Introduction:
I am Dhairya Jalan, a Grade 12 student pursuing Entrepreneurship. I am conducting a market survey on the
Bathing Soap Industry to analyze consumer preferences, purchase behavior, and satisfaction levels. This survey
aims to help me understand how factors like fragrance, price, advertisements, and product quality influence the
buying decisions of consumers for a daily-use product like bathing soap.
I request you to kindly fill out this questionnaire sincerely. The information collected will be used only for
academic purposes.
Section A — Demographic Profile
1. Name: __________________________
2. Age Group:
a) Below 18 years b) 18 – 25 years c) 26 – 40 years d) Above 40 years
3. Gender:
a) Male b) Female c) Other
4. Occupation:
a) Student b) Working Professional c) Homemaker d) Retired
5. Monthly Household Income:
a) Less than ₹20,000 b) ₹20,001 – ₹50,000
c) ₹50,001 – ₹1,00,000 d) Above ₹1,00,000
6. City/Town/Village: ___________________________
7. Phone Number: ___________________________
8. Email ID: __________________________
Section B — Market Survey Questionnaire
Objective 1 — To Identify the Most Preferred Bathing Soap Brands
1. Which bathing soap brand do you prefer the most?
a) Lux b) Dove c) Pears d) Santoor
2. Why do you prefer your current bathing soap brand?
a) Suitable for my skin type b) Pleasant fragrance
c) Affordable price d) Popular and trusted brand
3. What is the main benefit you get from using your preferred bathing soap?
a) Keeps skin soft and moisturized
b) Provides freshness and fragrance
c) Gives protection against germs
d) Makes skin fairer or glowing
Objective 2 — To Study Consumer Preferences on Fragrance, Price, Ingredients, and Packaging
4. What factor influences your choice of bathing soap the most?
a) Fragrance b) Price
c) Skin-friendliness/Natural ingredients d) Attractive packaging
5. What type of fragrance do you prefer in a bathing soap?
a) Floral b) Fruity c) Mild/No fragrance d) Strong fragrance
6. What price range do you usually buy bathing soaps in (per bar)?
a) Below ₹20 b) ₹21 – ₹40 c) ₹41 – ₹60 d) Above ₹60
7. How important is eco-friendly or natural ingredients in your soap choice?
a) Very important b) Somewhat important c) Not important d) Never considered
Objective 3 — To Analyze the Impact of Advertising and Promotions
8. Where do you mostly come across bathing soap advertisements?
a) Television b) Social media c) Newspapers/magazines d) In-store promotions
9. How much does advertising influence your soap purchase?
a) Strongly influences b) Sometimes influences c) Rarely influences d) Does not influence at all
10. Do you tend to buy a soap if it comes with a special offer (like discount or freebie)?
a) Always b) Often c) Sometimes d) Never
Objective 4 — To Examine Purchase Frequency and Spending
11. How often do you buy bathing soap?
a) Weekly b) Fortnightly c) Monthly d) Once in 2-3 months
12. On average, how much do you spend on bathing soaps in a month?
a) Less than ₹100 b) ₹100 – ₹200 c) ₹201 – ₹300 d) More than ₹300
13. Do you buy bathing soaps individually or in multi-pack sets?
a) Always individual b) Mostly individual c) Mostly multi-pack d) Always multi-pack
Objective 5 — To Evaluate Customer Satisfaction
14. How satisfied are you with the fragrance of your current bathing soap?
a) Very satisfied b) Satisfied c) Neutral d) Not satisfied
15. How satisfied are you with the skin care benefits of your current bathing soap?
a) Very satisfied b) Satisfied c) Neutral d) Not satisfied