Advertising budget is a financial document that shows the to amount to be spent on advertising

and lists the way this amount is to be allocated.

(Advertising budget financial document hai jo show karta hai ki Kitna amount advertising face
paint hua hai aur vah list karta hai ki yah amount kaise allocate hoga.)
Ji
It is a translation of an advertising plan into monetary units.
(Yah translation advertising plan ka monitory unit mein)

It helps in meeting advertising objectives of an org.

(Karta hai aur magician ko advertising objective meets karne mein)

It is prepared for a specific future period of time.

(Ek specific future period time ke liye prepare Kiya jata hai)

It is prepared by the advertising manager in consultation with the marketing manager and
approved by the top management.
(Advertising manager dwara prepare Kiya jata hai)

OBJECTIVES
1. Generous:

2. Limited:

3. Flexible:

4. Strategic

5. Sufficient:

6. Modest:

7. Targeted:

8. Innovative:

9. Expansive:

10. Competitive:

METHODS OF SETTING ADVERTISING BUDGET

[Link] method

[Link] of sales method

[Link] parity method

[Link] and task method

AFFORDABLE METHOD

Advertisers base their advertising budget on what they can afford

(Advertisers ka advertising budget base hota hai ki what they can efford)

It is based on the presumption that the firm can only afford that much amount on advertising.
(Is presumption per based hai ki vah fun utna hi afford kar sakti hai us advertisement
advertisement per.)

This method is not logical since it doesn't considering the advertising needs of the firm.
Methodological nahin hota.

PERCENTAGE OF SALES METHOD.

A fixed percentage of the sales figure is allocated as advertising budget.

. This sales figure could be last year's sales figure or the average of the sales figures of last
years.
(Yah sales figure could be last year sales figure ho sakta hai ya FIR last year sales figure ka
average ho sakta hai.)

It may also use projected sales figure in determining the advertising budget.
(Yah use karte hain projected sales figure advertising budget determine karne ke liye.)

COMPETITIVE PARITY METHOD

The advertising expenditures of competitors are taken as the guidelines for setting advertising
budget.
(Competitors ke advertising expenditure ko guidelines ki tarah take Kiya jata hai taki advertising
budget ko set kar saken)
It is based on the belief that the firm will maintain his market share as it spend same amount on
advertising as his competitors.
(Yah is believe the base hoti hai ki firm apni market share ko maintain Karega as same amount
spend Karta hai advertising per jitna ki uske competitor spend karte Hain.)

This method is used as a defensive device by the advertiser

(Yah method defensive device ki tarah use Kiya jata hai advertiser dwara).

●​ PREPARATION OBLIQUE PROCESS OF ADVERTISING BUDGET

●​ Setting advertising goals based on the 01 company's objectives.
(Advertising ke goals ko set Kiya jata hai jo company ke objective paper base hote Hain.)

●​ Determine activities that are required to be done & prepare components.

●​ (Component ko prepare karne ke liye Jo activities require hoti hain unhen determine
karta hai.

●​ Budget approval from management and Allocation of funds for planned events.
(Management dwara budget approval aur plan events ke liye funds ka allocation.)

●​ Monitoring expenses incurred on advertising process.

(Expenses ko monitor karna incord on advertising process)

ADVERTISING AGENCY
Advertising agency is a marketing service firm that assists its client in planning,
preparing, implementing and evaluating various activities of advertising campaign.

(YOU RISING AGENCY EK MARKETING SERVICE FORM HAI JO APNE CLIENT KO

ASSIST KARTI HAI PLANNING KE LIYE PREPARING KE LIYE IMPLEMENTING KE
LIYE EVOLUTION KE LIYE VARIOUS ACTIVITIES JO ADVERTISING CAMPAIGN KI
HOTI HAIN)

