1st Module
INTRODUCTION TO MEDIA AND INFORMATION LITERACY
In the first part of the video, she introduces the students to media and information literacy. After that, she discusses the
objectives. And then, she shows an image to the students and ask, “How communication is affected by media and
information?”. She also added the question: “What do you think are functions of media in democratic society?”.
(An image includes a man chasing another man with a knife but the camera pointing at them gives an information
opposite to what is really happening in real life.)
Media
- The main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively.
According to a study by the scholars of Ball State University, an average person spends around 68.8% of his
waking hours with media. This study has further shown that we are mostly involved in media
multitasking or the “simultaneous exposure to messages from different media.”
According to Vivian (2009), the following are the things we usually need media for:
1. Personal Dependence
- People depends on social media for their own convenience.
2. Information
3. Entertainment
4. Persuasion
Media Literacy
(Literate – being able to read and write)
- “Possession of knowledge to be competent in assessing messages carried by mass media.”
- The European Commission (2007), “Media literacy is generally defined as the ability to access the media, to understand
and to critically evaluate different aspects of the media and media contents and to create communications in a variety of
contexts.”
- Aufderheide (1992) has identifies media literacy as “a movement, which is designed to help to understand, to produce,
and negotiate meanings in a culture of images, words and sounds.”
Qualities of Media
- Media are constructed and construct reality
- Media have commercial implications
- Media have ideological and political implications
- Form and content are related in each medium, each of which has a unique aesthetics, codes, and conventions
- Receivers negotiate meaning in media
Information Literacy
- Information literacy enables you to identify, locate, evaluate, and use information to solve a particular problem. (ALA,
1989)
Technology Literacy
- Shaphiro and Hughes (1996) defined technology literacy as “the ability to ongoingly adapt to, understand, evaluate,
and make use of the continually emerging innovations in information technology so as not to be a prisoner of prior tools
and resources and to make intelligent decisions about the adoption of new ones.”
2nd Module
EVOLUTION OF TRADITIONAL TO NEW MEDIA
In the first part of the module, she also discusses the objectives.
Traditional to New Media
Pre-Historic Age
- There is no alphabet
-There is no radio, newspaper, and television
- They are using symbols and signs by carving
Industrial Age
- 18th Century in UK or Great Britain
- Uses machines
- Cars are invented
Electronic Age
- Radiowaves, morescode, telephone was invented
- People lives became easier
Information Age (New Media)
- Cellphones are invented
- Social Media
- The Internet became available in the Philippines on March 29, 1994
Media in the Philippines
- Alibata/Baybayin is the alphabet or the writing system of the Filipinos during the pre-historic period or pre-colonial
period.
- Colonized by Spaniards for over 333 years
Traditional Media New Media
- Newspaper - Uses Technology
- Magazine - Provide to-way communicating
- Television - Relies on the Internet
- Radio - Relies on computer
- Books - Websites and social media
3rd Module
INFORMATION LITERACY AND TYPES OF MEDIA
Data, Information, and Knowledge
- Relevance
- Validity
- Reliability
- Timeliness
- Accuracy
- Completeness
Where is information located and where we access information?
- Books – most common and often most reliable source
- Scholarly articles – these are considered professional literature, as experts or scholars of a specific field composed it.
- Other periodicals – this type of source mainly includes popular magazines, and new sources like newspapers.
- Internet – this contains a wide variety of sources but also known self-publishing medium. Unlike other types of sources,
internet has paved the way for published but not reviews information.
Ethical Use of Information
Plagiarism – using a source without credit. While it is unavoidable to use other people’s information, it is no excuse to
commit plagiarism.
This could be avoided by:
1. Citing – citation is needed for the acknowledgement of the original source of the information you used
2. Quoting – is putting an exact or word by word copy of the original author’s words
3. Paraphrasing – is rewriting the original statement from a source in your own words.
Type of Media
Print Media
1. Books
2. Newspaper
3. Magazines
Broadcast Media
1. Radio and Sound Recording
2. Television and Motion Pictures
New Media
1. URL
2. HTTP
3. HTML
Media Convergence
-phenomenon involving the interconnection of information and communications technologies, computer networks and
media content.