Lingayas Institute of Management and Technology (AUTONOMOUS), Vijayawada

MBA

COURSE STRUCTURE (R23)

I- MBA I -SEMESTER

Lecture hours/
[Link] Course Code Course Title week Credits
L T P
Theory Courses
1 MB2311 Principles Of Management 4 0 0 4
2 MB2312 Business Legislations 4 0 0 4
3 MB2313 Fundamental Of Accounting 4 0 0 4
4 MB2314 Report Writing And Comprehension 4 0 0 4
5 MB2315 Managerial Economics 4 0 0 4
6 MB2316 Innovation and Entrepreneurship 4 0 0 4
7 MB2317 Rural Innovation Projects 4 0 0 4
8 MB2318 Computer Management Skills 0 0 2 2
Total 28 0 2 30

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 Lingayas Institute of Management and Technology (AUTONOMOUS), Vijayawada

MBA
L T P C
I MBA I Semester Principles of Management
4 0 0 4

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Unit-I: Introduction: Management Definitions, Significance, Levels, Skills, Role, and Functions &
Principles of Management. Management as an Art, Science and Profession, Social responsibilities of
business.

Unit-II: Planning: Nature, Importance, Types of Plans, Process of Planning, Forecasting – Techniques of
Forecasting. Decision making: Types of Decisions, Decision Making process, MBO – Process.

Organizing: Concept, Importance, Departmentation: Bases of Departmentation, Formal & Informal

organizations, Span of control: V.A. Gracuina’s theory. Delegation & Decentralisation, Line & Staff,
Conflicts between line & staff.

Unit-III: Staffing: Importance, functions of HRM, Elements of staffing

Directing: Importance, Elements of Direction. Supervision – Need & Skills of a supervisor.

Motivation: Process, Theories of Motivation Maslow’s, MC Gregor, Herzbergs, MC Clelland, Porter &
Lawler. Leadership: Leadership styles, Likert’s system 4 Management, Managerial Grid
[Link] – Importance, Process & Barriers

Controlling : Process, Methods of control

Unit–IV: Organisational Behaviour: Nature & Scope, Importance, key elements in Organisational
Behaviour, Challenges & Opportunities for OB, Contributing disciplines to OB, OB Model.

Individual Behaviour: Foundations of Individual Behaviour, Perception – Process, factors Influencing

perception, Barriers in perception, Personality theories.

Unit- V:Group Dynamics: Types of groups, Group formation, Group Cohesiveness Transactional
Analysis & Johari window.-Organisational change: Process, Factors, Resistance to change and
overcoming Resistance to change.

Reference Books:

1. Management and organisational Behaviour, P. Subba Rao, Himalaya Publishing House

2. Koontz, H and wihrich. H, Management, 10th Edition MC Graw
3. Management text & cases – VSP Rao, Excel Book
4. Fred Luthans, Organisational Behaviour, Tata MC Graw Hill
5. Stephen P. Robbins, Organisational Behaviour, Pearson Education, New Delhi, 2006.
6. Aswathappa.K, Organisational Behaviour, Himalaya Publishing House, New Delhi.

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 Lingayas Institute of Management and Technology (AUTONOMOUS), Vijayawada

MBA L T P C
4 0 0 4
I MBA I Semester Business Legislation

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Unit I: Introduction to Business Legislations: Concept Nature and Significance of Business

Legislations, Types of Business Legislations - Internal and External: Changing dimensions of Business
Legislations: Techniques of Legislations Scanning and Monitoring.

Unit II: Economic Policies for Business and Industry: Elements of Economic Legislations and their
significance for business – Economic Planning in India - Objectives and Achievements, Economic
Reforms, NITI Aayog; Government Policies -Industrial Policy of 1991, Fiscal Policy, Foreign Trade
Policy.

Unit III: Political and Legal Legislations: Elements of political and Legal legislation and their
significance for business, Relationship between business and government: An overview of major laws
affecting business - Patents Act 1970, SICA 1985, Consumer Protection Act 1986, FEMA 1999, IT Act
2000, Competition Act 2002, SEZ Act 2005.

