Project Manager
Case study questions
Project Manager - case study
Case study 1a. Business case
Complete the project-idea pitch/overview for business case(s)
Case study 1b. Project plan
Create a draft project plan
Write all answers down in a Word document
Case Study 1a. - Business Case
Work out at least one of the business cases by:
1. Way-of-working/thinking in Word document (complete/extensive answers)
2. Completing slide (high-level-summary)
To complete/add fields:
• Impacts: Mark teams that you think are impacted and how/why?
• Cost: Give overview of involved costs (set-up and ongoing) and what data you need to calculate it
• Value Generation: How would you estimate/calculate added value? What data do you need for
this? Any data/benchmarks online that we can/should use for this?
• Risks/Dependencies: Based on your thoughts and previous answers
• Project summary: Provide short but complete answers on these questions
Stories feature - Webshop
Initiator Project Summary
… Example on homepage Example when clicking
on a story
Impacts
• Marketing Team: The marketing team will need to
develop campaigns to promote the new “story” feature to
customers. They will also monitor user engagement to The “story” feature is aimed at increasing user engagement by
assess the success of the feature. allowing customers to interact with products in a more social
• Webs hop Development Team: They will handle the
technical developmen t of the “story” feature, including its and visual way. This feature is expected to lead to higher sales
integration into the webshop and ensuring it works and greater customer retention. The project involves
smoothly for customers.
• Data & Reporting Team: They will collect and analyze data development, marketing, and customer service teams. Its
regarding us er interaction with the s tories (e.g., click- success depends on strong promotion and customer adoption.
through rates, us er engagement) to assess the feature’s
success.
• Cus tomer Service Team: They will need to provide
support for any customer inquiries about how to use the
new feature and res olve any technical is sues that arise.
• Logistics Team: If the feature changes the way products
are presented (e.g., with promotional stories), they may
need to adjust logistics or inventory management to
accommodate any new product orders or promotions.
Cost Value Generation Risks and Dependency
• Development • Increased Engagement: By introducing a “story” feature, user • Technical Risk: The development of the feature could
• Marketing interaction could increase, especially if it mimics social media platforms encounter challenges related to integration or platform
• User Testing that users are already familiar with. performance.
Ongoing Costs: • Increased Sales: If the feature allows showcasing products in a more • Adoption Risk: Customers may not engage with the “story”
• Maintenance engaging way, it could result in higher conversion rates or impulse feature as expected, making the investment less valuable.
• Customer Service purchases. • Dependency on Marketing: The success of the “story”
Data for Calculating Costs • Brand Loyalty: Users may feel more connected to the brand if they feature relies on how well it is marketed. If marketing fails to
engage with product stories, leading to higher customer retention rates. generate interest, the feature may not gain traction.
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Wallet functionality - Dropshipping
Initiator Project Summary
Example in checkout
…
Impacts
• Webs hop Development Team: They will need to
create the wallet functionality, including secure The “wallet” functionality is designed to offer customers a convenient,
payment process ing and the ability for users to store
balances.
secure way to store payment methods and make purchases quickly.
• Finance Team: They will need to ensure that the
payment process ing system integrates with the
This feature is expected to streamline the checkout process, increase
company’s financial systems and meets compliance
standards.
conversion rates, and foster customer loyalty. The project will involve
• Cus tomer Service Team: They will need to assist development, security compliance, and marketing teams. Success will
users with any issues related to payment process ing,
account balance inquiries , or refunds. depend on seamless integration and customer adoption.
• Marketing Team: Marketing will need to educate
customers about the new payment method and
promote its benefits (e.g., convenience, security).
• Legal Team: Protecting customers personal
information es pecially payment information and
address information. Inves tigate customers searching
history or shopping preference legally.
Cost Value Generation Risks and Dependency
Set-up Costs: Data for Calculating Costs: • Convenience: The wallet functionality makes it easier for • Security Risks: Any security breach or data vulnerability in the wallet
• Development • Developer hours for the customers to complete purchases quickly, which can lead to system could lead to loss of customer trust and significant financial
• Compliance/Legal Costs initial integration and a better user experience and increased conversion rates. consequences.
• Testing • Increased Sales: By offering a seamless payment option, • Technical Challenges: Integration with existing payment systems and
ongoing maintenance.
the wallet could encourage users to make larger or more ensuring seamless user experience can pose technical challenges.
Ongoing Costs: • Transaction fees charged frequent purchases, as it saves time during checkout. • Customer Adoption: Users may be hesitant to use the new wallet
• Payment Gateway Fees by payment gateway • Customer Retention: A digital wallet can improve retention
• Maintenance feature if they prefer other payment methods or are concerned about
providers (e.g., PayPal, by providing a convenient and secure way for customers to security.
• Customer Support Stripe). store their payment details and make faster transactions.
2
Case Study 1b. - Business Case
Your idea-pitch gets approval from the board to be executed. Based on the
current insights, and feel free to do assumptions, create a first draft of a
project plan for your idea-pitch.