IMPACTFUL SLIDE DESIGN 1

WELCOME TO

IMPACTFUL
SLIDE DESIGN
PRESENTATION MASTERCLASS

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IMPACTFUL SLIDE DESIGN 2

1 CONTEXT

=
KNOW WHO AND
WHY YOU PRESENT

2
IMPACTFUL CONTENT
SLIDE KEEP IT SIMPLE,
STRUCTURED AND
SIGNIFICANT

3
CREATE
TOOLS AND
RESOURCES TO
ENHANCE YOUR
SLIDES

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IMPACTFUL SLIDE DESIGN 3

1: Context 2: Content 3: Create

Impact is different from audience to audience

Low Evaluation High Evaluation

Likelihood Likelihood
Feelers, Judgers,
Perceivers, Thinkers,
Intuitive Sensors

Impact

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 IMPACTFUL SLIDE DESIGN 4

1: Context 2: Content 3: Create

Understand your audience way of receiving information

E S T J
Extroverts Sensors Thinkers Judgers
• Energised by people • Focus on facts and details • Make decisions using logics, analysis • Organised and prepared
• Enjoy variety of task • Apply common sense and • Objectively weigh pros and cons • Like to make and stick to plans
• Quick pace experience • Value honesty, consistency and • Comfortable following rules
• Good at multitasking • Practical problems solver fairness

I N F P
Introverts Intuitive Feelers Perceivers
• Like working alone or in • Focus on possibilities and big • Sensitive and cooperative • Like to keep their options open
small groups picture • Decide based on personal values • Tend to act spontaneously
• Focus on one task at a time • Easily see patterns, values • Values implications to others • Flexible with making plans
innovation
• Creative problems solver

Source: “Do What you Are: Discover the Perfect Career for you through the secrets of Personality Type” by Paul D. Tieger, Barbara Barron, Kelly Tieger

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IMPACTFUL SLIDE DESIGN 5

1: Context 2: Content 3: Create

Don’t Present if you can’t find the meaning

What the
audience
WANT to hear

Context
Sweet spot What the
audience
What is
ENGAGING
NEED to hear to the audience

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IMPACTFUL SLIDE DESIGN 6

1: Context 2: Content 3: Create

To make To call
something to ACTION
CLEAR

Details, Process, approach,

specifics, differentiators,

WHY
technical parts, fundamentals
methodologies

To
To
IMPRESS and
CONVINCE
HOW ENTERTAIN

WHAT
Core problem, Announcement,
purpose, desire, internal external
The golden circle of WHY
goal, feeling memos

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IMPACTFUL SLIDE DESIGN 7

1: Context 2: Content 3: Create

To make To
To call
something IMPRESS and
to ACTION
CLEAR CONVINCE

Context Meaning Relevance

In Dec 2020, we have 0.5% growth, up We have $0.10 more margin

0.1% from Nov 2020 and is 20%
Client can now buy
than last year that we could
against service benchmark. Our cost our product at $9.90
margin would be adjusted to $0.20 offer to our clients

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IMPACTFUL SLIDE DESIGN 8

1: Context 2: Content 3: Create

Keep your content S.S.S.

S S S
SIMPLE STRUCTURED SIGNIFICANT
• Go direct to the • Let them know where • Be BOLD and
message to start and where to memorable
end
• Don’t tell them, show • 10-20-30 Rules
them • Build a C.R.A.P slide

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IMPACTFUL SLIDE DESIGN 9

1: Context 2: Content 3: Create

Simple - Go direct to the message

What you want to say What you want to say What you want to say

Introducing our new music player Introducing the iphone 12 Pro Camera How our system can help you:

Today we’re introducing a new, portable music Smart HDR is a new camera feature that goes a Our reconciliations solutions automate and
player that weighs a mere 6.5 ounces, is about step beyond the HDR mode we’re already standardise processing to enhance match
the size of a sardine can, and boasts familiar with. Here, multiple images are captured rates and operational insight. They
voluminous 200MB capacity, long battery life, almost instantly, at the same time, and all at incorporate comprehensive exception
and lightning-fast transfer speeds. different exposures, shadow levels, and more. management, essential for the
identification, prioritisation, allocation and
audit of issues identified by reconciliations.