Unit IV: Socio-Cultural and Technological Legislations: Elements of socio-cultural legislation and
their impact on business -Social Audit, Technological Legislations in India, Technology Transfer,
Technology Policy.

Unit V: Global Legislations of Business: Multinational Corporations, Foreign collaborations in the

Indian business, International economic institutions- WTO,IMF, World Bank and their importance to
India.

Reference Books:
1) Francis Cherunilam, Business Environment, Himalaya Publishing house Mumbai.
2) Aswathappa. K., EssentialsBusiness Environment, HimalayaPublishingHouse in Delhi.
3) Adhikary. M. Economic Environment of Business, Sultan Chand &Sons, New Delhi.
4) G. Prasad, Business and Corporate Laws, Jai Bharathi Publishers.
5) Ferbando. A. C., Business Environment, Pearson.
6) Suresh Bedi, Business Environment, Excel Books, New Delhi.
7) Alag, Yoginder. K., Indian Development Planning and Policy, Vikas Publishers, New Delhi.
8) Shaleem Shaik, Business Environment, Pearson Education, New Delhi.
9) Krishna Rao. P., WTO- Text & Cases, PSG Excel series.
10) Justin Paul, Business Environment, Text &Cases, Tata McGraw Hill.
11) Chakravarthi. S., Development Planning, Oxford University press, New Delhi.
12) R. S. N. Pillai, Bhagavathi, Legal Aspects of Business, S. Chand, New Delhi.
13) Government of India, Economic Survey, Various issues.

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 Lingayas Institute of Management and Technology (AUTONOMOUS), Vijayawada

MBA
L T P C
I MBA I Semester Fundamental of Accounting 4 0 0 4

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UNIT–I: Introduction to Accounting: Concept – Importance and scope – Generally Accepted

Accounting Principles – Subsidiary books – Cashbook- Branches of Accounting

UNIT–II: Preparation of Financial statements: Income statement and Balance sheet – Bank
Reconciliation Statement – Inventory valuation and Depreciation.

UNIT- III: Analysis of Financial Statements: Objectives; Techniques of Financial Analysis - Financial
Ratio analysis – Funds Flow and Cash Flow Analysis.

UNIT–IV: Management Accounting: Marginal Costing – CVP analysis – Budgetary Control .Standard
costing and Variance analysis.

UNIT–V: Contemporary Developments: Standard costing and Variance analysis -Responsibility

Accounting – Accounting for changing Prices – Human Resource Accounting - Reporting to
Management.

Reference Books:
[Link] &Meigs, Accounting the Basis for Business Decisions, Tata McGraw Hill.
[Link] Gupta, Management Accounting, Excel Books, New Delhi, 2006.
[Link] S.K. & Dearoon.J., Accounting for Management – Text and Cases, Vikas,
[Link], Financial Accounting: A Managerial Perspective, PHI.
[Link] k., Bhattacharya, Cost Accounting for Business Managers, Elsevier
[Link], Financial Accounting for Business Managers–Perspective, PHI.
[Link], TS Grewal, Financial Accounting, S. Chand

L T P C
I MBA I Semester Report Writing and Comprehension 4 0 0 4

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MBA

UNIT-I: Business communication as one of the managerial skills. Communication: Meaning,

definition, process, functions, objectives and importance of communication – essential elements of
effective communication – communication barriers – overcoming communication barriers -
Significance of communication to managers.

UNIT- II: Media of Communication: Verbal & non-verbal. Oral communication: Forms –
advantages and limitations. Written communication: Forms – advantages and limitations. Non- verbal
communication: Forms & importance of non-verbal communication – measures to improve non-
verbal communication.

UNIT – III: Channels of Communication: Formal and informal – barriers to formal and informal
communication – steps to improve the effectiveness of formal and informal communication – 7C’s of
Communication.

