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Understanding Media and Information Literacy

Communication involves the exchange of information through various media channels such as television, radio, and the internet. Key concepts include literacy, media literacy, information literacy, and digital literacy, which empower individuals to effectively engage with and evaluate media and information. These skills are essential for critical thinking and active citizenship in a technology-driven world.

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Isla De Calayan
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8 views4 pages

Understanding Media and Information Literacy

Communication involves the exchange of information through various media channels such as television, radio, and the internet. Key concepts include literacy, media literacy, information literacy, and digital literacy, which empower individuals to effectively engage with and evaluate media and information. These skills are essential for critical thinking and active citizenship in a technology-driven world.

Uploaded by

Isla De Calayan
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Communication

is broadly defined as the imparting and exchanging of information or


news.

Media refers to various channels of communication between a person or


persons and their intended audience. Television, radio, newspapers and
the internet are different types of Media. One of the oldest forms of media
is print. Thanks to the ever changing technology, our exposure to media is
almost nonstop.
A. Literacy- The ability to identify, understand, interpret, create,
communicate and compute, using printed and written materials
associated with varying contexts.
B. Media- The physical objects used to communicate with or the mass
communication through physical objects such as radio, television,
computers, film, etc. It also refers to any physical object used to
communicate messages. C. Media Literacy- The ability to access,
analyze, evaluate, and create media in a variety of forms. It aims to
empower citizens by providing them with the competencies (knowledge
and skills) necessary to engage with traditional media and new
technologies.
D. Information- A broad term that covers processed data, knowledge
derived from study, experience, instruction, signals or symbols.
E. Information Literacy- The ability to recognize when information is
needed, and to locate, evaluate, and effectively communicate information
in its various formats.
F. Technology (Digital) Literacy- The ability of an individual, either
working independently or with others, to responsibly, appropriately, and
effectively use technological tools. Using these tools an individual can
access, manage, integrate, evaluate, create and communicate
information. G. Media and Information Literacy- The essential skills and
competencies that allow individuals to engage with media and other
information providers effectively, as well as develop critical thinking and
life-long learning skills to socialize and become active citizens

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