Connotations
Connotation refers to a meaning that is implied by a word apart from the thing
which it describes explicitly. Words carry cultural and emotional associations or
meanings, in addition to their literal meanings or denotations. Most words have
two meanings: a denotative (literal) meaning, and a connotative (implied) meaning.
Connotations set the tone when writing and speaking, and clarify one’s intentions
—they can elicit certain emotions or reactions or help to provide distinct
impressions of things. Conversely, choosing words with the wrong connotation can
produce an undesired reaction or emotion and misrepresent one’s intentions.
Types of Connotations:
a. Positive
A word whose connotation implies positive emotions and associations. For
example, “the aroma of my grandmother’s cooking” produces a positive
association, because the word “aroma” implies that the smell is pleasing and
inviting.
b. Negative
A word whose connotation implies negative emotions and associations. If we
exchange the adjective “aroma” in the above sentence so that it now reads “the
stench of my grandmother’s cooking,” the meaning changes completely. Though
both “aroma” and “stench” mean smell, “stench” has a negative connotation; thus,
the meal sounds much less appealing.
c. Neutral
A word whose connotation is neither positive nor negative. For example, when
speaking about a pet, the word “dog” has a neutral connotation; but, the word
“mutt” has a negative connotation, and the word “purebred” has a positive
connotation.
Examples of Connotations in literature:
Example #1: The Sun Rising (By John Donne)
Similarly, John Donne says in his poem The Sun Rising says:
“She is all states, and all princes, I.”
This line suggests the speaker’s belief that he and his beloved are wealthier
than all the states, kingdoms, and rulers in the whole world because of their
love.
Example #2: The Merchant of Venice (By William Shakespeare)
Irony and satire exhibit connotative meanings, as the intended meanings of words
are opposite to their literal meanings. For example, we see a sarcastic remark made
by Antonio to Shylock, the Jew, in William Shakespeare’s play The Merchant of
Venice:
“Hie thee, gentle Jew.
The Hebrew will turn Christian: he grows kind.”
The word “Jew” generally had a negative connotation of wickedness in
Shakespeare’s writings, while “Christian” demonstrated positive connotations
of kindness.
Identify these connotations:
Example Denotation Connotation