English – Langauge, Culture and Context SIET

UNIT V – VALUES AND ETHICS

VOCABULARY
General technical vocabulary
absorb, absorption, accumulation, artefact, coefficient, complement, computation, compensate,
cyclic, criteria, critically, diagram, diameter, differential, encode, empirical, gram, graph, pathway,
locus, prevalence, numerical, nucleus, sensitivity, sensory, statistical, technically, quantitative,
qualitative, wavelength, transcribe, transmission, variance, vector, validity, scatter

Mechanical and civil engineering vocabulary

absorb, acceleration, accuracy, compensate, convergence, array, coefficient, computation,
connector, congruent, crystal, cylinder, decay, deflection, degrade, deviation, diagram, diameter,
differential, dimensional, displacement, elasticity, electron, friction, fusion, graph, gradient,
partition, oxidize, locus, numerical, static, sphere, thermal, spatial, valve, transmit, wavelength,
vector, scatter.

Chemical engineering vocabulary

absorb, absorption, accumulation, carrier, aerosol, acidic, array, biodiversity, chemistry,
chemotherapy, clone, cyclic, criteria, critically, crystal, cylinder, decay, defect, deficiency, degrade,
diffusion, dioxide, discharge, dye, elasticity, electron, emit, empirical, encode, enzyme, epidemic,
fusion, graph, helix, particle, oxygen, oxidize, metabolism, membrane, nitrogen, precipitation,
precipitate, pathway, nucleus, sensory, splice, thermal, quantitative, qualitative, reactive, reactor,
wavelength, transmission, scatter

Electrical engineering vocabulary

accumulation, acceleration, accuracy, convergence, array, atomic, coefficient, complement,
computation, connector, cyclic, crystal, cylinder, deflection, deviation, diameter, differential,
diffusion, dimensional, electron, friction, fusion, graph, gradient, pathway, locus, numerical,
processor, nucleus, sphere, thermal, quantitative, qualitative, spatial, valve, transmit, wavelength,
transcribe, transmission, variance, vector, scatter

Biomedical engineering vocabulary

absorb, absorption, accumulation, algorithm, accuracy, carrier, adaptation, compensate, acidic,
adaptation, array, artefact, clip, clone, adverse, cyclic, criteria, decay, defect, degrade,
developmental, diagnostic, discharge, displacement, dye, enzyme, epidemic, helix, hepatitis,
herbicide, metabolism, membrane, pathway, locus, prevalence, sensitivity, sensory, splice, tech,
thermal, quantitative, qualitative, sodium, toxic, tract, reactive, transmission, variant, vector

Computer science engineering vocabulary

DR. BATOOL FATIMA KHALEEL 1

English – Langauge, Culture and Context SIET
algorithm, regression, variability, progression, vector, nonlinear, binary, translation,
transformation, subtract, valid, validity, variance, vector, scroll, span, spatial, utility, randomly,
threshold, theorem, standardize, prediction, simulation, separate, semantic, numerical, nominal,
replication, robot, protocol, processor, progression, radiation, radar, pulse, loop, longitudinal,
linear, matrix mathematical, impulse magnetic, ethics, interval, manual, infinity, integral, inference,
indicator, empirical, encode, differential, derivative, denominator, domain, bracket, calculus,
calculator, click, axiom, axis, algebra

GRAMMAR
A. In each pair of sentences, tick the sentence that is correctly structured

1. a. The bag was so heavy that I could not carry it. 

b. The bag was very heavy that I could not carry it

2. a. Where you are staying?

b. Where are you staying? 

3. a. Satish went to hospital to get his blood Pressure checked. 

b. Satish went to the hospital to get his blood pressure checked

4. a. Salma gave the bracelet to me. 

b. Salma gave to me the bracelet

5. a. The salesperson asked the customer what she was looking for. 
b. The salesperson asked the customer what she is looking for.

6. a. We not only have to book our tickets but also arrange for accommodation
b. We have to not only book our tickets but also arrange for accommodation

7. a. The traffic in Bangalore is worse than that of Hyderabad

b. The traffic in Bangalore is worse than Hyderabad

8. a Saba avoided meeting people.

b. Saba avoided to meet people

B. Give the plural form of the following words. If a word has two plural forms, give
both
1. Scarf - scarfs
2. Axis - axes, axis
3. Fungus - fungi
4. Valley - valleys
5. Baby - babies
6. Antenna - amtennas, antennae
7. Piano - pianos
8. Nucleus - nuclei, nucleuses

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English – Langauge, Culture and Context SIET
C. Choose the correct collocation in each of the given pairs
1. honest apology - sincere apology
2. speak fluent English - speak easy English
3. complete a promise - fulfil a promise
4. preside a meeting - chair a meeting
5. do a mistake - make a mistake
6. play a part - do a part
7. have a conversation - make a conversation
8. have conversation with - make conversation with

D. The sentences below contain errors of different kinds. Re-write each sentence correctly
1. She said me that she likes maths.
She told me that she liked maths

2. She does not listen me.

She does not listen to me

3. Tell to me why you are late.

Tell me why you are late

4. My cell phone was under the sofa which rang all night long.
My cell phone was under the sofa which had been ringing all night long

5. Working in the lab for hours, my feet began to hurt.

Working in the lab for hours together, my feet began to hurt

6. I am telling my students all the time not to talk.

I tell my students not to talk all the time

7. Hydrogen is known for it's properties of being the colourless, odourless and tasteless.
Hydrogen is known for its properties of being the colourless, odourless and
tasteless.

