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Netafim Color Palette Guidelines

The document outlines the color palette and guidelines for the Netafim brand, emphasizing the importance of color in brand identity and messaging. It includes specifications for primary, secondary, and additional colors, along with their Pantone, RGB, CMYK, and HEX values. Tints of the primary colors are also discussed for use in various graphic elements to enhance brand consistency and diversity.

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29 views2 pages

Netafim Color Palette Guidelines

The document outlines the color palette and guidelines for the Netafim brand, emphasizing the importance of color in brand identity and messaging. It includes specifications for primary, secondary, and additional colors, along with their Pantone, RGB, CMYK, and HEX values. Tints of the primary colors are also discussed for use in various graphic elements to enhance brand consistency and diversity.

Uploaded by

clip4food
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

/ 03 Brand Elements Netafim Brand Guidelines 03 / 34

Colors

10%*
Color is far more than a simple aesthetic consideration in the tool kit of Primary Palette
components that make up our brand identity and experience. It is the most
powerful tool for expressing a mood or feeling. A simple and balanced use of
color can bring clarity and consistency to our brands and our brand messages.
Dark Netafim
blue blue

Pantone 289 U Pantone 299


RGB R53 G55 B80 RGB R10 G125 B214
CMYK C82 M76 Y44 K38 CMYK C82 M46 Y0 K0
HEX #353750 HEX #0A7DD6

Secondary Palette

Silver Gray Green

Pantone 5315 U Pantone 537 U Pantone 333 U * The group of six additional color
RGB R244 G244 B244 RGB R167 G169 B172 RGB R65 G178 B125 should be used prominently in
CMYK C3 M2 Y2 K0 CMYK C0 M0 Y0 K40 CMYK C72 M4 Y68 K0 supporting role, no more than 10%.
HEX #F4F4F4 HEX #A7A9AC HEX #41B27D

Additional Colors For text use only

Coral Yellow Red Pink Black

Pantone 2024 U Pantone 135 U Pantone 1797 U Pantone 639 U Pantone 433 U
RGB R255 G125 B94 RGB R253 G186 B99 RGB R212 G63 B62 RGB R227 G178 B175 RGB R65 G64 B66
CMYK C0 M64 Y63 K0 CMYK C0 M29 Y70 K0 CMYK C11 M90 Y80 K2 CMYK C9 M33 Y23 K0 CMYK C0 M0 Y0 K90
HEX #FF7D5E HEX #FDBA63 HEX #D43F3E HEX #E3B2AF HEX #414042
/ 03 Brand Elements Netafim Brand Guidelines 03 / 35

Colors
Tints
The brand primary colors tints, ranging between 7.5% -100% of the brand’s full
color specs, can be used as part of the color palette.
Dark
Colors tints can be applied on different graphic elements such as backgrounds, 75% 50% 25%
blue
typography and infographics in order to enrich the palette, create diversity and
connect between the brand’s leading primary colors.

Bright
75% 50% 25%
blue

Gray 75% 50% 25%

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