capstone - design solution

Navigating IKEA App–

A UX Redesign
Journey
Produced By

Neel Patel
table of content

Project Brief
Research and Activities
Conducted
User Flows
Mid-Fi Wireframes
Rationale Behind Design Decisions
Summary of any challenges faced
Appendix
Project Brief

Ever found yourself lost in the maze of IKEA

or confused while assembling furniture at

home?

This redesign project aims to improve in-store

navigation and assembly for IKEA customers. I will

use AR features in the IKEA app to make shopping

easier. My goals are to make things more

accessible, reduce confusion, and help users

assemble products more smoothly.

Research & Activities Conducted

Desk Research

Field Observation

Card Sorting

To identify existing pain Observed customers Refined how users think

points in IKEA’s physical navigating IKEA stores to about categorizing IKEA
and digital experiences. understand behavior and products.
struggles.
User Flow
In-Store AR Navigation

Display “Out
of Stock” +
Suggest
offline No Suggest
No features like similar items
Product Se
User opens Is the Is
Start the IKEA app use pro
User taps “In- User selects
Store
Yes Navigation” product from AR camera User follows
AR navigation
Show
confirmation
feature Shopping List Yes launches and
calibrates to the popup:
product lo “You’ve arr
User Flow
AR-Based Step-by-Step Assembly

Ask user to
Show PDF No move
No manual /
Video tut
camera o

User opens User Does Is a

Start the IKEA
app
navigates to
“My Orde
prod sui
uc
User taps Camera
Yes “Start AR calibrates AR overlay User Final step:
Assembly” to detec Yes appears
with Step 1
completes
step and
Display
“Assemb
Mid-Fi Wireframes Hej!
Are you in-store?
Home Screen Try our smart in-store navigation

Start AR Navigation

To notify users that they are in-store

and provide a quick way to launch AR
Navigation Feature

NP
Mid-Fi Wireframes Hej!
Your store visit starts here
Are you in-store?
Etobicoke
Store Page Try our smart in-store navigation
Busy Closes 9:00 p.m.
Start AR Navigation

To provide instore users with quick

access to AR Navigation helping Scan Navigate store Popular times
them find items quickly instore
Store offers & deals

VESKEN BAGGEBO
Lorem ipsum dolor Lorem ipsum dolor
sit amet sit amet
consectetur. consectetur.

NP
Mid-Fi Wireframes Hej!
What
Your store arestarts
visit you looking
here for?
Are you in-store?
Etobicoke
Navigation Setup Screen Try our smart in-store navigation
My
BusyList Closes 9:00 p.m.
Start AR Navigation

Allow users to quickly find specific SPRUTTIG

Hanger, black
item by scanning or using searchbar, Scan
$2.49 / piece
Navigate store Popular times
my list displays user’s created list and
allows user to see floor map and start SPRUTTIG
Store offers & deals
Hanger, black
navigation $2.49 / piece

VESKEN BAGGEBO
Lorem ipsum dolor Lorem ipsum dolor
Start Navigation
sit amet sit amet
consectetur. consectetur.
Floor Map

NP
Mid-Fi Wireframes Hej!
What
Your store arestarts
visit you looking
here for?
Are you in-store?
Etobicoke
Floor Map Try our smart in-store navigation
My
BusyList Closes
2 9:00 p.m.
Start AR Navigation

Numbers indicate how many items SPRUTTIG

Hanger, black
are there in each department and Scan
$2.49 / piece
Navigate store Popular times
also shows user’s current location 5

and the map provides entire store SPRUTTIG

Store offers & deals
layout
Hanger, black
$2.49 / piece

VESKEN BAGGEBO
Lorem ipsumYou are here
dolor Lorem ipsum dolor
Start Navigation
sit amet sit amet
consectetur. consectetur.
Floor Map

NP
Mid-Fi Wireframes Hej!
What
Your store arestarts
visit you looking
here for?
Are you in-store?
Etobicoke
Selected Department Try our smart in-store navigation
My
BusyList Closes
2 9:00 p.m.
Start AR Navigation

