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Consumer Insights on Cosmetic Usage

Asmita Basnet, a 25-year-old working in Kupondole, spends Rs. 30,000 to 35,000 monthly on basic needs, clothing, and cosmetics, primarily using skincare and makeup products. She prefers in-store shopping and is influenced by digital marketing, online reviews, and suggestions from family and friends when purchasing cosmetics. Asmita checks product ingredients for safety and evaluates their effectiveness based on skin reactions, often switching products if they do not meet her expectations.

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saiju.pranay
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8 views2 pages

Consumer Insights on Cosmetic Usage

Asmita Basnet, a 25-year-old working in Kupondole, spends Rs. 30,000 to 35,000 monthly on basic needs, clothing, and cosmetics, primarily using skincare and makeup products. She prefers in-store shopping and is influenced by digital marketing, online reviews, and suggestions from family and friends when purchasing cosmetics. Asmita checks product ingredients for safety and evaluates their effectiveness based on skin reactions, often switching products if they do not meet her expectations.

Uploaded by

saiju.pranay
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Interviewer: Hello, Namaste!

I am a student from IMS College working on a project related


to Consumer Behaviour. Today we’re interviewing you about your daily use of cosmetic
products. Let’s start with your name, please.

Asmita Basnet: My name is Asmita Basnet.

Interviewer: Your age?

Asmita Basnet: I’m 25 years old.

Interviewer: And where are you currently working?

Asmita Basnet: I’m working in Kupondole.

Interviewer: If it’s okay, may I ask your monthly income?

Asmita Basnet: It’s in the range of Rs. 30,000 to 35,000.

Interviewer: What are your major monthly expenses?

Asmita Basnet: Firstly, my basic needs. Then, I spend on clothing and cosmetics.

Interviewer: Got it. And where do you currently live?

Asmita Basnet: I live in Bode, but my permanent home is in Miru, Ramechhap.

Interviewer: What kind of cosmetic products do you usually use?

Asmita Basnet: I normally use skincare products like serums, moisturizers, sunscreens. For
makeup, I use foundation, concealer, and similar items.

Interviewer: Which brands do you usually prefer?

Asmita Basnet: I use Moisturizer from Mamaearth, the Aqua Glow one. Recently, I started
using sunscreen from Plum.

Interviewer: And how do you usually purchase them — online or in-store?

Asmita Basnet: Mostly, I prefer in-store shopping.

Interviewer: Do you feel influenced by digital marketing?

Asmita Basnet: Yes, a lot. I check online reviews and ratings, which often influence my
decision to try new products.

Interviewer: Do your family or friends influence your buying decisions?

Asmita Basnet: Yes, definitely. Their suggestions and feedback do play a role.

Interviewer: Before purchasing, do you check the ingredients and chemicals in the
products?
Asmita Basnet: Yes. I’m concerned about side effects. I check if the ingredients suit my skin
and whether any chemical might be harmful.

Interviewer: How do you evaluate a product after using it?

Asmita Basnet: Since I use it daily, I observe whether it causes any skin damage or
improvement. If it gives a glow, that’s good — otherwise I consider switching.

Interviewer: Do you ever donate unused cosmetic products?

Asmita Basnet: Not really. I don’t feel comfortable giving away face products that might not
suit someone else’s skin. Instead, I reuse them on my hands or feet if they don’t suit my
face.

Interviewer: Speaking of Mamaearth, have you noticed any difference compared to


products you used before?

Asmita Basnet: Yes, I feel like my skin glows more now. But I frequently change sunscreens
depending on how my skin reacts. If it starts feeling dull, I switch.

Interviewer: Thank you so much for your time!

Asmita Basnet: You're welcome!

Common questions

Powered by AI

Asmita Basnet evaluates the suitability of cosmetic products based on the ingredients and their potential side effects on her skin. She checks if the products cause any skin damage or improvement and observes whether they provide a desired glow. If a product negatively impacts her skin, she considers switching to an alternative .

Asmita Basnet shows ethical consideration by avoiding donating unused cosmetic products due to concerns about their suitability for others' skin types. She prefers to reuse them on non-facial areas like hands or feet, suggesting a mindful approach to avoid causing potential harm with unsuitable products .

Asmita Basnet prefers in-store shopping for cosmetic products as it allows her to evaluate the products directly. Although she is influenced by digital marketing, checking reviews and ratings online, she seems to value the in-person assessment of products .

Asmita Basnet's choice of brands, such as Mamaearth for moisturizer and Plum for sunscreen, reflects a preference for certain products that presumably meet her needs for skin care. Her satisfaction is evident as she notices a glow with Mamaearth, despite frequently changing products based on their impact on her skin .

Asmita Basnet lives in Bode and works in Kupondole, which likely influences her accessibility to certain brands and shopping options, possibly favoring local stores over online purchases. Her preference for in-store shopping might be influenced by these regional settings, impacting the variety of products she is exposed to and can evaluate firsthand .

Asmita Basnet demonstrates a high level of consumer awareness by carefully evaluating the ingredients in cosmetic products for potential side effects and suitability for her skin. Her decision to switch products to maintain skin health and avoid damage further reflects a conscious and informed approach to consumption .

Asmita Basnet's habit of changing products based on her skin's condition suggests a dynamic approach to consumption that might lead to a pattern of experimentation and brand-switching over time. This approach could result in a refined awareness of product performance and a stronger preference for brands that consistently meet her skincare expectations .

Asmita Basnet's purchasing decisions are significantly affected by her social environment. She acknowledges being influenced by digital marketing, including online reviews and ratings. Additionally, the suggestions and feedback from family and friends play a vital role in her buying decisions .

Asmita Basnet prioritizes her cosmetic spending after addressing her basic needs. Her monthly income is between Rs. 30,000 to 35,000, with her major expenses including basic necessities, clothing, and cosmetics .

Asmita Basnet's ongoing selection of cosmetic products is influenced by her personal experimentation. She frequently changes products, like sunscreens, based on her skin's reaction. If her skin feels dull with a product, she switches to another, indicating her adaptive approach to finding products that work best for her glow .

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