AIZA JOY R.

BARON
ROSE B. SAJULGA
ABIGAIL LIMBO
ARCHIE A. TAMAYO
JIA B. LIPAY
GABRIEL MIRRAR
JUSTIN FIGUEROA
KRIS JEALLE P. LINGGANAY
LANCE COPINA

ACTIVITY 2
A. Ways to Make a Sari-Sari Store Fail:

1. Poor Location
- Selected an area with low foot traffic or high competition.
2. Bad Customer Service
- Employees are untrained; customers feel ignored or undervalued.
3. Inconsistent Stock
- Frequently running out of popular items or having expired products on the shelves.
4. Overpricing
- Prices are significantly higher than competitors without added value.
5. Lack of Market Research
- Neglecting to understand customer preferences or community needs.
6. Neglecting Cleanliness
- Store environment is dirty or uninviting, deterring customers.
7. No Social Media Presence
- Failure to engage customers online or promote specials through social media
channels.
8. Ignoring Feedback
- Not listening to customers’ suggestions or complaints regarding products or
services.
9. Poor Inventory Management
- Inability to track stock levels leading to surplus or shortages.
10. Limited Product Variety
- Offering only a small selection of goods, failing to meet diverse community needs.

B. Reversed Business Solutions:

1. Optimal Location Selection
- Survey potential customers and competitors to choose a high-traffic area with less
competition.
2. Excellent Customer Service Training
- Provide comprehensive training and incentives for staff to ensure friendly and
responsive service.
3. Consistent Stock Management
- Implement a reliable inventory tracking system to ensure popular items are always
available and expiration dates are monitored.
4. Competitive Pricing Strategy
- Conduct market surveys to set competitive prices while maintaining quality and
value.
5. Thorough Market Research
- Utilize surveys, focus groups, and community feedback to adjust offerings according
to local preferences.
6. Regular Cleaning Protocols
- Establish a daily cleaning schedule to ensure the store remains clean and inviting for
customers.
7. Active Social Media Engagement
- Create and maintain profiles on social media platforms to engage with customers,
promote new products, and run special promotions.
8. Feedback Collection System
- Implement a suggestion box and regular customer feedback sessions to gather
insights for improvement.

9. Efficient Inventory Management

- Use technology or software to streamline inventory processes and avoid excess
inventory or stockouts.
10. Diverse Product Range
- Analyze community needs and expand the product line to include essentials and
popular local goods.
C. New Business Idea Inspired by the Reversal Process:
Business Concept: Community-Centric Sari-Sari Store
Description: A sari-sari store that adapts its product offerings based on community
feedback and preferences while maintaining a strong customer service ethos. This store
will actively engage with its customers through social media and community events,
providing a welcoming environment that encourages local patronage.
Features:
- Regular community surveys to influence stock selections.
- Weekly promotions based on customer input.
- Clean, organized space with an emphasis on a friendly shopping experience.
- Thriving online presence with active promotions and engagement.

By reversing failure ideas into actionable solutions, the sari-sari store can thrive and
become a staple in the community!
ACTIVITY 3
What’s Missing in Shopee?”

Objective:
Identify business opportunities by spotting unmet needs in the local market and on
online platforms like Shopee.

A. Activity Summary:
1. Site Visits and Observations:
- Groups will explore Shopee to observe customer behavior, browse product
categories, and analyze industry trends. The aim is to identify pain points and areas for
improvement.

2. Identifying Market Gaps:

- Each group must identify at least three market gaps based on their observations and
research.
B. List of Market Gaps Identified on Shopee:
1. Limited Availability of Local Artisan Products
Evidence:
- Many users expressed a desire for locally produced goods, but searches often yield
generic, mass-produced items. Online reviews frequently mention the overwhelming
presence of similar items without unique local offerings.
- Survey responses revealed that 58% of customers are interested in supporting
local businesses but struggle to find these products on the platform.
2. Lack of Eco-Friendly Product Options
Evidence:
- Observations of customer searches for eco-friendly items often return limited
results or unclear labeling. Many shoppers reported feeling eco-conscious but unable to
find sustainable alternatives.
- Online reviews highlighted frustration with plastic packaging and the absence of
biodegradable options for many product categories.
3. Insufficient Product Information and Reviews
Evidence:
- Many customers noted that product descriptions are often vague, lacking detailed
information about materials and usage. Reviews are sometimes limited or absent,
making it difficult to make informed decisions.
- Surveys indicated that 72% of customers prefer purchasing from listings with
comprehensive descriptions and user reviews but reported often encountering products
that did not meet this criterion.
C. Researching Customer Pain Points:
Groups conducted surveys and analyzed customer reviews:
- Local Artisan Products: Customers expressed a strong interest in unique, locally
made goods but found it challenging to navigate through endless mass-produced
options.
-Eco-Friendly Products: Shoppers reported wanting to make environmentally
responsible choices but were frustrated by the limited selection of sustainable items.
-Product Information: Many customers voiced concerns regarding the lack of detailed
product descriptions and the need for transparent reviews, indicating a barrier to
purchase.
D. Business Idea Proposal:
Business Concept: Marketplace for Local Artisans and Eco-Friendly Products**
Description:
This venture will establish a dedicated online marketplace section on Shopee that
highlights local artisans and eco-friendly products. The platform will curate and promote
a range of unique, sustainable goods, giving local craftspeople and eco-conscious
brands a visibility boost.
Identified Problem:
- The absence of local artisan products and eco-friendly options on Shopee, combined
with the lack of comprehensive product information, limits customer satisfaction and
purchasing opportunities.
Proposed Solution:
- Local Artisan Marketplace: Create a specific section for local artisans where they can
showcase their handmade products, complete with stories about the craftspeople and
their processes. Focus on unique items that reflect local culture and creativity.
 - Eco-Friendly Product Line: Introduce a dedicated eco-friendly category with clear
labeling, promoting biodegradable, reusable, and sustainable products. Partner with
brands that prioritize environmentally responsible practices.
-Enhanced Product Information: Implement stricter guidelines for sellers to provide
detailed descriptions, origin information, and clear images. Encourage customers to
leave comprehensive reviews with their experiences.
E. Presentation Format:
Each group will prepare a short pitch to present their findings:
1. Introduction:
- Explain the purpose of the activity and the importance of uncovering market gaps on
Shopee.

