
 LITERATURE REVIEW

Paul S. Goldner (2006): -

In this study the author has studied the importance of customer satisfaction. Which is very
important in gaining the customers. And he also stated that the customer relationship
management is very important, there should be company should show some transparency
actions to the customers.

Grigoroudis, E and Siskos, Y (2009): -

In this study the author has provided the meaning and definition of customer satisfaction. And
meaning of customer who is a customer? What is he needed? What criteria’s to analyses the
perception and attitude of customers. It helps to conduct the survey according to the plan.

Vavra, T.G. (1997): -

The author has given the meaning and definition about loyal customer. A customer is a person
who buys the goods and services of the same brand is known as loyal customer. A single loyal
customer is important than the ten new customers so he tells about the need and importance of
loyal customers.

Howard and Sheth (1969): -

In this study the author has analyzed the buying behavior of customer which will helps to make
selling strategies from the seller or company. Because in the modern world the customers’
needs and attitudes are continuously changes, so customer satisfaction and buying behavior of
the customer study is very essential now a days.

Oliver (1981): -

The author has examined the psychological factors influencing in satisfaction of the product
and services. There are some psychological factors that helps to enhance customer satisfaction,
treating the customers when they visit the outlet, treating customers at the time of service and
repaired. The company may send greetings &wishes to their customers in the time of special
vacations like birthday etc.

Hunt (1977): -

13
In the study the author has analyzed the evaluation of taste and quality of the products that are
sold to the customers. Because if the quality of the product meets the expectations of the
customers then they will surely satisfied but if the quality of the sold product failed to meet
their expectations then they may be chances of disappointment.

Engel and Blackwell (1982): -

The author has described the factors influencing in buying process, for example friends,
relatives, media, and advertisements. These kinds of factors influence the customer to buy the
product. These are the strong forces which make potential buyer, in the time of buying durable
goods the friends and media, relatives definitely plays a dominant role.

Tseand Wilton (1988): -

In this study, we can notice the value of customer’s satisfaction, they started evaluating the
expected satisfaction up on perceived satisfaction. It is very important to the companies to
know what customers saw. And what they get? All the companies trying to match them but it
is not so easy to demonstrate.

Berry and Parasuraman (1981): -

in this study the author has analyzed that customers attitude and desire are dynamic, the
customer are not fixed to single product or brand they always want to change from ordinary to
superior so the company must update its product and services according to the time and
situations. As the market booms.

Justin Gabriel (1996): -

In this study, we can notice that how to increase the level of customer satisfaction. In this study
the author has analyzed the buying behavior of customer which will helps to make selling
strategies from the seller or company. Because in the modern world the customers’ needs and
attitudes are continuously changes, so customer satisfaction and buying behavior of the
customer study is very essential now a days.

Stuart Markka’s (1994): -

In this study the author has analyzed the degree of customer expectations toward a particular
brand. Hence the customer expectations differ from one brand to another. So, we have to sort
out our customer expectations. For example customer expects more from the popular branded
products but they expects little from the local brands.
14
 CHAPTER 3
RESEARCH DESIGN

STATEMENT OF THE PROBLEM

The study is on customer satisfaction towards Selected models in Honda scooters. The topic
selected detailly outlines the various factors and the relationship which has direct influence
on customer satisfaction on Honda scooters.

NEED FOR THE STUDY

The growth and success of the organization depends on the level marketing strategy. So, it is
essential to make the customers satisfied by providing quality customer service. In this modern
world we can notice the intense competition in all the industries from pin to plane. Customers
taste, preferences are very dynamic they can change at any time, they always in search of
advanced and updated products and services. It has been a Hercules task to retain the customers.
So an effective customer satisfaction data is necessary.

In India, the market for Honda Honda Scootors is almost well established. So, maintaining
the present company domination and brand value is very important hence it needs a proper
and effective data regarding present customer satisfaction.