What should be on the slide What should be on the slide What should be on the slide

TODAY TOMORROW WITH OUR SYSTEM

Reconciliation time Reconciliation time

Our new music player

12 days 5 days
Translation routers Translation routers

5 steps 3 steps
1,000 songs in Estimated cost Estimated cost

your pocket. $25,000 $17,500

Taken with the new iphone 12 pro
30% Revenue Increase

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IMPACTFUL SLIDE DESIGN 10

1: Context 2: Content 3: Create

Simple - Make good use of Headlines

Say it simply and directly New product led to 30% increase in sales.

State the big benefit Earn money while you sleep.

Announce an exciting news We are using IoT to transform Vending Industry.

Pose a provocative question How safe is your data?

Call to Action Submit your financial budget by next Friday.

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IMPACTFUL SLIDE DESIGN 11

1: Context 2: Content 3: Create

Simple - Don’t tell them, Show them

What is on your slide What should be on the slide

A round plane figure whose boundary

consists of points equidistant from a Assets growth this month:
centralised fixed point, in the shape of
a round figure with no edges and with
What you want to say
2X last month
smooth continuous curve. 5% > company target
Assets Growth

Our Assets growth for Sep

is 15.6% and in Oct, it
increases 15.6% to 31.2%,
What you want to say this is 5% on top of our Our Assets Growth Doubled in Oct 21
company target of 26.2%

15.6% 26.2% 31.2%

Sep Target Oct

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IMPACTFUL SLIDE DESIGN 12

1: Context 2: Content 3: Create

SLIDES SHOULD

REINFORCE
YOUR WORDS,
NOT REPEAT
THEM
SETH GODIN

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IMPACTFUL SLIDE DESIGN 13

1: Context 2: Content 3: Create

Structured – Identify the role of each content bucket

HYPE

STORY

Circle of SUPPORT

Information CORE

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IMPACTFUL SLIDE DESIGN 14

1: Context 2: Content 3: Create

Structured – Always have a hierarchy in design

TEXT

CORE SUPPORT CAVEAT

SHAPES

COLOURS

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IMPACTFUL SLIDE DESIGN 15

1: Context 2: Content 3: Create

Structured – Always have start and end points

CORE SUPPORT

HYPE
STORY

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IMPACTFUL SLIDE DESIGN 16

1: Context 2: Content 3: Create

Structured – Identify the role of each content bucket

To make something To call To IMPRESS and CONVINCE

CLEAR to ACTION

Context Meaning Relevance

Our Coffee Sales Overview Q2 sees an uptake of

Help needed Sales Growth
to push sales for Espresso Overall Coffee Sales Espresso selling best Total Revenue

Action items:
• Sales team to follow up
Key highlights:
• Highest sales
growth in Latte
from 20% to
55% 25% $60K
Nov 20 Dec 20 with new house brand •
25%
Key Consumers
Growth MoM Growth MoM Q2 Sales
group is
Key highlights: • Marketing team to run •
Female 20-25
Coffee sales is Key highlights:

• Highest sales growth in Latte from 20% to 25%

tactical campaign for based on
imported and
•
•
Highest sales growth in Latte from 20% to 25%
Key Consumers group is Female 20-25
• Key Consumers group is Female 20-25 Jan-Feb house brands • Coffee sales is based on imported and house brands

• Coffee sales is based on imported and house brands

Core: Titles and Subtitles Core: Action statement Core: Performance data
Support: Statistics Support: Action items Support: Key takeaway
Story: Explanation Story: Explanation Story: Explanation

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IMPACTFUL SLIDE DESIGN 17

1: Context 2: Content 3: Create

Structured – Use C.R.A.P.

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IMPACTFUL SLIDE DESIGN 18

1: Context 2: Content 3: Create

Structured – Use CONTRAST.R.A.P.

Look at me
LOOK LOOK
At me At me

LOOK me Look me
At me at me

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IMPACTFUL SLIDE DESIGN 19

1: Context 2: Content 3: Create

Structured – Use [Link].A.P.

