Approach 1: Direct Value Pitch
Variation A
Hey [First Name],
Quick one – I help [trade type] businesses like yours get more booked jobs every week
without relying on HomeAdvisor or word-of-mouth.
We just helped one in [City] go from 2 to 15+ booked estimates a week by fixing a
couple key bottlenecks — no extra ad spend.
Would you be open to a quick 10-min chat this week to see if it could work for you too?
– [Your Name]
Variation B
Hey [First Name],
We help [trade] pros get 10–20 more booked jobs a month — without chasing leads or
relying on HomeAdvisor.
Just helped a [trade] in [City] unlock that in under 30 days with a simple fix to their local
setup.
Would you be open to a super quick chat to see if it could work for you too?
– [Your Name]
Variation C
Hey [First Name],
Just helped a [trade] in [City] go from slow weeks to being fully booked out — no paid
ads, no Thumbtack.
If I showed you what we did (and how simple it is), would you be open to a 10-min call
this week?
Could be a game-changer for your business.
– [Your Name]
Approach 2: Question-Led (Engagement First)
Variation A
Hey [First Name],
Quick question — are you still doing [trade work] in [City]?
Asking because I work with a few local trades and noticed a big shift lately in how some
are booking jobs consistently without chasing leads.
Curious where you're currently getting most of your jobs — online or referrals?
– [Your Name]
Variation B
Hey [First Name],
Do you mind if I ask — what’s working best for you lately when it comes to getting new
jobs?
I help local [trade] pros bring in consistent leads without paying for junk traffic or leads
that don’t show.
Just wondering if that’s something you’d want help with?
– [Your Name]
Variation C
Hey [First Name],
Saw your page and wanted to ask — how are you currently getting most of your work?
Asking because we work with [trade] teams and found a couple things that are really
working right now to stay booked up — even in slower months.
Can I share a quick tip?
– [Your Name]
Follow-Up Messages
Follow-Up #1
Hey [First Name],
Totally get if now’s not the right time – just thought you might find it useful to see what’s
working for other [your trade] businesses nearby to stay fully booked (even with all the
competition).
If you want, I can send over a quick example or results screenshot. Let me know 👍
Follow-Up #2
Last message, I promise 😊
If you're ever looking to stop chasing leads and want a real system that brings jobs to
you, happy to show you what we're doing.
Otherwise, all good – wishing you a booked-out season either way.
– [Your Name]
Objection Handling
Objection: “I’m good right now” / “I already have enough work”
Response: Totally get that — the best time to improve your pipeline is when you’re
already winning. That’s when we help clients raise their rates or cherry-pick higher
paying jobs. Worth a quick look?
Objection: “We already do marketing”
Response: Awesome — most people I talk to are doing some marketing. But we usually
find small gaps that turn into big wins. Even one small tweak can mean 5–10 more
booked jobs a week. Want to see how?
Objection: “What exactly do you do?”
Response: Great question — we build lead systems specifically for trades like [their
trade], so you get steady job requests from people in your area who are ready to book.
No fluff — just results. Want a quick example?
Objection: “Is this going to cost a lot?”
Response: We keep it affordable and tied to real results. A lot of clients cover their cost
within the first week or two from new jobs alone. Happy to break it down if you want?