OBJECTIVES OF THE STUDY

The study has been under taken to analyze the Customer satisfaction towards Honda Honda
Scootorsscooter with a special focus to the Mysore

 To identify Customer Satisfaction towards the Honda Honda Scootors

 To analyze the present customer attitudes towards Honda Honda Scootors
 To provide suggestions, opinions to the company to improve its sale and profitability
 To figure out the factors influencing in buying Honda Honda Scootors

SCOPE OF THE STUDY

The study tries to identify and accumulates the needs, feedback and suggestions from the
customers of Honda Honda Scootors Scooters which would help the company in framing
suitable strategies to improve its sales and profit by retaining present customers. It helps to
15
 retain the present customers by updating the company services those are convenient to the
customers. The studywill help to generate the loyal customers, the study identifies the level of
customer satisfaction their attitude and feedbacks to the company. By this study the
company can correct its loop
holes by eliminating the various factors which cause dissatisfaction. It helps to face competition
by providing quality services to the customers.

RESEARCH METHODOLOGY

RESEARCH DESIGN

Descriptive study as the characteristics of respondents was studied pertaining to two wheelers
market.

SOURCE OF DATA

1) Primary data

Primary data is a firsthand information collected for the first time at the time of research
process. Primary data have been collected by personal interview method and telephonic
interview with the help of questionnaire.

2) Secondary data

Secondary data is a second hand information which was already collected by someone. It is
opposite to the primary data, secondary data are readily available information’s which are
needed for the particular study or research. In this particular study secondary data have been
collected through various sources.

Secondary data for the present research collected the major sources of secondary data are given
below.

 Various websites
 Newspaper & Articles
 Showroom sales data
 Different marketing journals 

Primary data have been gathered for the determination of the study employing all the above

16
 methods. Secondary data has been gathered from various published sources, the same has been
given in detail in bibliography.

SAMPLING DESIGN

Research is designed for two sampling plans. It consists of three divisions’. Sampling unit,
sampling size and sampling procedure.
.
SAMPLING TECHNIQUE

For the present study convenience sampling has been taken as the sampling technique. That
means the sample is taken according to the study requirement and researcher convenience, the
sample taken neither by probability nor by finding.

SAMPLE SIZE

The sample size is of 60 respondents consisting of Customers in Mysore town

LIMITATIONS OF THE STUDYS

The major difficulties are:

 Lack of professionalism: it is one of the major drawback to the particular study. Because
professionals can do much better than us.
 Lack of skills: due to the lack of some research skills like communication the efficiency
of the report may decreased.
 Shortage of time and some related resources indirectly affect the survey process.
 The area of operation was only limited to Yelahanka so it applicable only to that area.
 Some respondents shows mere response to share information’s
 Some respondents just randomly fill the questionnaire without reading

17
 CHAPTER 4

DATA ANALYSIS AND INTERPRITATION

Table 4.1 Table showing Gender of the respondents

Gender No of respondents Percentage

Male 15 25%

Female 45 75%

Total 60 100%

60

50

40
Male
30
Female
20 Total
10

0
No of respondents Percentage

Source: Data collected through questionnaire

Analysis:

From The above Table we can easily analyze that out of 60 respondents, 75% of the
Respondents are Female and outstanding 25% respondents are Male.

Chart No: 4.1 Showing gender of respondents

18
 4.2 Table shows on the basis of Respondent’s Age Group

Age group No of Respondents Percentage

Below 20 Years 5 8.33%

20 to 30 Years 40 66.66%

Above 30 Years 15 25%

Total 60 100%

100
90
80
70
60 Below 20 Years
50 20 to 30 Years
40 Above 30 Years
30 Total
20
10
0
No of Respondents Percentage

Source: Data collected through questionnaire

Analysis:

Since it is clearly understanding that the about 8.33% of the total Respondents are in the age
group of Below 20 years, 66.66 % of the total Respondents are in the age group of 20 to 30
years, and remaining 25 % of the respondents are comes under the age group of above 30
years.

19
Table 4.3Table shows on the basis of Respondent’s Marital Status

Marital Status No of Respondents Percentage

Married 15 25%

Un married 45 75%

Total 60 100%

60
50
40
Married
30
Un married
20 Total
10
0
No of Respondents Percentage

Source: Data collected through questionnaire

Analysis:

From the above table, it shows that the 75 respondents are unmarried and 25respondents are
married.

