Business Plan for Julius Electrical Enterprise
Business Plan for Julius Electrical Enterprise
CERTIFICATE IN PLUMBING
i
DECLARATION
I, OTIENO JULIUS OWINO hereby declare that this business plan is my Original work and has
never been submitted to the Kenya national examination council before.
SIGN:……………………………………………………..
DATE:…………………………………………………….
SIGN:……………………………………………………
DATE:…………………………………………………..
ii
DEDICATION
I dedicate this project to my father and mother for their financial support for the competition or
the course and project.
iii
ACKNOWLEDGEMENT
I wish to my family who made this business plan successful I also wish to thank Mr. Nimrod my
lecturer for the support in supervising and planning of business plan
TABLE OF CONTENTS
iv
DECLARATION.......................................................................................................................ii
DEDICATION............................................................................................................................iii
ACKNOWLEDGEMENT..........................................................................................................iv
EXECUTIVE SUMMARY.........................................................................................................vii
CHAPTER ONE..............................................................................................................................1
1.0 BUSINESS DESCRIPTION..................................................................................................1
1.1 THE BUSINESS NAME.......................................................................................................1
1.2 ADDRESS OF THE BUSINESS...........................................................................................1
1.3 BUSINESS LOCATION.......................................................................................................1
1.4. BUSINESS OWNERSHIP...................................................................................................3
1.5. TYPES OF BUSINESS........................................................................................................3
1.6. PRODUCTS AND SERVICES............................................................................................3
1.7 JUSTIFICATION OF OPPORTUNITY................................................................................3
1.8. INDUSTRY..........................................................................................................................4
1.9 GOALS OF THE BUSINESS................................................................................................4
1.10. ENTRY AND GROWTH STRATEGY.............................................................................5
CHAPTER TWO.............................................................................................................................6
2.0. MARKETING PLAN...........................................................................................................6
2.1. THE CUSTOMERS..............................................................................................................6
2.2. THE MARKET SHARE.......................................................................................................6
2.3. COMPETITION....................................................................................................................7
2.4. METHODS OF PROMOTION AND ADVERTISEMENT................................................8
CHAPTER THREE.........................................................................................................................9
3.0 ORGANIZATION AND MANAGEMENT PLAN..............................................................9
3.1ORGANZATON PLAN/STRUCTURE.................................................................................9
3.2 KEY MANAGERMENT PERSONNEL AND THEIR QUALIFICATIONS AND
DUTIES.....................................................................................................................................10
3.3 SUPPORTIVE SERVICES..................................................................................................12
3.4 INCENTIVES......................................................................................................................12
3.5 LEGAL REQUIREMENTS.................................................................................................13
3.6 RECRUITMENT TRAINING AND PROMOTION..........................................................13
3.6.1 RECRUITMENT..............................................................................................................13
3.6.2 TRAINING.......................................................................................................................13
3.6.3 PROMOTION...................................................................................................................13
CHAPTER FOUR.........................................................................................................................14
v
4.0 OPERATIONAL/PRODUCTION PLAN...........................................................................14
4.1 PRODUCTION FACILITIES AND CAPACITY...............................................................14
4.2 RAW MATERIALS (STOCK)..........................................................................................15
4.3 FACILITY LAYOUT..........................................................................................................15
4.4 PRODUCTION/OPERATIONAL STRATEGY.................................................................16
4.5 OPERATIONAL PROCESS...............................................................................................16
4.5.1 REGULATION AFFECTING OPERATION..................................................................17
4.5.2 HEALTH REGULATION............................................................................................17
4.5.3 SAFETY REGULATION.............................................................................................17
4.5.4 REGISTRATION..............................................................................................................17
CHAPTER FIVE...........................................................................................................................18
5.0 FINANCIAL PLAN.............................................................................................................18
5.1 PRE-OPERATON COSTS..................................................................................................18
5.2ESTIMATION OF WORKING CAPITAL..........................................................................18
5.3PROFOMA INCOME STATEMENT..................................................................................19
5.4 PROFORMA BALANCE SHEET......................................................................................20
5.5 PROJECTED CASH FLOW STATEMENT FOR THE YEAR 2020................................21
5.5.1 PROJECTED CASH FLOW STATEMENT FOR THE YEAR END 2021...................22
5.5.2 PROJECTED CASH FLOW STATEMENT FOR THE YEAR END 2022....................23
5.6 BREAK EVEN POINT........................................................................................................24
5.6.1BREAK EVEN POINT FOR 2020....................................................................................24
5.6.2 BREAK-EVEN POINT FOR 2021...................................................................................24
5.6.3 BREAK-EVEN POINT FOR 2022...................................................................................25
5.7 DESIRED FINANCING......................................................................................................26
5.8 CAPITALIZATION.............................................................................................................26
5.9 PROFITABILITY CALCULATION FOR THE YEAR 2020............................................27
vi
EXECUTIVE SUMMARY
BUSINESS DESCRIPTION
This chapter gives brief information about the business plan It states its location, address and
ownership which will be a sole partnership. It will highlight functions whereby the business shall
be dealing with selling of Electrical accessories.
