SURIGAO DEL NORTE STATE UNIVERSITY
NARCISO ST., SURIGAO CITY 8400
ENGINEERING DESIGN PROCESS
-SHAMPOO-
PREPARED BY: BSCpE-1B
ADLAWON, ALMINA U.
AMORA, MELANIE D.
MORENO, JARELLE ANN MARIZ C.
TODTOD, RIZZA MAE
SUBMITTED TO:
ENGR. LUCILYN BORJA
OCTOBER 2023
ENGINEERING DESIGN PROCESS
STEP 1: RECOGNIZING THE NEED OF A PRODUCT OR A SERVICE
Personal hygiene is very much essential for our human health. With this,
taking a bath regularly cleanses our body and refreshes it in order to prepare for the
day. Upon pondering this matter, the means for bathing are shampoo and body
soap. According, to the Dictionary, shampoo is a liquid or cream preparation of soap
or detergent for body hair cleanser. This implies that shampoo is very demand in the
market because obviously everybody is in need of this. In today’s generation
shampoos may be categorizes for male only, female only and baby’s shampoo
depending on the user. That is why, it is well indeed important for human needs.
As stated by Dermatol (2015), shampoo in simple terms is a hair care product
designed to clean the scalp skin along with its hairs. Historically, the term shampoo
entered in the English language via India, through the Hindi word “shampoo” that
means press or massage. Hair cleaning is a solid task most especially for women.
Additionally, shampoos are primarily used for cleaning the scalp for dirt and also
other pollutants. Secondly, shampoos are hair beautifier and conditioner in order to
sooth the irritated scalp skin like seborrheic dermatitis. Basically, shampoo are
indeed helpful for personal hygiene and greatly helps in people’s health.
STEP 2: PROBLEM DEFINITION AND UNDERSTANDING
As shampoo are widely needed in our society as is applies to be one of our
basic needs, here are some questions that must be considered before considering a
product. How many sachets or bottles of shampoo weekly are consumed by one
nuclear family or even a household? (Considered to be a quantitative type of data).
Are this product (shampoo) reliable enough? Does it harmful to our health?
(Considered to be a qualitative type of data). Are these products not under black
markets or are this product pass under observation of Food and Drug Administration
(FDA) department? (Considered to be a qualitative type of data). Those are just
some queries that triggers the reliability of a shampoo. To further, comprehended the
product’s main purpose it must be research thoroughly before using it. Users must
see to it that these items or products are approve by FDA and pass legal
transactions before it will be introduced to the market. Knowing the intention of an
item must always be top priority before considering or purchasing it, as to avoid
future problem most particularly in the health aspect.
STEP 3: RESEARCH AND PREPARATION
This report outlines the research and preparation process for a new shampoo
product. The objective is to create an innovative, high-quality shampoo that meets
consumer needs while adhering to industry regulations and environmental
sustainability.
1. Market Research
Market research was conducted to gain insights into customers demands and
preferences. Key findings included:
A strong preference for sulfate-free and natural ingredient-based
shampoos.
A demand for eco-friendly and recyclable packaging.
A market gap for shampoos suitable for various hair types.
2. Formulation:
The process was focused on creating a versatile and eco-conscious product.
Key aspects of formulation included:
Selection of natural ingredients such as aloe vera, argan oil, and
lavender extracts.
Sulfate-free surfactants to minimize skin and scalp irritation.
Dermatological testing to ensure the safety of the formula.
3. Quality Control:
Measures were to put in place to maintain product consistency and safety:
Rigorous batch testing for parameters like pH levels, viscosity, and
microbial content.
Continuous monitoring of production processes to meet industry
standards.
4. Product Designs:
A visually appealing and eco -friendly design was developed.
Packaging using recyclable materials, emphasizing minimal
environmental impact.
Incorporation of a user-friendly dispensing system for
convenience.
5. Manufacturing Process:
To ensure precise control and sustainability
Optimization of water and energy consumption during
manufacturing.
Adherence to eco-friendly production practices, reducing the
carbon footprint.
