LESSON 1 Different Levels of Communication
Communication - process of exchanging (Hanson 2005)
information, ideas, thoughts, feelings, Intrapersonal Communication –
emotions through speech, signals, writing communication that takes place within a
and behaviour. person.
VERBAL COMMUNICATION - Is the use of Interpersonal Communication – two or
words to share information with other more persons interacting with each other to
people. convey information.
[Link] COMMUNICATION - Implies Mediated or Machine- Assisted
communication through mouth. Communication – type of interpersonal
• INTERVIEW communication, uses mechanical
• TELEPHONE CALL (machines) and technological devices.
• LECTURE Public Communication – individual
• SPEECH delivering a speech or a message in front of
[Link] COMMUNICATION - A an audience.
medium for communication that entails the Mass Communication – two or more
written word. persons or an institution use mechanical
• EMAILS and technological devices to transmit
• QUOTES messages to a large number of mixed
• LETTERS audiences.
• MANUALS SNAIL MAIL- Post office process is called
NON-VERBAL COMMUNICATION - Is the snail mail because a letter would take a day
“communication without words”. or two to reach the receiver.
• Eye Contact EXTRA - news were printed in the evening
• Facial Expressions and newspapers were distributed early
• Posture morning.
• Gestures 70’s AND 80’s - Filipinos who worked in
Elements of communication abroad used telephone but so expensive
Sender/encoder - conceives the ideas, that time especially for overseas calls.
prepare the message. IN THE 21st CENTURY - telephone
Message - content that the sender passes landline and chat the whole night without
on to the receiver. worry of expensive telephone bills.
Channel - medium through which a INFORMATION LITERACY - ability to
message travels from sender to receiver. recognize when an information is needed;
Recevier/decoder - responsible for And to locate, evaluate, effectively use, and
extracting/decoding meaning from the communicate information in its various
message. formats.
Feedback - important as it determines FEW CENTURIES AGO - Before, a king of
whether or not the decoder grasped the a particularly country uses messenger to
intended meaning and whether inform the people about laws or
communication was successful. announcement.
Context - any communication act is the 20th CENTURY - new media came and
environment surrounding it. both young and adult were able to access
Noise - it can be internal or external. information using the internet.
• Physical EARLY YEARS OF TECHNOLOGY - early
• Psychological tool during the prehistoric era was fashioned
• Physiological for two basic purposes – cutting and
scraping. Fire was invented. This was
invented by the Peking man 500 000 years
ago in China.
THE ADVENT OF MODERN Social Issolation- spent the most time in
TECHNOLOGY - became interconnected in social were twice as likely to report feelings
various forms of media like TV, radio, of social isolation. Kahit kumakain nagccp
newspapers, and magazines.
How to Use Social Media Responsibly
MISINFORMATION- false information that
LESSON 2 is intentionally or unintentionally on media.
Digital access- fully participate in digital
society. DISINFORMATION- intended to convince
Digital literacy - use digital online users to favor a group or individuals
political perspective.
technology, communication tools or
Networks to locate, evaluate, use and PLAGIARISM -act of using another author’s
create information. language, thoughts, ideas or expression’s
Etiquette - Properties of conduct as as one’s original work. Plagiarism is an act
established in any class or community or for of FRAUD. Involves both stealing someone
any occasion. else’s work and lying about it afterwards
Netiquette - Set of rules for behaving
properly online.
Social Media - collective of online LESSON 3
communications channels dedicated to
community-based input, interaction, EVOLUTION OF TRADITONAL TO NEW
content-sharing and collaboration. MEDIA
PRE- INDUSTRIAL AGE –fire, developed
Irresponsible Use of Media
paper from plants, and forged weapons and
1. Distraction or loss of productivity -
tools with stone, bronze, copper and iron.
Social media serves as a mental break from
school, but it can distract from important Example Forms of Media:
events, potentially causing missed meetings
and gatherings. • Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia
2. Addiction - In the extreme cases the (2400BC)
constant urge to check social media and • Papyrus in Egypt (2500 BC)
write posts or to play online games can lead • Acta Diurna in Rome (130 BC)
to addiction. • Codex in Mayan region (5 thCentury)
3. Stress and Mood - longer people are • Printing press using wood blocks
active on social media the more negative (220 AD)
their mood is afterwards. Negative online
INDUSTRIAL AGE (1700S TO 1930S)-
interactions such as flame wars are
machine tools, established iron production,
correlated to rates of anxiety.
(including books through the printing press)
• FLAME WAR – is a series of
• Example Forms of Media:
angry,critical or disparaging
• Printing press for mass production
comments by two or more people in
(1900)
an ongoing online argument.
