How To Sell On LinkedIn
1. Don’t Sell… SERVE 2 . Social Selling & Direct Messages
S how up consistently.
Social Selling & Direct Messages
Use LinkedIn filters or Sales Nav to filter your feed
Research
o through their activity:
G
E ducate. React to their posts Leave detailed relevant comments
Do they have a problem
you can solve?
R Ask legitimate questions
Do they have an opinion
Add value to their comments elsewhere
you can add to or
elate to their needs. debate?
Connect with a personalised message
V
D o they need an
or example: introduction to someone?
alue relationships over transactions.
F
“Hi XYZ - saw your post on XYZ. I genuinely think everyone has
E
forgotten how to do good XYZ. By the way, I saw this article/
resource/podcast that I thought was incredible on the topic.
ngage with authenticity.
Have a great Sunday.”
3. Optimise Your LinkedIn & Offer 4. Lead Magnets
Pain Point Unique Solution A Strong Offer Immediate Benefit
Selling on LinkedIn
Optimise your LinkedIn page: Banner, custom Blog Post
link, job link top right, featured section 2x, job Value Add
section (add media). Message
Landing Page Strategy
I nstagram, YouTube Core Offer
Headline: Make it crystal clear who this is for
and what problem it solves
Subheading: Reinforce the transformation (“Go Value Add
from struggling to get leads to a fully booked Message
calendar in 14 days.“) LinkedIn Lead Magnet
Social Proof & Urgency: Showcase
testimonials, results, or time-sensitive bonuses A lead magnet is a free, high-value resource designed to capture emails and warm up leads
Clear CTA: “Download Now”, “Get Instant for future sales. On LinkedIn, this is typically a visually appealing resource that provides an
Access”, or “Join Today”, keep it simple and immediate benefit to the audience. Popular formats include cheat sheets, checklists, ebooks,
action-driven. and templates, all leading into a nurture sequence that primes prospects for conversion.
5. Segmentation & Personalisation
egmentation is the process of dividing your audience into
. nderstanding
6 U
Your Funnel
What is your biggest professional challenge right now? S
meaningful groups based on behaviour, demographics, &
Leadership Career Work-Life Team Business interests.
Development Transition Balance Management Growth
Personalisation then takes segmentation a step further by
delivering tailored experiences. Top of
What is your primary goal for working with an executive coach? A simple way to think about it: If someone downloads a
Funnel
Who's curious but not
Improve Develop Increase (TOFU) ready? Educate & attract.
Expand
lead magnet on “Scaling a Business,” they should
Decision
Enhance Leadership Personal
Making
Productivity Skills Business Confidence
receive follow-up emails about growth strategies, not
beginner-level content. For example:
Middle of
Who's exploring options?
How do you prefer to engage with coaching? Lead Magnet Creation To Match Segmentation Framework Funnel
Engage & nurture.
(MOFU)
Type Ideal Audience Best Use Case Content Format Call-to-Action
One-on-One Group
On-Demand Workshops & Self-Guided
Coaching Coaching Courses Events Programs Quick wins,
Download
Checklist Beginners actionable PDF
now
steps
B ottom of
What best describes your decision-making style? In-depth
Get instant Funnel
Who's ready to buy?
Ebook Researchers knowledge PDF/HTML
access Convert & close.
sharing (BOFU)
Analy tical & Intuitive & Gut Collaborative Risk-Taker & Slow &
Data-Driven Feeling with Team Experimenter Deliberate Decision
Live
Register for
Webinar engagement Live Video
Makers free
and Q&A
Marketing Done-for-you Google Docs/ Use this
How do you usually invest in professional development? Template
Teams resources Canva template
Pro tip: Want to sell fast? Focus on a niche
Company- Personal Attending audience. Want to grow a huge brand?
Reading Books etworking & Step-by-step
Sponsored Investment in Seminars & N Pre-recorded Start learning
& Courses Peer Groups Mini-Course Entrepreneurs structured Focus on building a broader audience.
Coaching Coaching Conferences
Video today
learning
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