III.
Company
Vision:
• To be the leading provider of unique and personalized handmade keychains
and bracelets.
• To be recognized for exceptional creativity and craftsmanship in wearable
art.
• To spread joy and connection through thoughtful, handcrafted pieces.
• To become a brand synonymous with personalized gifts and self-
expression.
• To enrich lives by offering high-quality, meaningful items.
Mission:
• To design, craft, and deliver exceptional handmade keychains and
bracelets that reflect individuality.
• To celebrate special moments through unique and personalized designs.
• To use sustainable materials and ethical practices in all aspects of the
business.
• To foster a positive impact on the community and the environment.
• To provide excellent customer service and build lasting relationships.
• To continuously innovate designs to meet the evolving needs of our
customers.
Goals
- Become a recognized brand for unique, handcrafted bracelets and
keychains.
- Provide customers with personalized and high-quality items at
reasonable prices.
- Attract a broad customer base for various occasions.
- Establish a loyal customer base through excellent products and
service.
- Ensure employee satisfaction through a positive work environment
and fair compensation.
Objectives
- Perform all tasks related to the craft business with creativity and
attention to detail, ensuring customer satisfaction.
- Analyze the competition to identify opportunities for differentiation and
market leadership.
- Maintain excellent customer service by fulfilling customer requests
promptly and courteously.
- Expand the business by increasing online presence and participating
in craft fairs to reach new customers.
Product Description
Gleam and Glow presents a unique collection of handmade bracelets and
keychains, meticulously crafted to infuse creativity and craftsmanship into
everyday life. Each piece is designed to be a personal statement, reflecting
individuality and artistic flair. With Gleam and Glow, customers are not just
purchasing an accessory but acquiring a piece of art that carries a distinct
charm and character.
Key Features and Benefits
Handmade Quality: Each bracelet and keychain are carefully made by hand,
ensuring attention to detail and a personal touch that mass-produced items
lack. This craftsmanship guarantees a higher quality product that stands out.
Premium Materials: Gleam and Glow utilizes high-quality beads and air-dry
clay to create durable and visually appealing designs. The use of these
materials ensures that each piece is not only beautiful but also long-lasting.
Customizable Options: Gleam and Glow items are available in various
patterns and color schemes. Customers can select specific colors and
designs to match their individual tastes, enhancing personal connection with
the product.
Supports Creativity: Gleam and Glow allows you to express yourself and
showcase the artistry of handmade crafts. It encourages the preservation of
traditional craftsmanship and supports local economies.
Perfect Gift: Gleam and Glow items make for thoughtful gifts, demonstrating
care and consideration for the recipient’s preferences. These unique items
offer a personal touch that cannot be found in generic, mass-produced
products
clay-120 pesos/1000 pcs = 120,000 (in a week, 650 pcs sold (78,000))
0.5%
beads-50 pesos/1000 pcs = 50,000 (in a week, 720 pcs sold (36,000))
1.4%
MARKET SIZE
The total number of clays sold in a week was 650 pcs, with a total
revenue of P78,000.00.
The total number of beads sold in a week was 720 pcs, with a total
revenue of P36,000.00.
MARKET SHARE
- To get market share (%) divide brand's sale and total market size
multiplied 100.
- Beads has the largest market share at 1.4% and clay at 0.5%.