• Typewriter (1800) • Telephone
• FOMO (Fear of Missing out)-
(1876)
anxiety you get when you’re scared
of missing out on a positive • Motion picture
experience that someone else is photography/projection (1890)
having. • Commercial motion pictures(1913)
• Motion picture with sound (1926)
• Telegraph • Punch cards Newspaper - articles such as news,
business, lifestyle, sports and entertainment
ELECTRONIC AGE 1930’S-1980S - People sections.
harnessed the power of transistors that led
to the transistor radio, electronic circuits, Types of Newspaper
and the early computers. In this age, long
distance communication became more • Tabloid and Broadsheet
efficient. Magazine - articles on subject or are
Example Forms of Media: magazine covers.
• Transistor Radio Brochure - small book or magazine that
contains pictures and information about the
• Television (1941)
products or services by a company or
• Large electronic computers
organization.
• OHP, LCD projectors
Flyers - printed sheet of paper information
NEW/ INFORMATION AGE (1900S TO about a product for advertising purposes.
2000S)- advanced the use of Comics - medium used to express ideas
microelectronics with the invention of with images, often combined with text or
personal computers, mobile devices, and other visual information.
wearable technology. Moreover, voice,
image, sound and data are digitalized. Broadcast Media – programs produced by
television network and radio stations. Print
• Web browsers: Mosaic (1993) media, broadcast media airs video materials
• Internet Explorer (1995) for the public’s information, interest or
• Blogs: Blogspot (1999), Wordpress leisure.
(2003)
• Social networks: Friendster (2002), Radio - first known radio is attributed to the
Multiply (2003), FB (2004) , Italian inventor, Guglielmo Marconi when he
Instagram made the wireless telegraph in 1895.
• Microblogs: Twitter (2006), Tumblr Television - electronic system capable of
(2007) sending images and sounds by a wire
• Video: YouTube (2005) through space.
• Video chat: Skype (2003
• Search Engines: Google (1996), Film - similar to a television show as it
Yahoo (1995) offers a variety of themes and genre.
• Portable computers- laptops (1980), Internet Media – Engage in global
netbooks (2008) , tablets (1993) communication through email, chat rooms,
• Smart phones • Wearable blogs, forums, webcams, Google Earth,
technology images, files, downloads, radio stations, live
streaming, and more.
LESSON 4 Internet - Interconnected Network,
Print Media - describe the traditional or electronic communications network
“old- fashioned” print- based media that connects people through various
today’s parents grew up with, including networks and organizational computer
newspaper, magazines, books and comics facilities around the world.
or graphic novels.
Social Media - Forms of internet
Books - Reading material that can either be collection.
fictional or nonfictional.
Computer - electronic device storing Libraries - A place in which literary, musical,
and processing data, typically in binary artistic, or reference materials (such as
form, according to instructions given to it books, manuscripts, recordings, or films) are
in a variable program. kept for use but not for sale
4 MAJOR TYPES OF LIBRARIES
Media Converge - two or more media
sources join together and produce • ACADEMIC LIBRARY- serves
multiple devices. colleges and universities
• PUBLIC LIBRARY - serves
cities and towns of all types
LESSON 5 • SCHOOL LIBRARY – serves
students from Kindergarten to
Source of Information Grade 12
Indigenous - Native; local; originating or • SPECIAL LIBRARY - hospitals,
produced naturally in a particular corporations, museums, the
region/locality. military, private business, and
the government.
Indigenous knowledge (IK) - Knowledge
that is unique to a specific culture or society; Internet - global computer network
most often it is not written down providing a variety of information and
communication facilities,consisting of
• Rice Fish Culture in China interconnected networks using standardized
communication protocols.
Indigenous Media - Maybe defined as form
of media expression that were THINGS TO CONSIDER IN EVALUATING
conceptualized, produced and circulated by INFORMATION:
indigenous people.
1. Reliability of Information -
CHARACTERISTICS OF professional
INDIGENOUS MEDIA 2. Accuracy of Information -
accurate, consistent
• Oral tradition of communication 3. Value of Information –
• Store information in memories 4. Timeliness – napapanahon
• Information exchange is face
to-face Books - cover virtually any topic, fact or
• Information are contain within fiction.
the border of the community Encyclopedias - are collections of short,
FORMS OF INDIGENOUS MEDIA factual entries, general knowledge
• FOLK OR TRADITIONAL MEDIA There are two types of
GATHERINGS AND SOCIAL encyclopedias:
ORGANIZATIONS • General encyclopedias,
• DIRECT OBSERVATION • Subject encyclopedias
• RECORDS (WRITTEN, CARVED, Journal - collection of articles usually
ORAL written by scholars in an academic or
• ORAL INSTRUCTION professional field.
Database - citations of articles in magazines, Classifications of Media and Information
journals, and newspapers. Citations to Sources
podcasts, blogs, videos, and other media
types. Primary - first-hand accounts of topic, from
people who had a direct connection (involve
Magazine - collection of articles and images person).
about diverse topics of popular interest and
current events. Secondary - Describe, summarize or
discuss (kwinento sa iba, pasa-pasa).
Newspaper - collection of articles about
current events usually published daily. Tertiary - Consist of information that is
distillation and collect of primary and
Web - allows you to access most types of secondary sources (books)
information on the Internet through a
browser.