1.

BRIEF HISTORY OF THE COMPANY

INTRODUCTION:

Cement is a key infrastructure industry. It has been decontrolled from price

and distribution on 1st March 1989 and delicensed on 25th July 1991. However, the

performance of the industry and prices of cement are monitored regularly. The

constraints faced by the industry are reviewed in the infrastructure coordination

committee meetings held in the cabinet secretariat under the chairmanship of

secretary (co-ordination). Its performance is also reviewed by the cabinet

committee on infrastructure.

The cement industry comprises of 125 large cement plants with an installed

capacity of 148.28 million tones and more than 300 mini cement plants with an

estimated capacity of 11.10 million tones per annum.

For the development of the cement industry “working group cement

Industry” was constituted by the planning commission for the formulation of

Tenth (X) Five Year Plan.

In order to improve global competitiveness of the Indian cement industry

the department of industrial policy and promotion commissioned a study on the

global competitiveness of the Indian industry through an organization of

Faculty of Business Studies, Sharnbasva University, Kalaburagi 1

international repute, viz., KIMG Consulting Private Limited. The report submitted

by the organization has made several recommendations for making the Indian

cement industry more competitive in the international market.

Cement is considered one of the most important building materials around

the most important building materials around the world. It is mainly used for the

production of concrete.

Cement consumption and production is closely related to construction

activity, and therefore to the general economic activity. Cement is one of the most

produced materials around the world. Due to the importance of cement as a

construction material, and the geographic abundance of the main raw materials,

i.e., limestone, cement is produced in virtually all countries.

The widespread production is also due to the relative low price and high

density of cement.

Cement production is a highly energy intensive production process.

Faculty of Business Studies, Sharnbasva University, Kalaburagi 2

INTRODUCTION TO GRASIM INDUSTRIES LIMITED

The Aditya Birla Group is India’s first multinational company. Global in

vision, rooted in Indian values, the group is driven by a performance ethic pegged

on value creation for its multiple stakeholders. A US$ 12 billion conglomerate,

with a market capitalization of US$31.5 billion, it is anchored by an extraordinary

force of 100000 employees belonging to over 25 different nationalities. Over 24

percent of its revenues flow from its operations across the world. The Group’s

products and services offer distinctive customer solutions. Its 74 state of the art

manufacturing units and sect oral services span India, Thailand, Laos, Indonesia,

Philippiness, Egypt, Canada, Australia, China, USA, UK, Germany and Hungary.

A premium conglomerate, the Aditya Birla Group is a dominant player in

all of the sectors in which it operates. Among these are viscose staple fibre, non

ferrous metals, cement, viscose filament yarn, branded apparel, carbon black,

chemicals, fertilizers, sponge iron, insulators, financial services, telecom, BPO and

IT services.

The ADITYA BIRLA Group is a dominant player in the entire sector in

which it operates such as,

 Worlds most cost efficient aluminum and copper producers

Faculty of Business Studies, Sharnbasva University, Kalaburagi 3

  No.1 in viscose staple fiber

 The worlds largest single location palm oil producer

 The 3rd largest producer of insulator

 The 4th largest producer of carbon black.

 The 11th largest cement producer and the 2nd largest in India.

 Among the worlds top 15 BPO cos. & among India’s top 3

 A non ferrous metals powerhouse and among the worlds most cost

efficient producers of aluminum and copper

 The worlds No.1 in insulators with its joint venture with NGK of Japan

 Globally, the fifth largest producer of carbon black

 Best Employer in India

 The best employer among the top 20 in Asia

 The worlds eighth largest producer of cement, and the largest in a single

geography

 India’s premier branded garments player

 Among worlds best energy efficient fertilizer plants

 India’s second largest producer of viscose filament yarn

 The No.2 private sector insurance company, and the fourth largest asset

management company in India

 Among the top 5 telephony companies.

Faculty of Business Studies, Sharnbasva University, Kalaburagi 4

 GRASIM BUSINESS DIVISION

Grasim ventured into cement production ion the mid 1980s, setting up its

first cement plant at Jawad in Madhya Pradesh and since then it has grown to

become cement major with the acquisition of the L & T cement business, it has

become the worlds eighth largest cement producers, and the largest in a single

geography, with a combined capacity of 31 million tones per annum.

Grasim’s cement operations today span the length and breadth of India,

with 11 composite plants, 7 split grinding units, 4 bulk terminals and 7 ready mix

concrete plants.

All the plants are located close to sizeable limestone mines and are fully

automated to ensure consistent quality. All units use state of the art equipment and

technology and are certified with ISO 9001 for quality systems and ISO 14001 for

environment management systems.

Leveraging the strong equity and goodwill of the house mark, the company

has repositioned its portfolio cement brands under the Aditya Birla Group Logo.

There include national brands such as Birla Super, Birla Plus, Birla White and

Faculty of Business Studies, Sharnbasva University, Kalaburagi 5

Birla Ready Mix, while also nurturing some regional brands like Vikram Cement

and Rajashree Cement.