Besides local and urban centers the enterprise is targeting to acquire individual and institutional
based classes of customers. All these customers will be reached by extensive promotion of the
business that will include advertisement through both print and electronic media in their
respective counties .Also the electrical enterprise will be targeting customers from various
institutional and cooperatives who would facilitate the growth of the electrical enterprise. Our
prices will be moderate not to be too low or too high, the season and the origin of the customer is
likely to declare the prices for booking in other words prices will be fluctuating according to
season and origin of the customer. We are likely to attract a good number of customers and we
expect to dominate a significant market share of approximately 20% and progress even higher as
the business gain momentum and expand in future.
The proprietor shall be overall manager. He is concerned on all managerial i.e. controlling,
planning, directing and coordinating .other personnel include salesperson and the accountant. All
staffs include cleaners and security officers. All these employees shall be competent in all their
respective fields of operation. The organization structure avoids the role demand and role
ambiguity. Employees shall be recruited on the basis of their qualifications, skills and
experience. Besides the personal function the firm shall have supporting staff and services for
effective communication.
vii
OPERATION PLAN
Under this plan the business lists all production facilities required during the operation of the
business. The production process will involve handling of materials in the hardware, delivery of
materials and serving the customers.
FINANCIAL PLAN
The business consist of pre-operational costs, working capital requirement, a projected cash
flow, that shows total supplies and also preformed income statement which is then reflected to
preformed balance sheet to show the financial position of the business
viii
CHAPTER ONE
1.0 BUSINESS DESCRIPTION
1.1 THE BUSINESS NAME
The name of the business will be Julius electrical which comes from the owner is name
P.O BOX 77
KADONGO
Tel: 0705289073
Equipments like the bulbs, switches, cables and installing of houses, this is due to the rural
electrification to this area.
This location is location is just like the existing infrastructure like tarmac road the location is just
like the heart or everything since it is situated at the centre of two big towns
Sources of raw materials are found easily from either or the towns of Oyugis/Kisumu
Since the area was supplied with the rural electricity. Julius electricals will get ready market and
customers who need its products and services
From this location Julius electricals could gat supplies and other electrical business services from
JAKOM ELECTRICALS DISTRIBUTORS, KISUMU and KOLANDO ELECTRICALS Kisii.
1
Map
JAKOM ELECTRICALS
KISII ROAD
KISUMU ROAD
Kadongo Town
JOGOO ROAD
Italia building
JULIUS
ELECTRICAL KOLANDO
ENTERPRISE ELECTRICALS
BUSINESS LOGO
JULIUS ELECTRICAL
ENTERPRISE
2
1.4. BUSINESS OWNERSHIP
Julius electricals will be a sole proprietor from a business it will be run and managed by Julius
Otieno as the owner or the business
The owner of the business is a student at Kisii national polytechnic doing artisan certificate in
plumbing
Also among the products to be sold here are tools which help in the installation work like pliers,
ball pen hammers all sorts and screw drivers also installing tapes
Other products to be sold by Julius electricals will educate its customers on how the products
bought are used to minimize destruction i.e.
Main switch is used for breaking and making the supply to Nails and buckle clips-used for
holding PVC cables along the ceiling board
Ball pen hammers-used for striking the nail in to a wooden timber. Julius electricals also offer
transportation services to customers.
The business will contribute greatly to the creation of employment to this area this is to mean
people with installing knowledge will come for equipment needed in the field and go to use them
it will solve the problem or theft cases in the area due to creation or employment
Due to the learning he underwent in college and the experience undergone and obtained in
college and attachment and professional choice he has been promoted to start the business.
3
1.8. INDUSTRY
The business to be started is categorized under the industry or energy
The business size will be medium so as to compete with other small similar business in the area
which are few but competent
Julius electricals will employ new workers who will help in offering of products and services to
the customers just for the start
It will also employ four other skilled workers these workers will offer services for smooth and
effective working
They will also be hired for electrical installation and maintenance to the customers
The level of technology processed in this industry is modern because equipments sold are
modern i.e. radios, Tv sets and digital meters the basic capital for the entry into this type of
business is 400,000 for the start.