UNIT – IV: Listening: importance, barriers and the principles of good listening – guidelines for
effective listening – the art of listening. Presentation: Oral and written – steps in presentation –
guidelines for successful presentation.

UNIT – V: Report writing: Procedure and guidelines for effective report writing. Letters – Memos –
Circulars – Notices – House Journals. Negotiation: Meaning and process of negotiation – essential
skills of negotiation – art of negotiation – measures to improve negotiation skills among managers.

Reference Books:

1) C.S.G. Krishnamacharyulu and Lalitha Rama Krishnan, Business Communication,

Himalaya Publishing House, Mumbai.
2) Urmila Rani and S. M. Roy, Business Communication, Himalaya Publishing House,
Mumbai.
3) Nirmala Sing, Business Communication, Deep and Deep Publications Pvt. Ltd., New
Delhi.
4) R. K. Madhukar, Business Communication, SAGE Publications.
5) Business and professional Communication, Texas Aandm. Sage Publications
6) The Basics of Communication, Steve Duck, Sage Publications
7) Professional Speaking Skills, Aruna koneru, Oxford University Press
8) English Grammar, Rajeevan Karal, Oxford University Press
9) Spoken English, Sabina Pillai, Oxford University Press

L T P C

I MBA I Semester Managerial Economics 4 0 0 4

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MBA

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Unit -I: Introduction: Definition, Nature, Scope, and Significance of Managerial Economics - Profit

maximization Vs Wealth maximization, Sales revenue maximization - Fundamental concepts –

Opportunity cost - Incremental cost - Marginal cost - Time perspective - Discounting principle –

Equimarginal principle - Role and Responsibilities of Managerial Economist in decision making.

Unit–II: Consumer Equilibrium under Ordinal and Cardinal Utility Theories: Indifference Curve
Analysis - Income Substitution and Price Effects - Demand Analysis - Law of Demand - Demand

Function and determinants of Market Demand - Concept of Price, Cross, Income and

Promotional Elasticity; their measurement and relevance in Managerial Decision- Making

Methods of Demand Forecasting.

Unit - III: Concept of Production Function: Total Product, Marginal and Average Product Curves,
their derivation and interrelationships - The law of Diminishing Marginal Returns in Production -

Firm;Equilibrium Isoquant and Isocost analysis concept of least-Cost Combination of inputs

–The law of returns to scale - Cobb-Douglas Production Functions and its relevance in allocation

decisions. Concepts of Scale and Proportion, Cost functions - Derivation of total, marginal and

average cost functions – Long run cost Curves - Managerial uses of Cost Concept: Fixed,

Variables, Historical, Replacement, Opportunity Costs, Out of Pocket Costs, Sunk and

Incremental Costs.

Unit -IV: Market Structures and Their Characteristics: Pricing and output decisions of firm under
different market structures - Perfect Competitions pure monopoly, Oligopoly, Monopolistic/imperfect
competition under short and long runs discriminating monopoly and its extensions in managerial decision
making, Regulation of Monopoly through Prices and Taxes; King Demand Curve and Prices rigidity
under Oligopoly -Non-Price Competition under Monopolistic Competition Selling Costs and Products
Differentiation - Evaluation of Market Structures from Social Perspective

Unit -V: Pricing Practices of Firms : Objectives of Pricing Policy-Approaches to Pricing New Products;

Skimming Price, Penetration Pricing, Costs Plus Pricing, Managerial Cost Pricing, Psychological

Pricing, Odd Number Pricing, Regulated Pricing, Predatory Pricing. Price- Quality Strategies for

New Products; Premium Strategy, Good Value Strategy, over charging Strategy and Economy

Strategy.

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 Lingayas Institute of Management and Technology (AUTONOMOUS), Vijayawada

MBA

Reference Books:
1. William Baumol, & Quot; Economic theory and Operations Analysis & quot;, PHI.