8. Please explain me this problem.

Please explain this problem to me

E. Complete the following sentences by choosing the correct option.

1. Subroto and his mother collected twigs and built a fence
2. Subroto's mother developed cataract in her eyes when he was still quite young.
3. She did not sit for the test last month
4. She would have succeeded if she had tried harder.
5. Although she failed, she was not disheartened
6. Jobin does not have a car. He takes the bus to work

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English – Langauge, Culture and Context SIET
F. Re-write the following dialogue by correcting the errors in it
Abida: This dish is lovely! What’s in it?
Sanaz: I don’t know really. The father made it. But I do know that it’s the very simple
dish
Abida: I guess there’s a sugar, may be the dash of lemon juice, and vanilla essence
Sanaz: I did see him adding a small cup of honey too.
Abida: you must ask him about ingredients
Sanaz: Sure, I will be asking him and giving to you a recipe.

ANSWER
Abida: This dish is delicious! What are the ingredients?
Sanaz: I don’t know. My father made it. But I do know that it’s a simple dish.
Abida: I guess there’s sugar, dash of lemon juice, and vanilla essence.
Sanaz: I did see him adding a small cup of honey too.
Abida: You must ask him about the recipe.
Sanaz: Sure.I will ask him and give you the recipe

READING
A. Reach the following texts. Answer the questions that following in just one sentence
each. Keep you answer brief, but at the same time clear and complete.

Passage 1
1. What is this text about?
The text explains the basic principles of how electric motors and generators work,
describing how they operate and the relationship between them

2. Where are electric motors used?

Electric motors are used in various devices, from small gadgets like electric
toothbrushes to larger machines like electric trains.

3. How can you create a simple electromagnet?

A simple electromagnet can be created by wrapping a tight coil of copper wire around
an iron core and feeding electricity into the coil. This turns the coil into a temporary
magnet, known as an electromagnet.

4. What is the purpose of a generator?

The purpose of a generator is to convert mechanical energy into electrical energy. It
works by manually turning the motor's axle, which causes the copper coil to rotate
inside a permanent magnet, generating electricity.

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English – Langauge, Culture and Context SIET
5. Is the author’s personal opinion on the subject mentioned in the text (If yes, what
is it?)
No, the author’s personal opinion on the subject is not mentioned in the text. The
passage is purely informational.

Passage 2
1. What do you think this text about?
This text reflects the skepticism of a group of people regarding the concept of time
travel, as presented by a character known as the Time Traveller.

2. What do you think is the narraotr’s opinion about the Time Traveller?
The narrator seems to hold a mixed opinion of the Time Traveller. On one hand, the
narrator acknowledges his brilliance and ingenuity; on the other hand, there is a sense
of distrust and skepticism. The narrator feels that the Time Traveller is too clever and
that his ideas, although fascinating, are hard to fully believe.

3. Why does the narrator say ‘It’s a mistake to do things too easily?
The narrator suggests that when someone accomplishes things with apparent ease, it can lead
to skepticism or distrust from others. If something seems too effortless, people might suspect
that it’s a trick or that the person isn’t sincere. In the case of the Time Traveller, his ease in
explaining complex ideas makes others doubt the authenticity of his claims.

4. What does the phrase ‘furnishing a nursery with eggshell china’ mean in this
context?
The phrase "furnishing a nursery with eggshell china" implies a sense of impracticality
or fragility. In this context, it means that trusting the Time Traveller with their
reputations was risky, as if giving something delicate and easily broken (like eggshell
china) to a place where it might not be safe (a nursery).

5. From this excerpt, what impression do you form about the narrator, Filby and
the Time Traveller?
The Narrator: The narrator appears to be cautious, thoughtful, and somewhat
skeptical.
Filby: Filby is portrayed as more straightforward and understandable to the average
person.
The Time Traveller: The Time Traveller is depicted as a highly intelligent, yet
somewhat mysterious and whimsical individual. His brilliance and unconventional
approach cause others to doubt his credibility, even though his ideas are fascinating.

