Chapter 4 Summary: Supply and Demand – Elasticity and Applications
1. Price Elasticity of Demand
Price elasticity of demand measures how sensitive quantity demanded is to a change in
price. It is calculated as: % change in quantity demanded ÷ % change in price.
Types of elasticity:
- Elastic (>1): Demand changes a lot (e.g., luxury items).
- Inelastic (<1): Demand changes very little (e.g., salt, insulin).
- Unitary (=1): % change in demand equals % change in price.
Flatter demand curves tend to be more elastic, while steeper curves are inelastic.
2. Total Revenue and Elasticity
Total Revenue (TR) = Price × Quantity.
- If demand is elastic, a price increase reduces total revenue.
- If demand is inelastic, a price increase increases total revenue.
- If unitary, total revenue remains constant.
This helps businesses and policymakers make pricing decisions.
3. Cross-Price and Income Elasticity
- Cross-Price Elasticity: Measures how demand for one good changes when the price of
another good changes.
• Positive = Substitutes (e.g., tea and coffee).
• Negative = Complements (e.g., cars and fuel).
- Income Elasticity: Measures how demand responds to income changes.
• Positive = Normal goods (demand rises with income).
• Negative = Inferior goods (demand falls with income).
4. Price Elasticity of Supply
Measures how much quantity supplied responds to price changes.
Formula: % change in quantity supplied ÷ % change in price.
- Elastic Supply: Quantity supplied responds significantly (e.g., factory goods).
- Inelastic Supply: Limited ability to respond quickly (e.g., agricultural products in short
term).
5. Time Horizon and Elasticity
Elasticities tend to increase over time:
- In the short run, both demand and supply are usually inelastic.
- In the long run, both become more elastic as consumers and firms adjust.
Example: In response to rising gasoline prices, people eventually buy fuel-efficient cars or
move closer to work.
6. Applications of Elasticity
Elasticity helps in various real-world applications:
- Tax Incidence: Determines who bears the burden of a tax.
• Inelastic demand: consumers bear more burden.
• Elastic demand: producers bear more burden.
- Agricultural Policy: Inelastic demand for crops means overproduction leads to lower
prices and farm incomes.
- Price Controls:
• Price ceiling (e.g., rent control) leads to shortages.
• Price floor (e.g., minimum wage) may cause surpluses or unemployment.
7. Key Takeaways
• Elasticity measures responsiveness of supply and demand to changes in price, income, and
other goods.
• It’s crucial for decision-making in business, taxation, and government policy.
• Always consider both magnitude and direction of change.
• Long-run adjustments are often more elastic than short-run responses.