PUNJAB COLLEGE OF
TECHNICAL
EDUCATION,LUDHIANA
BACHELOR OF BUSINESS ADMINISTRATION, SEMESTER 4th
ED PROJECT
NAME:- SIMARPREET KAUR
CLASS:-BBA2B
TOPIC:- Project on Woolah Tea
– Shark Tank India Season 4
1. Pitch Overview
• Company Name: Woolah Tea
• Founder: Upamanyu Borkakoty
• Industry: Food & Beverage (Specialty Tea)
• Product: The world’s first bagless green tea dip, made with 100% whole leaves and
eco-friendly packaging.
• Investment Ask: ₹50 lakhs for 1.66% equity
• Implied Valuation: ₹30 crores
2. Product/Service Analysis
• Key Features:
o Patented bagless tea ball
o Plastic-free, sustainable packaging
o Made from high-quality whole-leaf Assam tea
• Market Need:
o Rising demand for eco-conscious, microplastic-free tea alternatives
o Health-focused consumers want convenience without compromising quality
• Competitor Comparison:
o Traditional tea bags often contain tea dust and plastic
o Woolah offers whole-leaf quality in a convenient, sustainable format
• Scalability Potential:
o High appeal in urban India and global wellness markets
o Potential for exports and expanded herbal tea offerings
3. Founder Profile & Presentation
• Founder Background:
o Upamanyu Borkakoty, from Assam, deeply connected to the region’s tea
culture
o Passionate about sustainable and innovative tea products
• Pitch Performance:
o Confident, passionate, and well-articulated
o Demonstrated clear problem-solving, market understanding, and product
innovation
4. Financial Analysis
• Revenue Model:
o Direct-to-consumer (online) + retail partnerships
• Sales (as shared):
o FY 2020-21: ₹13 lakhs
o FY 2021-22: ₹58 lakhs
o FY 2022-23: ₹95 lakhs
o FY 2023-24 (projected): ₹2 crores
• Profitability & Metrics:
o Profit margin not disclosed
o Revenue shows consistent year-on-year growth
5. Shark Reactions & Deal Outcome
• Feedback:
o Sharks appreciated the sustainability angle and product uniqueness
o Concerns around consumer education and scalability were noted
• Negotiations:
o Aman Gupta made the final offer: ₹50 lakhs for 2.5% equity + 2.5% advisory
equity
• Final Deal:
o Deal closed with Aman Gupta on revised terms
6. Strengths, Weaknesses & Conclusion
• Strengths:
o Unique, patent-backed product
o Eco-friendly and health-oriented
o Founder’s strong vision and product knowledge
• Weaknesses:
o Niche format may need strong consumer awareness campaigns
o Scaling manufacturing while maintaining quality could be challenging
• Is It Investment-Worthy?
o Yes – aligns with trends in sustainability, wellness, and premium consumer
goods
• Lessons Learned:
o Innovation doesn’t have to be complex – solving a real-world issue works
o Clarity in pitching and adaptability in negotiation matter
• Personal Reflection:
o Woolah Tea inspired me by showing how traditional products can be
transformed through innovation and purpose. The founder’s commitment to
sustainability really stood out.