20
Table 4.4 Table shows on the basis of Respondent’s Educational Qualification

Educational Qualifications No of Respondents Percentage

S.S.L.C 15 25%

PUC 10 20%

Graduate 30 50%

Post Graduate 5 8.3%

Others 0

Total 60 100%

Source: Data collected through questionnaire

Analysis:

Out of the 100 respondents, 20% of the respondents belong to SSLC, 10% belongs to PUC, 38
% Belongs to Graduates, 25% Belongs to Post graduate and also 7% belongs to others

Chart No: 4.4 Showing Respondent’s Educational Qualification

40 50
35
30
8.
25 3
15
20
15
20
10
5
0
S.S.L.C PUC Graduate Post Graduate Other

Interpretation:

In this survey, PG and UG qualified respondents are using scooters compare to others. The
main reason is they always go for the smart buy instead of blind purchase.

21
Table 4.5 Table shows the Livelihood of respondents is presented

Occupation No of Respondents Percentage

Professional 12 12%

Business 8 8%

Government Service 7 7%

Student 25 67%

Others 8 6%

Total 60 100%

Source: Data collected through questionnaire

Analysis:

Out of 100 Respondents, 12% Respondent having the occupation like professional, 8%
Respondent having the occupation like business, 7% Respondent having the occupation likes
Government service, 67% respondents having occupation like students only 6% respondents
having the occupation like others.

Chart No: 4.5 Showing the Livelihood of respondents is presented

80
70 67

60
50
40
30
20 12
8 7 6
10
0
Professional Business Government Student Others
Service

Source: Table 4.5

Interpretation: Because of the Honda Scootors pick up and stunning look most of the
college students prefer Honda Honda Scootors

22
Table 4.6Table shows on the basis of Respondent’s Monthly Income

Monthly Income in(INR) No of Respondents Percentage

Less than Rs12,000 70 70%

Rs. 12,000-Rs. 18,000 10 10%

Rs. 18,000-Rs. 29,000 5 5%

Rs. 29,000 above 15 15%

Total 100 100%

Source: Data collected through questionnaire

Analysis:

As per the above analysis it’s understood that, 70% Respondents belongs to income group less
Rs. 12,000 per month, 10% Belongs to Rs 12,000 -18,000 per month, 5 % belongs to Rs. 18,000
to 29,000 per month. & 15% Belongs to 29,000 & above.

Chart No: 4.6 Showing Respondent’s Monthly Income

70
70
60

50

40

30

20 15
10
10 5
0
Less than Rs. 12,000-Rs. Rs. 18,000-Rs. Rs. 29,000 above
Rs12,000 18,000 29,000

Source: Table 4.6

Interpretation:

In this survey the respondents below 12,000 income are using the scooter because majority of
them are student

23
 CHAPTER – 05
FINDINGS, SUGGESTIONS AND CONCLUSIONS

FINDINGS

 Around 72% of the total respondents are male

 Around 77% of the total respondents were UN married
 82% of the respondents were youngsters below 30 years
 Around 38 respondents were graduates and 25 of them were post graduates
 Majority of the respondents were students (67%)
 Majority of the respondents were students hence their monthly income below 12,000
only
 39% of the total Respondents got awareness about Honda Honda Scootors by their
friends andrelatives. This shows the dominance of recommendation to buy
something=
 59% of the respondents rated Honda Honda Scootorss riding comfort as superior
and only 6% ofthem rated as deficient
 Majority of the respondents fall in love with the Honda Scootorss style and looks so
38% of themvoted for its style

