Strategic Management Process Explained
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INDIVIDUAL ASSIGNMENT!
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9-1. Describe the six steps in the strategic management process.
Answer: 1. Identifying the organization's mission, objectives, and strategies
Every organization needs a mission for its purposes, with the existence of a mission
this manager will be pressured to identify ways to achieve the goals
organization achieved.
2. Conducting external analysis
This external analysis is conducted to see the competition out there, managers in each
Organizations need to conduct external analysis, as it affects competitive factors.
After analyzing, the manager must study the opportunities and threats that will arise.
obtained.
3. Conducting internal analysis
Internal analysis must focus on the organization's resources and capabilities. This analysis
used by managers to identify the strengths and weaknesses of the organization. Activities in
An organization that is executed well or a unique resource is called a strength. Weakness
is an activity of the organization that is not carried out well.
4. Formulating strategies
After conducting external and internal analysis (SWOT analysis), managers must
considering the realities of the external environment and the available resources and
the ability to design strategies that will help an organization achieve
The goal. This strategy is needed to establish a company, business, and revenue.
functional.
5. Implementing strategies
After the strategy is formulated, it must be implemented correctly, because
Performance will remain poor if the strategy is not implemented correctly.
6. Evaluating the results
The final step in the strategic management process is to evaluate the results. How much
What effective strategies help organizations achieve their goals? What adjustments are necessary?
again
9-2. How can the internet help managers when following the steps in
strategic management process?
Answer: We need to know that the Internet provides vast information and can
accessed easily. Managers can search for information about competition at this time.
searching for environmental factors, and looking for something that is currently trending. With
the ability of this internet means that managers must be able to make decisions or strategies
precisely when facing changes in environmental conditions.
9-3. What is the process of strategy formulation, implementation, and evaluation for (a) companies?
large-sized, (b) small-sized companies, (c) non-profit organizations, and (d) companies
Can the global change?
Answer: All business companies, from small ones to global companies, are very
requires the formulation of strategy, implementation, and evaluation. The main difference in
the process of formulation, implementation, and evaluation of strategies for small and large enterprises, organizations
non-profit, and global companies have their respective missions and objectives
For example, non-profit organizations need to conduct a SWOT analysis because
the purpose of this company is not to seek profit.
9-4. Can ethical considerations be included in the analysis of the internal environment?
and external organization? Why or why not?
Answer: It must be included, because ethics is a very important matter in
competition. To achieve clean competition results and ensure no one is harmed,
Thus, education is very important in this matter.
9-5. Describe the main types of corporate strategy and how the BCG matrix is used
to manage the corporate strategy.
Answer: 1. Growth Strategy, this strategy is used for organizations that want to
developing the number of markets served or the products offered, with
using existing businesses as well as adding new businesses
2. Stability Strategy, this strategy is carried out by continuing with the existing strategies.
in that organization
3. Renewal strategy, a strategy of a company or organization designed to address
decline in performance
The BCG matrix is a strategic tool that guides resource allocation decisions.
based on the market share and growth rate of the SBU, the manager can thus
Easily manage your business portfolio and accurately determine priorities.
9-6. Explain the role of competitive advantage and how Porter's competitive strategies can be implemented.
helping organizations develop competitive advantages.
Answer: The advantage of this competition is a unique advantage that can differentiate.
one organization with another organization, can also come from resources
a company or organization, where the resources are not owned by another organization. And
With the presence of this competitive advantage, it can attract investors and customers or clients.
9-7. "The concept of competitive advantage for non-profit organizations is as important as
an organization that aims to seek profit.” Do you agree or disagree with this?
this statement? Explain it, using examples to form a case
anda.
Answer: Different, because there is a difference in the objectives of non-profit organizations and those
seeking profit. Like a government that is an organization aimed at
public service will have a different concept of competitive advantage compared to companies
a clothing manufacturing business that aims to seek profit.
9-8. Explain business strategy, customer service, and innovation.
Answer: • E-Business
Business activities conducted automatically by utilizing technology
computers and the internet. It allows a company to connect
with internal and external data processing systems more efficiently and
flexible.
Customer Service
Every activity is aimed at providing satisfaction through services.
given by someone to their client to solve the problem with
Satisfactory service including receiving complaints or issues
that is faced.
Innovation Strategy
Strategies that emphasize the introduction of new products and services that become
Andalan. By using this strategy, the organization seeks ways to
improving and strengthening its work processes.
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9-14. How is strategic management illustrated in this case?
Answer: Amanico Ortega has set his goal from the beginning which is to create
production process with fast food mode, and using competitive strategy because of Zara
using its strength in production speed, besides that human resources
the selected ones are also very good, for example, Zara has internal designers who are capable
provides a different clothing model at each launch. And that strategy
implemented well so that Zara's goals are achieved, and makes Zara famous and
the world until now.
9-15. How does SWOT analysis help Inditex executives? For managers
Zara?
Answer: By looking at the opportunities and strengths that are possessed, in addition the manager also
seeing its weaknesses and threats. In terms of strengths, Zara excels in the field of
The production speed and the opportunities are also great because Zara is in high demand. The shortcomings
that is a limited edition product because Zara always supplies clothes with new designs
every 2 weeks.
9-16. In your opinion, what competitive advantages is Zara pursuing? How does Zara
to take advantage of the benefits of that competition?
Answer: The competitive advantage pursued by Zara is the company's on-time production.
which provides advantages in terms of speed and flexibility. This advantage
Zara utilizes to introduce new methods that allow stores
Zara stores order and display merchandise more quickly. In addition, the advantages
In terms of speed, Zara also shows by supplying products with modes.
upper class and limited budget with the latest design twice a week.
Furthermore, Zara's advantage in terms of flexibility is utilized through its sensitivity.
Zara's attitude towards fashion, technology, and the market as well as its ability to adapt to trends
new
9-17. Do you think Zara's success is due to external factors?
internal or both? Explain!
In my opinion, Zara's success is due to both factors, namely the factor
external and internal. The external factors are due to technology and the response from
The technology that Zara used to market its products at that time was already advanced.
so that the production process runs quickly or is called fast food mode. Meanwhile,
The internal factor here is the ability or way of the CEO and Manager in making.
the right, quick, and accurate decision. In addition, it is also due to the skills of the designers
the internal team that can provide new models for each clothing launch.
9-18. What are the strategic implications that Zara has when moving to sales?
online? (Suggestion: think in terms of resources and capabilities)
Response: What Zara uses, in my opinion, is a competitive strategy because Zara remains
promoting its production that uses fast food methods and capabilities
its capable internal designers. And Zara's marketing strategy is also good because Zara
adding new routes to deliver their goods.