2. Paul G. Keat, Philip K.Y. Young and S. Benerjee, Managerial Economics - Tools for Today’s

Decision Makers & quot;, Pearson.

3. Mark Hirschey, Managerial Economics: An Integrated Approach, Cengage Learning.

4. James R. McGvigan, [Link] Moyer and Harris, & quot; Managerial Economics: Application,

Strategy and Tactics", Cengage Learning.

5. Suma Damodaran, "Managerial Economics", Oxford University Press.

6. G.S. Gupta, "Managerial Economics", Tata McGraw-Hill

7. Atmanand, "Managerial Economics"., Excel Books.

8.. Ahuja, H.L., Managerial Economics, [Link].

L T P C
4 0 0 4

I MBA I Semester Innovation and Entrepreneurship

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 Lingayas Institute of Management and Technology (AUTONOMOUS), Vijayawada

MBA

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UNIT I
Entrepreneurship: Definition of Entrepreneur, Entrepreneurial motivation and barriers; Internal and
external factors; Types of entrepreneurs; Theories of entrepreneurship; Classification of
entrepreneurship. Creativity and Innovation: Creative Problems Solving, Creative Thinking, Lateral
Thinking, Views of De Bono, Khandwalaand others, Creative Performance in terms of motivation
and skills.
UNIT II
Creativity and Entrepreneurial Plan: Idea Generation, Screening and Project Identification, Creative
Performance, Feasibility Analysis: Economic, Marketing, Financial and Technical; Project Planning,
Evaluation, Monitoring and Control, segmentation, Targeting and positioning of Product, Role of
SIDBI in Project Management.
UNIT III
Operation problems: Incubation and Take-off, Problems encountered Structural, Financial and
Managerial Problems, Types of Uncertainty. Institutional support for new ventures: Supporting
organizations; Incentives and facilities; Financial Institutions and Small-scale Industries, Govt.
Policies for SSIs.
UNIT IV
Family and non-family entrepreneurs: Role of Professionals, Professionalism vs. family
entrepreneurs, Role of Woman entrepreneur, Sick industries, Reasons for Sickness, Remedies for
Sickness, Role of BIFR in revival, Bank Syndications.
Unit V
Introduction to Innovation management, Managing Innovation within Firms, Business strategy &
organization Knowledge, New Product Strategy & Managing New Product Development, Role of
Technology in Management of innovation, Managing for Intellectual Property Right.
References:
1) Couger, C-Creativity and Innovation (IPP, 1999)
2) Nina Jacob, -Creativity in Organisations (Wheeler, 1998)
3) Jonne&Ceserani-Innovation & Creativity(Crest) 2001.
4) BridgeSetal-Understanding Enterprise: Entrepreneurship and Small Business (Palgrave,2003)
5) Holt-Entrepreneurship: New Venture Creation (Prentice-Hall) 1998.

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MBA

6) Singh P&Bhanderkar A-Winning the Corporate Olympiad:TheRenaissan cearadigm(Vikas)

7) Dollinger M J-Entrepreneurship (Prentice-Hall, 1999).
8) Tushman, M.L. & Lawrence, P.R. (1997)-Managing Strategic Innovation & Change Oxford .
9) Jones T. (2003)-Innovating at the Edge: How Organizations Evolve and Embed Innovation
[Link] Heinemann, U. K.
10) Amidon, D. M.(1997)-Innovation Strategy for the Knowledge Economy:The Kanawakening.
Butterwork-Heinemann, New Delhi, India.