B. Read the passage given below, and say whether the statements that follow about the
author’s opinions are True or False
1. Beggars are similar to criminals. FALSE
2. People treat beggars as being outside of society. TRUE
3. Society sees no difference between a beggar's livelihood and those of most other people.
FALSE

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English – Langauge, Culture and Context SIET
4. Beggars do not work to earn their income. FALSE
5. The prevailing social attitude towards beggars is prejudiced. TRUE
6. Beggars are parasites. FALSE
7. Most occupations have no inherent value in themselves. TRUE
8. It is despicable to tolerate beggars. FALSE
9. People are justified in their disdain towards those who earn a living through begging. FALSE
10. Beggars are a race apart from other people. FALSE

C. Given below is the brochure of a recently published book. Answer the questions
that follow
1. What do you think the book is about?
The book is about stories of Truth, Deception, Post-Truth from the Indian Subcontinent
and Australia.

2. Who are the editors of the book? What do you think was the task of the editors?
The book is edited by Meenakshi Bharat and Sharon Rundle. The task of the editors
would likely have included selecting stories from both the Indian Subcontinent and
Australia, and maintaining the overall quality and flow of the anthology.

3. What are the themes the book covers?

The themes of the book include:

 The nature of truth and deception.

 The impact of lies, half-truths, and misinformation.
 The influence of self-deception and societal trickery.
 The complex dynamics between truth and perception in a world filled with
disinformation.

4. How is the image of the apple connected to the theme of the book?
The image of the apple symbolizes the book’s exploration of truth and deception. As
the reflection of the apple may not accurately represent the real apple, the stories in the
book likely reflect on how truth can be distorted, perceived differently, or manipulated.

5. Who are the likely readers of this book?

The likely readers of this book could include:
 Individuals interested in contemporary fiction that explores philosophical and social
issues.
 Readers who enjoy stories that challenge conventional notions of truth and reality.
 Academics and students studying literature, particularly those with an interest in themes
related to truth, deception, and post-truth culture.

DR. BATOOL FATIMA KHALEEL 6

English – Langauge, Culture and Context SIET

WRITING
A. Prepare a report on any two of the following situations. Choose a suitable format for
your report

1. A scooter manufacturing company asks an agency to prepare a marketing report on how to

improve the sales of its latest model of scooter.

Marketing Report
The report provides a general overview on marketing and sales strategies, and suggestions for how to
increase the sale of newly launched Active 6G scooter type. It has a summary of current market trends,
how people respond, how competitors are doing, and marketing tips that may be put into action. The
target demographic is between the ages of 18 and 45 and includes college students, young professionals,
working women, and regular commuters from middle-class families living in cities and suburbs.

MARKETING AND SALES STRATEGIES:

Targeted Digital Marketing:

 Utilize social media platforms to engage with potential customers, showcasing product features
and benefits through compelling visuals and videos.
 Leverage influencer marketing to reach specific demographics.
 Implement targeted online advertising campaigns based on location and interests.

Experiential Marketing:
 Organize test ride events at strategic locations to allow consumers to experience the scooter
firsthand.

Customer Engagement:
 Develop loyalty programs to retain existing customers and encourage repeat purchases.
 Actively manage online reviews and address customer feedback promptly.

PRICING AND SALES INCENTIVES:

Competitive Pricing:
 Conduct regular market analysis to ensure pricing competitiveness while maintaining profit
margins.

Promotional Offers:
 Offer limited-time discounts, cashback schemes, and attractive financing options to stimulate
sales.
 Consider bundled packages with accessories.

CUSTOMER SERVICE AND AFTER-SALES SUPPORT:

Reliable Service Network:
 Expand service centers with well-trained technicians to provide efficient maintenance and
repairs.
 Offer convenient online service booking and status updates.
 Establish a dedicated customer support hotline to address inquiries and concerns promptly.

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English – Langauge, Culture and Context SIET
Conclusion:
By implementing these strategies, scooter manufacturers can effectively enhance their market presence,
attract new customer segments, and drive significant sales growth. Continuous innovation, targeted
marketing, and a strong focus on customer satisfaction are crucial to remain competitive in the dynamic
scooter market.

Recommendations for Further Analysis:

 Conduct detailed market research to identify emerging trends and customer preferences.
 Analyze the impact of government policies on the scooter market.
 Evaluate the feasibility of developing new technologies like autonomous driving features.

David D’Souza
05-05-2025

4. Present the annual report of your college’s cultural association in about 500 words. The report could
mention its purpose, the members of its organizing committee, its activities, and plans for the coming
year

2. You had been asked to do a survey of student preferences for elective courses in your
university. You had submitted a report six months ago. Repeat the survey and prepare a
progress report on the subject, listing out changes in preferences, if any.

3. The road near your house has been seeing an increase in traffic. Prepare a feasibility report to
be submitted to the local corporation office, showing how the traffic may be diverted during
peak hours to other roads.

4. Present the annual report of your college's cultural association in about 400-500 words. The
report could mention its purpose, the members of its organising committee, its activities, and
plans for the coming year.

5. Imagine that you are an education officer with the State Council of Higher Education. You
have been asked by the secretary of the council to investigate rumours of cheating in three
examination centres during the 2015 examinations. Write an official report, presenting facts
and making recommendations.

oOo

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English – Langauge, Culture and Context SIET

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