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Mastering Copyboarding Techniques

Copyboarding is a unique copywriting method that breaks down the writing process into manageable pieces, similar to storyboarding for films. The method consists of five steps, including identifying a big idea, listing objections, and composing copy that addresses those objections. Understanding both generic and specific objections is crucial for creating effective copy that resonates with the audience.

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39 views2 pages

Mastering Copyboarding Techniques

Copyboarding is a unique copywriting method that breaks down the writing process into manageable pieces, similar to storyboarding for films. The method consists of five steps, including identifying a big idea, listing objections, and composing copy that addresses those objections. Understanding both generic and specific objections is crucial for creating effective copy that resonates with the audience.

Uploaded by

haiquan2702
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Copyboarding: The Agora Secret

Method to Write Killer Copy


Post 1:

Do you know that…

Structure is the rail of copywriting

And this is a unique style of copywriting

It is called

Copyboarding: The Agora system to build your own rail

Basically …

The concept is simple: it's similar to a storyboard... except for copywriting instead of
movies.

The idea is to break down the process of creating a copy into small pieces in order to
end up with an effective copy.

Post 2:

Here's are the 5 steps of Copyboarding:

1. Find your big idea and state a short sales pitch.


2. Make a list of all possible objections (at least 40) that might prohibit your audience
from purchasing the offer.
3. Rearrange the list of objections and divide it into three sections: lead, body, and
close.
4. Create headlines based on the most important objections.
5. Finally, compose the whole copy by answering all objections.
Post 3:

Objections are the new gold

Indeed, if you miss a crucial objection, your copy will be a terrible disaster, even
though you followed every stage of the procedure.
So, you see my point: being able to come up with the proper objections is important in
the copyboarding process.

And this is how to come up with the right objections for your copy.

We need to split objections in 2 parts:

Generic Objections

Those are the objections you will always have to answer, independently of your niche
or your audience. For example: "Why would I listen to you?" or again "Why should I
trust you?" are pretty common objections we need to address in our copies.

Specific Objections

These are objections that are particular to your audience or offer.


That is where copywriters with a great grasp of their niche may help.
That's also where sometimes junior copywriters kill themselves.
When selling a physical good, a typical example is failing to state the measurements.
Many prospects want dimensions to determine whether or not this table will fit in their
living room, for example.

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