Grasim is also the largest producer of white cement in India, with a

capacity of 400000 tonnes per annum. Branded as Birla White, this division

manufactures world class white cement in a variety of textures and finishes. It has

applications in floorings and exterior wall finishes, apart from other innovative

uses.

GRASIM BUSINESS DIVISION

Faculty of Business Studies, Sharnbasva University, Kalaburagi 6

GROUP BUSINESS AT A GLANCE

Sectors Company Units in India & Overseas at

Non Renukot – Metal & Fabricated Products

ferrous Hindalco Renusagar – Power Generation

metals Chhatisgarh, Jharkhand – Bauxite Mines

Hindalco Jharkhand, Maharashtra – Bauxite Mines

(Indal Units) Hirakud – Aluminium Smelting & Power Generation

Talabira – Coal Mines

Belgaum, Muri – Alumina Refineries

Kalwa – Aluminium Foil

Belur, Taloja – Sheet Rolling

Alupuram – Extrusions

Dahej –Copper, Di-ammonium Phosphate, Precious

Metels

Birla

Minerals Pvt Australia – Copper Mines

Ltd

Bihar

Caustic & Jharkhand – Caustic Soda

Chemicals

Faculty of Business Studies, Sharnbasva University, Kalaburagi 7

Sectors Company Units in India & Overseas at
Indal Kollur – Foil Rolling
Jawad – Grey Cement
Rawan – Grey Cement
Shambhupura – Grey Cement
Cement Malkhed – Grey Cement
Grey & Grasim Reddipalayam – Grasim South Grey Cement
White Hotgi – Grey Cement Grinding
Bhatinda – Grey Cement Grinding
Kharia Khangar – White Cement
Seven Ready Mix Concrete Plants
Ultra Tech Integrated Plants,
Cement Ltd
Awarpur, Hirmi, Kovaya, Jafrabad, Tadipatri
Grinding Units :
Jharsuguda, Durgapur, Arokkonam, Magdala, Ratnagi
Shree Sikka – Grey Cement
Digvijay
Cement
Textile, Grasim Nagda – Viscose Staple Fibre (VSF)
pulp Harihar – VSF & Rayon Grade Pulp (RGP
Fibre, Kharach – VSF
yarn, Thai Rayon Thailand – VSF
fabric,
apparel

Faculty of Business Studies, Sharnbasva University, Kalaburagi 8

Sectors Company Units in India & Overseas at
PT Indo Indonesia – VSF
Bharat
Rayon
AV Cell Inc Canada – VSF
Thai Acrylic Thailand – Acrylic Fibre
Fibre
Alexandria Egypt – Acrylic Fibre
Fiber
Grasim Bhiwani – Fabrics, Apparel, Yarns
Malanpur – Yarns
Indian Veraval – Viscose Filament Yarn
Rayon
Rishra – Yarns, Fabric q
Midnapur – Yarns
Bangalore – Apparel

Faculty of Business Studies, Sharnbasva University, Kalaburagi 9

 RAJASHREE CEMENTS, MALKHED

Faculty of Business Studies, Sharnbasva University, Kalaburagi 10

BACKGROUND AND INCEPTION OF THE COMPANY

Rajashree cement, a unit of Grasim Industries Ltd, established ion 1983,

with a capacity of 0.50 MTPA at Malkhed in Gulbarga district of Karnataka State.

On the Hydrabad – Mumbai BG line at a strategic location with regard to its

market base. It is well connected by rail with major cities of Hyderabad,

Bangalore, Mumbai and Chennai.

The salient facts about Rajashree Cements are;

 Coal based thermal power plant with a 58.2 MW capacity

 Modern dry process technology form KHD, Germany with a state of the art

process control system

 The only cement plant in Indian with a captive coal washery

 First in India to achiever certification of ISO 9001:2001 by DNV,

Netherland 2001

 Cement varieties catering to different segments, Rajashree cement for

residential and commercial construction; Birla Super cement for

multistoried buildings, dams and bridges, Birla Plus for mass concrete

laying and non structural applications, Birla Coastal for foundation work

and for use in coastal areas as well as sugar and fertilizer plants, and OPC

53 S (Sleeper grade cement)

Faculty of Business Studies, Sharnbasva University, Kalaburagi 11

The plant consists of 3 units
Unit Commissioned Cement Capacity

Rajashree Cement

UNIT – I 1984 Birla Plus 3400 Tonnes / day

Birla Super Cement

Rajashree Cement

UNIT – II 1990 Birla Plus 2400 tonnes/day

Birla Super Cement

Birla Plus

UNIT – III 1995 Birla Super Cement 4300 tonnes/day

IRST – 40

The plant has been under going the continuous expansion and

modernization programme right from the inception of the first unit. The present

installed cement production capacity of the plant is 4.2 million tones per annum. It

also has a captive power plant of 58.8 MW. It is one of the largest cement plants,

at a single location, in the country. It is worlds 11th largest cement producers.

