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Content Creation Workflow Overview

The document outlines a detailed timeline for a content creation process, starting from payment and the creation of a WhatsApp group for communication. It includes steps such as kickoff meetings, content idea generation, script writing, video shooting, editing, and posting on various platforms, followed by an end-of-month report for ongoing optimization. The process is designed to ensure client involvement and approval at each stage to enhance marketing effectiveness.

Uploaded by

Marwa Ahmed
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5 views3 pages

Content Creation Workflow Overview

The document outlines a detailed timeline for a content creation process, starting from payment and the creation of a WhatsApp group for communication. It includes steps such as kickoff meetings, content idea generation, script writing, video shooting, editing, and posting on various platforms, followed by an end-of-month report for ongoing optimization. The process is designed to ensure client involvement and approval at each stage to enhance marketing effectiveness.

Uploaded by

Marwa Ahmed
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

TIMELINE

Payment 1

Create a Whatsapp Group for


2 for effective communication

Kickoff meeting for


content direction 3

Come-up with a list of


4 content ideas

A second meeting to
evaluate and adjust the list
of content ideas 5

6 Script Writing

We share the scripts with the


client via Whatsapp Group 7

8 Video Shooting Session

Video Editing
9

We send the final video,


thumbnail and caption via
10 Whatsapp group for client's
approval

Posting On Different platforms 11

End-of-Month Report and


12 Ongoing Marketing
Optimization
TIMELINE
IN DETAILS

1) PAYMENT
Complete the payment

2) WHATSAPP GROUP
Upon payment, a WhatsApp group will be created
within 24 hours. Our pre-production manager will
then initiate a content strategy session (Meeting
Via Zoom).

3) KICKOFF MEETING
This meeting involves a thorough discussion
with the client to determine their desired
content style, branding preferences, color
palette choices, and more.

4) LIST OF CONTENT IDEAS


Our team generates a curated list of 22 content
concepts. Subsequently, the account manager
will schedule a second meeting to delve into and
refine the proposed content ideas (a Content
Review Meeting)

5) CONTENT REVIEW MEETING


During this meeting, the client has the opportunity
to review the content, approve elements they find
satisfactory, make necessary adjustments, and
identify any components for rejection.

6) SCRIPT WRITING
Our team will craft scripts for each post the client
plans to shoot, while also providing
comprehensive storyboards and identifying the
necessary props required for the post.

7) SHARE THE SCRIPTS


The script will be shared with the client for
review, allowing them to make revisions,
adjustments, and prepare themselves for the
upcoming shoot.

8) VIDEO SHOOTING SESSION


Our professional team will handle the shooting
process and provide guidance to ensure the client
deliver an outstanding performance on camera.
9) VIDEO EDITING
Following the shoot, we will edit the video
and share it with the client through the
WhatsApp group. This includes adding
captions and creating a thumbnail.

10) SEND VIDEO FOR APPROVAL


We will seek the client's approval for all elements
before proceeding with the final posting.

11) POSTING ON 4 PLATFORMS


We will strategically post the content on various
platforms, ensuring it is accompanied by
engaging stories and appropriate hashtags to
maximize its reach and impact.

12) END-OF-MONTH REPORT


At the end of each month, we will compile a
comprehensive report that provides insights into our
marketing efforts and their outcomes. This report will
serve as a foundation for continuous improvement in
our marketing strategy, with the goal of enhancing
performance month by month.

WE REPEAT THE
PROCESS

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