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Understanding Sales Projections

Sales projection refers to the expected revenue from sales over a specific period, helping to assess a company's health and sales trends. It is crucial for identifying business viability, securing investments, and understanding seasonal sales patterns. The document also outlines the importance of distribution channels and proposes digital strategies for customer engagement and service promotion.
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0% found this document useful (0 votes)
10 views4 pages

Understanding Sales Projections

Sales projection refers to the expected revenue from sales over a specific period, helping to assess a company's health and sales trends. It is crucial for identifying business viability, securing investments, and understanding seasonal sales patterns. The document also outlines the importance of distribution channels and proposes digital strategies for customer engagement and service promotion.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Sales Projection

The definition of sales projection is the amount of revenue that a


the company expects to obtain in the future from sales. It is also.
denominate as sales forecast. These two terms allow to determine the
health of a company, in addition to knowing if the sales trends are
they find it on the decline or on the rise.

Sales projections are generally shown in monetary terms or


of units. To know the result, work is done over a certain period
in time. Sales forecasts can be calculated on a monthly basis,
quarterly or annually. It is also quite common for these comparisons
be made using figures from previous periods, reflecting the rise or fall in
comparison to that deadline.

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One of the main objectives of making a sales projection is to identify


thebusiness viabilityover a stipulated period. In addition, the forecast
sales is also recommended for the following cases:

Present a concrete proposal to a bank or an investor;


Forecast the possibility of amortizing investments for business expansion;
Know the periods of low and high sales throughout the year;
among other factors

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The sales projection was made based on the existing competition and was done
an estimate according to our level of quality.

RESTAURANT
JANUARY FEBRUARY APRIL MAY JUNE TOTAL
PLATO $25,000 $35,000 $20,000 $25,000 $40,000 $40,000 $185,000
EXCLUSIVE
O
PLATO $20,000 $30,000 $15,000 $20,000 $35,000 $30,000 $150,000
MEANS
PLATO $15,000 $25,000 $10,000 $15,000 $40,000 $35,000 $140,000
LOW

BAR
JANUARY FEBRUARY MARCH APRIL MAY JUNE TOTAL
Cocktail making$10,000 $20,000 $15,000 $10,000 $40,000 $50,000 $145,000
Brewery$10,000 $15,000 $10,000 $5,000 $20,000 $30,000 $90,000

HOTEL
JANUARY FEBRUARY MARCHAPRIL MAY JUNE TOTAL
CONTINUATION OF $30,000 $50,000 $20,000 $30,000 $40,000 $40,000 $210,000
LUXURY
SUITE $25,000 $35,000 $20,000 $15,000 $25,000 $30,000 $150,000
SIMPLE
DISTRIBUTION CHANNELS
They are the means through which a manufacturing company chooses to deliver its
products atconsumerfinal, trying to be as profitable and efficient as possible
possible.

The distribution channels are made up of service provider companies that


investigate the market,they promote the productsand negotiate with clients
potentials on prices, delivery methods, and inventory on quantity
of the product they need.

The importance of distribution channels primarily lies in that


through a third party, it is possible for the product to reach a larger number of
consumers, and therefore that sales of it grow.

Generally, producers do not have adistribution networkown, it is


that is why they work with a tertiary company that usually has wide contacts
commercially and geographically have a greater reach.

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The benefit provided by distribution channels in the digital world is that


they facilitate the access that a consumer can have to a product or service in
particular. This access is only possible by generatingcontentof value.

By creating such content, positioning within the ...engines


of searchfrom the Internet, in addition to gaining customer loyalty

Channel of distribution
Our company will have digital distribution channels to provide a better
service to customers and have knowledge of what can be offered.

We will have the following distribution channels to start:

Website: The company will have its own website, to


that the client knows all the services offered, prices, and hours.
Social media: Necessary information will be provided to the clients through
social networks, a phone number will be provided for having
access to frequently asked questions through the WhatsApp application, in
On Facebook, we will make promotions that interest you and catch your attention, we
they will send via email to frequent customers some
discount coupons or offers that encourage them to visit the place.
Promotions and offers: They will take place on selective dates so that the
Clients visiting the place will be given priority to frequent customers.
Advertisements for the place with the services offered will be posted in areas of
busy people for greater growth in the customer portfolio and at the same time
in the sale of the service.

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