HEADLINE BOLD YELLOW 40PT HEADLINE BOLD YELLOW 40PT

BIG BIG BIG STATS 30

PT KEY HIGHLIGHT
STATS STATS
30 PT 30 PT
KEY HIGH-
LIGHT BIG STATS 30
PT

FOOTER REGULAR NOTE 10PT FOOTER REGULAR NOTE 10PT

HEADLINE BOLD YELLOW 40PT HEADLINE BOLD YELLOW 40PT

BIG BIG
STATS STATS
30 PT 30 PT
KEY HIGHLIGHT

BIG STATS 30 BIG STATS 30 BIG STATS 30

PT PT PT

FOOTER REGULAR NOTE 10PT FOOTER REGULAR NOTE 10PT

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IMPACTFUL SLIDE DESIGN 20

1: Context 2: Content 3: Create

Structured – Use [Link].P.

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IMPACTFUL SLIDE DESIGN 21

1: Context 2: Content 3: Create

Structured – Use [Link]

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IMPACTFUL SLIDE DESIGN 22

1: Context 2: Content 3: Create

Significant – Audience wants to use both sides of the brain

RIGHT LEFT

COMMUNICATE LOGIC, FACTS,

TO YOUR AUDIENCE DEXTERITY IS
THROUGH THE NOT
TRANSFER OF
ENOUGH
EMOTIONS

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IMPACTFUL SLIDE DESIGN 23

1: Context 2: Content 3: Create

Significant – Whenever possible, use visual rather than text

The brain can Our eyes We can get the

see images that can register sense of a visual

36,000
last for just scene in less than

13 visual messages 1/10

milliseconds per hour of a second

90% 40%
Visuals are processed

of information 60,000X of nerve fibres

transmitted to faster in the are linked to the
the brain is brain than text retina
visual

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IMPACTFUL SLIDE DESIGN 24

1: Context 2: Content 3: Create

Significant – Be BIG and BOLD, whenever possible

The
Takahashi
method
MASAYOSHI TAKAHASHI
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IMPACTFUL SLIDE DESIGN 25

1: Context 2: Content 3: Create

Significant – Prioritise the golden window

10
-20-30
Rules
GUY KAWASAKI
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IMPACTFUL SLIDE DESIGN 26

1: Context 2: Content 3: Create

Understanding the Design Elements

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

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IMPACTFUL SLIDE DESIGN 27

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

Cupcake ipsum dolor. Sit amet

Cupcake ipsum dolor. Sit amet
RESPECT marshmallow topping cheesecake
muffin. Halvah croissant candy canes
marshmallow topping cheesecake muffin.
Halvah croissant candy canes bonbon
THE bonbon candy. Apple pie jelly beans
candy. Apple pie jelly beans topping carrot
topping carrot cake danish tart cake
MARGINS cheesecake. Muffin danish chocolate
cake danish tart cake cheesecake. Muffin
danish chocolate soufflé pastry icing
soufflé pastry icing bonbon oat cake.
bonbon oat cake. Powder cake jujubes oat
Powder cake jujubes oat cake. Lemon
cake. Lemon drops tootsie roll marshmallow
drops tootsie roll marshmallow
halvah carrot cake.
halvah carrot cake.

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IMPACTFUL SLIDE DESIGN 28

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

Cupcake ipsum Apple pie jelly Powder cake

dolor. Sit amet beans topping jujubes oat Cupcake ipsum dolor. Sit amet
USE marshmallow
topping
carrot cake
danish tart cake
cake. Lemon
drops tootsie
marshmallow topping cheesecake muffin.
Halvah croissant candy canes bonbon
COLUMNS cheesecake
muffin. Halvah
cheesecake.
Muffin danish
roll
marshmallow candy. Apple pie jelly beans topping carrot
croissant candy chocolate halvah carrot cake danish tart cake cheesecake. Muffin
canes bonbon soufflé pastry cake. danish chocolate soufflé pastry icing
candy. icing bonbon
oat cake. bonbon oat cake. Powder cake jujubes oat
cake. Lemon drops tootsie roll marshmallow
halvah carrot cake.