When users clicks on a specific SPRUTTIG

Hanger, black
number it shows list of items that Scan
$2.49 / piece
Navigate store Popular times
user has in their shopping list and 55

also provides option to start from SPRUTTIG

Store offers & deals
that point.
Hanger, black
$2.49 / piece

SPRUTTIG
Hanger, black
$2.49 / piece

VESKEN BAGGEBO
You are here
Lorem ipsumSPRUTTIG
dolor Lorem ipsum dolor
Start Navigation
sit amet Hanger, black sit amet
consectetur. consectetur.
$2.49 / piece
Floor Map

Start navigation
NP
Mid-Fi Wireframes Hej!
What
Your store arestarts
visit you looking
here for?
Are you in-store?
Etobicoke
AR in-store navigation Try our smart in-store navigation
My
BusyList Closes
2 9:00 p.m.
Start AR Navigation

Gives user accurate location with SPRUTTIG

Hanger, black
distance and turns to take and also Scan
$2.49 / piece
Navigate store Popular times
provide a scanner to scan any other 55

items that comes in between. SPRUTTIG

Store offers & deals
Hanger, black
$2.49 / piece

SPRUTTIG
Hanger, black
$2.49 / piece

VESKEN BAGGEBO
You are here
Lorem ipsumSPRUTTIG
dolor Lorem ipsum dolor
Start Navigation
sit amet Hanger, black sit amet
consectetur. consectetur.
$2.49 / piece
Floor Map
Turn Right
00 Fnavigation
1Start eet
NP
Mid-Fi Wireframes Hej!
What
Your store arestarts
visit you looking
here for?
Are you in-store?
Etobicoke
Shoplist Complete Confirmation Try our smart in-store navigation
My
BusyList Closes
2 9:00 p.m.
Start AR Navigation

Once the user complete scanning all SPRUTTIG

Hanger, black
the items from the shopping list it Scan
$2.49 / piece
Navigate store Popular times
gives the confirmation screen which You’ve completed
55

tells the user that all the items has your list
SPRUTTIG
Store offers & deals
been taken
Hanger, black
$2.49 / piece

SPRUTTIG
Hanger, black
$2.49 / piece

VESKEN BAGGEBO
You are here
Lorem ipsumSPRUTTIG
dolor Lorem ipsum dolor
Start Navigation
sit amet Hanger, black sit amet
consectetur. consectetur.
$2.49 / piece
Procee Floor
d to Map
Checkout
Turn Right
100 Feet
Start
Bro wnavigation
se More
NP
Mid-Fi Wireframes Hej!
My OrWhat
dersare you looking for?
Your store visit starts here
Are you in-store?
Etobicoke
My Order Page My
BusyList Closes
SPRUTTIG
Try our smart in-store navigation
Hanger, black
2 9:00 p.m.
Start AR NavigationDelivered on 30th July 2025

When the user wants to assemble Assemble with AR

SPRUTTIG
Hanger, black
the product, they navigate to my Scan
You’ve completed

$2.49 / piece
your list Popular times
Navigate store
SPRUTTIG
order page which gives you the Hanger, black 55

ability to assemble the product with Proceed to

Delivered on 30th July 2025
SPRUTTIG
Store offers & deals
ssemble
ACh eckout with AR
the help of AR.
Hanger , black
$2.49 / piece
Browse More
SPRUTTIG
Hanger, black
SPRUTTIG
Hanger, Dbelivere
lack d on 30th July 2025
$2.49 / pieceAssemble with AR

VESKEN BAGGEBO
You are here
Lorem ipsumSPRUTTIG
dolor Lorem ipsum dolor
Start Navigation
sit amet Hanger, black sit amet
consectetur. consectetur.
$2.49 / piece
Floor Map
Turn Right
100 Feet
Start navigation
NP
Mid-Fi Wireframes Hej!
My OrWhat
dersare you looking for?
Your store visit starts here
Are you in-store?
Etobicoke
Assemble with AR My
BusyList Closes
SPRUTTIG
Try our smart in-store navigation
Hanger, black
2 9:00 p.m.
Start AR NavigationDelivered on 30th July 2025

