Process Management 1-2-3: a maturity model

and diagnostics tool

Peter Cronemyr and Mikael Danielsson

Linköping University Post Print

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Peter Cronemyr and Mikael Danielsson, Process Management 1-2-3: a maturity model and
diagnostics tool, 2013, Total Quality Management and Business Excellence, (24), 7-8, 933-
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 Cronemyr and Danielsson (2012): Process Management 1-2-3

Process Management 1-2-3

– A Maturity Model and Diagnostics Tool

Peter Cronemyr

Ph.D., Senior Lecturer, Assistant Professor at

Quality Technology and Management

Linköping University

S-581 83 Linköping,

Sweden

[Link]@[Link]

Mikael Danielsson

[Link]., Process Management Consultant at

Propia AB

Repslagaregatan 12

S-603 32 Norrköping

Sweden

[Link]@[Link]

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

Abstract

In this paper we provide a insight into process management that offers a hands-on

simple method to improve Process Management. Organizations implementing ‘some

modern’ management concept sometimes fail or do not achieve the expected results.

From our own industrial experiences, we found that organizations implementing

Process Management sometimes start off on a ‘too advanced’ level without having

fulfilled the necessary prerequisites. For that purpose, in this paper, we present a

Process Management maturity model developed in an environment of industrial and

academic cooperation. In addition to the model we present a diagnostics tool that has

been developed together with several companies to be used by organizations to assess

their current level of process maturity. By using this it is the purpose that

organizations could reduce their risk of starting off ‘too high’ and thus failing in their

efforts.

Keywords: Process Management, Process Maturity, Maturity Diagnostics

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

Introduction

Organizations implementing ‘some modern’ management concept sometimes fail or

do not achieve the expected results. According to Beer and Nohria (2000) as many as

two thirds of all change initiatives have been reported to end in failure, seemingly

regardless of the content of the change (Beer and Nohria, 2000; Sveningsson and

Sörgärde, 2007; Langstrand, 2012). The success of different approaches to adopting

and implementing management ideas such as Process Management was studied by

Hellström (2007). Dahlgaard [Link]. (2011) argue that the fundamental principles of

TQM need to be in place for any organisational change effort to be successful. Beer

and Nohria (2000) suggested a combined approach of organizational change

initiatives based on ‘hard’ economic focus and ‘soft’ organizational focus. Dahlgaard-

Park (2011) classify this ‘hard’ focus as a typical Western attitude towards quality

management in terms of being short-termed and result-oriented in contrast to the

‘soft’ focus as a typical Japanese attitude in terms of being long-termed and process-

oriented. For quality management to be successful, she advocates a combination of

the two. From our own industrial experiences, we found that organizations

implementing Process Management sometimes start off on a ‘too advanced’ level

without having fulfilled the necessary prerequisites. For that purpose, in this paper,

we present a Process Management maturity model developed in an environment of

industrial and academic cooperation. In addition to the model we present a diagnostics

tool that has been developed together with several companies to be used by

organizations to assess their current level of process maturity. By using this it is the

purpose that organizations could reduce their risk of starting off ‘too high’ and thus

failing in their efforts.

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

Methodology

This development project was conducted during approximately a decade in

accordance with the methodology of a ‘collaborative action inquiry’ (Westlander,

1998), which seeks to integrate the social sciences with organizational knowledge to

generate actionable scientific knowledge. The development work was carried out at a

major gas turbine company, where the first author was employed during thirteen

years, and several other companies in Swedish industry, where the two authors have

carried out assignments and interventions. The basic ideas for the process maturity

model were described in the first author’s Ph.D. thesis (Cronemyr, 2007). The model

was then further developed and completed with the diagnostics tool in the second

author’s [Link]. thesis (Bergholtz and Danielsson, 2012).

