Business name : NestWork ( nest - comfort, safety) (NestWork - remarkable for
Network)
Date : November 10, 2024
1. Executive Summary
Business Concept:
NestWork is a shared workspace designed for students, freelancers, and remote
workers. It offers a productive environment with fast Wi-Fi, comfortable desks and an
in-house café.
Mission Statement:
To create a welcoming and functional workspace where students and professionals
can focus, collaborate, and enjoy essential services.
Objectives:
Attract 1,000 regular customers in the first year.
Earn monthly revenue of ₱850,000 by the end of year one.
Become known as the best workspace for productivity in Baao.
2. Business Description
Overview:
NestWork combines a shared workspace and café. It has areas for focused studying,
collaborative work, and meetings. Facilities include high-speed Wi-Fi, printing
services, lockers, and a café offering coffee and snacks. Customers pay based on how
long they stay, with affordable rates for different accommodations.
Location:
Located in Baao’s town center, near schools, offices, and residential areas. It’s
convenient for students and professionals looking for a quiet and accessible space.
Target Market:
Students: High school and college students who need a quiet study area.
Freelancers and remote workers: Individuals working on projects or attending
online meetings.
Small teams: Groups needing a place for brainstorming or presentations.
3. Market Analysis
Industry Overview:
The demand for shared workspaces is growing as more people study or work
remotely. Flexible workspaces are increasingly popular, especially among young
professionals.
Market Needs:
Quiet, reliable spaces with good internet and power outlets.
Affordable pricing with added perks like printing and refreshments.
Competition:
Local coffee shops and internet cafés: Provide basic services but lack a
professional work atmosphere. Maintaining both a cafe and a working space can
be more expensive than operating a single type of business.
Libraries: Free but limited in services and availability like limited hours, which
may not be ideal for those needing extended work hours.
Unique Selling Proposition (USP):
NestWork provides a workspace specifically designed for productivity, with flexible
rates and café services under one roof.
4. Marketing Strategy
Branding:
Logo: A simple desk and coffee cup with an all caps letter NESTWORK below the
graphics
Colors: Blue (focus), green (calm), and white (clean).
Theme: Simple and comfortable for work and study.
Promotion:
Social media ads featuring photos of the space and customer reviews.
Discounts for students and partnerships with schools and offices.
Events like study marathons and skill workshops.
Sale Strategy:
Pricing (Hourly rates):
₱100 per hour for open desks.
₱150 per hour for private rooms.
Café menu: Priced separately, starting at ₱60 for coffee and ₱50 for snacks.
Online booking system : Allow customers to reserve workspace or meeting rooms
Website: Showcase services pricing, and testimonials.
In-person: Best for walk-in and inquiries and relationship with local business.
5. Operations Plan
Location:
A space in Baao town center, divided into open desks, quiet zones, and meeting
rooms.
Hours of Operation:
Monday–Saturday: 8:00 AM–10:00 PM
Sunday: 10:00 AM–6:00 PM
Suppliers:
Local coffee roasters and bakers for the café and company who supply cafe materials
such as cups, straw, coffee beans, sugar, etc.
Furniture and tech suppliers for desks, chairs, and printers.
Staffing:
For Cafe :
1 manager, 2 café staff, 2 servers
For Workplace :
1 manager, 1 tech support person, and 2 general assistants who will accommodate the
needs of the customers such as asking the wifi password, and attending customers'
concerns.
6. Financial Plan
Startup Costs:
Renovation: ₱1,100,000
Furniture and equipment: ₱550,000
Café setup: ₱275,000
Funding Sources:
60% from personal savings.
40% from a small business loan. Approach local banks, credit unions, or commercial
lenders for a small business loan.
Revenue Projections:
•Beverage Sales (₱7,500-₱12,250)
•Food Sales (₱5,000-₱8,750 )
•WiFi Sales (₱1,250-₱2,500)
•Events/Meetings (₱2,000-₱5,000)
Key Expenses:
Rent: ₱50,000-₱70,000/month
Equipment/Supplies: ₱20,000-₱30,000/month
Labor: ₱80,000-₱120,000/month
Marketing: ₱15,000-₱25,000/month
Utilities: ₱10,000-₱15,000/month
Insurance: ₱5,000-₱10,000/month
WiFi/Internet: ₱2,000-₱5,000/month
Monthly: ₱1,020,000 (workspace fees and café sales combined).
Annual: ₱12,240,000.
7. Evaluation and Growth
Performance Metrics:
Monitoring staff efficiency in terms of task completion, customer handling, and
innovation. Track the number of customers and repeat bookings and monitor monthly
income and customer feedback.
Future Plans:
Open branches in nearby towns by year three for widespread of service and offer
memberships with exclusive benefits.
Strengthening our online presence, potentially through website enhancement and
partnerships with major e-commerce platforms.
GROUP 5:
Leader : Veron May Palencia (1-2, and other parts)
Members:
Shanisha Nicole (3)
Aleona Paballa (4)
Charmine Ibarbia (5)
Jhon Mark Barandon (6)
Ruffa Mae Prima (7)
Vince Rivera (*)
Jayson Moldon
Teacher