Question 1
How should you create your own copywriting structures?
You shouldn't, and instead follow DIC, PAS, HSO
By googling themBy using ChatGPT
By breaking down the micro-structures of emails
Question 2
What's a great way to create Soft CTAs?
Tell the reader to click early in the email
Put the CTA in the P.S. Section of the email
Give them benefits in bullets before the CTA
Make the CTA about one of their problems
Question 3
How do you want to convince the reader?
Give him as many benefits as possible
Tell the reader why you're convinced
Tell them what your product does
Create urgency even if it's not real
Question 4
What does "punchy" copy mean?
It should hit you when you read it
It should be big, bolded, red text
It should say a lot in only a few short words
It should be as long as possible
Question 5
How can you convince your readers with questions?
Ask them math questions
Give them questions with difficult answers so that they can't
disagree with you
Ask them as many questions as possible in a row
Give them questions with obvious answers that will lead them
to their own conclusions
Question 6
How do you want to use bold in your copy?
You should bold only a few words and also CAPS-LOCK them
You should bold a word in every line
You should bold the first and last line of any email
You should bold only a few lines per email that allow the
reader to skim through it
Question 7
What should you sell in the email?
The click
The features
The benefits
The product
Question 8
How do you create honest urgency?
Use a deadline
Give people a genuine reason why now is the best time to
start
Say "LIMITED DEAL: ENDING SOON" in bold
Tell them that the price will increase without actually
increasing it
Question 9
What's the problem with the subject line: "Elon Musk’s alien
clown babies!"
Too generic
Too boring
Too intriguing & clickbaity
Too familiar
Question 10
How do you want to do AB split testing?
Write 2 very similar subject lines
Make a subject line that promises a benefit and another one
that points at a problem
Change the order of the words but keep the same ones
Make a super intriguing subject line and one that's super
boring
Question 3How do you want to convince the reader?Give him
as many benefits as possibleTell the reader why you're
convincedTell them what your product doesCreate urgency
even if it's not realQuestion 4What does "punchy" copy mean?
It should hit you when you read itIt should be big, bolded, red
textIt should say a lot in only a few short wordsIt should be as
long as possibleQuestion 5How can you convince your
readers with questions?Ask them math questionsGive them
questions with difficult answers so that they can't disagree
with youAsk them as many questions as possible in a rowGive
them questions with obvious answers that will lead them to
their own conclusionsQuestion 6How do you want to use bold
in your copy?You should bold only a few words and also CAPS-
LOCK themYou should bold a word in every lineYou should
bold the first and last line of any emailYou should bold only a
few lines per email that allow the reader to skim through
itQuestion 7What should you sell in the email?The clickThe
featuresThe benefitsThe productQuestion 8How do you
create honest urgency?Use a deadlineGive people a genuine
reason why now is the best time to startSay "LIMITED DEAL:
ENDING SOON" in boldTell them that the price will increase
without actually increasing itQuestion 9What's the problem
with the subject line: "Elon Musk’s alien clown babies!"Too
genericToo boringToo intriguing & clickbaityToo
familiarQuestion 10How do you want to do AB split testing?
Write 2 very similar subject linesMake a subject line that
promises a benefit and another one that points at a
problemChange the order of the words but keep the same
onesMake a super intriguing subject line and one that's super
boring