Theory and previous research

Process Management

Focusing on processes was promoted by Shewhart (1931, 1939) as a way to achieve

quality and satisfied customers. There are many definitions but most used within the

quality context are similar to the one given by Bergman and Klefsjö, which is the one

we choose to use:

“A process is a network of activities that are repeated in time, whose objective is to

create value to external or internal customers.” (Bergman & Klefsjö, 2010, s. 456)

A process map shows activities as well as relations with suppliers and customers,

something that is not equally obvious by looking at a traditional organization chart for

an organization without defined processes. One could argue that an organization chart

shows ‘what you can do’ while the process maps show ‘what you do’ (Cronemyr,

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

2007). The first has a tendency to fulfil internal goals, e.g. keeping the budget, while

the latter focuses more on external goals like fulfilling customer satisfaction (Melan,

1995; Cronemyr and Witell, 2010).

The ISO 9001 standard requires an organization to apply a process approach to three

types of actions: management, product and/or service realisation, and support. Process

owners should be appointed who have a defined responsibility and authority to

implement, maintain and improve the processes. Documentation of processes should

include process objectives, process map/flow chart, procedures and work instructions,

quality plans, measurements and audit results, and information on on-going and

finished improvements. Goals and measurements of an organization’s processes are

often gathered and presented in a Balanced Scorecard (Kaplan and Norton, 1992).

The importance of adopting a process view and continuously improving processes has

led to the creation of the Process Management philosophy. Bergman and Klefsjö

(2010) trace the origins of Process Management back to TQM authorities Shewhart

and Juran. Harrington (1991) described the Process Management methodology used at

IBM as the following steps:

1. Organizing for improvement

2. Understanding the process

3. Streamlining

4. Measurements and Controls

5. Continuous Improvement

Process Management has been a popular topic in the management literature for at

least two decades (Hellström, 2006). In 2002, Michael Hammer – the creator of the

‘BPR manifesto’ (as in Business Process Re-engineering, see Hammer and Champy,

1993) – argued that “Six Sigma should be a part of Process Management, not the

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other way around” (Hammer, 2002, p. 32). The question of how to integrate Six

Sigma and Process Management remains though.

Often there is confusion about processes and Process Management. Several failed

attempts of introducing Process Management have been caused by the lack of

understanding of the basic ideas behind the words, e.g. systems thinking, customer

focus and theory of variation, as well as the consequences for management activities

(Bergman & Klefsjö, 2010). It may be difficult to break the organizational thinking

patterns when the core processes are to be defined, even for persons with ‘process

awareness’ (Rentzhog, 1998). ‘Process awareness’, or ‘process thinking’, “enables

full participation in the change process and a way of establishing current and future

performance levels” (Oakland and Tanner, 2007). Oakland and Tanner (2007)

conclude that “process management sits at the heart of a successful change

programme”.

In research papers (see e.g. Henderson and Evans, 2000; Goldstein, 2001; Pande et.

al., 2000; Antony and Banuelas, 2002; Sandholm and Sörqvist, 2002; Schön, 2006;

Cronemyr, 2007), ‘management commitment’ is one of the most commonly

mentioned success criteria for implementing new management ideas like Process

Management and Six Sigma. However there are few papers mentioning how to

practically achieve management commitment in order to implement Process

Management successfully (Cronemyr, 2007). Beer (2003) argues that there is often a

gap between the management rhetoric about their intentions for TQM and the reality

of the implementation of the concept within the company.

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

Process Maturity

By developing and continuously improving processes an organization can reach

different maturity levels, as given e.g. by the Capability Maturity Model (CMM)

developed by the Software Engineering Institute, from the original ideas by Philip

Crosby, described in Paulk et al. (1993). CMM mainly focuses on software

development, but there are other maturity models with a business process focus.

Harrington (1991) describes a model for process qualification which is similar to a

process maturity model. However it does not describe any specific guidelines how to

improve from one qualification level to the next one. The first qualification level can

also be considered to be fairly high, which would leave several of our studied

processes and organizations outside of the scale. The qualification levels are

numbered from 6 to 1 where 1 is the highest qualification level. The levels are

(Harrington, 1991):

6. Unknown. This level is assigned to all processes which are not yet assessed.

5. Understood. At this level the process design is understood and operates

according to prescribed documentation

4. Effective. The process is systematically measured, streamlining has started,

and the end-customer expectations are met.

