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Air India-Vistara Merger Insights

The project explores the dynamics of competition and cooperation among Indian airlines, focusing on codeshare alliances and value sharing. It addresses research problems related to cooperation and competition strategies, revenue allocation, and bargaining power among airlines, particularly in light of recent mergers and expansions. The methodology includes ecosystem mapping, game theory models, and power index assessments, with expected results providing insights into pricing stability, equitable value distribution, and managerial implications for optimizing alliances and revenue models.

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0% found this document useful (0 votes)
10 views2 pages

Air India-Vistara Merger Insights

The project explores the dynamics of competition and cooperation among Indian airlines, focusing on codeshare alliances and value sharing. It addresses research problems related to cooperation and competition strategies, revenue allocation, and bargaining power among airlines, particularly in light of recent mergers and expansions. The methodology includes ecosystem mapping, game theory models, and power index assessments, with expected results providing insights into pricing stability, equitable value distribution, and managerial implications for optimizing alliances and revenue models.

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dolly mahajan
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We take content rights seriously. If you suspect this is your content, claim it here.
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COMPETITION AND COOPERATION IN BUSINESS ECOSYSTEMS

Project Topic Short Abstract

Submitted to:
Prof. Rajeev R. Tripathi

Submitted by: Group 11

S. No Roll No Student Name


01 2411443 Shruti Pai
02 2411402 Kalpesh Barde
03 2411316 Dhir Gada
04 2411424 Khushi Gupta
05 2411408 Bhagyashree Mahajan
06 2411572 Nishant Jaju
Proposed Topic: Coopetition and Value Sharing in Indian Airline Codeshare
Alliances

Research Problems:
1. How do Indian airlines like Air India, IndiGo, Vistara, and Akasa Air navigate the
dual dynamics of cooperation (e.g., code-sharing, loyalty programs) and
competition (e.g., pricing, market expansion)?
2. How are revenues, costs, and benefits of shared services (e.g., lounges, check-in
counters, routes) allocated among alliance or interline partners?
3. What bargaining power do regional or emerging carriers possess when negotiating
with dominant players or alliances (e.g., Star Alliance)?
4. What strategic impact will the Air India-Vistara merger and IndiGo’s international
expansion have on the balance of power within the Indian aviation ecosystem?

Methodology to be Used:
• Ecosystem Mapping: Identify players and their roles—keystone (Air India post-
merger), dominator (IndiGo), niche players (regional carriers like Alliance Air,
FlyBig)
• Game Theory Models: Use Bertrand competition to simulate price-setting
behaviour among airlines operating on shared or overlapping routes (e.g.,
Mumbai-Delhi) and model Nash Equilibrium to assess stability of pricing and
market positioning under alliance and non-alliance structures.
• Shapley Value Analysis: Quantify fair revenue sharing among airlines on code-
shared or interline routes (e.g., Air India + Lufthansa on Delhi-Frankfurt-Newark)
• Nash Bargaining Framework: Analyze how regional or lower-market-share
carriers negotiate access to alliance infrastructure and shared customer bases
• Power Index (Banzhaf or Shapley-Shubik): Assess influence of each airline in
strategic alliance decisions and joint investments

Expected Results:
• Demonstration of pricing stability or volatility among competing airlines with
shared agreements
• Clear frameworks for equitable value distribution among alliance members based
on their contribution to route networks or customer loyalty
• Evidence showing how bargaining power is distributed among Indian carriers,
especially post-consolidation (e.g., Air India-Vistara)
• Quantitative power index outcomes indicating shifts in influence due to global tie-
ups (e.g., IndiGo-Turkish Airlines)

Managerial Implications:
• Alliance Optimization: Actionable recommendations for Indian carriers to
choose partners and structure agreements that maximize mutual benefit
• Fair Revenue Models: Guidelines for using Shapley value and bargaining to
design sustainable profit-sharing mechanisms
• Growth Strategies for Regional Airlines: Insights for smaller players to enhance
influence through strategic negotiation or coalition-building
• Policy Design for Regulators (MoCA/DGCA): Suggestions on creating
frameworks that encourage balanced co-opetition and infrastructure sharing in a
consolidated market

Common questions

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Game theory models, particularly Bertrand competition, simulate how airlines set prices in environments where they operate on shared or overlapping routes. By analyzing how airlines might react to each other's pricing strategies under alliance and non-alliance conditions, these models help predict equilibrium states in pricing. This approach allows airlines to strategize about price adjustments and understand potential competitive outcomes .

Ecosystem mapping is crucial as it provides a clear identification of roles within the airline sector, such as keystone players, dominators, and niche players. This understanding helps in recognizing strategic interactions, alliances, and the distribution of influence among the airlines. It facilitates the development of strategies that align with each player’s business model, aiding in the optimization of partnerships and competition within the ecosystem .

The Air India-Vistara merger represents a significant shift in the aviation ecosystem by potentially altering bargaining power dynamics and market share distribution. It consolidates resources and strengthens route networks, offering a competitive edge against rivals such as IndiGo. This merger is expected to influence pricing strategies, alliance formations, and competitive positioning on both domestic and international fronts .

Shapley Value Analysis provides a systematic approach to distribute revenues fairly among airlines in alliances. It takes into account each airline's contribution to shared route networks and customer loyalty, offering a mathematical method to allocate profits proportional to the value each partner adds to the alliance. This fosters cooperation and minimizes potential conflicts over revenue distribution .

The expected results include demonstrating pricing stability or volatility among competing airlines with shared agreements, providing frameworks for equitable value distribution, and evidencing how bargaining power is distributed among carriers, particularly post-consolidation. Additionally, these analyses are expected to offer quantitative insights into shifts in influence due to global partnerships, thus guiding strategic alignment and negotiation efforts within alliances .

Bargaining power is critical for regional carriers as it determines their ability to negotiate favorable terms in access to alliance infrastructure, shared customer bases, and route networks. The Nash Bargaining Framework helps in analyzing this power dynamic by assessing how these carriers can leverage their unique offerings, such as niche routes or customer loyalty, to negotiate beneficial agreements with dominant players within alliances .

Regulators could design policies that encourage balanced co-opetition by facilitating codeshare agreements that ensure fair competition and promoting transparent profit-sharing mechanisms based on Shapley Value. Additionally, frameworks could be implemented to enhance collaboration in shared infrastructure use, like lounges and check-in facilities, while maintaining competitive market conditions. These measures would aim to optimize alliance and market operations, ensuring both regional and dominant carriers contribute and benefit equitably .

Power indices, such as the Banzhaf or Shapley-Shubik, measure the influence of airlines in alliance decisions and joint investments by quantifying each member's ability to affect outcomes. These indices assess the contribution of airlines to decision-making processes, highlighting their strategic leverage within alliances. This analysis helps illustrate shifts in influence, especially in the context of mergers and global tie-ups .

Indian airlines navigate the dual dynamics through a combination of strategies involving both cooperation and competition. Cooperation is achieved via codeshare agreements, which allow airlines to expand their route networks, share services such as lounges and check-in counters, and enhance customer loyalty programs. Simultaneously, they engage in competition by focusing on pricing strategies and market expansion efforts. The balance is crucial in maintaining stability and leveraging mutual benefits in competitive scenarios .

The methodologies proposed include ecosystem mapping to identify key players and their roles, using game theory models like Bertrand competition and Nash Equilibrium to simulate pricing behavior and assess market positioning stability, Shapley Value Analysis to quantify revenue sharing, and the Nash Bargaining Framework to analyze negotiation dynamics. These methodologies help in understanding fair revenue and benefit distribution among airline partners .

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