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Pepsico Youth Consumption Survey

The document contains a 15 question survey about consumption habits and preferences regarding Pepsico soft drinks. It asks respondents about which drinks they prefer from the Pepsico portfolio, what influences their purchases, consumption occasions and frequencies, packaging preferences, and thoughts on Pepsico advertising campaigns. The survey aims to gather information on consumer behavior and perceptions of Pepsico drinks.

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Priyanka Yadav
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153 views2 pages

Pepsico Youth Consumption Survey

The document contains a 15 question survey about consumption habits and preferences regarding Pepsico soft drinks. It asks respondents about which drinks they prefer from the Pepsico portfolio, what influences their purchases, consumption occasions and frequencies, packaging preferences, and thoughts on Pepsico advertising campaigns. The survey aims to gather information on consumer behavior and perceptions of Pepsico drinks.

Uploaded by

Priyanka Yadav
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Questionnaire

Name Age 15-25 [ ] Gender Male [ ] 25-35 [ ] Female [ ] 35-50 [ ]

Occupation .. Email-id Q.1 DO you consume Pepsico cold drink? ( Please tick) Yes [ ] No [ ]

Q.2 Which Pepsico drink you prefer most ? (please tick ) a) b) c) d) e) f) g) Mountain dew [ Pepsi [ Pepsi blue [ Slice [ 7 up [ Mirinda [ 7up Nimbooz [ ] ] ] ] ] ] ]

Q.3 What induces you to buy Pepsico soft drink? (please tick) a)Advertisement [ ] d) variety [ ] b) status symbol [ e)health drink [ ] ] c)taste [ ] f) price & quantity [ ]

Q.4 On what occasion do you often consume the soft drink ? (please tick) Feeling thirsty [ ] Without reason [ ] parties /celebration [ hard work [ ] ]

Q.5 Do you shift from one brand to another brand? Yes [ ] If Yes, state the reason: a) Due to non-availability of your regular brand [ ] b) Due to non-availability of chilled drink [ ] c) For tasting different flavors [ ] d) Influenced by friends [ ] e) Other Reasons __________________________ No [ ]

Q.6 Which is the package that you prefer most? 200ml [ ] 1.5 Litre [ ] 300ml [ ] 2 Litre [ ] 500ml [ ] Tins [ ] 1 Litre [ ] Tetra Pack [ ]

Q.7 How often do you consume soft drink (in a week)? Daily [ ] 2-4 times [ ] more than 4 times [ ] once [ ] others [ ]

Q.8 which flavor do you like most ? Carbonated [ ] mango[ ] lemon [ ] orange [ ] others[ ]

Q.9 About Pepsico soft drink what do you like most? Brand name [ ] taste [ ] easy availability [ ] packaging[ ] brand ambassador[ ]

Q.10 Q.13 Have you decided to purchase other brand after watching the advertisement? Yes [ ] No [ ]

Q.11 Considering the TV adv. Which Pepsico adv you like more? Pepsi [ ] 7 up [ ] Slice [ ] Mirinda [ ] Mountain dew [ ] Nimbooz [ ]

Q.12 What attracted you in the advertisement ? Creativity [ ] Brand ambassador[ ] Idea of delivering the message [ ] logical reason [ ]

Frequency of advertisement [ ]

Q. 13 What is alternate brand if your favourite Soft drink is not available ? Pepsi [ ] mountain dew [ ] coca cola [ slice [ ] ] mirinda [ ] maaza sprite[ ]

others[ ]

Q.14 Has the youngistan concept influence the youth to go for Pepsico Yes [ ] no [ ]

Q.15 Any Suggestion on the Pepsi brand..................................

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