3. Efficient. The process is streamlined and more efficient

2. Error-free. The process is highly effective (error-free) and efficient. The

process is also in statistical control.

1. World-class. The process is world-class and continues to improve. The process

is also highly flexible.

McCormack (2007) describes another maturity model which focuses on whole

organizations instead of separate processes. The maturity levels are considered to be

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

stages which organizations need to pass though in an evolutionary change process.

The stages solely focus on the balance between functions and processes in the

organization, and do not describe concrete criteria for when a stage is fulfilled or not.

There are four levels in this model (McCormack, 2007):

• Ad-hoc. The processes are unstructured and poorly defined. Traditional

functions are in focus

• Defined. The basic processes are defined and mapped. A process aspect is

added to the organization, but functions are still in main focus.

• Linked. Process management is now a strategic issue. Goals are set for

processes and shared across functions.

• Integrated. Process management is now a part of the organizational culture.

Structures and jobs are based on processes and processes are considered equal

to traditional functions.

Wheeler (1997) describes a model with different process states, which is similar to a

maturity model. This model is mainly based on statistical process control. By

describing a process according to whether it is in statistical control or not (called the

process dimension) and whether the results meet the customer’s expectations or not

(called the product dimension), four different states are created.

The first state, where the process is not in control and does not meet the customer’s

expectations, is called the state of chaos. There is a lot of special-cause variation in

this state and the process is constantly changing. Due to this it is very difficult to

improve the process, attempts of doing so often distorts the process even more.

The second state, where the process is not in control but meets the customer’s

expectations, is called the brink of chaos. The customer’s expectations are in this state

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

met by special efforts and modifications, not by following the process. However, it

demands a lot of work, and the work is most often reactive.

The third stage, where the process is in control but does not meet the customer’s

expectations, is called the threshold state. By removing all special cause variation, i.e.

focusing on the process instead of the product, the process will become in control. If

the customer’s expectations are still not met, the process can be improved or

redesigned.

The fourth and last stage, where the process is in control and the customer’s

expectations are met, is called the ideal state. By keep focusing on the process and

eliminating special cause variation as it emerges the process will remain in the ideal

state. If not, changing conditions will erode the process and the state is lost.

Diagnostics Tools

There is very limited information on existing assessment and diagnostics tools. The

maturity models described above provides either very complex or very simple

methods to assess which level in the model a certain process or organization belongs

to. CMM (Paulk [Link]., 1993) requires a full scale audit by an assessment team to

assess a process. Harrington’s (1991) qualification model depends on the process

owners who apply for an upgrade of his or her process along with proof of meeting all

criteria for the level. McCormack (2007) assesses an organization by conducting a

survey among 20-30 key-informants, and compiling the results to a score between 1

and 5. Each maturity level corresponds to an interval in the same scale.

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Proposed Model

From on our own industrial experiences at several companies, and based on previous

research on Process Management, we present a new Process Management maturity

model and a diagnostics tool. We found that implementation failures were often

caused, not by the implemented method being poor, but the organization trying to

implement the method taking on a method ‘too high up on the maturity scale’, i.e. the

organization not being mature enough. By applying the newly developed model and

diagnostics tool organizations can reduce the risk of failure.

Process Management 1-2-3

The basis for the Process Management model was developed at Siemens Industrial

Turbines in Finspång, Sweden and was first presented in Cronemyr (2007). The

company – first under the owners ALSTOM and later Siemens – had implemented

Six Sigma as process improvement methodology. The first author was one of the first

Black Belts and one of very few who participated in the company’s Six Sigma

introduction twice, under two different company names. The first author who also had

previous background in Quality and Process Management activities at Saab, ABB and

university, realized that the rather advanced process improvement method of Six

Sigma required established processes to work. Otherwise it would fail. It did so in

most departments and divisions where processes had not been established but a few

divisions started all-over, established processes and then introduced Six Sigma once

more. It was a success (Cronemyr, 2007). When the success was a fact the company

tried to share the best practice and use the same strategy at other departments. It was

then realized that a pre-requisite for establishing processes was missing; process

awareness in management. In some departments management workshops were

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

conducted to train managers in systems thinking and Process Management principles.