SUGGESTIONS

 The dealer is required to provide discount on cash purchase. The company/ showroom
may give special offers to the students at the time of booking.
 Company should maintain quality of after sale services to impress the customers
 The company has to initiate psychological retain techniques like sending birthday,
anniversary wishes to the present customers.
 The company should also try to give certain offers to the dealer so as improve his
efficiency in the selling the Honda Honda Scootors products which other company also
give to their dealer.
 As television as the common media for advertising frequent advertisement must be
shown in local city cable.
 The company should provide the warranty for some parts like clutch plates mark.
24
CONCLUSION
Mysore, a city steeped in culture, also buzzes with activity in its automotive and automobile industry.
Every day, thousands of two-wheelers change hands, with Honda Scooters leading the pack with their
unbeatable style and reasonable pricing. Particularly popular among the youth, these scooters have
garnered immense positive feedback from customers.
In Mysore, as in many urban areas, the choice of scooter often reflects one's lifestyle. Given the frequent
encounters with traffic signals and jams, scooters become the preferred mode of transport over bulkier
alternatives. This preference fuels a high demand for scooters, especially in bustling cities like Mysore ,
prompting a surge in the variety of scooters available nationwide.
Despite heightened competition in the automotive market, Honda has maintained its dominance by
consistently introducing new models tailored to Indian preferences. The brand's commitment to quality
and innovation has earned it the highest market share. Customer satisfaction surveys underscore the
popularity and reliability of Honda Scooters, meeting the diverse needs and expectations of riders.
In conclusion, Honda Scooters stand out for their eye-catching design, refined performance, and user-
friendly features, offering a delightful driving experience unparalleled in the compact scooter category.
REFERENCES:

1. HUNG (1977). Consumption: the new tendency of research in the humankinds and social Sciences.
Journal of Common Behavior and Personality. P 53–88.
2. ANTON (1996). Customer constancy: toward a combined conceptual Framework. Journal of the Academy
of Marketing Discipline. P 93-117.
3. BERRY AND PARASURAMAN (1981). State dependency and alternate explanations for consumer
inactivity. DRNF Journal of Finances. P 88–95.
4. ENGEL AND BLACKWELL (1982). Possessions of low price assurances on consumer post-purchase search
purpose: the controlling roles of value awareness and consequence level. Journal of Vending. P 133-142.
5. GRIGOROUDIS, E AND SISKOS, Y (2009). Bracing brand loyalty: a reconceptualization within the agenda
of consumer-brand associations. International Journal of Exploration in Marketing. P 551-562.
6. HOLLOWAY, ANDY (1999). Consumer arrogances toward health and fitness care: a differential Viewpoint.
Journal of Shopper Affairs. P 96-118.
7. HOWARD AND SHETH (1969). Brand Loyalty Dimension and Management, John Wiley and Sons New-
fangled York. Journal of Marketing Research. P 34-44.
8. HUNT (1977). Brand loyalty vs. replicate purchasing behavior. Journal of Marketing Research. P 2-11.
9. JUSTIN GABRIEL (1996). The possessions of customer satisfaction and swapping barrier on customer
loyalty in Korean mobile telecommunication services. Telecommunications Policy. P 122–132.
10. OLIVER (1973). Marketing Management -12th Edition, Pearson-Prentice Hall. P 43-51.
11. OLIVER (1981). Identifying the health conscious consumer. Journal of Health Care Marketing. P14-25.
12. PAUL S. GOLDNER (2006). The role of price-matching characteristics in persuading store Allegiance.
Journal of Corporate Research. P 75-82.
 ANNEXURE
QUESTIONNAIRE

Name :

Address :

Gender
Male [ ] Female [ ]

Age
Below 20 [ ] Between 20-30 [ ]

Above 30 [ ]

Marital status
Married [ ] Unmarried [ ]

Educational Qualification

S.S L.C [ ] PUC [ ]

Graduate [ ] Post Graduate [ ]

Others Specify

Occupation

Professional [ ] Business [ ]

Govt service [ ] Student [ ]

Others Specify
Monthly income

Less than 12,000 [ ] 12,000-18,000 [ ]

18,000-29,000 [ ] 29,000 above [ ]

How do you come to know about Product?

Advertisement [ ] Friends and relatives [ ]

Observation [ ] Brand image [ ]

Publicity [ ]

If you have come to know through advertisement, please name of the media.

Television [ ] Newspaper [ ]

Magazines [ ] Others [ ]