6. Environmental Considerations:
Product formulation ensures biodegradability and eco-friendliness.
Minimal waste generation and efficient use of resources during
manufacturing.
7. Safety Testing
Patch tests to confirm the absence of skin or eye irritation.
Certification from relevant regulatory bodies for product safety.
8. Packaging
Use eco-friendly packaging solutions to reduce environmental impact.
STEP 4: CONCEPTUALIZATION
Shampoo is a basic hair care product representing the largest segment of hair care
cosmetics. Shampoo is typically in the form of a viscous liquid with some exception
of waterless solid form such as a bar. Shampoo was developed to replace soap for
cleansing scalp and hair by removing unwanted sebum, dandruff, environmental
dust, and residues of hair care products. Most of the dirt including sebum are water
insoluble and cannot be effectively removed by water alone.
Target Audience:
All gender who prioritizes natural, sustainable, and effective personal care.
Unique Selling Points:
1. Natural Ingredients:
Shampoo contains a blend of organic botanical extracts such as lavender, rosemary,
and eucalyptus, known for their hair and scalp benefits.
2. Aromatherapy:
Infused with essential oils, this shampoo not only cleanses but also provides a
soothing and invigorating aromatherapy experience in the shower.
3. Eco-Friendly:
Packaging is 100% recyclable, and we use sustainable sourcing and production
processes to minimize our environmental footprint.
4. Cruelty-Free:
Shampoo is not tested on animals and is certified cruelty-free.
5. Hair Health:
Designed to promote hair strength, shine, and a balanced scalp, addressing
common hair concerns.
Key Features:
Free from harmful chemicals like sulfates, parabens, and synthetic fragrances. - pH-
balanced formula suitable for all hair types. - Biodegradable ingredients to reduce
environmental impact. - A unique flip-cap bottle for easy dispensing and
conservation of the product.
Aesthetic and Branding:
Nature Scent's branding emphasizes a connection to nature, featuring earthy tones
and botanical imagery. The bottle design showcases simplicity and eco-friendliness
while prominently displaying the aroma-infused concept.
Marketing Strategy:
1. Leveraging social media and influencer partnerships to promote the natural and
aromatherapeutic aspects of the product.
2. Educational content on our website and blog about the benefits of natural
ingredients and aromatherapy for hair health.
3. Collaborations with eco-conscious retailers and participation in sustainable
beauty events and expos.
4. A "refill and recycle" program to encourage customers to return empty bottles for
recycling or refilling.
STEP 5: SYNTHESIS
Synthesizing the findings of a shampoo:
Shampoo is a common hair care product designed to cleanse and maintain the
heath and appearance of hair. It is a complex formulation that consist of various key
components and serves multiple functions:
1. Water- the primary ingredients in shampoo, water acts as a solvent and a
base of other ingredients.
2. Surfactants- surfactants like sodium lauryl, sulfate or sodium laureth sulfate
are responsible for cleansing. They reduce surface tension of water, allowing
it to spread and remove dirt, oil, and pollutants form the hair.
3. Conditioners- shampoo often contain conditioning agents like silicons,
proteins or fatty alcohols to improve hair manageability, reduce frizz, and add
shine.
4. Thickeners- ingredients like guar gum or xanthan gum are used to create the
desired consistency and texture of the shampoo.
5. Preservative- to prevent microbial growth and extend shelf life, preservatives
like parabens of phenoxyethanol are added.
6. Fragrance- fragrances are included to give the shampoo a pleasant scent.
7. PH adjuster- shampoos are typically slightly acidic to maintain the ph balance
of the scalp, which it is essential for hair health.
8. Specialty Ingredients- some shampoos contain additional ingredients to
address specific hair concerns, such as dandruff control, color protection, or
volumizing.
9. Natural extract and Oils- increasingly, natural extracts and oils like aloe
vera, tea tree oil, or argan oil are added for their potential hair benefits.