Faculty of Business Studies, Sharnbasva University, Kalaburagi 12

 2. BOARD OF DIRECTORS AND OFFICE BEARERS

 Mr. Kumar Mangalam Birla (Chairman)

 Mrs. Rajashree Birla

 Mr. M.L. Apte

 Mr. B.V. Bhargava

 Mr. R.C. Bhargava

 Mr. S.B. Mathur

 Mr. Cyril Shroff

 Mr. S.G. Subramanyam

 Mr. Shailendra K. Jain (Whole Time Director)

 Mr. D.D. Rathi (Whole Time Director & CFO)

Faculty of Business Studies, Sharnbasva University, Kalaburagi 13

 3. NUMBER OF MANUFACTURING UNITS, PROCESS

AND ADDRESS

4. ANDRA PRADESH CEMENT WORKS

Anantapur District, Andhra Pradesh

5. AWARPUR CEMENT WORKS

District: Chandrapur, Maharashtra - 442 917.

6. ADITYA CEMENT WORKS

Dist. Chittorgarh, Rajasthan 312613

7. GUJARAT CEMENT WORKS

District: Amreli, Gujarat – 365541

8. HIRMI CEMENT WORKS

District: Raipur, Chhattisgarh - 493 195

9. JAFRABAD CEMENT WORKS

District: Amreli, Gujarat - 365 540

10. KOTPULI CEMENT WORKS

Dist. Jaipur, Rajasthan 303108

11. RAJASHREE CEMENT WORKS

Aditya Nagar
Malkhed Road,
Gulbarga- 585292,
Karnataka

12. RAWAN CEMENT WORKS

Dist. Baloda Bazar – Bhatapara ,Chhattisgarh – 493 196

Faculty of Business Studies, Sharnbasva University, Kalaburagi 14

 13. REDDIPALAYAM CEMENT WORKS
Dist. Ariyalur 621704, T.N.

14. VIKRAM CEMENT WORKS

District: Neemuch,
Khor, Madhya Pradesh - 458 470.

WHITE CEMENT
15. BIRLA WHITE
District: Jodhpur,
Rajasthan -342 606.

Faculty of Business Studies, Sharnbasva University, Kalaburagi 15

MANUFACTURING UNIT

Mines Coal Stock Yard

Limestone Crusher

Limestone Stock
Piles (Stacker Coal Mill Gypsum
reclaimers)

Raw Mill Processing Clinker Stock Polycom/

(vertical (Pre-heaters, pile Cement Mill
Roller Mill) Kiln, Coolers)

Bauxite &
Cemen
Hematite CBS t Silos

Packing
Plans

Dispatch

Faculty of Business Studies, Sharnbasva University, Kalaburagi 16

ADDRESS

Registered Office
Birlagram
Nagda 456 331
Madhya Pradesh
India

Tel: 91-07366-246760 / 246766

Fax: 91-07366-244114 / 246024
CIN No.: L17124MP1947PLC000410
Email: shares@[Link]
Website: [Link]

Faculty of Business Studies, Sharnbasva University, Kalaburagi 17

 4. NUMBER OF DIFFERENT DEPARTMENT AND

THEIR PRODUCTS

The plant consists of 3 DEPARTMENTS

Unit Commissioned Cement Capacity

Rajashree Cement

UNIT – I 1984 Birla Plus 3400 Tonnes / day

Birla Super Cement

Rajashree Cement

UNIT – II 1990 Birla Plus 2400 tonnes/day

Birla Super Cement

Birla Plus

UNIT – III 1995 Birla Super Cement 4300 tonnes/day

IRST – 40

Faculty of Business Studies, Sharnbasva University, Kalaburagi 18

PRODUCT PROFILE
UltraTech is India's largest exporter of cement clinker spanning export markets
in countries across the Indian Ocean, Africa, Europe and the Middle East. UltraTech and
its subsidiaries have a presence in 5 countries through 11 integrated plants, 1 white
cement plant, 1 clinkerisation plant, 15 grinding units, 2 rail and 3 coastal terminals and
101 RMC plants. Most of the plants have ISO 9001, ISO 14001 and OHSAS 18001
certification. In addition, two plants have received ISO 27001 certification and four have
received SA 8000 certification.

The certification process is currently underway for the remaining plants. The
company exports over 2.5 million tonnes per annum, which is about 30 per cent of the
country's total exports. UltraTech's products include Ordinary Portland cement, Portland
Pozzolana cement and Portland blast-furnace slag cement.

 ULTRATECH CEMENT
 ULTRATECH CONCRETE
 ULTRATECH BUILDING PRODUCTS
 ULTRATECH BUILDING SOLUTIONS
 BIRLA WHITE
 STAR CEMENT

About UltraTech Cement

UltraTech Cement is the ultimate 360º building materials destination, providing an

array of products ranging from grey cement to white cement, from building products to
building solutions and an assortment of ready mix concretes catering to varied needs and
applications.

