Understanding Corporate Social Responsibility
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ScribdTranslationsUnderstanding Corporate Social Responsibility
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ScribdTranslationsCSR emerged as a response to the growing interest and expectations regarding an appropriate role and
active role of organizations in society due to the obvious and significant impact of business,
mainly that of large companies, in the quality of life and the development of society in
its set, as well as the increase in public sensitivity to ethics
The mission of a socially responsible organization is to take into account the total scope of its
impact on the community and the environment when making business decisions. This holistic approach to
businesses represent an organization as an equal partner in the community, one that
you have certain rights and obligations.
The effective management of corporate social responsibility requires a definition of strategies,
programs and an action plan that structures this process from its inception to the measurement of
the final effects.
Companies are increasingly aware that they can contribute to sustainable development.
long term, doing business in a way that ensures economic growth and increases
its competitiveness, while taking into account the protection of the environment and
promoting social responsibility, including the interests of its clients
2. Dimensions of socially responsible business
Corporate social responsibility refers to 'the responsibility of an organization for the
impacts of their decisions and activities on society and the environment, through a
transparent and ethical behavior, which contributes to sustainable development, including the
health and well-being of society; taking into account the expectations of all stakeholders;
is in accordance with the applicable law and international standards of conduct and is
integrated throughout the organization and applied in its relationships.
social responsibility is conceptualized and implemented as commercial policy and programs for
long term that are integrated into all processes and business functions of an organization.
Corporate social dimensions:
• Market: responsible behavior in the market includes the placement of products
safe and harmless, and at an appropriate price, with respect to consumer rights,
legal and ethical communication of products and services, etc.
Work environment, respectively human resources: the responsibility towards the
employees include ensuring safety at work, respecting human rights,
equality (gender, racial, national, etc.), investment in employee development,
providing additional markets, work environment, natural environment, and benefits
community activities for employees, such as recreation, medical exams, and others.
• Living environment: environmental responsibility entails responsibility regarding the use,
preservation and creation of resources, no infringement of biodiversity, positive impact on
problem of global warming, etc.
• Community: this means responsibility towards society, which is manifested through the
elimination of harmful business effects on the local community, addressing the needs and
concerns of the local community, developing an investment program in the
local community (scholarships, financial support, employee volunteering, ...), then philanthropy and
humanitarian activities, etc.
3. Corporate Social Responsibility Business Case
the only long-term and sustainable solution is the one used to generate benefits for both
society and for the company, observed over a longer period
4. Manage socially responsible businesses
The evolution of CSR in companies depends on the details of the market in terms of
economic, technological, and political development and quality, business core size and the
organization, demographic characteristics and expectations of the interested parties and the public in
general, as well as other factors.
The "maturity" of a company in the implementation of the CSR concept can be carried out in one
of the five levels:
Corporate image: CSR is based only on individual philanthropic activities (donations) and
is using as a promotional tool; responsible business
Operations: introduction of socially responsible practices in the specific domain of the
business; development - expanding the field of application of CSR, through the creation of
new business processes or new ways of carrying out commercial processes for a
greater social responsibility; evolution - business adaptation and change to the models
demands for social responsibility.
Revolution: a new business model, initiated exclusively by socially driven business
responsible.
For an effective management of socially responsible companies, as a process
multifunctional in the organization, it is necessary to define strategies, programs, and action plans.
within the organization are reflected in the following:
Corporate Social Responsibility (CSR) is a strategic concept and requires the commitment of management and everyone.
employees for their initiation and implementation;
CSR is a multifaceted concept, and its implementation requires the coordination of several.
business processes in the organization: legal, financial, manufacturing, sales, quality control
communication, etc.
Some socially responsible activities have already been implemented in the organization before
the introduction of the concept, but it is essential to register them, possibly modify them,
systematize them and locate them.
1. Ensure compliance and commitment from the top management of an organization.
As corporate social responsibility is a business philosophy, operationalized to
through concrete policies and programs, it is preferred that the responsible person of the
management of social responsibility is sufficiently high in the hierarchy of the
organization.
2. Analyze the existing policies, processes, and commercial performances in the context of
social responsibility.
Some documents, such as codes of conduct, the code of ethics, as well as the
regulations on occupational safety are often an integral part of policies
human resources and have not been previously addressed as CSR documents.
The internal analysis presented above aims to determine the
procedures that are missing and that are necessary to present to the organization so that
can operate responsibly in relation to its employees, the community and the
natural environment.
3. Identify key business aspects used by a company to influence the
local community.
Companies must communicate transparently all costs and other aspects.
on the financial arrangements related to the rights and obligations of the clients. If
the company "omits" the introduction of the principle of responsibility in its processes
key commercials and in relation to their employees, all efforts to start
actions and other forms of investment activities in the community can be
interpreted and inadequately accepted by the stakeholders.
4. Identify local community issues and their connection to business interests.
identify the problems and real needs of the local community in the period
observed, to whose establishment or satisfaction an organization can contribute a
fulfill your CSR commitment.
TEMAS SOBRE: Nivel de empleo, el nivel de vida, los problemas de los grupos vulnerables
of society, the state of healthcare and education, environmental issues.
Determine how important people and groups feel attached.
important stakeholders to certain social issues.
5. Definition of objectives, strategies, and operational plans.
The definition of strategy involves an organization's decision about the dynamics of
implementation of the activities, the selection of the associated organizations, as well as
the priorities of individual processes or projects.
6. Provide the necessary human and material resources.
The budget for CSR consists of two parts: one dedicated to management and coordination.
for activities and communication, and the other allocated for specific implementation costs
of activities.
7. Implementation of programs and plans
A suitable bidirectional internal communication campaign that allows employees
use various communication tools (suggestion box, intranet, magazine
internal, etc.) to express their attitude, idea, suggestion, or criticism of a proposal. By
For example, in a corporate volunteer project, it is desirable that employees
they propose a type of voluntary activity and the institution they will help.
8. Measurement of results and effects.
The author Weber (2008) describes the benefits of corporate social responsibility, which
exhibited in the 'Model of the impact of corporate social responsibility' as benefits
qualitative, quantitative, monetary and non-monetary for the company. The first model
includes the definition of key performance indicators for different areas of the
benefits of CSR (KPI), then its quantification and measurement. The author proposes a formula
to calculate the monetary added value of CSR (CSR added value) using the method
The specified value occurs if there has been an increase in the reduction of
income or expenses applying the concept of corporate social responsibility.
9. Inform and communicate the results
CSR communication encourages other organizations to start or intensify their efforts.
activities in the field of social responsibility and, in a way, creates a
additional dimension to compete in business that benefits society.
10. Investigate the perceptions and attitudes of internal and external stakeholders.
Define appropriate evaluation methodologies for the social responsibility process.
corporate. For this purpose, it is necessary to make a distinction between measuring the
performance of the process (productivity and effectiveness of project implementation)
specific or social responsibility activity) and measure the effects that have been made to
the organization and society.