Products shall be exposed so as to give customers confidence and therefore making profits from
sales. From the products they sell and profits they make Julius electricals will employ workers
who will help the owner in offering of services for quick operation this will be due to densely
populated area hence high demand in future Julius electricals is set to expand to other strategic
towns
It intends to open branches in various town centers in the county and by doing this will lead to
deeper penetration in to the market
4
1.10. ENTRY AND GROWTH STRATEGY
To gain entry to the market to the market area the business will print poster s and bill boards and
place them in strategic places
Since other competitors are close to the market and items sold there are or high prize Julius
electricals is set to reduce the price as the products by 2%
And as the business expands work time will be advertised im media like forms i.e business news
and news papers
Julius electricals will be gaining popularity in the area and its enormous growth it will expand by
employing a few employees for easy and faster handling or customers.
5
CHAPTER TWO
2.0. MARKETING PLAN
2.1. THE CUSTOMERS
The potential customers of the business young and old people educated and non- educated
People from different tributes staying around the business will also serve domestic customers
who will buy items for home use e.g. bulbs switches water heaters sockets outlets and fuses
It will also serve institutional customers like schools who will buy items in bulk i.e. bulb circuits
breakers sockets switches e.t.c. other customers are commercial customers who will produce in
large quantities for the business purposes
What the potential customers will be looking for in the product and services they are offered is
the economy convenience and durability as products the business will be receiving customers
mostly during market days weekends and towards the end month.
Most of the potentials customers like institutions like purchasing items in large quantity at an
interval of two months and pay when approaching the third month.
The business estimated number of expected total sales per month is as shown in the table below
6
2.3. COMPETITION
During the market period the business potentials competitors are
Stima electrical
Samwaya electrical
Kismart electrical
These potentials competitors will be located just in the center of the market but at far distance.
They will be located deep in the market.
They will advantageous because they will get all the customers who will go in to the market to
buy items but they will be disadvantageous because as their interior hence services like
transportation are not offered by high quality delay of services because of unskilled personnel
and goods they sell at high prices
The size of Julius electrical will be advantageous because it will employ the tactics in order to
overthrow its competitors who offer sales services e.g. transport offering quality products to
customers.
The comparison between Julius electrical and other competitors in the market is shown below.
7
2.4. METHODS OF PROMOTION AND ADVERTISEMENT
Julius electrical will apply different methods to inform the public and promote the business
Face to face method- explaining more about the business to the people, personally using media
i.e. local television radios writing leaflets and signboards and placing them at strategic areas.
The radios will be the most used media for advertising because many people have radios
magazine can also be used
It will be advertised 3 times a year the effectiveness of the advertisement will be known after
selling products and services and compare them with the sales before the advertisement was
made.
The business will be promoted through issuing free samples as calendars printing the enterprise
heads bearing the logos on the products sold and services
And also by writing leaflets and issuing these to people around the target market area
8
CHAPTER THREE
3.0 ORGANIZATION AND MANAGEMENT PLAN
3.1ORGANZATON PLAN/STRUCTURE
For an organization to have systematic business there must be good management and
relationship between its working members.
There must alliterate and experience manager who has the skill on how to relate with people. The
manager of the business will be the owner who is OTIENO JULIUS
MANAGER
STORE KEEPER
TECHNICIAN CASHIER
SECURTY SECRETARY
9
3.2 KEY MANAGERMENT PERSONNEL AND THEIR QUALIFICATIONS AND
DUTIES
THE MANAGER
Qualifications
ASSISTANT MANAGER
The one who will be in charge when the manager is not around/assist the manager on daily work
Qualification
Qualification
10
ii. Have good communication skills and growing
Duties
Qualification
Qualification
11
The proposed remuneration and incentives for the business employees is as shown below
