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Fairtrade Coffee and Bananas Sales Trends

The document compares Fairtrade Coffee and Bananas sales in five countries from 1999 to 2004, highlighting the UK's dominance in both categories. Coffee sales significantly increased across all countries, particularly in the UK, which saw a rise from €1.5 million to €20 million, while Fairtrade Bananas sales only rose in three countries. Denmark and Belgium experienced declines in Bananas sales, contrasting with the overall growth in Coffee sales.

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10 views1 page

Fairtrade Coffee and Bananas Sales Trends

The document compares Fairtrade Coffee and Bananas sales in five countries from 1999 to 2004, highlighting the UK's dominance in both categories. Coffee sales significantly increased across all countries, particularly in the UK, which saw a rise from €1.5 million to €20 million, while Fairtrade Bananas sales only rose in three countries. Denmark and Belgium experienced declines in Bananas sales, contrasting with the overall growth in Coffee sales.

Uploaded by

kieuuu1401
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

The table compare the amount of Fairtrade Coffee and Bananas’s sales in five specific nations

between 1999 and 2004.


It is clear that Fairtrade-labeled’s sales in UK was dominated by almost the period shown in both
Coffee and Bananas’s sales. Likewise, UK is also the country had the dramatic changed in both
categories after five-year. Notably, the sales figure for Fairtrade Bananas just only rose in three
out of five countries shown compared with the significant increased in all five countries of
Coffee’s sales.
In 1999, Denmark had the highest position of Fairtrade Coffee’s sale at €1.8 million. Conversely,
the significant expenditure for Fairtrade Bananas was UK at €15 million. In 2004, it is noticeable
that there was a dramatic increase in Coffee data from €1.5 million to massive €20 million after
five years. Similarly, Switzerland’s data was also doubled at €6 million. Regarding the money
spent on Bananas, it was rose by €4.5 and €32 million compared to initially figures at €1 and €15
for UK, Switzerland respectively.
Looking at the remaining countries with stable figures, it is went up to €2 million lower for
Denmark, Belgium and Sweden’s sales data for Fairtrade Coffee. In term of the revenue from
Fairtrade Bananas, Denmark was the third country has an upward trend from €0.6 million to €4
million after five-year period. While, the reverse was true for the remaining countries in
Fairtrade Bananas, it is fell by €0.8 to €0.1 million in Belgium and Sweden correspondingly.

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