Faculty of Business Studies, Sharnbasva University, Kalaburagi 19

Our Products

Ordinary Portland cement

Ordinary Portland cement is the most commonly used cement for a wide range of
applications. These applications cover dry-lean mixes, general-purpose ready-mixes and
even high strength pre-cast and pre-stressed concrete.

Portland blast-furnace slag cement

Portland blast-furnace slag cement contains up to 70 percent of finely ground,
granulated blast-furnace slag, a nonmetallic product essentially consisting of silicates and
alumino-silicates of

Portland Pozzolana cement

Portland pozzolana cement is ordinary portland cement blended with pozzolanic
materials (power-station fly ash, burnt clays, ash from burnt plant material or silicious
earths), either together or separately. Portland clinker is ground with gypsum and
pozzolanic materials which, though they do not have cementing properties in themselves,
they

Faculty of Business Studies, Sharnbasva University, Kalaburagi 20

Cement to European and Sri Lankan norms
UltraTech's bulk cement terminal in Sri Lanka is located at Colombo. Cement is
received by specially-engineered, self-discharging bulk cement carriers. It is then
discharged at the port in road bowsers which transport cement 10 km from port to the
terminal. Cement is stored in 4 x 7500 T cement concrete silos. A sophisticated bulk
cement terminal.
State-of-the-art technology and innovation are the key factors behind UltraTech
Concrete's success. As a part of its 'value' offering, UltraTech Concrete deploys Expert
Quality Systems for managing the quality of raw materials, efficient raw mix design and
cube test results that help it analyze data statistically.
UltraTech's engineers study the client's requirements and then recommend the
type of concrete to be used. Our Expert Dispatch and Tracking System ensure optimum
order booking, visibility and tracking of the deliveries being made to the customers. All
Transit Mixers are equipped with Vehicle Tracking System which maintains the quality
of concrete in transit.

About UltraTech Concrete:

UltraTech's Specialty Concrete is concrete specially designed to achieve one or

more property, behavior, composition or performance. It is usually superior when
compared to conventional concrete. Specialty concrete has multiple applications. It is

Faculty of Business Studies, Sharnbasva University, Kalaburagi 21

designed specifically for a typical end application in a project. Specialty concrete needs
special

Our Products

Colourcon
Modern structures are conceived by architects keeping the aesthetic factor at the
top of their minds. High end commercial and business centers are designed with a lot of
precision in the architectural layout design, innovative shapes and colour combinations.
These give a unique appearance to the building. Normal concrete made with grey cement

Fibrecon:
Concrete is a heterogeneous material having constituent materials of different
density. The constituent material tends to segregate out. Separation of water from the mix
is termed as bleeding. As per the ambient conditions, the evaporation of water takes place
from the surface of the concrete. Whenever the rate of evaporation is more than the rate

Thermocon:
Wherever mass concreting work is involved, large differences in temperature
between the core and surface of structures results in thermal cracks. Higher concrete
temperature means a lot of disadvantages. For example, high temperature leads to faster

Faculty of Business Studies, Sharnbasva University, Kalaburagi 22

drying of concrete, loss of workability, formation of cold joints, excessive plastic
shrinkage

Hypercon:
Nowdays there is a growing requirement for multistoried buildings, public
transport systems like Metro rails, links through sea routes, roads, bridges, flyovers,
commercial establishments etc. But geographic space in cities and their suburbs is
limited. In order to ensure maximum space utilization, architects and structural designers
are now going

Pervious
UltraTech Pervious is a special concrete with high porosity, which is used for
concrete flatwork application that allows water from precipitation or other sources to pass
through, thereby reducing the runoff and ensuring recharge of ground water. It has
connected pores, which allow water to pass through from top to bottom. It has been
designed

Décor :
UltraTech Décor is coloured textured imprinted concrete available in different
shades. It is manufactured by using UV resistant colour hardener which retains the true
shades of the colour for a longer duration. It is available in a variety of colours. It is
relatively maintenances-free. Even customized shades can be made available as per
customer’

Faculty of Business Studies, Sharnbasva University, Kalaburagi 23

 5. NUMBER OF EMPLOYEES AND THEIR CADRE

Generally this department function under administration of personnel department

and the main function of this department are safety and security of men and material of
factory. The plant is working with 300 employees in their cadre.

 OFFICE GENERAL TIMING

--- 8.00 AM to 12.30 PM
--- 1.30 PM to 05.00 PM

 SHIFT TIMINGS
‘A’ Shift - 6.00 AM to 2.00 PM
‘B’ Shift - 2.00 PM to 10.00 PM
‘C’ Shift - 10.00 PM to 6.00 AM

The company runs in 3 shifts and general shift for all the administrative works.

