Name : Habiba ahmed farag , Madonna wahieb azmy
STREETWEAR STYLE
▪ What is streetwear ?
▪ Streetwear is one of the fastest-growing and most
powerful areas of the fashion industry. According to
Business of Fashion, the global streetwear industry
was worth an estimated $309 billion dollars in 2017.
In a survey by Hypebeast, 45% of consumers
surveyed say they purchase an item of streetwear
clothing at least once a month, and 62% said they
think streetwear products are always in style.
Whether you like it or not, the streetwear fashion
movement is here to stay.
WHAT IS STREETWEAR STYLE?
▪ Streetwear is an eclectic, urban-inspired fashion genre that merges comfort, functionality,
and style. It’s characterized by casual yet distinctively bold and trendy pieces such as graphic
tees, hoodies, sneakers, and oversized garments. It’s a style that you can really make your own.
▪ Today, you can find streetwear anywhere, from DIY aesthetics to luxury collaborations,
making it as versatile as it is an enduring element of men’s fashion.
▪ .The essence of streetwear aesthetic lies in
STREETWEAR its fusion of casual comfort and bold
individuality, creating a unique style that
AESTHETICS reflects the dynamic energy of urban culture.
At its core, streetwear embraces everyday
wardrobe staples with a distinctive twist,
transforming basics into statement pieces.
▪ Comfort is paramount in streetwear, and
oversized silhouettes are a hallmark of this
aesthetic. Baggy jeans, loose-fitting hoodies,
and relaxed-fit tees contribute to a laid-back
and effortlessly cool vibe. The marriage of
STREETWEAR comfort and style is key, allowing individuals
to navigate the urban landscape with ease
AESTHETICS while making a visually striking impact. The
art of layering also plays a crucial role,
creating visually engaging ensembles that
showcase a keen understanding of proportion
and texture.
THE ORIGIN OF STREETWEAR
▪ In the United States, the modern streetwear movement can be traced back to California's surf and skate culture. In the
80s and 90s, the cool thing to do was deck your board out with cool stickers. Pretty soon boarders weren't just putting
logos on their decks, they were wearing them too. Enter MTV and the trend explodes.
▪ Streetwear was also heavily influenced by the early hip-hop fashion scene of the 80s and 90s. Streetwear's most
important item, sneakers, came out of both hip-hop and basketball, two predominantly Black subcultures. This laid-back
athletic-inspired style was an instant success when rappers like Jay-Z Snoop, and Biggie hit the mainstream and athletes
like Michael Jordan began selling sneakers. While it's difficult to pinpoint exactly who started streetwear, there are a few
key players recognized as pioneers of the streetwear industry we know today:
▪ Shawn Stussy, founder of California surf brand Stussy
▪ James Jebbia, founder of skate brand Supreme
▪ Dapper Dan, a Harlem-based designer who created luxury streetwear for hip-hop artists and influential people of color
▪Style Denim and Jogger
Pants
garments
Graphic T-
ShirtsLongline T-
Shirts and
Oversized
Silhouettes
Sneakers
Snapback Hats
and Beanies
Hoodies and
Sweatshirts
Bomber Jackets
and Windbreakers
STREETWEAR FAMOUS
BRANDS
▪ Supreme
▪ stuss
▪ Off_white
▪ Kith
▪ Undercover
▪ Everything
▪ BAPE
▪ Amiri
▪ Seventh stores
▪ Tommy boy
▪ The hundreds
▪ Nighaborhood
▪ The northface
▪ Palm angles
▪ Streetwear can exist across a spectrum,
ranging from more affordable and accessible
options to high-end luxury streetwear. While
the roots of streetwear are often associated
with counterculture and affordability, the genre
has evolved, and some brands within the
IS STREETWEAR streetwear space have achieved luxury status.
High-profile collaborations between
LUXURY? streetwear labels and luxury fashion houses
have also contributed to the blurring of lines
between streetwear and luxury fashion. As a
result, streetwear can encompass both
affordable, everyday clothing and high-end,
exclusive pieces depending on the brand and
its positioning in the market.