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Applying the CIRCLES Method in PM

The document outlines a structured approach using the CIRCLES method to solve a PowerPoint case, focusing on understanding the situation, identifying customer personas, and reporting customer needs. It emphasizes prioritizing use cases, generating innovative solutions through various methods, evaluating trade-offs, and summarizing product recommendations. Additionally, it includes creating a product roadmap, wireframe, and metrics for success using the AAERM method, along with a plan for A/B testing the feature.

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Hariharan A
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11 views2 pages

Applying the CIRCLES Method in PM

The document outlines a structured approach using the CIRCLES method to solve a PowerPoint case, focusing on understanding the situation, identifying customer personas, and reporting customer needs. It emphasizes prioritizing use cases, generating innovative solutions through various methods, evaluating trade-offs, and summarizing product recommendations. Additionally, it includes creating a product roadmap, wireframe, and metrics for success using the AAERM method, along with a plan for A/B testing the feature.

Uploaded by

Hariharan A
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Use CIRCLES method to solve the PowerPoint case.

1) Comprehend the Situation - 3W’s and How it is used today?

2) Identify the Customer - by listing potential customer personas

3) Report the Customer’s Needs (user needs, user requirements, or use cases) - by choosing one
persona to focus on.

4) Cut, Through Prioritization - From the backlog of all use cases, pick one by prioritizing, and
assessing trade-offs (Revenue, Customer Satisfaction, Ease of Implementation etc.) Also prepare
a list of user stories with revenue impact (in US dollars), story size, revenue per point of effort
(in US dollars) and priority in tabular form. Choose MVP. Why?

5) List Solutions - Use these methods

1. Reversal method - Reversing the situation helps uncover new possibilities.


Example: Create a new car buying experience.
Need: Buyers don’t have time to travel to the car dealership.
Solution based on reversal: Dealership should deliver test drives to the buyer’s home.

2. Attribute Method - List all the product attributes. Mix and match to get interesting new
combinations

3. Why method - Challenge the status quo.


Example: Design a new coffee cup.
Start by challenging the status quo: Why should coffee cups have handles?
Cups are too hot to hold directly.
Solution based on Why? Method: Create a coffee mug with an insulation layer.
(Tip 1: Think big, Tip 2: Have at least three ideas)

6) Evaluate Trade-offs - Define your trade-off criteria. Criteria could include


customer satisfaction, implementation difficulty, and revenue potential. Analyze the solution by
listing pros and cons. Critique your own solution.

7) Summarize your recommendation – Prepare summary of product proposal in three steps.


1. Tell the interviewer which product or feature you’d recommend.
2. Recap on what it is and why it’s beneficial to the user and/or company.
3. Explain why you preferred this solution vs. others
8) Finish with a Product Roadmap and Wireframe.
9) Also determine what metrics will you track to decide success of the new feature using
AAERM method. (acquisition, activation, engagement, retention, and monetization.). Run the
feature for a 2-week A/B Test and interpret the results with p-value.

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