4.
Principles of Economics
University: Yale University
Course Title: ECON 110 – Principles of Microeconomics
Professor: Dr. Richard F. Greene
Date: September 18, 2025
Supply and Demand: The Basic Model
Overview:
Supply and demand is the fundamental model of economics that explains how prices
and quantities of goods and services are determined in a market economy.
Law of Demand:
Definition: As the price of a good or service decreases, the quantity demanded
increases, ceteris paribus (all else being equal).
Demand Curve: A downward-sloping curve, indicating that as prices fall, demand
rises.
Law of Supply:
Definition: As the price of a good or service increases, the quantity supplied
increases, ceteris paribus.
Supply Curve: An upward-sloping curve, indicating that higher prices incentivize
producers to supply more.
Market Equilibrium:
The point where the quantity demanded equals the quantity supplied. At this point,
the market price stabilizes.
Shifts in the Curves:
Demand Shift: Can be caused by changes in consumer preferences, income, or the
prices of related goods.
Supply Shift: Can be caused by changes in production technology, input prices, or
government policies.
Elasticity:
Price Elasticity of Demand (PED): Measures how responsive the quantity demanded is
to a change in price.
If PED > 1, demand is elastic.
If PED < 1, demand is inelastic.