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Google Search & Meta Ads Overview

The document outlines the functionalities of Google Search Console and Google Analytics 4, highlighting their roles in tracking organic search traffic and user acquisition. It also details the differences between personal Facebook accounts and Meta Business Suite accounts in managing ads and scheduling posts. Additionally, it provides an overview of the Meta Ads structure and various campaign objectives for effective advertising.

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baliyanarpit928
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3 views9 pages

Google Search & Meta Ads Overview

The document outlines the functionalities of Google Search Console and Google Analytics 4, highlighting their roles in tracking organic search traffic and user acquisition. It also details the differences between personal Facebook accounts and Meta Business Suite accounts in managing ads and scheduling posts. Additionally, it provides an overview of the Meta Ads structure and various campaign objectives for effective advertising.

Uploaded by

baliyanarpit928
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Google Search Console (GSC)

Inb

Google Analytics 4 (GA4)

[Link]
Tracks organic search traffic User Acquisition: Tracks where
only. your users come from..

Monitors clicks, impressions, Traffic Acquisition: Shows


CTR, and average position. performance of traffic sources
like source, campaigns &
Helps detect indexing issues, channels.
mobile usability errors, and Core
Web Vitals Landing Pages: Identifies which
pages users land on.
Shows backlinks and internal
linking structure Real-Time Overview: Displays
current active users, their
Shows top queries (keywords), location, device, pages.
pages, countries, devices, and
search appearance in Google User Behavior Tracking: Page
Search. views, session duration &
bounce rate.
Module 5
Meta/Facebook Ads

[Link]
Facebook Account
Inb

Meta Business Suite Account


[Link]

[Link]
Personal social networking Managing business presence
and ads..
Can create a business page
but with limited tools Full control over business
pages, ads, and insights
Cannot manage or create ads
directly Full ad campaign creation,
management, and insights
Limited access to insights
Detailed business analytics
Only one personal account and reports
per person
Manage multiple business
pages, ads, and accounts
Differences in Scheduling Posts and Client Access

No scheduling feature. You Schedule posts for both


must post manually. Facebook and Instagram.

No calendar to organize Use a content calendar to


scheduled posts. manage and organize your
scheduled content.
Limited to admin role via
personal account. Assign specific roles like
admin, editor, or analyst to
clients and team members.

Complete Posted Content


Performance report
Meta Ads Structure

LEVEL Role / Purpose What You Set Here


Objective)
Campaign name
Campaign Defines your goal/objective
Audience
Placements
Decides who sees the ad, (Facebook, IG, etc.)
Ad Set Budget & Schedule
where, and for how much

Format (Image, Video,


Shows the actual Carousel)
Ad content/creative Text (Headline)
CTA , URL
Meta Ads Interface Breakdown

Bid Strategy
Delivery
Attribution Setting
Budget
Cost Per Result
Reach
Column View
Results
A/B Testing
Ad Reports
Charts
Campaign Objective

Awareness Reach more people faster


Traffic Send visitors to link
Engagement Get likes, shares, comments
Leads Collect info from users
App Promotion Increase mobile app installs
Sales Drive purchases or conversions

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