Faculty of Business Studies, Sharnbasva University, Kalaburagi 24

 6. RECRUITMENT AND SELECTION PROCESS

The human resources management program of each organization is

unique. It is true that personal activities differ from firm to firm but certain
broad function encompassing all organizations can be enlisted. The
functions of human resource management can be broadly classified into two
categories.
Managerial Function
The managerial function involves planning, organization, directing,
co-ordinating and controlling. All these functions influence the operative
function.
Operative Function.
The operative functions of human resource management are related to
specific activities. Viz. Employment, Development, compensation and
relation. These functions have to be performed in injection with managerial
functions.
FEATURES OF HUMAN RESOURCE MANAGEMENT
The main features of Human Resource Management are as follows:
 Human Resource Management is concerned with employees both
as individuals and as a group in attaining goals. It is concerned
with behavior, emotional and social aspects of a person.
 It is concerned with development of human resources, that is
knowledge capability. Skill potential, attitudes, attitudes, attaining
and achieving employee goals including job satisfaction.

Faculty of Business Studies, Sharnbasva University, Kalaburagi 25

  Human Resource Management pervades the organizations every
person in an organization is involved with personal decisions for
instance, all managers in an organization need to known how to
train their employees and appraising their performances. Thus they
become involved with personal decisions.
 Human Resource Management with managing people at work. It
covers all type of personal work may take different shapes and
forms at each level in the organizational effectiveness through
effective and efficient utilization of human resources the same.
 It is therefore a method of development potential satisfaction out
their work and give their best to the Organization.

 Humana Resource Management is a continuous function. It

requires constant alertness and awareness of human relation and
their important in everyday organization.

 Human Resource Management is responsive to different a

environmental, economical, demographic, social and institutional
force that is they are dynamic.

 Human Resource Management aims at helping employees to align

their individual goal with the organizational goal to create a win-
win situation.

Faculty of Business Studies, Sharnbasva University, Kalaburagi 26

 HUMAN RESOURCE MANAGEMENT EMPHASIS ON:
 Individually Oriented: Human Resource Management Considers
each employee as an individual and offers services and program to
meet the individual needs.

 Action Oriented: Effective Human Resource Management focuses in

Action rather than on record keeping. Written procedures or rules.

It emphasis the solution of employment problem to help achieve

organizational objectives facilitating employee development and
satisfaction.

Future Oriented: Human Resource Management is concerned with helping

and organization to achieve its Objective in future by providing for
competent well-motivated employees.

Faculty of Business Studies, Sharnbasva University, Kalaburagi 27

 7. ORGANIZATION STRUCTURE

UNIT HEAD

Technical Commercial Human Mines

Resource
Personnel &
Cement Plant Finance Administration
Account HEMM
Maintenance
Power Plant HR & WCM
Materials
Mines
Operation
QC/R & D
Environment Raw Material IR & Legal
Procurement

Raw Material Security &

Handling Purchase Administration

T&D Community
Cell IT Development

Hospital

Faculty of Business Studies, Sharnbasva University, Kalaburagi 28

TECHNICAL DEPARTMENT:
UNIT HEAD

FUNCTIONAL HEAD

LINE HEAD

Department Department Department Department

Head Head Head Head
(Mechanical) (Mechanical) (Mechanical) (Mechanical)

Section Head Section Head Section Head Section Head

Sub Section Head Sub Section Head Sub Section Head Sub Section Head

Support Staff – 1 Support Staff – 1 Support Staff – 1 Support Staff – 1

Support Staff – 2 Support Staff – 2 Support Staff – 2 Support Staff – 2

The technical cell does the scientific audit and development work its

essential functions include, plant optimization studies, increasing production

decreasing power consumption spare parts management, vibration analysis of

critical equipments, reducing plant break down through improvements in

procedure and methods doing analysis, checking of various critical mines

equipment, oil analysis and ultrasonic testing of forging casting, conservation of

oils and lubricants etc

Faculty of Business Studies, Sharnbasva University, Kalaburagi 29

 COMMERCIAL DEPARTMENT:
UNIT HEAD

FUNCTIONAL HEAD

LINE HEAD

Department Department Department Department

Head Stores, Head Block & Head MIS Head Excise,
Raw material & Expenses Legal finance,
Bill passing banking taxation

Section Head Section Head Section Head Section Head

Sub Section Head Sub Section Head Sub Section Head Sub Section Head

Support Staff – 1 Support Staff – 1 Support Staff – 1 Support Staff – 1

Support Staff – 2 Support Staff – 2 Support Staff – 2 Support Staff – 2

Commercial department has a few section such as;

a. Bill Passing (Stores, Raw Materials, Contractor expenses)

This section checks and pass various bills received from contractors and

suppliers of stores and spares, raw materials, services etc bills of all the purchase

are paired on the basis of approved material receipt note (MRN) made by materials

department.