For the good of the business in order to achieve its goal and objectives supportive will be need
and will include
Insurance- my insurer with be British American Insurance Electrical enterprise Kisumu branch
this will cater for products in case of damage
Lawyer-the business lawyer will be Ondieki the advocate to handle legal matters. If need will
arise to represent the business
Business consultant- will be doctor Ben Koloo of Rich chem machineries will give advice
concerning Julius electrical
3.4 INCENTIVES
In order to make employees work hard to achieve the goals of the business Julius electrical s
intended to offer the salary increment to workers
Employees will be allowed to go for trips in order to come up with new ideas they will also be
given allowances, overtime payment depending on the production
12
They will also be given salary and loan advance in order to encourage them work more
3.6.1 RECRUITMENT
Julius electrical intends to get qualified staff based on selection of good academic ground and
experience. Any interested person will send documents about themselves and afterwards they
will be invited for interview
Whoever fits will be selected and given an opportunity in his/her preferential area
3.6.2 TRAINING
Training various staff will be carried out in coordination with the polices of the enterprise. Only
the hardworking and devoted employees will be awarded the study leave
3.6.3 PROMOTION
The employee who will have undergone training will be promoted as per their work experience
The promotion of workers to various positions will be carried out as the business grows and their
salary will be boosted annually as it expands
13
CHAPTER FOUR
4.0 OPERATIONAL/PRODUCTION PLAN
Julius electricals will deal with the products and services which it is customers will need most
14
4.2 RAW MATERIALS (STOCK)
Description Quantity Unit price Amount
Lamb holders 100 30 3,000
Incandescent tubes 150 50 4,850
Cut out 15 1,500 7,500
Junction box 80 pieces 50 4,000
Circuit breakers 10 1,500 15,000
Cables 10 roles 7,000 70,000
Distribution box 5 500 2,500
Switch box 150 40 6,000
Conduits 100 pieces 90 9,000
Screw 100 pct 100 10,000
Meter 3 100 5,000
Filament tubes 100 720 72,000
Switches 100 50 5,000
Consumer control 100 240 2,400
unit
Total 224,400
T.T
S.R S.P.E S.R –STORE
C.R
E.N.H P.T.C
C.R
15
4.4 PRODUCTION/OPERATIONAL STRATEGY
The business should be working daily as from 6:30 am daily apart from Sunday since the owner
is a Sabbath keeper and the day should be kept holy as per requirement .
A short period is set aside for breakfast and lunch where the owner will utilize the opportunity to
motivate worker .Here provision of study leaves should be highly appreciated in order to meet a
new technology to put in application in the workshop.
Also better service such as training the employees should be encouraged to gain enough skills on
how to treat and service customers. High standards of hygiene should be appreciated in order to
reduce the outbreak of diseases thus provision of double protective clothing should be used to
reduce this problem from arising.
The owner should provide it is client with plenty supply of quality materials since it has got
professionally qualified personnel through professional qualifications mentioned thus technology
in different fields should be accorded with the spirit of working together.
The operation time should be between band limits the speed of processing orders should be fast
as possible to have goals. Teamwork spirits should be encouraged in order to meet their
obligations.
16
4.5.1 REGULATION AFFECTING OPERATION
4.5.2 HEALTH REGULATION
The business will offer gloves,overalls,dust coats, heavy boots to condition as per the rates of
health regulation for production while working.
4.5.4 REGISTRATION
The business will regular with the attorney general chamber of commercial business in order for
it to work effectively and to be given licence from municipal council
17
CHAPTER FIVE
5.0 FINANCIAL PLAN
The financial plan will be used by the owner in estimated business operates and performance
=361219-100000
=261219
2nd year
489821-96000
=393821
18
5.3PROFOMA INCOME STATEMENT
Julius electrical investment
19
5.4 PROFORMA BALANCE SHEET
Julius electrical investment
Total 34419
20
5.5 PROJECTED CASH FLOW STATEMENT FOR THE YEAR 2020
PARTICULAR JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Opening stock 5000 9950` 26800 36260 747320 445270 45126 462915 471385 492870 54930 512050 3746395
5
Sales 92090 98500 90230 800000 8850 94640 98330 100700 97350 103000 92400 99540 1133110
Debtors 10000 8000 6000 300 2000 5000 3000 2500 4010 3000 8000 1500 56000
Total cash flow 5000 5000
License 187475 195855 20227 918525 907655 614645 62332 635790 642550 568550 67606 686805 6077135
5 0 5