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IMPACTFUL SLIDE DESIGN 29

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

Cupcake ipsum dolor. Sit amet marshmallow

topping cheesecake muffin. Halvah croissant candy Cupcake ipsum dolor. Sit amet
USE canes bonbon candy. marshmallow topping cheesecake muffin.
Halvah croissant candy canes bonbon
GRID Apple pie jelly
beans topping
Powder cake
jujubes oat candy. Apple pie jelly beans topping carrot
carrot cake cake. Lemon cake danish tart cake cheesecake. Muffin
danish tart cake drops tootsie
cheese- cake. roll
danish chocolate soufflé pastry icing
Muffin danish marshmallow bonbon oat cake. Powder cake jujubes oat
chocolate halvah carrot cake. Lemon drops tootsie roll marshmallow
soufflé pastry cake.
icing bonbon halvah carrot cake.
oat cake.

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IMPACTFUL SLIDE DESIGN 30

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

USE
GRID

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IMPACTFUL SLIDE DESIGN 31

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

HTTPS://[Link]/

[Link]

[Link]

HTTPS://[Link]/

HTTPS://[Link]/FREE-POWERPOINT-TEMPLATES/

HTTPS://[Link]/TEMPLATES/FEATURED

HTTPS://[Link]/PRESENTATION/CATEGORY/TEMPLATES/

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IMPACTFUL SLIDE DESIGN 32

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

Use full
width
images for
big impact

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IMPACTFUL SLIDE DESIGN 33

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

Remove Product 1 • Product 1

image
Product 2
background • Product 2
whenever
Product 3 • Product 3
possible

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IMPACTFUL SLIDE DESIGN 34

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

Use Crop to • Value 1

Shape to
keep images Value 1 Value 3 • Value 2
Value 2
consistent
• Value 3

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IMPACTFUL SLIDE DESIGN 35

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

Use
PowerPoint’s
design ideas
to create
layout

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IMPACTFUL SLIDE DESIGN 36

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

[Link]

[Link]

HTTPS://[Link]/

HTTPS://[Link]/

HTTPS://[Link]/

HTTPS://[Link]/

HTTPS://[Link]/

HTTPS://[Link]/PHOTOS/FREE/

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IMPACTFUL SLIDE DESIGN 37

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

USE
FLAT STYLE
ICONS

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IMPACTFUL SLIDE DESIGN 38

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

Always use
the same Internet
Internet

style of icons of things

of things

within the
same
slide/deck

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IMPACTFUL SLIDE DESIGN 39

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

Always use
SVG/PNG
icon format
and avoid
JPG, BMP
and GIF

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IMPACTFUL SLIDE DESIGN 40

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

[Link]

[Link]

HTTPS://[Link]/

HTTPS://[Link]/

HTTPS://[Link]/ICONS-SET/

HTTPS://[Link]/

HTTPS://[Link]/

HTTPS://[Link]/POPULAR-ICONS

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IMPACTFUL SLIDE DESIGN 41

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

Use only one

infographic LOREM IPSUM

per slide
LOREM IPSUM
LOREM
IPSUM
LOREM

LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM

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IMPACTFUL SLIDE DESIGN 42

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

Point 1 Point 2 Point 3

Use Shape
AWARENESS

DISCOVERY
X Y Z
Tools to
EVALUATION

INTENT

PURCHASE

create LOYALTY • Point 1

reusable • Point 2
infographic • Point 3

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IMPACTFUL SLIDE DESIGN 43

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

Use PNG • Point 1

illustration
to enhance Point
Point
• Point 2
1 Point
visual 2
3 • Point 3
interest

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IMPACTFUL SLIDE DESIGN 44

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

HTTPS://[Link]/EXTRA-FREE-RESOURCES-ICONS-AND-MAPS

HTTPS://[Link]/FREE-PHOTOS-VECTORS/INFOGRAPHIC-TEMPLATE

HTTPS://[Link]/INFOGRAPHICS

HTTPS://[Link]

HTTPS://[Link]/

HTTPS://[Link]

HTTPS://[Link]/UX/[Link]

HTTPS://[Link]/GALLERY/

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IMPACTFUL SLIDE DESIGN 45

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

Have one main point for

Have one main point for
Use the each slide
each slide
It's best to make only one main point
same font It's best to make only one main point for for each slide.
family within each slide.
Be concise and coherent and don't try to cover too much ground on a
single slide. Instead, keep your slide (and your words) focused on
the same Be concise and coherent and don't try to cover too much
ground on a single slide. Instead, keep your slide (and your
hammering home the main point.

deck/slide
words) focused on hammering home the main point.
But always use brevity; once you have
But always use brevity; once you have made your point, move on.
made your point, move on.