When user starts assembling the Assemble with AR

SPRUTTIG
Hanger, black
product, the app shows what parts Scan
You’ve completed

$2.49 / piece
your list Popular times
Navigate store
SPRUTTIG
are been sent by them and also it has Hanger, black 55

a list view to see a list of steps it will Proceed to

Delivered on 30th July 2025
SPRUTTIG
Store offers & deals
ssemble
ACh eckout with AR
take to complete assembling this
Hanger , black

Parts IncluBro
dewdse
$2.49 / piece

product. More
SPRUTTIG
Hanger, black
SPRUTTIG
1x 4x 8x
Hanger, Dbelivere
lack d on 30th July 2025
Tabletop Legs
$2.49 / piece h ARws
Assemble witScre
VESKEN BAGGEBO
You are here
Lorem ipsumSPRUTTIG
dolor Lorem ipsum dolor
4x Start Navigation
2x 1x
sit amet Hanger, black sit amet
consectetur. consectetur.
Dowels $2.49B/rackets
piece Allen Key
Floor Map
Turn Right
00 Feet
1Start
Start Anavigation
ssembling
NP
Mid-Fi Wireframes Hej!
My OrWhat
dersare you looking for?
Your store visit starts here
Are you in-store?
Etobicoke
Start Assembling My
BusyList Closes
SPRUTTIG
Try our smart in-store navigation
Hanger, black
2 9:00 p.m.
Start AR NavigationDelivered on 30th July 2025

When user start assembling the Assemble with AR

SPRUTTIG
Hanger, black
product, the app guides them with Scan
You’ve completed

$2.49 / piece
your list Popular times
Navigate store
SPRUTTIG
steps and tools required to complete Hanger, black 55

those steps Proceed to

Delivered on 30th July 2025
SPRUTTIG
Store offers & deals
ssemble
ACh
Hangereckout with AR
, black

Parts IncluBro
dewdse
$2.49 / piece
More
SPRUTTIG
Hanger, black
SPRUTTIG
1x 4x 8x
Hanger, Dbelivere
lack d on 30th July 2025
Step 1 $2.49 / piece
Tabletop Legs h ARws
Assemble witScre
VESKEN BAGGEBO
Attach theYLouegsare
to hthe
ere Tabletop
Lorem ipsumSPRUTTIG
dolor Lorem ipsum dolor
4x Start Navigation
2x 1x
sit amet Hanger, black sit amet
consectetur.
T RequiredBrackets consectetur.
Dools
owels $2.49 / piece Allen Key
Floor Map
Turn Right
00 Feet
1Start
Ne
Start xsse
Anavigation
t Step
NP
mbling
Mid-Fi Wireframes Hej!
My OrWhat
dersare you looking for?
Your store visit starts here
Are you in-store?
Etobicoke
Step 1
List of Steps My
BusyList Closes
Attach 2 Legs
the
SPRUTTIG
Try our smart in-store navigation
9:00
Hanger, black
[Link]
to the
Start AR NavigationDelivered on 30th July 2025

There is a list view button which Tools Required SPRUTTIG

Assemble with AR
Hanger, black
shows the user which step is activce Scan
You’ve completed

$2.49 / piece
your list Popular times
Navigate store
SPRUTTIG
and also tells them how many steps Step 2
Hanger, black 55

are required to assemble the product

Attach the Legs to Dthe Tadbon
elivere letop
30th July 2025
SPRUTTIG
Store offers & deals
Proceed to ssemble
ACh
Hanger eckout with AR
, black
Tools Required