FEATURES

•Independent organisation

• Works for advertisers

•Composed of creative people

•Develops, prepares and places advertisement in media

•Service organisation

•Commercial organisation

FUNCTIONS

SELECTION OF CLIENTS

ADVERTISING PLANNING

CREATIVE FUNCTION

DEVELOPING AND PREPARING AD COPY

APPROVAL OF CLIENTS

MEDIA SELECTION

AD-EXECUTION

EVALUATION - FUNCTION
MARKETING FUNCTION

RESEARCH FUNCTION

ACCOUNTING FUNCTION

SELECTION OF AN ADVERTISING AGENCIES

The following factors should be considered while selecting an advertising agency:

1. Location

2. Size

3. Agency working for Competitors

4. Image of Agency
 5. Services offered by Ad-Agencies

6. Rates charged

7. Creative Skills and New Ideas

8. Past record of Agency

[Link] and Caliber of Staff

[Link] Sound

[Link] Experience.

Compensation method

• The Commission System

(Ab aap kisi commission base role ke liye agreei karte Hai , u agree to paid some money
that depend on heatting certain goals)

Fee Arrangements
The charges fixed amount of money from the customer

• Cost-Plus Agreements
(Contract ek Aisa agreement Hai jisme contractor ko sare project expences ke liye paid
Kiya jata hai plus additional fees pay ki jaati Hai job ke liye)

Incentive-Based Compensation
(Compensation ek variable compensation ka form Hai jismein sales person ki earning
directlyb tired hoti hai use amount ke liye Jo product vah sel karte Hain. Of there team or
the organisation success.)

Advertising Media

.
(Rising media selection it process jismein ham sabse efficient media choose karte
hain Apne advertising campaign ke liye.)
Advertising media various media channels ko refer Karta Hai jinke through products ki
advertising done hoti h .

Types of advertising media

1. Broadcast media- TV and radio are two of the most important advertising media known
as broadcast media.

Television-

(Television ek bahut important tool ban chuka hai companies mein advertisement ke liye.
Companies can target serial reality shows sport event live event Jo TV pe show guest
hoti hain.
Hamesha classified hote hain news sports knowledge entertainment movie kids extra
Advertisers ko help karte hain channel ko pic aur choose karne mein.)

Radio-
(Marketing aur advertising ke liye radio bahut AC cost effective tool hai. Kyunki radio ke
pass high pennitration hota hai aur yah customers ko kharidne mein iji hote Hain isiliye
yah good tool Hai advertising ke liye radio enable karte hain companies ko ki wide range
mein customer ko reach out Karen)

2. Print Media:
(Media like newspaper magazine vouchers billboards commander print media print media
ki massive reach ki vajah se yah bahut hi popular tool ban chuka hai advertising ka print
media different languages may publish Kiya jata hai)

Online Media:.
(Internet ki consisting growth ki vajah se companies ne online media ka use start Kiya
promotion ke liye through advertising. People connect hote hain Internet se to social
media website browsing etc opportunity deti Hai companies ko to use advertising media
and cater to customer using online advertising)

4. Outdoor Media:

(Ek dusri popular advertising ki outdoor hoardings Billboard etc hai.

Yah basically useful Hoti Hai un customer ko capture karne ke liye Jo ek place se dusre
place Tak travel karte Hain)
5. Mobile: (Advertising media mobile help Karta Hai customer Tak pahunchne mein bye
promoting message through sms social media chat group extra)

The five functions of advertising are informing, influencing, increasing salience, adding
value, and other efforts

Merits
●​ Market mein Naya product ka introduction

●​ Market ka expension
●​ Increment in sale
●​ Fights Competition
●​ Educate The customer
●​ Elimination of middleman
●​ Better quality product
●​ Support the salesmanship
●​ And more employment opportunity
●​ Newspaper aur magazine ki prices me reduction.
●​ Standard of living is high

Demerits
●​ Add to cost -organisation large amount of money spend kar deti hai advertisement
pe.
●​ Buyers ko confuse kar deti hai
●​ Inferior inferior product ki sales ko encourage karta hai
●​ Some advertisement is in bad taste
Sample foul languages and questionable pictures.

Media Selection
Budget

Campaign Objectives

Target Audience

Focus

Media Selection
Readership

Circulation

Timing