After that they could start establishing processes. By that time Lean had been

introduced at some divisions and was integrated in the process work in a qualitative

approach. Some divisions stayed on the more advanced quantitative approach and

introduced Six Sigma successfully. One division later continued with the next step of

basing decisions on facts and utilizing control variables identified in Six Sigma

projects, by implementing Statistical Process Control for major business processes.

The model that had been developed mainly at one company – during several years –

was later used at several other companies in Process Management consultancy

assignments and interventions, see Figure 1.

Figure 1. Process Management 1-2-3 (Cronemyr, 2007)

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

The model is a framework for implementing and utilizing Process Management in the

following steps (steps 1-2-3 are indicated in the figure):

0) Establishing process awareness in management,

1) Process mapping and development,

2) Process analysis and improvement, and

3) Process control and agility.

By taking these steps, you reach more advanced maturity levels, see below.

Process Maturity Model

The basic idea for the process maturity model, see Figure 2, was mainly developed

from the first author’s experiences from implementing Process Management in

organizations and CMM (Paulk [Link]., 1993), ideas about a maturity model to describe

the progress. It was then further developed by several practical studies and by

including the work of other authors e.g. Harrington (1991), Wheeler (1997), and

McCormack (2007). The main contribution with our maturity model is that it provides

a natural development path that organization can follow by its close link to ‘Process

Management 1-2-3’ and its focus on success factors for achieving sustainable process

work. This approach is not the same as McCormack’s (2007), since it does not focus

on the balance between functions and processes. Our approach rather sees functions

and processes as two necessary but separate dimensions of an organization. The levels

in our model are also adapted to include the whole range from a complete lack of

process thinking to fully adapted and controlled processes. This to make it useful in a

wider spectrum of cases than the model described by Harrington (1991)

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

3
Level 4 - Adapted

2
Level 3 - Improved

1
Level 2 - Established
0
Level 1 - Awareness

Business Need

Figure 2. The process maturity model. (Bergholtz and Danielsson, 2012).

When a process has reached maturity level N, you need to take step N, in order to

reach maturity level N+1. Hence there are three steps and four levels

In order to make the concept of process maturity possible to use by organizations who

want to improve their processes, the model focuses on separate processes instead of

whole organizations. The organizational focus used by McCormack (2007) can only

show an average oversight of all of the organizations processes and hence not any

detailed information. However, organizational factors have major impact on each

process within the organization, and for the lower maturity levels where there are no

established processes these factors are dominant. This is similar to Wheeler’s (1997)

approach, where the focus shifts from the product perspective to the process

perspective when processes are established.

The model consists of four maturity levels and one ‘pre-level’, which describes the

state when none of the maturity levels are reached. One level acts as the foundation

for the next one, and the model thereby describes natural steps for implementing

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Process Management. An illustration of the maturity model is shown in Figure 2 and

it is described in short in the following text.

Pre-level – Business need

This level is not considered to be a part of the maturity scale, since it is not a

foundation for the other levels. The pre-level is rather considered to symbolize a lack

of maturity, when none of the maturity levels are fulfilled. There exist no processes,

the organization is functionally oriented and there is no process awareness within

management. The organization does not have the necessary pre-requisites to establish

processes.

Level 1 – Awareness

At this level the organization has gained an awareness of the usefulness of working

with processes, mainly at a management level. There is no fully established process at

this level, but there might be some process influences in the way of working. The

awareness is necessary to obtain the commitment needed to establish sustainable

processes.

Level 2 – Established

At this level the process is fully established in the organization. There may be one or

more processes established but this maturity level and levels above deal with the

maturity of one process at a time. The process is defined with all required

constituents, it is documented and it is used in practice. For the process to be

sustainable it is also required that management is active and actually gives the process

attention and demands results from the process. Furthermore there need to be

established structures to maintain and update the process.