Parts IncluBro
dewdse
$2.49 / piece
More
SPRUTTIG
Step 3 Hanger, black
SPRUTTIG
1x 4x 8x
H anger, lack
Dbelivered on 30th July 2025
Attach the Legs to the Tabletop
Step 1 $2.49 / piece
Tabletop Legs h ARws
Assemble witScre
TVESKEN
ools Required BAGGEBO
Attach theYLouegsare
to hthe
ere Tabletop
Lorem ipsumSPRUTTIG
dolor Lorem ipsum dolor
4x Start Navigation
2x 1x
sit amet Hanger, black sit amet
consectetur.
T RequiredBrackets consectetur.
Dools
owels $2.49 / piece Allen Key
Floor Map
Turn Right
00 Ne
StartFeet
C1ontinue
Start xsse
Anavigation
A
t Step
NP
sse
mbling
mbling
Mid-Fi Wireframes Hej!
My O rWhat
dersare you looking for?
Settings
Your store visit starts here
Are you in-store?
Etobicoke
Step 1
Settings Page Toggle
MyAttach
Busy
Voice
Try our smart
List Closes
2 Legs
the 9:00
SPRUTTIG
in-store navigation
Hanger, black
[Link]
to the
Start AR NavigationDelivered on 30th July 2025

User is provided with list of setting Tools Required SPRUTTIG

Measurement Unit Assemble with AR
Hanger, black
options which help them in accessing Scan
You’ve completed

$2.49 / piece
your
Navigate list Popular times
store
SPRUTTIG
AR Step 2
Floor Map PreviewHanger, black 55
Attach the Legs to Dthe Tadbon
letop
elivere 30th July 2025
SPRUTTIG
Store offers & deals
Proceed to ssemble
ACh
Hanger eckout with AR
, black
Tools Required

Parts IncluBro
dewdse
$2.49 / piece
More
SPRUTTIG
Step 3 Hanger, black
SPRUTTIG
1x 4x 8x
H anger, lack
Dbelivered on 30th July 2025
Attach the Legs to the Tabletop
Step 1 $2.49 / piece
Tabletop Legs h ARws
Assemble witScre
TVESKEN
ools Required BAGGEBO
Attach theYLouegsare
to hthe
ere Tabletop
Lorem ipsumSPRUTTIG
dolor Lorem ipsum dolor
4x Start Navigation
2x 1x
sit amet Hanger, black sit amet
consectetur.
T RequiredBrackets consectetur.
Dools
owels $2.49 / piece Allen Key
Floor Map
Turn Right
00
Save
Ne
StartFeet
C1ontinue
Start xCh
Anavigation
A
t Step
sse
NP
anges
sse
mbling
mbling
Rationale Behind Design Decisions

Prompt on Home Minimalist AR Step-by-Step Highlighting IKEA-

Screen

Navigation Interface

Assembly Process

Supplied Materials

I added the “Are you Since stores can be I divided the assembly To prevent confusion
in-store?” section to visually busy, I kept the process into clear, during preparation, I
ensure users only AR overlays simple and scrollable steps that showed a preview of
see features that clear, focusing on where show only one the assembly parts
matter to them. This to find products. The instruction at a time. provided by IKEA. This
helps avoid goal is to guide users This helps reduce visual check ensures
confusion and without overwhelming stress and improves users have everything
makes the them. focus, especially for they need before
experience feel more users new to DIY. starting.
personal and timely.
Summary of any challenges faced

Staying Objective

Time Constraints

User Readiness for AR

Technology

When I work alone, it's easy Managing user research, Many users, especially older
to get attached to own brainstorming ideas, creating people or those who are not
design and ignore critical wireframes, and making updates very comfortable with
feedback. It takes more while meeting tight academic technology, do not know much
effort to evaluate work and deadlines is challenging as a about Augmented Reality. This
make improvements. solo worker. This often leads to could lead to the important
choosing less depth in one area feature of the app not being
to finish required tasks. used or being used less than
intended.
Appendix

Card Sorting : [Link]

view?usp=sharing

Sketches : [Link]
view?usp=sharing