The differences between Facebook, Twitter
and Linkedin
Comparison
Introduction Facebook is a Twitter is an online linkedIn is a
from corporation and online social networking business and
Wikipedia social networking service and employment-
service microblogging oriented service
service that operates via
websites and
mobile apps
Type of site Social networking Social networking Social networking
service service service
Website [Link] [Link] [Link]
Features Friends, Fans, Wall, Tweet, Retweet, It is mainly used for
News Feed, Fan Pages, Direct Messaging, professional net-
Groups, Apps, Live Chat, Follow People & working, including
Likes, Photos, Videos, Trending Topics, employers posting
Text, Polls, Links, Status, Links, Photos, jobs.
Pokes, Gifts, Games, Videos
Messaging, Classified
section, upload and
download options for
photos
Key people Mark Zuckerberg Jack Dorsey, Jeff Weiner
Chairman and CEO), Chairman; Evan
Sheryl Sandberg COO) Williams, CEO; Biz
Stone, Creative
Director
Estimated 320 10 180
value in billion
$
Tune up your social media
presence with our free guide!
Facebook
With about 1.65 billion monthly active users, Facebook is one of the most popular
platforms, not only for personal use but business as well. For businesses, Facebook is
a place to share photos, updates, and general news with those who follow or “like”
you. Fans of your business come to your Facebook page to find out what’s going on
with your company, see pictures of what’s going on, or explore events.
How to Use Facebook for
Marketing?
It’s important to start by building your fanbase on Facebook. Publicize your page and
post a link to it anywhere you can, including adding a social icon onto your website.
Once you’ve created a strong following it's important to use status updates or photos
to share your products, offers, services. You should also post things that get your
audience to engage with your posts. Things that they will click, “like,” comment on,
and share. The more people are engaging, the more
Enter to Win
Twitter
Twitter is fast-paced, concise, and easy way to connect with your audience. With
over 310 million registered users (and growing), Twitter is a sea of information of
140 character or less content waiting to be read, clicked, followed, and re-tweeted.
How to Use Twitter for
Marketing?
Twitter generates over 175 million tweets daily and allows you to share quick pieces
of information and photos in an effort to drive people back to your site or landing
pages. You only get a small amount of characters, so make them count!
When marketing on Twitter, you need to have content that is enticing enough for
people to stop and click through. People are normally scrolling through quickly so it
takes more than just simple text to stop them in their tracks. Make sure when you're
constructing your tweets, you’re making people want to click through.
Try using quotes, statistics, or questions related to the link you’re tweeting as a way
to people wanting to read more. Incorporate photos, polls, gifs, or even short videos.
(All of these are now natively supported by the platform!)
While Twitter is a great way to share quick thoughts and generate traffic to your
website and offers, it’s important to make sure you’re also building relationships with
followers.
People follow you because they like what you have to say, but often also to engage
in conversation. Like you would on Facebook, ask and respond to questions, respond
to mentions and direct messages. Twitter is as useful for driving traffic as it is for
customer service.
Tool to Utilize: Hashtags
Hashtags (#) are you key tool on Twitter. These tags allow you to reach a wider
audience than just your followers by getting involved in existing conversations.
People searching for specific information will often check hashtags to see what’s out
there. Do some research what your buyer persona is hashtagging to make sure your
posts are going to be found by the right people.
Our free guide "Tune Up Your Social Media Marketing" will teach you everything you
need to know to master Twitter for business. You can get it here.
LinkedIn
How to Use LinkedIn for
Marketing?
LinkedIn is different from the rest of the social media outlets because it’s specifically
designed for business and professionals. Users mainly go to LinkedIn to showcase
their job experience and professional thoughts, making it one of the more important
platforms to use for those in B2B.
Between features like LinkedIn Pulse, Company Pages, InMail, Groups, and “Get
Introduced” and the ability to see who’s viewed your personal profile, LinkedIn is a
valuable tool for not only driving traffic, but