In summary, shampoo is a carefully formulated products that combines
surfactants for cleaning, conditioners for hair health and various other
ingredients to create a pleasant and effective hair washing experience. The
choice of shampoo depends on individual hair types and concerns, as there
are various options available to cater to different needs.
STEP 6: EVALUATION
Evaluating good ideas for shampoo products involves considering various
aspects to create a successful and innovative product. Here are some detail factors
to consider:
1. Market Research- start by conducting thorough market research to identify
costumer needs and preference. Understand the current trends, consumer
concerns (e.g., environmental impact, hair type-specific products), and the
competitive landscape.
2. Target Audience- defined your target audience. Is shampoo aimed at a
specific hair type? (e.g., curly, straight, oily, dry) Or does it address particular
concern (e.g., dandruff, color protection, volume)? Knowing your audience is
crucial.
3. Ingredients and Formulation- the choice of ingredients is vital. Consider
using high quality, safe, and effective components. Natural and organic
ingredients are is increasingly popular. Ensure the formulation provides the
desired results (e.g., cleansing, conditioning, or specialized benefits).
4. Sustainability- Consumers are increasingly eco-conscious. Evaluating a
good idea includes assessing the environmental impact of your shampoo,
from the sourcing of ingredients to packaging. Sustainable and recyclable
packaging is a significant selling point.
5. Effectiveness- The shampoo should deliver on its promises. Conduct trials
and tests to ensure it cleanses, conditions, and addresses specific hair
concerns effectively.
6. Fragrance- Fragrance plays a critical role in consumer satisfaction. The scent
should be appealing, not overpowering, and long-lasting.
7. PH Balance- Evaluate the pH balance of your shampoo to ensure it is
suitable for the scalp and hair. Maintaining a slightly acidic pH is generally
beneficial.
8. Safety and Allergen- Ensure that the product is safe for use and does not
contain common allergens or irritants.
9. Packaging and Design- The design and functionality of the packaging can
influence consumer choice. Consider ease of use, product dispensing, and
how the product stands out on store shelves.
10. Price Point- Determine the price range for your shampoo. It should align with
the target market and the product's perceived value.
11. Marketing and Branding- Develop a strong marketing and branding strategy.
Consider the product's unique selling points, branding message, and how you
plan to reach your target audience.
12. Regulatory Compliance- Ensure that your shampoo complies with relevant
regulations and labeling requirements, including ingredient disclosure and
safety standards.
13. Feedback and Iteration- After launching, gather feedback from consumers
and be prepared to make improvements based on their input.
14. Long-Term Viability- Consider the long-term viability of your product.
Will it remain relevant in the market, and can it adapt to changing consumer
preferences?
Evaluating good ideas for shampoo products involves a comprehensive
assessment of the product's ingredients, formulation, market fit, and sustainability. A
successful shampoo idea not only meets consumer needs but also aligns with
evolving industry trends and values.
STEP 7: OPTIMAZATION
In the context of shampoo product development, optimization signifies the
pursuit of excellence and innovation. It involves meticulously refining the shampoo
formula, packaging, and overall performance. The goal is to go beyond meeting
basic cleansing requirements. This optimization may include fine-tuning ingredients
to enhance hair health, exploring sustainable packaging options. And perfecting the
scent profile for a longer-lasting, enjoyable user experience. The end result is a
shampoo that not only fulfills the fundamental need for cleanliness but also sets new
standards for quality, sustainability, and customer satisfaction in the market.
STEP 8: PRESENTATION
Upon achieving the optimized shampoo solution, the next vital step is to
effectively communicate this solution to relevant stakeholders. This may include
presenting the product to various parties such as potential customer, retailers, or
company executives. In this presentation phase, it’s crucial to convey the benefits
and unique features of the shampoo, whether through oral presentations or
comprehensive written reports.
The reports might range from detailed technical documents with graphs,
charts, and product specifications, especially for larger projects, to concise executive
summaries or memoranda for smaller-scale initiatives. Effective presentation
ensures that all involved parties understand the product’s value, performance, and
market potential, ultimately paving the way for its successful launch and adoption.
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