Faculty of Business Studies, Sharnbasva University, Kalaburagi 30

b. Cash:

This section handles are the cash and bank payments and receipts, this

section release the payment based on approved purchase and contractors bills.

c. Taxation: (Indirect and Direct Taxes)

Indirect tax such as sales tax, excise and service tax.

Direct Tax : Income Tax

This section maintains proper record related with all taxes monitor and

assure all the legal compliance within due time also attend the legal cases.

d. Insurance Section:

This section review the insurance policies apply and coordinate for

insurance claims in case of damages, the company has taken various ionsurance

policies such as a fire, machinery break down (MBD) electrical equipment policy

(EEP), group perennial (GPA)and Goods in transit.

e. Block Control Section:

This section monitors and keep accounting of the capital expenditure

against the sanctioned budget also physically verify the fixed assets and annually.

Faculty of Business Studies, Sharnbasva University, Kalaburagi 31

SAFETY DEPARTMENT

In Rajashree cement, safety is everyone’s fundamental responsibility. The

safety department in its endeavor to create accident free environment undertakes

various activities such as,

i. Educate and motivate employees to follow the safety rules and practices of

the company adopt safe working methods etc

ii. Identifying unsafe work practice / conditions in various departments and

report for rectification

iii. Regular checking of air receiver, pressure vessels, monitoring and obtaining

certificates of approval from the authorized signatories.

iv. Conducting periodical safety audit and implementation of action plan for

improvement

v. Carrying out accident investigation analysis and implementation of

preventive measures.

vi. Inspection of work permits systems for the civil work, working in ESPs

and working at heights in the plant and the allied arrers.

Faculty of Business Studies, Sharnbasva University, Kalaburagi 32

 8. COMPANY TURNOVER / SALES PROFIT

Profit & Loss account of

------------------- in Rs. Cr. -------------------
Grasim Industries
Mar '17 Mar '16 Mar '15 Mar '14 Mar '13

12 mths 12 mths 12 mths 12 mths 12 mths

Income
11,252.9 9,785.9 6,899.3 6,100.0 5,734.7
Sales Turnover
5 2 9 7 7
Excise Duty 907.30 806.32 566.81 496.57 479.76
10,345.6 8,979.6 6,332.5 5,603.5 5,255.0
Net Sales
5 0 8 0 1
Other Income 473.93 252.58 321.83 384.79 639.00
Stock Adjustments -95.47 4.00 65.04 -4.05 26.56
10,724.1 9,236.1 6,719.4 5,984.2 5,920.5
Total Income
1 8 5 4 7
Expenditure
4,721.3 3,827.1 3,177.7 2,853.0
Raw Materials 5,048.68
8 8 6 1
1,403.7 1,040.6
Power & Fuel Cost 1,490.26 814.58 714.33
5 2
Employee Cost 678.00 610.22 482.25 378.80 373.67
Other Manufacturing
282.41 341.90 199.21 74.09 84.30
Expenses
Selling and Admin
25.15 15.37 0.00 0.00 0.00
Expenses
Miscellaneous Expenses 570.91 312.28 183.39 292.89 168.08
7,404.9 5,732.6 4,738.1 4,193.3
Total Expenses 8,095.41
0 5 2 9
Mar '17 Mar '16 Mar '15 Mar '14 Mar '13

12 mths 12 mths 12 mths 12 mths 12 mths

Faculty of Business Studies, Sharnbasva University, Kalaburagi 33

 1,578.7 1,088.1
Operating Profit 2,154.77 664.97 861.33
0 8
1,831.2 1,246.1 1,727.1
PBDIT 2,628.70 986.80
8 2 8
Interest 57.62 147.40 39.33 41.52 39.09
1,683.8 1,204.6 1,688.0
PBDT 2,571.08 947.47
8 0 9
Depreciation 446.14 447.14 262.55 219.61 159.21
1,236.7 1,528.8
Profit Before Tax 2,124.94 684.92 984.99
4 8
1,236.7 1,528.8
PBT (Post Extra-ord Items) 2,124.94 684.92 984.99
4 8
Tax 564.94 283.47 155.02 89.00 302.89
1,225.9
Reported Net Profit 1,560.00 953.27 529.90 895.99
9
2,683.5 1,905.4 1,560.3 1,340.3
Total Value Addition 3,046.73
2 7 6 8
Equity Dividend 0.00 210.03 168.74 192.84 206.52
Corporate Dividend Tax 0.00 10.81 0.00 7.48 9.81
Per share data (annualised)
Shares in issue (lakhs) 4,668.37 933.46 918.52 918.27 917.77
Earning Per Share (Rs) 33.42 102.12 57.69 97.57 133.58
Equity Dividend (%) 275.00 225.00 180.00 210.00 225.00
1,325.2 1,217.4 1,179.1 1,102.8
Book Value (Rs) 347.68
3 9 3 8