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Level 3 – Improved

At this level the focus switches from the process map to process data. The process

needs to be fully established in order to improving it. Otherwise there is no stable

baseline from which to improve. Improvements should further be based on facts,

which require developed and customer focused measurements and structured methods

for conducting the improvement. In addition to measuring results, controls should be

developed and established.

Level 4 – Adapted

For a process to be adapted it needs to work in closer collaboration with the customer,

to be more flexible and to be more proactive. By implementing statistical process

control it is possible to react to changes much sooner and to tune the process in a

better way. The process should also be able to adapt to specific customer requirements

by working closer to the customer or even including the customer in the process. This

requires high commitment and understanding by everyone who uses the process.

Diagnostics Tool

In order to make the process maturity model more useful in practice, a diagnostics

tool was developed. The purpose of the tool is to determine which level in the

maturity model a certain process fulfills. To know the current status of the process is

the basis for future improvements. Focus is hence not to get the most accurate

diagnosis of which level a process fulfills, but to compile a comprehensive overview

of the process maturity in a quick and resource efficient way. This differs from the

methods used in CMM (Paulk [Link]., 1993) and by Harrington (1991) which have a

higher focus on accuracy, but also require a lot more work than the suggested method.

It is also much richer in information than McCormack’s (2007) method, which makes

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

the results from the diagnosis more useful for the examined process. The first step

toward creating our diagnostics tool was to develop the model further and break down

the levels to more detailed components.

From the practical studies, basic process theory and Process Management models, e.g.

Harrington’s model used at IBM (Harrington, 1991), eight process maturity categories

were derived.

The categories are:

• Management of the organization which describes the process awareness and

commitment within the management,

• Way of working treats how the processes and the process ‘thinking’ actually

are applied in practice,

• Layout of the process deals with the basic constituents that defines a process,

• Documentation deals with how the process is described and how this

description is used in practice,

• Management of the process treats how management and administration of the

process are organized,

• Users of the process deals with the understanding and commitment from the

people who actually use the process,

• Measurements describe how the process is controlled and how the results are

measured, and finally

• Improvements describe how the process is maintained, updated and improved.

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

These eight categories were then used to describe the maturity model in a new and

more detailed way. Each maturity level was divided according to the categories and

the state of the category was described for each level. These descriptions can also be

seen as the criteria to determine whether a maturity level is achieved or not. For some

of the maturity level-category combinations there are no criteria defined. When that is

the case, the same criteria as for the previous level apply. If there is no previous level,

as is the case for level 1, there are no criteria to be met within the category to achieve

the maturity level. See Figure 3.

Awareness Established Improved Adapted

Management of the Aware Management Active Management Driving Management

Organisation
Cross functional
Way of Working features
Applied Process Improved Process Adapted Process

Layout of the Process Defined

Documentation Documented Integrated

Management of the Active Management Driving Management

Process

Users of the Process Accepts the Process Engaged Driving

Improved Controling
Measurements Some Measurements
Measurements Measurements

Improvements Maintains Improves Improves Continuously

Figure 3. The detailed process maturity model, used as a basis for the diagnostics

tool. (Bergholtz and Danielsson, 2012).

To determine if a process fulfills the criteria for each level, two separate

questionnaires were developed. One aimed at persons who manage the process, e.g.

process owners, and one aimed at process users. This to get more than one perspective

of the process and to be able to cover all necessary aspects needed to describe the

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

process. The questionnaires have about 40 questions each and cover several aspects

within each of the different categories. The questions have pre-determined answering

alternatives to make sure that the interpretation of the answers can be made in an un-

biased way. The detailed questionnaires are not further presented in this paper.

