Maharaja Agrasen Institute of Management Studies
(Affiliated to Guru Gobind Singh Indraprastha University, Delhi Sector -22,
Rohini, Delhi -110086, India; [Link])
Event Management Lab
Subject Code: BA(JMC) 355
Submitted by:
Submitted to:
Ms. Neelam Nanda Prabhat Ms. Vedansha Singhal
(Assistant Professor) Enrolment No.- 13261102422
Batch 2022-25
INDEX
[Link]. TABLE OF CONTENTS PAGE NO.
1. ACKNOWLEDGEMENT
2. Client Proposal
3. Memorandum of Understanding
4. Marketing Proposal for the Client
5. Promotional Blog of the Company
6. Promotional Blogs of the Company and the client
7. Social media accounts of the company and the client
8. Promotional Video for the client
9. Company Avatar
10. Digital Media Proposal for the client
11. Website of the client and the company
12. Website Analytics of the Client
13. Moment Marketing
14. Content Calendar
15. Social Media Analytics
16. Social Media Campaign Post
ACKNOWLEDGEMENT
I would like to express my sincere gratitude to everyone who contributed to the
successful completion of this practical file in Digital Media Marketing. Firstly, I am
immensely thankful to Dr. Prof. Umesh C. Pathak, Head of Department, for his
invaluable guidance, encouragement, and unwavering support throughout the
preparation of this project. His vast expertise and insightful feedback have greatly
enriched my understanding of the intricacies of event management and inspired me
to pursue excellence in my work. I am also deeply grateful to Ms. Shifali Ahuja,
Assistant Professor, whose constant support, practical advice, and thoughtful
suggestions have been instrumental in refining my work. Her dedication and
mentorship have been invaluable, and her insights into event management have
significantly enhanced the quality of this practical file. Their mentorship, patience,
and encouragement have been a source of strength and motivation, enabling me to
achieve my goals with confidence. I am sincerely appreciative of the time and effort
they invested in guiding me, which has been crucial to my academic journey and
personal growth. Thank you both for your exceptional support, dedication, and belief
in my potential.
Vedansha Singhal, Ansh Mangha, Saksham Gupta,
Laksh Arora, & Nikunj Malik
Bachelors in Journalism and Mass Communication
Class: 5B
Maharaja Agrasen Institute of Management Studies
Client Proposal
Memorandum of Understanding
Marketing Proposal to the Client
PROMOTIONAL BLOG OF
METANOIA
PROMOTIONAL BLOG FOR
MANAGING BARCA
SOCIAL MEDIA ACCOUNTS FOR
METANOIA
Social Media Accounts
Instagram
Facebook
SOCIAL MEDIA ACCOUNT OF
MANAGING BARCA
Social Media Accounts
INSTAGRAM
TWITTER
PROMOTIONAL VIDEO FOR
MANAGING BARCA
Promotional Video
AVATAR FOR METANOIA
Avatar for Metanoia
DIGITAL MEDIA PROPOSAL FOR
MANAGING BARCA
WEBSITE
(METANOIA)
Metanioa’s Website
WEBSITE
(MANAGING BARCA)
Managing Barca’s Website
WEBSITE ANALYTICS
DIGITAL ADVERTISEMENT FOR
MANAGING BARCA
DIGITAL ADVERTISEMENT
Banner
Hiring Advertisements
MOMENT MARKETING
MOMENTS MARKETING
These are the post prepared for Christmas and Diwali that we
prepared for the client
Christmas Post
Diwali Post
SOCIAL MEDIA CALENDAR
SOCIAL MEDIA ANALYTICS
Twitter Analytics (Previous 28 days)
Instagram Analytics (Previous 30 Days)
Instagram Posts
These are the planned Instagram posts we made on the daily basis
for our client in the last few months.
Twitter Posts