Faculty of Business Studies, Sharnbasva University, Kalaburagi 34

 9. PRODUCT LINE LENGTH / WIDTH / DEPTH

PRODUCT LINE LENGTH

Our vision is to be a market leader in cement business and recognized as

the benchmark for;

 Customization

 Quality consistency

 Product range

 Cost competitiveness

 Employee empowerment

WIDTH

 To become the best cement unit in the country through human and technical

excellence

 To foster the culture of involvement, participation, team work and

innovation

 To achieve excellence ion all effort and activities by each one of us

 To produce a premium quality cement and extend best service to its

customer

Faculty of Business Studies, Sharnbasva University, Kalaburagi 35

DEPTH

We are commitment to serve our customers with timely supply of cement

of quality and quantity as per mutually agreed terms.

In order to improve the total quality management performance of the

organization, the international quality rating system (IPRS) has been adopted and

attained level 6 in the year 1999. Further in this direction six sigma concept has

been initiated to improve the process efficiencies.

Faculty of Business Studies, Sharnbasva University, Kalaburagi 36

 10. MARKET SHARE AND THE COMPETITORS

MARKET SHARE

COMPETATORS

 ACC Cement
 Ambuja Cement
 Dalmia Cement
 Shree Cements
 JK Laxmi Cement
 India Cement
 Coromandal Cement.
 JK Cement
 Heidelberg Cement
Acc and the coromandal cement are the main competitors for Ultra Tech Cement

Faculty of Business Studies, Sharnbasva University, Kalaburagi 37

 11. MARKETING / SALES PROCEDURE AND

STRATEGY

Marketing & Sales (Commercial/Retail):

The sales and marketing executives have deep knowledge of the market and focus on
quality business.
 Marketing research
 Initiating product improvement
 Prepares annual marketing plan and sales forecast.
 Advertisement and sales promotion.
 Look after customer services.

 Operations/Process:

Members of the process team ensure that acceptances follow the laid-down
procedure before they are converted into policy documents.

 Finance & Accounts:

This team consists of employees with accounting knowledge and this team also
includes the charted accountants.

Maintain accounts and financial transaction

 Efficiency of financial planning.

 Financial forecasting
 Provide information to auditors.
 In determining the financial ratios.
 Financial performance appraisal.
 .Preparing of payrolls.
 Working capital management

Faculty of Business Studies, Sharnbasva University, Kalaburagi 38

Human Resources:
This team posses the skill of motivating and satisfying the employees within the
organization.
.
Requirement of Manpower:

PURPOSE: The purpose of the procedure is to recruit personnel with desirable

education, skills and experience.

SCOPE: The procedure covers all new employees joining Ultra Tech Cement Ltd.

PROCEDURE: the manpower requirement of each department is decided in periodical

review meetings. Chairmen will decide the recruitment of manpower of each department
based on the recommendation/justification from the department

Faculty of Business Studies, Sharnbasva University, Kalaburagi 39

 12. VITAL INFORMATION RELATED TO SPEFIC

INDUSTRY

 DISPENSARY
 The company has provided health centre with X-ray diagnostics facility, ECG and
pathology lab to the benefit of the employees with qualified medical officers and
Para medical staff, visits of specialists are arranged regularly.

 LIBRARIES AND READING ROOMS

The company has provided libraries and reading rooms in the plant and also in the
club for the benefit of employees. All kind of News papers and magazines are made
available.

 LITERACY PROGRAMS
The company is organizing literacy classes for the illiterate workers.

 BUS FACILITY
The company provides bus facility to Gulbarga and Malkhed town on daily basis
respectively every week for the benefit of the employees for shopping purpose.

 SECURITY DEPARTMENT
Generally this department function under administration of personnel department
and the main function of this department are safety and security of men and material of
factory.

 OFFICE GENERAL TIMING

--- 8.00 AM to 12.30 PM
--- 1.30 PM to 05.00 PM

Faculty of Business Studies, Sharnbasva University, Kalaburagi 40

  SHIFT TIMINGS
‘A’ Shift - 6.00 AM to 2.00 PM
‘B’ Shift - 2.00 PM to 10.00 PM
‘C’ Shift - 10.00 PM to 6.00 AM

The company runs in 3 shifts and general shift for all the administrative works.

 SECURITY AND TIME OFFICE

The security at the main gate permits only those with proper ID card, Helmet,
Shoes, and Uniform.

The time office keeps record of all the employee details in 3 shifts and also
General shift. The attendance of all the employee are registered using an synel sensor
punching card reading machines which is installed to keep record of the day to day
attendance of all employees of the company in all shifts.

 WATER FACILITES
The water facilities are adequate; it is because of the Kamalavathi River which is
near by the company. Even under the situation where there is a erratic rainfall, there is a
enough amount of ground level water in and around sedam area to meet the water
requirements of the company.

