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Online Shopping Behavior Studies Summary

The document presents a table summarizing various studies on online and offline shopping behaviors, focusing on different demographics and factors influencing consumer preferences. It includes details such as authors, publication years, objectives, methods, sample sizes, durations, key findings, and references for each study. The studies cover topics like online buying behavior, trust in offline shopping, payment risks, and gender differences in shopping preferences.

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omkarnaik312005
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2 views1 page

Online Shopping Behavior Studies Summary

The document presents a table summarizing various studies on online and offline shopping behaviors, focusing on different demographics and factors influencing consumer preferences. It includes details such as authors, publication years, objectives, methods, sample sizes, durations, key findings, and references for each study. The studies cover topics like online buying behavior, trust in offline shopping, payment risks, and gender differences in shopping preferences.

Uploaded by

omkarnaik312005
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Sr.

No Authors Year Title Objectives Methods/ Samples/ Period Key Findings References
Techniques Companies (APA Style)
1 Lim, Y. M., et al. 2016 Factors To analyse Survey-based College 3 months Convenience Lim, Y. M., et al.
Influencing drivers for research students and discounts (2016). Journal
Online online buying (Urban) are major online of Retailing,
Shopping behaviour shopping 92(1), 82–92.
Behavior motivators
2 Khare, A. 2014 Offline vs To compare Descriptive Indian youth 6 months Offline trust Khare, A.
Online shopping analysis (Urban cities) and ability to (2014).
Shopping in behaviour in touch products International
India physical and influence Journal of
digital physical Consumer
platforms shopping Studies, 38(1),
18–24.
3 Singh, R. & 2018 Consumer To examine Questionnaire College 2 months Online payment Singh, R., &
Rana, A. Preferences for student survey students (Delhi risk and Rana, A. (2018).
Online perception NCR) product returns Indian Journal
Shopping towards online cause of Marketing,
Among shopping hesitation 48(6), 30–42.
Students among
students
4 Bansal, P. & 2020 Gender To study Statistical Male vs Female 3 months Females focus Bansal, P., &
Vohra, N. Differences in gender-based analysis students on appearance Vohra, N.
Online differences in and offers, (2020). Journal
Shopping online shopping males on of Consumer
Preferences functionality Behaviour,
and tech 19(2), 157–169.
5 Jha, M. 2021 Online
Shopping
Trends Post-
COVID Among
Yo

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