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SEO Basics: Web Hosting & Keyword Research

The document discusses various web development concepts including header codes, proxy servers, client-side and server-side languages, and types of hosting services. It also covers HTML/CSS basics, search engine functionality, niche research, and tools for keyword analysis. Additionally, it highlights different types of niches, preferred methods for affiliate sales, and essential tools for content creation and analysis.

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0% found this document useful (0 votes)
13 views4 pages

SEO Basics: Web Hosting & Keyword Research

The document discusses various web development concepts including header codes, proxy servers, client-side and server-side languages, and types of hosting services. It also covers HTML/CSS basics, search engine functionality, niche research, and tools for keyword analysis. Additionally, it highlights different types of niches, preferred methods for affiliate sales, and essential tools for content creation and analysis.

Uploaded by

azeemyasin3
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

404 = It is called a header code

Proxy server = it is a bridge between client and server. It is used to stop unauthorized access, Like not a
robot, malware e.g coudfare

There are two types of languages e.g client side language and server side language(aka dynamic website)

Client side language (Html, css and javascript( Sometimes it is also called server side language))

server side language (php. dotnet)

dedicated server (the owner which you buy/ rent completely (It is required when there is huge traffic on
your website))

VPS{Virtually private server} (Among different part a specific part is dedicated)

Shared hosting (A Server which is shared Among many)

Traceroute command is used to show the complete path cycle for a request e.g [Link]/traceroute/

Ping = It shows how long it takes for a request to reach server

Rtt (round trip time) = The time for a request to reach server and come back to the client.

Lecture no 2:

HTML/CSS basics:

w3schools to learn tags / commands

Things to look

1. Inspect elements
-Div

-Title

-Meta

-a <a href="">(Most Important)

-HTML 5 Tags

- Table/list/nav

- CSS styles

CSS3properties

1. border Radius

2 Circles

3 Box Shadow

4 text Shadow

5 Multiple Background

6 Back ground text

7 Text over flow

8 flexible box model

9 Resize

10 Transitions

Google Search engines

how search engine works?

Crawler or bot after indexing saves the index in itself using which it does Ranking
Intent: it shows what user wants what is the user's intention

Kw voume : how many times a keyword is searched.

Tool for keyword volume (keyword everywhere)

Trend : it is seasonal depends on today's trend

tool for trend (google trends)

niche Research = Session 2

Method 1 :
Marketplace - Flippa, EmpireFlippers, Trustiu, exchange marketplace, motion invest

affiliate sales : the sales which are affiliated by some company e.g Amazon

login to moz PRO

Criteria:
1. Direct compettitors DA should be < 20
2. Search for a keyword whose difficulty should be as less as possible
3. KD less than 20
4. Number of sites with <20 is preferable
5. Google trends

Tools:
1. Moz Pro
2. Ahrefs
3. Keyword Everywhere
Types of Niches
1. Macro Niche: Education
2. Micro Niche: Class Results
3. Nano Niche: 9th class result

Micro Niche is more preferable

Niches to Avoid :YMYL : Health, Financial Advises(It require specific specialization)

Copy right Niches : Movies, Songs, Books, Software, Streamings Major monetization wont work for these
(Cant monatize for adsons)

SERP (Search Engine Research Page)

Niche sites : Jobs , admissions (Scholarship), Results, Visas, uni Merit list

Events = Eid, new year,

APK

Affiliate Sites : Hosting , Payoneer, Courses, VPN’s

Amazons Affiliate sites : best fishing rod, Fishing rod reviews, best fishing rod reviews

Tools: Words counter, Grammer check, cm to inch (These are converters)

Service: Content writing, website creation

Ecommerce :

Method no 2:

Common questions

Powered by AI

A proxy server acts as an intermediary between a client and a server, providing a shield that can prevent unauthorized access. It can filter requests, hide user IP addresses, and block known malware or malicious code, thereby adding a layer of security .

YMYL niches, such as health and finance, require high expertise and often face stringent content standards, making monetization challenging. Micro niches are more preferable due to their focus on specific topics with less competition, aiding targeted marketing and easier SEO management .

Search engine crawlers systematically browse the internet, indexing content by determining its relevance and quality. This index is then used to rank web pages based on algorithms evaluating factors like keyword usage, content quality, and user engagement, facilitating efficient content retrieval .

Keyword volume indicates the frequency a keyword is searched, which can guide content targeting. Difficulty reflects how competitive a keyword is based on existing content and authority sites. These metrics aid in identifying achievable and valuable SEO targets, measured using tools like Moz Pro and Keyword Everywhere .

Shared hosting is suitable for low traffic websites as resources are shared among multiple sites. VPS (Virtually Private Server) is a scalable solution for medium traffic, offering dedicated resources within a shared physical server. A Dedicated Server is ideal for high-traffic websites, providing exclusive resources and customization options. Each type offers varying levels of control, cost, and performance .

Client-side languages, such as HTML, CSS, and JavaScript, are used to create the structure, design, and interactive elements within a user's web browser. Server-side languages like PHP and .NET execute on the server to dynamically generate content based on user interactions, manage database access, and customize responses depending on user inputs .

Traceroute helps visualize the journey of a data packet from source to destination, highlighting delay points and potential connection issues. This information aids in diagnosing bottlenecks and optimizing network performance by revealing the intermediate routers and their response times .

Copyright-related niches often involve content that infringes on others' intellectual property, which can lead to legal issues and restrictions from ad networks like AdSense. Such niches can fail to meet content policies and quality standards required for monetization, limiting revenue opportunities .

The flexible box model in CSS enhances layout designs by allowing dynamic spacing allocation and aligning items within a container. It supports responsive design, enabling elements to adjust according to screen size, making layouts adaptable across devices .

Google Trends helps identify current popular topics by showing the frequency of search terms over time. Moz Pro provides insights on keyword difficulty and competition. Using these tools aids in selecting strategic keywords, aligning content creation with popular and achievable topics .

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