L T P C
4 0 0 4

I MBA I Semester Rural Innovation Projects

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 Lingayas Institute of Management and Technology (AUTONOMOUS), Vijayawada

MBA

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Objective:

To make the students understand various natural resources and their importance in rural
development.
Unit-I
Definition and meaning of Resources, Types of Rural Resources, Natural and Man-made,
Characteristics of Resources, Importance of different resources in Rural Development. Rural
Governance and Administration in India- Pre & Post independence- Elements of Indian constitution
Constitutional amendment to Panchayati Raj system- Development (Department) Administration in
Rural India.
Unit-II
Land Resources development experience: Classification of land based on utility, Soils – Structure
and importance, Properties of Soil- Physical and Chemical, Soil Conservation- methods and
importance. Status of Rural Development in the SAARC countries.
Unit-III
Human Resources Dimensions of Rural Development-Quantitative aspects of rural human resource
(Gender & Age wide classification, Density, Issue in rural human resources- Scarcity, lack of skill,
attitude, and social status). Food security and public distribution system-Rural Financial Sector –
Sources of Rural Credit: Institutional and Non Institutional - Service Delivery System in Rural areas,
Rural Infrastructural Sector and Millennium Development Goals Housing in Rural Areas.
Unit-IV
Approaches of Rural Development in India- institutional, technological, area and target group,
participatory, individualistic. Rural Development Policies during different plan periods. Strategies of
Rural Development – growth oriented strategy, Welfare strategy, Responsive strategy, Holistic
strategy, right-based strategy. PURA Model.
Unit-V
Review of Rural Development Programmes in the area of agricultural sector – crop, non- crop,
livestock, fishery, forestry. Review of Rural Development Programmes in area of Social Sectors –
Health, Sanitation and Education. Project Planning and Management.
Relevant cases have to be discussed in each unit and in examination case is compulsory
from any unit.

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MBA

References:
1. Rural Development: Principles, Policies and Management, Katar Singh, Sage Publications India
Pvt. Ltd., 2009.
2. Soil & Water Conservation & Watershed Management Hardcover – 2012, Singh PK

L T P C

I MBA I Semester Computer Management Skills 0 0 2 2

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 Lingayas Institute of Management and Technology (AUTONOMOUS), Vijayawada

MBA

Unit- I: Introduction to Computers: Evolution & Generations of Computers-Elements of

computer-Characteristics of a computer-Classification of Computers-Basic Computer
Architecture-Input Output devices- Storage devices-Hardware and software-Networks.-Types of
Networks LAN WAN MAN, Network topologies

Unit-II: MS Word- Creation of Document-format document-Text Editing and saving-

Organising information with tables and outlines-Mail merge-Index Printing

MS PowerPoint Features of PowerPoint-Creation of slides- Use of templates and slide designs,

Slide master, Animation Timings, Action buttons, Rehearse Narration, Slideshow

Unit- III: MS Excel: Creating and Editing Worksheets-Cell formatting-Creating and using
formulas and functions- Use of Macros-Sorting and Filtering data-Working with Graphs and
Charts Tables & Pivot Table

Unit-IV: Introduction to the C Language:, Data Types, Variables, Constants, Input/output,

Operators(Arithmetic, relational, logical, bitwise ).Selection Statements(making decisions) if and
switch statements, Loops-while, for, do-while statements, Functions: Functions basics, user-
defined functions, recursive functions, Arrays: Basic concepts, one-dimensional arrays, two-
dimensional arrays multidimensional arrays.

Unit-V: Security and Ethical challenges in IT - Need for Security-Security Threats and
Attacks, Malicious Software, Hacking -Security Mechanisms- Cryptography, Digital signature,
Firewall Types of Firewalls identification & Authentication Biometric Techniques-Security
policies -Need for legislation, cyber laws, and cyber security issues

Reference Books:

1. Introduction to computers Peter Norton-Sixth Edition-Tata MC Graw Hill ,2009

2. Introduction to Information Technology. Rajaraman- Prentice Hall India,2008
3. Cox et al – 2007 Microsoft Office System step-by-step, first edition,PHI,2007
4. Winston-Microsoft Office Excel 2007 Data Analysis and Business Modeling, first
edition, prentice hall India, 2007.
5. Fundamentals of information Technology Alexis Leon Mathews Leon,Vikas Publishing
House
6. Computer Applications in Management Ritendra Goel, DN Kakkar New age
International publishers

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