EMPOWERMENT TECHNOLOGY
Created by: Jazmine Sarmiento ⚝
12- Azariah | Ma’am Irish May Torres | HUMSS - SEM 2
♧REMINDER♧ 1.1 PSYCHOGRAPHICS
The exam will likely focus on applying what
you’ve learned, so make sure to really ╰┈➤ Study of people’s personalities, values,
understand the concepts, not just memorize interests, and lifestyles for targeted ICT
them. Sending lucky charms out there! —you’ve projects.
got this!
1.2 BEHAVIORS OF PEOPLE IN
TOPIC OUTLINE SOCIAL MEDIA
★ Planning, Conceptualizing, SOCIAL MEDIA BEHAVIOR TYPES
Research for ICT
★ Designing and Copywriting an ICT ULTRAS Constantly check social
Project media.
★ Principles of Web Design
★ Publishing and Sustaining an ICT DENIERS Claim it doesn’t control
Project them but get anxious
★ Reflecting on ICT Learning Process without access.
VIRGINS New users.
PEACOCKS Popular users with many
2Q PLANNING, CONCEPTUALIZING, followers.
RESEARCH FOR ICT
LURKERS Watch but don’t interact.
1 DEFINITIONS RANTERS Always post opinions.
INFORMERS Share the latest trends
What is Social Change?
first.
- Changes in society due to various
factors like COVID-19, technology, Use different identities
CHANGELINGS
and mental health awareness. online.
(Encyclopedia, Britannica)
ICT Projects & Social Change GHOSTS Stay anonymous for
- Improve communities, businesses, privacy.
and innovation through technology.
Audience Profile APPROVAL Post and wait for
- Identifying the characteristics of your SEEKERS reactions.
target audience to create effective ICT
projects. QUIZZERS Ask questions to engage
╰┈➤ Helps in marketing others.
decisions and business
goals. DIPPERS Use social media rarely.
IMPORTANT !! What is Psychographics Segmentation?
- process of dividing your market based
It is important to be aware of how we deal with upon consumer personality, values,
customers of such behavior through a variety of attitudes, interest and lifestyles.
channels.
PAGE 1
Andrea Jazmine Sarmiento ༺♥༻
EMPOWERMENT TECHNOLOGY
Created by: Jazmine Sarmiento ⚝
12- Azariah | Ma’am Irish May Torres | HUMSS - SEM 2
1.3 DEMOGRAPHICS 2.1 STEPS IN ENGINEERING
PROCESS DESIGN
➔ Who are your buyers? (Age, gender,
income, education, etc.)
➔ Used by businesses and governments STEP 1: Identify a problem
for analysis.
╰┈➤ Buyer Persona – A detailed profile of an
ideal customer. - Figure out what problem needs to be
╰┈➤ Social Media Manager – Represents a solved or what opportunity exists
brand online. Must be:
- Passionate about social media STEP 2: Research and Gather Information
- Good communicator
- Creative thinker
- Willing to learn - Collect all the necessary information
like technical details and constraints
1.4 ICT PROJECT SUCCESS &
FAILURES FACTORS STEP 3: Brainstorm and Generate Ideas
- Come up with different solutions to the
SUCCESS FACTORS
problem; Be creative and explore
various options
1. Clear Vision & Strategy
2. Government & Donor Support
3. Consumer Demand STEP 4: Evaluate and Select Concepts
4. Tech Modernization & Globalization
5. Strong Project Coordination
- Review each idea carefully,
considering factors (cost,
effectiveness, and safety) and choose
the best ones.
FAILURE CAUSES
6. Poor Infrastructure 2.2 ICT PROJECT DESIGNS
7. Lack of Funds GUIDELINES
8. Weak Data Systems
9. Unskilled Workforce 1. Quality: Must be useful & valuable
10. Bureaucracy & Poor Leadership 2. Timeliness: Completed on time
3. Teamwork & Communication:
Collaboration is key
4. Consistency & Business Value:
2Q DESIGNING AND COPYWRITING Project must align with business goals
AN ICT PROJECT 5. Flexibility: Adapt to challenges
6. Proper Format & Organization:
Clear structure (Title page, Summary,
Objectives, etc.)