 ELECTRICITY FACILITIES
Electricity is very much required for the company’s like Ultra Tech Cement, it is
required for the purpose of cranes, machineries, office establishment. The electricity is
supplied by KEB of sedam and the supply of electricity is continuous without any
interruption, this facilitates the smooth functioning of production and operations

Faculty of Business Studies, Sharnbasva University, Kalaburagi 41

  RAILWAY FACILITIES
Railways are considered to be a economical, it helps in reducing the
transportation expenses, Ultra Tech Cement is rightly utilizing the facilities by
transporting their cement bags with the help of goods train

 COMMUNICATION FACILITIES
The company has the four communication facilities
1. Telephone (internal and external)
2. Fax
3. Internet
4. Post facilities

 HOUSING FACILITIES
The company provides A grade houses to officials and B grade houses to
employees, those houses are located near the factory premises, the company is
responsible for providing electricity and water facilities to their houses

 CLUB FACILITIES
The club is located in the company’s colony; it is used for the purpose of
recreation. The sports materials are available in the club, the officers can spend some
time in that club. The club members also conduct a cricket matches for the officers.

 ROAD FACILITES
The factory is located opposite to the state highway road connecting Gulbarga and
Hyderabad.

Faculty of Business Studies, Sharnbasva University, Kalaburagi 42

 13. FACTORY OUTLINE / MAP

Faculty of Business Studies, Sharnbasva University, Kalaburagi 43

 14. PHOTOGRAPHS

Faculty of Business Studies, Sharnbasva University, Kalaburagi 44

Faculty of Business Studies, Sharnbasva University, Kalaburagi 45
 15. ATTENDANCE CERTIFICATE
ATTENDANCE LIST (4TH JULY TO 3RD AUGUST)

[Link]. Date Sign of Manager

1. 4th July 2018
2. 5th July 2018
3. 6th July 2018
4. 7th July 2018
5. 8th July 2018
6. 9th July 2018
7. 10th July 2018
8. 11th July 2018
9. 12th July 2018
10. 13th July 2018
11. 14th July 2018
12. 15th July 2018
13. 16th July 2018
14. 17th July 2018
15. 18th July 2018
16. 19th July 2018
17. 20th July 2018
18. 21st July 2018
19. 22nd July 2018
20. 23rd July 2018
21. 24th July 2018
22. 25th July 2018
23. 26th July 2018
24. 27th July 2018
25. 28th July 2018
26. 29th July 2018
27. 30th July 2018
28. 31st July 2018
29. 1st August 2018
30. 2nd August 2018

SIGNATURE OF MANAGER

Faculty of Business Studies, Sharnbasva University, Kalaburagi 46

 16. VARIOUS GOVT. NORMS TO BE FULFILLED

BY THE ORGANIZATION

The global scenario continues to be trapped in a low growth trajectory, despite the

steep drop in crude oil and commodity prices. Furthermore, a barrage of monetary

stimulus has driven down interest rates close to zero in many of the advanced economies.

With the monetary stimulus option by and large exhausted, governments are more likely

to turn to fiscal and structural measures to revive growth. The IMF projects global growth

to inch up from 3.1% in 2015 to 3.2% in 2016, and increasing to 3.5% in 2017. Growth in

the advanced economies is projected at 1.9% in 2016, with US growth pegged at 2.4%,

Europe at 1.5% and Japan at 0.5%. Growth in the emerging markets in 2016, overall, is

projected at 4.1%, much of it coming from China, India and the ASEAN region. Growth

in Latin America is expected to be only 0.5%, on account of a 3.8% decline in growth in

Brazil. No sustained upside is seen in oil and commodity prices in 2016. The path ahead

for the global economy remains challenging, with greater uncertainties thrown in.

Concerns persist about the slowdown in China and its ability to shift smoothly from

export-led to domestic-led growth. Fiscal pressures will accentuate in the oil producing

countries, including the rich Middle-East countries. Financial markets remain nervous

and exchange rate volatility has been pronounced. This is reinforced by the impending

reversal of the interest rate cycle in the US.

Faculty of Business Studies, Sharnbasva University, Kalaburagi 47

 17. DIFFERENT TAX STRUCTURE

IMF forecasted Indian economy growth at 7.4% in CY 2016 India remains a

bright spot in global economy IMF revised its global growth forecast for 2016 from

3.2% to 3.1% Macro economic stability in India to cushion against global

uncertainties Reform measures by Government continue GST likely to be

implemented w.e.f. 1 st April 2017 FDI regime relaxed in many sectors Most sectors

now open to foreign investment Various measures announced to stimulate Textile

Sector Economic growth expected to pickup led by higher consumption and robust

Government investment plans Onset of good Monsoon to boost rural consumption

Implementation of 7th Pay Commission will provide further support to consumption

growth Augurs well for Textiles and Cement Sector

Faculty of Business Studies, Sharnbasva University, Kalaburagi 48

Faculty of Business Studies, Sharnbasva University, Kalaburagi 49