Objective: To develop and launch the 'Story' and
'Wallet' features to enhance user engagement and
improve the checkout process.
Project Plan for Story
and Wallet Features
Stories feature - Webshop
Initiator Project Summary
… Example on homepage Example when clicking
on a story
Impacts
• Marketing Team: The marketing team will need to
develop campaigns to promote the new “story” feature to
customers. They will also monitor user engagement to The “story” feature is aimed at increasing user engagement by
assess the success of the feature. allowing customers to interact with products in a more social
• Webs hop Development Team: They will handle the
technical developmen t of the “story” feature, including its and visual way. This feature is expected to lead to higher sales
integration into the webshop and ensuring it works and greater customer retention. The project involves
smoothly for customers.
• Data & Reporting Team: They will collect and analyze data development, marketing, and customer service teams. Its
regarding us er interaction with the s tories (e.g., click- success depends on strong promotion and customer adoption.
through rates, us er engagement) to assess the feature’s
success.
• Cus tomer Service Team: They will need to provide
support for any customer inquiries about how to use the
new feature and res olve any technical is sues that arise.
• Logistics Team: If the feature changes the way products
are presented (e.g., with promotional stories), they may
need to adjust logistics or inventory management to
accommodate any new product orders or promotions.
Cost Value Generation Risks and Dependency
• Development • Increased Engagement: By introducing a “story” feature, user • Technical Risk: The development of the feature could
• Marketing interaction could increase, especially if it mimics social media platforms encounter challenges related to integration or platform
• User Testing that users are already familiar with. performance.
Ongoing Costs: • Increased Sales: If the feature allows showcasing products in a more • Adoption Risk: Customers may not engage with the “story”
• Maintenance engaging way, it could result in higher conversion rates or impulse feature as expected, making the investment less valuable.
• Customer Service purchases. • Dependency on Marketing: The success of the “story”
Data for Calculating Costs • Brand Loyalty: Users may feel more connected to the brand if they feature relies on how well it is marketed. If marketing fails to
engage with product stories, leading to higher customer retention rates. generate interest, the feature may not gain traction.
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Wallet functionality - Dropshipping
Initiator Project Summary
Example in checkout
…
Impacts
• Webs hop Development Team: They will need to
create the wallet functionality, including secure The “wallet” functionality is designed to offer customers a convenient,
payment process ing and the ability for users to store
balances.
secure way to store payment methods and make purchases quickly.
• Finance Team: They will need to ensure that the
payment process ing system integrates with the
This feature is expected to streamline the checkout process, increase
company’s financial systems and meets compliance
standards.
conversion rates, and foster customer loyalty. The project will involve
• Cus tomer Service Team: They will need to assist development, security compliance, and marketing teams. Success will
users with any issues related to payment process ing,
account balance inquiries , or refunds. depend on seamless integration and customer adoption.
• Marketing Team: Marketing will need to educate
customers about the new payment method and
promote its benefits (e.g., convenience, security).
• Legal Team: Protecting customers personal
information es pecially payment information and
address information. Inves tigate customers searching
history or shopping preference legally.
Cost Value Generation Risks and Dependency
Set-up Costs: Data for Calculating Costs: • Convenience: The wallet functionality makes it easier for • Security Risks: Any security breach or data vulnerability in the wallet
• Development • Developer hours for the customers to complete purchases quickly, which can lead to system could lead to loss of customer trust and significant financial
• Compliance/Legal Costs initial integration and a better user experience and increased conversion rates. consequences.
• Testing • Increased Sales: By offering a seamless payment option, • Technical Challenges: Integration with existing payment systems and
ongoing maintenance.
the wallet could encourage users to make larger or more ensuring seamless user experience can pose technical challenges.
Ongoing Costs: • Transaction fees charged frequent purchases, as it saves time during checkout. • Customer Adoption: Users may be hesitant to use the new wallet
• Payment Gateway Fees by payment gateway • Customer Retention: A digital wallet can improve retention
• Maintenance feature if they prefer other payment methods or are concerned about
providers (e.g., PayPal, by providing a convenient and secure way for customers to security.
• Customer Support Stripe). store their payment details and make faster transactions.
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Project Overview
• Objective:
To develop and launch the 'Story' and 'Wallet' features on
the webshop to enhance user engagement, increase
sales, and improve the checkout experience.
- The “Story” feature aims to engage users through
interactive and visual content, similar to the stories
feature on social media platforms like Instagram or
Facebook.
- The “Wallet” feature allows users to store payment
information and have a convenient and quick checkout
experience, promoting faster transactions and increasing
conversion rates.
• Key Teams Involved:
- Development Team
- Marketing Team
- Customer Service Team
- QA Team
• Project Scope:
- 'Story' Feature: Boosts user engagement with interactive
and visual content.
- 'Wallet' Feature: Provides a seamless and secure
checkout experience.
Key Milestones and Timeline
• Phase 1: Discovery and Planning (2 weeks)
- Finalize project requirements
- Identify resources and risks
• Phase 2: Design and Development (4-6 weeks)
- UI/UX design
- Development of features
• Phase 3: Testing and QA (2 weeks)
- Internal testing
- User testing for 'Story'
- Security testing for 'Wallet'
• Phase 4: Marketing and Pre-Launch (2 weeks)
- Create promotional materials
- Pre-launch campaigns
• Phase 5: Launch and Post-Launch (1 week)
- Official launch
- Monitoring and feedback collection
Assumptions
• Technical Assumptions:
- Platform supports feature integration
- Payment gateway compatibility
• Market Assumptions:
- Positive user reception
- Competitive advantage in the market
• Team Assumptions:
- Sufficient resources and expertise
- Timely collaboration between departments
Resource Planning
• Team Members:
- Project Manager
- Development Team
- Design Team
- Marketing Team
- QA Team
- Customer Support
• Tools and Technologies:
- Project management software
- UI/UX design tools
- Development tools
- Marketing tools
Risk Management
• Technical Risks:
- Integration Issues: Potential problems when integrating the new features into
the existing webshop infrastructure, such as compatibility or performance issues.
- Security Breach: For the “Wallet” feature, there is a risk of data breaches or
fraudulent transactions if security measures are not robust.
• Market Risks:
- User Adoption: The new features may not resonate with users as expected,
especially if they are not familiar with the “Story” format or prefer traditional
payment methods.
- Competition: Competitors may launch similar features, diluting the impact of
the “Story” and “Wallet” functionalities.
• Operational Risks:
- Resource Constraints: Delays in development or testing phases due to resource
shortages (e.g., developer availability or marketing delays).
- Customer Support Overload: If the features are not user-friendly or cause
confusion, customer service teams may face an overwhelming number of
inquiries post-launch.
Budget Overview
• Development Costs:
- Developer hours
- Software tools and APIs
• Marketing Costs:
- Ad campaigns
- Content creation and video production
• Testing & QA Costs:
- User testing platforms
- Security audits and performance testing
• Operational Costs:
- Post-launch support
- Server maintenance and upgrades
Success Metrics
• ‘Story’ Feature:
- User Engagement: Monitor metrics like click-
through rates, time spent on product pages with
stories, and frequency of story views.
- Conversion Rates: Measure how many users
who view a story end up making a purchase or
adding products to their cart.
• 'Wallet' Feature:
Adoption Rate: Track how many users opt to use
the wallet feature for payments and how often
they use it.
Customer Satisfaction: Measure feedback from
users regarding the convenience and ease of use
of the wallet functionality.