2 SLOGAN VS. TAGLINE
2.3 ICT PROJECT DESIGNS
SLOGAN TAGLINE GUIDELINES
Sells a product Represents a brand
➔ Writing content to promote, persuade,
(e.g., Apple: “Think (e.g., Apple: “Does More. and engage users.
Different”). Costs Less.”). ➔ Used in marketing, ads, websites,
SEO, and business communication.
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Andrea Jazmine Sarmiento ༺♥༻
EMPOWERMENT TECHNOLOGY
Created by: Jazmine Sarmiento ⚝
12- Azariah | Ma’am Irish May Torres | HUMSS - SEM 2
IMPORTANT !! GRID LAYOUT Organizes content in
structured rows/columns.
According to Edmondson (2020), it is the skill or
➔ Focuses on
field of working of writing sales promotion and
structure and
other marketing materials. organization.
SKILLS NEEDED
➔ Active listening, critical thinking, time
management, effective writing,
persuasion, problem-solving,
decision-making.
F-PATTERN DESIGN Places key content where
2Q PRINCIPLES OF WEB DESIGN users naturally look first.
➔ Focuses on
directing user
3 GOOD PRINCIPLES OF WEB attention based
DESIGN on reading
behavior.
A good web design has the following
principles:
1. Visual Hierarchy
- Arrange content based on
importance.
2. Proportion
- Balance content to avoid
clutter.
3. Hick’s Law
- Fewer choices make 3.2 ONLINE PLATFORMS
decisions faster.
4. Fitt’s Law
- Shorter distance makes BENEFITS
buttons easier to click. ● Easier communication, creative
5. Accessibility sharing, community building.
- Use readable fonts, good
colors, and high-quality CHALLENGES
images. ● Less personal interaction, privacy
6. Visible Language risks, fake news.
- Communicate clearly and
engagingly. 3.2 ICT TERMINOLOGIES
7. White Space & Simplicity
- Organize content to avoid
confusion.
Cloud Computing
3.1 TWO COMMON WEB DESIGN
Access files/apps online
(e.g., Google Drive).
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Andrea Jazmine Sarmiento ༺♥༻
EMPOWERMENT TECHNOLOGY
Created by: Jazmine Sarmiento ⚝
12- Azariah | Ma’am Irish May Torres | HUMSS - SEM 2
Presentation Tools ORGANIC Search engine visitors and is
naturally earned
Programs that allow the user to deliver DIRECT Users type your website link.
information in a clear and efficient manner by
presenting a topic REFERRAL Visitors from other sites, that
(e.g., Google Slides, Canva, Prezi) is not a social media platform
or a search engine
Social Media SOCIAL MEDIA Traffic from Facebook, Twitter,
Linkedin, etc.
Interactive computer-reditated technologies PAID ADS Visitors from paid campaigns
that facilitate the process create and exchange on a search engine like Bing
information or GoOGLE
(e.g.,Facebook, Instagram, Twitter)
4.2 PROBLEM
Web Page Creation
Problem is the unknown underlying cause of
Web pages to accomplish different one or more incidents.
strategies to help users identity, site, blog, and
business. It aims to resolve the root cause of incidents.
(e.g.,Wix, Squarespace) ➔ To minimize the adverse impact of
➔ incidents caused by errors.
2Q PUBLISHING AND SUSTAINING AN Aims to primarily find and resolve the root of a
ICT PROJECT problem and thus prevent further incidents.
Problem Management Process
4 WEBSITE TRAFFIC AND
PROMOTION
1. Problem Detection
2. Problem Logging
Website Traffic 3. Investigation & Diagnosis
- Number of visitors to a site. 4. Provide workaround
SEO (Search Engine Optimization) A workaround refers to overcoming a
- Increases website visibility on problem or limitation in a program or
Google. system.
Search Engine Submission 5. Create a known error record.