Rent 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 36000
Registration 6500 6500
Water 420 400 380 480 440 445 440 420 460 445 500 490 5240
Insurance 350 350 360 300 360 340 390 350 320 300 340 365 4025
Purchase 3000 3000
Stationery 36000 42500 38350 46500 34300 39900 43700 35000 43600 45300 38000 38000 65815
Transport 3000 300 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000
Creditors 15000 10000 12000 18000 13000 10000 12000 15000 10000 18000 19000 2000 132000
0
Salaries 24000 24000 24000 24000 24000 24000 24000 24000 24000 24000 24000 24000 288000
Telephone 350 350 350 350 350 350 350 350 350 350 350 350 4200
Loan interest 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 60000
Total cash 102070 89650 86770 91940 392550 93645 88680 94630 78875 96940 90280 80455 1386485
21
outflow
Closing stock 9950 26800 36260 747320 445270 4512265 46291 471385 492870 54930 51205 559000 4690670
5 0
5.5.1 PROJECTED CASH FLOW STATEMENT FOR THE YEAR END 2021
PARTICULA JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTA
R L
Opening stock 55900 98000 10604 11582 81715 51500 52199 53259 54119 56255 57566 58576 504390
0 5 5 5 5 0 0 0 0 5 5
Sales 92090 98500 90230 80000 8850 94640 98330 10070 97350 10300 92400 99540 155821
0 0 0 0
Debtors 10000 8000 6000 300 2000 5000 3000 2500 4010 3000 8000 1500 5600
License 18747 19585 20227 91852 90765 61464 62332 63579 64255 56855 67606 68680 685951
5 5 5 5 5 5 0 0 0 0 5 5 0
Rent 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 36000
Registration 6500
Electricity 3000
Water 420 400 380 480 440 445 440 420 460 445 500 490 5320
Insurance 350 350 360 300 360 340 390 350 320 300 340 365 4085
Purchase 3000
Stationery 36000 42500 38350 46500 34300 39900 43700 35000 43600 45300 38000 38000 489400
Transport 3000 300 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 35000
Creditors 15000 10000 12000 18000 13000 10000 12000 15000 10000 18000 19000 2000 132000
22
0
Salaries 24000 24000 24000 24000 24000 24000 24000 24000 24000 24000 24000 24000 288000
Telephone 350 350 350 350 350 350 350 350 350 350 350 350 4290
Loan interest 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 60000
Total cash flow 98120 89810 86750 10137 39265 92655 90730 94600 80000 92885 90300 81535 139140
0 0 5
Closing stock 98000 10604 11552 81715 51500 52199 54119 56255 56225 57566 58576 60527 556810
5 5 5 5 0 0 5 5 5 5 0 5
5.5.2 PROJECTED CASH FLOW STATEMENT FOR THE YEAR END 2022
PARTICULA JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTA
R L
Opening stock 58576 90435 10711 11745 83986 53839 54558 55608 56457 58482 59793 60703 523083
5 5 5 5 0 0 0 0 5 5 0
Sales 92020 98500 90230 80000 8850 94640 98330 10070 97350 10300 92400 99540 155821
0 0 0 0
Debtors 10000 8000 6000 300 2000 5000 3000 2500 4010 3000 8000 1500 5600
Total cash flow 5000
License 12121 19585 20227 91852 90765 61464 62332 63579 64255 56855 67606 68680 685951
1 5 5 5 5 5 0 0 0 0 5 5 0
Rent 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 36000
Electricity 3000
Water 420 400 380 480 440 445 440 420 460 445 500 490 5320
23
Insurance 350 350 360 300 360 340 390 350 320 300 340 365 4085
Purchase 3000
Stationery 36000 42500 38350 46500 34300 39900 43700 35000 43600 45300 38000 38000 489400
Transport 3000 300 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 35000
Creditors 15000 10000 12000 18000 13000 10000 12000 15000 10000 18000 19000 2000 132000
0
Salaries 24000 24000 24000 24000 24000 24000 24000 24000 24000 24000 24000 24000 288000
telephone 350 350 350 350 350 350 350 350 350 350 350 350 4290
Loan interest 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 60000
Total cash flow 98120 89810 86750 10137 39265 92655 90730 94600 80000 92885 90300 81535 139140
0 0 5
Closing stock 90435 10711 11476 83986 53859 54558 55608 56457 58482 59793 58576 60703 631090
5 5 5 5 5 0 0 0 5 5 5
24
5.6 BREAK EVEN POINT
Is a point at which the business experience no profit or loss
Salaries 300000
Rent 60000
Insurance 24000
Water 12000
Total =396000
Variable cost
Sales/sales-variable cost
396600 X (4460000/4460000-11800)
=397050
Salaries 300000
Rent 60000
Insurance 24000
Total =384000
Variable cost
Water 10000
25
Electricity 23000
Total 43600
Sales/sales-variable cost
384000 X (4356000/4356000-436000)
=387.882
Salaries 300000
Rent 60000
Insurance 24000
Total =384000
Variable cost
Water 10000
Electricity 23000
Total 43000
Sales/sales-variable cost
43560000 X (4356000/4356000-436000)
=43124000
26
5.7 DESIRED FINANCING
ITEM AMOUNT KSH
Pre-operation 339000
Working capital 655040
Fixed assets 432200
Total 1426240
5.8 CAPITALIZATION
Capitalization for Julius electrical shop for the year 2020
27
5.9 PROFITABILITY CALCULATION FOR THE YEAR 2020
i. Returns on sales
Net profit
Total sales
634419/4136000
=0.67
Total asset
634419/434419
=0.67
28