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IMPACTFUL SLIDE DESIGN 46

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

1 2 3 4 5 6

Use 6-Step FONT LINE FONT LINE FONT FONT

SIZES BREAK ALIGNMENT SPACE STYLES COLOURS
Text
Formatting Have at
least 2 tiers
Press Enter
key and bring
Adjust the
starting point of
Adjust overall
line spacing
Have at least
3 different
Have at least 2
different font
to bring text of font
sizes to
the word to
the next line
the text – Align
to Left, Align to
and individual
line spacing
font weights
to
colours to
highlight what
boxes to life emphasize whenever Center, Align to differentiate is more
there’s a Right the hierarchy important
change of of text
font sizes

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IMPACTFUL SLIDE DESIGN 47

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

[Link]

HTTPS://[Link]/

HTTPS://[Link]/

HTTPS://[Link]/

HTTPS://[Link]/

HTTPS://[Link]/

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IMPACTFUL SLIDE DESIGN 48

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

PRIMARY COLOURS
Use the same COLOURS FAMILIES
colour family if
the content is
related

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IMPACTFUL SLIDE DESIGN 49

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

WARM COOL
Use URGENCY, RISK, WARNING,
IMPENDIMENT, HELP NEEDED
PROGRESSION, FORWARD-
THINKING, SUGGESTION, IDEAS
colour
temperature to
show the slide
context

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IMPACTFUL SLIDE DESIGN 50

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

FRONT BACK
GO ACROSS
Use the
Colour
Wheel
SIDE-BY –SIDE
GO ADJACENT

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IMPACTFUL SLIDE DESIGN 51

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

DARK ON LIGHT ON NEON ADJACENT

DARK LIGHT COLOURS COLOURS
Colour
combinations
to avoid

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IMPACTFUL SLIDE DESIGN 52

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

Use
Eyedropper
tool to pick
colour from Eyedropper
screenshots

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IMPACTFUL SLIDE DESIGN 53

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

HTTPS://[Link]/

HTTPS://[Link]/

HTTPS://[Link]/EXPLORE

HTTPS://[Link]/

HTTPS://[Link]/

HTTPS://[Link]/COLORS/000000

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IMPACTFUL SLIDE DESIGN 54

1: Context 2: Content 3: Create

LAYOUT IMAGES ICONS GRAPHICS FONTS COLOURS MOTION

Use Animated
GIFs or Video to
add dimension to
the content
HTTPS://[Link]/VIDEOS/

HTTPS://[Link]/

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IMPACTFUL SLIDE DESIGN 55

WHAT’S NEXT

Andrew 1 2 3 [Link]
Pach

PowerPoint 1 2 3 [Link]
School

PowerUP with 1 2 3 [Link]

PowerPoint

Continue to learn from Continue to checkout Read these books for

these YouTube channels for these sites for step-by-step presentation mindset
actionable PowerPoint video PowerPoint tutorials transformation
tutorials
(click on the links)

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IMPACTFUL SLIDE DESIGN 56
SUMMARY OF POWERPOINT HACKS

Tip! Tip! Tip! Tip! Tip! Tip!

Use add/remove Remove unused Check Keep Use remove Use Color to change Use Crop to Shape
vertical/horizontal template layout from Source Formatting background under the color of imported to contain downloaded
gridlines to build slide master when when adding slide from Picture Format to PNG file when using images into a shape
guidelines design is completed other templates remove white icon
background

Tip! Tip! Tip! Tip! Tip! Tip!

Compress your Use Ungroup to Use Convert to Use Cut + Paste to Use Arrange > Use Summary
images between break apart PowerPoint SmartArt to quickly quickly customize the Distribute tools to Zoom to convey your
72ppi to 150ppi to save default smart art for convert bullet points bar chart series evenly distribute all the points more effectively
on filesize easy customisation into a diagram appearances elements across vertically
and horizontally

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IMPACTFUL SLIDE DESIGN 57

Thank You!
Get in Touch
Email us info@[Link]
or visit [Link]

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