- Manually submitting sites to search A known error refers to a condition
identified by successful diagnosis of
engines.
the root cause of a problem
Content Development 6. Closure
- Writing and organizing website 7. Resolution along with ongoin
information. communication and monitoring.
Traffic Monitoring
- Checking visitor stats like page
views and entry/exit points 4.2 CHANGE
Change is an event that results in a new
4.1 TYPES OF WEBSITE TRAFFIC
status of one or more configuration items
which are approved by the management.
PAGE 4
Andrea Jazmine Sarmiento ༺♥༻
EMPOWERMENT TECHNOLOGY
Created by: Jazmine Sarmiento ⚝
12- Azariah | Ma’am Irish May Torres | HUMSS - SEM 2
It is usually accompanied by uncertainty, poor
communication, power-plays, and chaos.
Pre-approved, repeatable, pre-defined,
Change Management ensures that low-risk changes.
standardized methods and procedures are
used for efficient handling of all changes.
INFRASTRUCTURE
It refers to thoughtfully and carefully
re-aligning the organization. Basic IT hardware, software, networks, and
facilities.
Ex: Network equipment, telecom services.
Change Management Process
INFRASTRUCTURE MANAGEMENT
1. Request for change
2. Impact analysis
3. Approve/deny Managing IT equipment, software, and
4. Implement change services using proven, repeatable processes.
5. Review/reporting (repeat)
Ex: Maintenance, Troubleshooting, Upgrades
IMPORTANT !!
OPERATIONS MANAGEMENT
To manage change successfully: Oversees daily technical supervision of ICT
infrastructure.
1. Communicate the risks of not
changing.
2. Involve your team in decisions when TECHNICAL SUPPORT
possible.
3. Reduce uncertainty.
4. Celebrate progress. Monitors and maintains computer systems and
5. Reinforce the reasons for change. networks. Assists with technical, hardware, or
6. Stay transparent software issues.
SERVICE SUPPORT
Aims to Change Management Ensures service quality through support
processes.
1. Minimal disruption of services.
2. Reduction in back-out activities. 2Q REFLECTING ON ICT LEARNING
3. Economic use of resources in the PROCESS
change.
5 ICT IN EDUCATION
REQUEST FULFILLMENT
● Online & Blended Learning:
Fulfilling service requests like minor (standard) Combining digital and in-person
changes or info requests. learning.
● STEM-Based Learning: Hands-on
STANDARD CHANGE projects in Science, Tech,
Engineering, Math.
● Gamification: Learning through
games.
● Video-Assisted Learning: Using
videos to improve lessons.
PAGE 5
Andrea Jazmine Sarmiento ༺♥༻
EMPOWERMENT TECHNOLOGY
Created by: Jazmine Sarmiento ⚝
12- Azariah | Ma’am Irish May Torres | HUMSS - SEM 2
5.1 ICT AND THE SOCIETY
☁︎ Digital Divide - Gap between people with
and without technology/internet access.
ICT for Development (ICT4D)
Refers to using ICTs for financial growth,
global progress, and human rights. It bridges
the digital divide and supports economic
growth by ensuring fair access to modern
communication technology.
Four Areas of ICT4D:
➔ ICT4D for Poverty Alleviation
➔ ICT4D for Agriculture
➔ ICT4D for Healthcare
➔ ICT4D for Education
5.1 IMPACTS OF ICT ON SOCIETY
POSITIVE IMPACTS NEGATIVE IMPACTS
Foster Interactions – Social Problems –
Easily send emails to Leads to isolation and
friends, partners, or risky activities like
anyone. gaming, identity theft,
and hacking.
Low-Cost Health Problems –
Communication – Affects physical,
Access vast data at mental, and emotional
minimal cost. well-being.
Paperless Body Dysmorphia –
Environment – Obsession over
Stores and retrieves perceived flaws in
documents digitally. appearance.
Effective Info Seizures – Sudden
Sharing – Enhances uncontrolled brain
knowledge exchange signals, affecting
in society. behavior.
Bad Posture –
Caused by prolonged
social media use.
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Andrea Jazmine Sarmiento ༺♥༻