The interpretation of the questionnaires is made with a template that indicates which

answers are required or not accepted for each category and maturity level. Since the

results of this type of questionnaire are discrete variables, it would not be correct to

construct a mean from results of an extensive number of questionnaires. Instead we

found it suitable to hand out the questionnaires to a small number of persons and then

compile the separate results in a combined overview. The total process maturity is

determined by the category which is considered to be the weakest link. With this

approach, the overview will contribute with necessary information to plan and

prioritize future improvement initiatives in order to increase the total process

maturity. An example is given in Figure 4.

No require- Level 1 Level 2 Level 3 Level 4

ments met Awareness Established Improved Adapted Respondents:
1. Management of the organization O O Process owner
4. Way of working O U1 U2 U1 Process user 1
2. Design of the process U1 O U2 U2 Process user 2
3. Documentation O U1 U2
5. Management of the process U1 U2 O
6. Users of the process U1 U2 O
7. Measurements U1 U2 O
8. Improvements O U1 U2

Process overall x

Figure 4. An example of the overview from questionnaires about a process.

(Bergholtz and Danielsson, 2012).

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

The example shows an overview of the results from three respondents for a surveyed

process at an industrial organization. As seen, most of the answers fulfill the

requirements for level 2 for the different categories. However, there are some

categories, e.g. Measurements, Management of the process and Management of the

organization, which do not seem to reach as high as the other categories. Since the

total process maturity is determined by the weakest link, the process overall is

considered to reach level 1. These areas are hence where future improvements should

focus in order to increase the total process maturity. It can also be interesting to

display the spread of the answers within the categories. In the category Users of the

process all three respondents indicate different maturity level. This shows that there

probably are very different levels of understanding and commitment among the users

of the process.

The model and diagnostics tool was used in practice with five different processes at

three different organizations in the study conducted by Bergholtz and Danielsson

(2012). The surveyed organizations considered the results to be very accurate and

useful for the future improvements of the involved processes.

Discussion

Research limitations and implications

This research is based on applications in a typical Scandinavian management culture,

a so-called ‘fulfilment-oriented culture’, which is characterized as egalitarian and

person-oriented (Trompenaars, 1993). Whether the proposed process maturity model

will work in other cultures and if so how to organize the work in that type of setting

remains to investigate. Furthermore, given that this study was conducted as action

research, there are limitations concerning generalizability but, as generalizability is

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

not the main purpose of action research, the outcome of the applications were

successful for the participating organizations in this particular project. Given these

limitations, more applications in other settings would be valuable in providing more

generalizable results.

Still, it is our opinion that this paper fills a gap in management research literature

between ‘success criteria’ and ‘practical tools and results’ for implementing Process

Management. More research is needed on how to assess process maturity and where

different QM tools fit and where they do not in a Process Management context.

Managerial implications

Organizations implementing Process Management sometimes start off on a ‘too

advanced’ level with some of the more advanced tools and techniques without having

fulfilled the necessary prerequisites. In fact, it is often unknown to the organizations

that there are necessary prerequisites and what these are. The Process Management

maturity model and the diagnostics tool presented in this paper will help organizations

to reduce their risk of starting off ‘too high’ and thus failing in their efforts.

This model and tool have been developed together with several companies which

benefitted from their use. One reason it is appreciated by users is that the diagnostics

tool is considered ‘objective’ by the users, because the organizations perform the

assessment themselves, without any direct influence from consultants. Consultants are

often considered ‘subjective’ when they suggest appropriate actions for the company.

Of course no one is objective but this tool gives a hint on where to start and what

actions could be the logical next step for a company, wanting to implement Process

Management. The outcome is used to plan and prioritize actions. Some companies

have also suggested using it as a follow-up tool.

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 Cronemyr and Danielsson (2012): Process Management 1-2-3

It should be emphasized though that this is not a ‘certification’ or ‘award’ tool, like

e.g. Malcolm Baldridge National Quality Award (see e.g. Bergman and Klefsjö,

2010). The main purpose of this tool is not to certify organizations, but to improve

processes.

Process Management is a way of organizing quality work in order to improve

customer satisfaction and reduce internal costs, and thus improve the company profit.

It is our opinion that the presented model will help in that effort, by providing

guidance of appropriate actions based on the process maturity.

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