2. Market Gaps:
- Present the three identified market gaps, supported by evidence (screenshots of
user reviews, survey stats).

3. Business Concept:
- Describe the proposed business, its unique features, and how it directly addresses
the identified gaps.

4. Conclusion:
- Summarize the necessity and feasibility of the business idea, emphasizing its
potential to enhance the shopping experience for customers and support local
communities.

By focusing on unmet needs within Shopee’s marketplace, this project aims to empower
students to think creatively about how to leverage digital platforms for meaningful
business solutions that resonate with consumer values.
ACTIVITY 4
Title: Locally Loved: Sustainable Food & Tech Solutions
Subtitle: Business Model Canvas

Introduction to the Business Model Canvas

Definition: The Business Model Canvas (BMC) is a strategic tool that helps
entrepreneurs visualize and design their business model on a single page.
Purpose: It provides a structured framework for developing and accessing business
ideas.
Key Components of BMC:
- Value Proposition
- Customer Segments
- Channels
- Revenue Streams
- Cost Structure
- Key Partners & Resources
Business Model Canvas on Sari-Sari Store
1. Value Proposition: What problem are you solving?
Our sari-sari store aims to address the everyday needs of the local community by
providing a wide variety of essential goods in one convenient location. We focus on
offering affordable prices that cater to budget-conscious consumers, ensuring that
families, students, and workers can easily access necessary items without the need to
travel to larger supermarkets. By offering a selection of snacks, household essentials,
and fresh produce, we aim to save our customers time and transportation costs while
enhancing their shopping experience with personalized service.
2. Customer Segments: Who are your target customers?
Our primary target customers include local residents, which encompass families
looking for daily grocery items, students who need snacks and school supplies, and
workers in the area seeking quick and convenient options during their breaks.
Additionally, we will cater to elderly community members who may have mobility
challenges and prefer shopping in close proximity to their homes. Our focus will be on
individuals from diverse socio-economic backgrounds, particularly those who value
affordability and convenience.

3. Channels: How will you reach them?

We will establish a physical storefront positioned in a high-traffic area, making it easily
accessible for walk-in customers. To advertise our store, we will distribute flyers and
post on community bulletin boards to inform locals about our offerings and promotions.
We will also leverage social media platforms, such as Facebook and Instagram, to
engage with our audience by posting updates about new products, special discounts,
and community events. Additionally, we will encourage word-of-mouth referrals by
providing exceptional customer service, fostering a friendly and welcoming atmosphere.
4. Revenue Streams: How will you make money?
Our revenue will primarily come from direct sales of a diverse array of products,
including grocery items, snacks, beverages, and household necessities. We will
implement promotional strategies such as introductory discounts, loyalty programs, and
bundled offers to incentivize bulk purchases and repeat customers. Moreover, we may
explore collaborations with local vendors to introduce unique products, especially during
festive seasons, thereby increasing sales through exclusive offerings.
5. Cost Structure: What are your main costs?
The main costs associated with running the sari-sari store will include initial inventory
expenses for stocking a variety of goods, which may involve purchasing from
wholesalers to minimize costs. Our fixed expenses will encompass rent for the store
premises and utility bills, including electricity and water to maintain operations. Variable
costs may include employee wages (if we hire staff), marketing expenses for advertising
and promotions, and operational costs such as maintenance supplies and equipment.
We will ensure to manage and monitor these costs effectively to maintain profitability.
6. Key Partners & Resources: What do you need to operate?
Essential partnerships will include reliable suppliers who can provide a consistent
stock of diverse products at competitive prices. We will seek local farmers and vendors
for fresh produce to enhance the quality and appeal of our inventory. Collaborating with
delivery services might also be considered for online orders or special deliveries to cater
to customers who prefer shopping from home. Building strong community relationships
will be crucial, as it will help us to understand local needs better and tailor our offerings
accordingly.
By elaborating on these aspects, we can effectively communicate the potential and
purpose of our sari-sari store, aligning it with the needs of the community we aim to
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