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Meta Advantage Suite for Ad Efficiency

Automation in marketing enhances efficiency by leveraging advanced AI models to adapt to changing consumer behavior. The Meta Advantage suite offers options for end-to-end automation or automating specific campaign elements, resulting in improved return on ad spend and reduced costs. A success story highlights a running company that identified new customer groups and improved their cost per result by 60% using Advantage+ shopping campaigns.

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Rohit Verma
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14 views1 page

Meta Advantage Suite for Ad Efficiency

Automation in marketing enhances efficiency by leveraging advanced AI models to adapt to changing consumer behavior. The Meta Advantage suite offers options for end-to-end automation or automating specific campaign elements, resulting in improved return on ad spend and reduced costs. A success story highlights a running company that identified new customer groups and improved their cost per result by 60% using Advantage+ shopping campaigns.

Uploaded by

Rohit Verma
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

2

Automation

KEY INSIGHT RECOMMENDATIONS*


Automation helps marketers keep up with Automate your entire campaign, or part
dynamic consumer behavior using advanced of a campaign across budget, audience,
AI models to achieve efficient results. creative, placement.

Automate end-to-end
Automate end-to-end Select end-to-end automation if your

32%
business can be flexible across budget,
audience, creative, and placement
decisions. End-to-end automation
Increase in return on ad spend with solutions include Advantage+ shopping
Advantage+ shopping campaigns.1 campaigns or Advantage+ app campaigns.

Automate a single campaign lever


For businesses with strict requirements
Automate single lever

13%
that limit flexibility, automating an
individual lever helps meet constraints
while delivering efficiency. Top automation
levers in this category include automating:
Decrease in cost per result with • Creative - Advantage+ catalog ads
Advantage+ custom audiences.2 • Audience - Advantage custom audience
• Placement - Advantage+ placements

Meta Advantage suite uses automation to make media more efficient.


Marketers can automate their entire setup or select parts of a campaign.
In this guide, we will cover a subset of the most impactful solutions within Advantage suite.

End-to-end automation
Advantage+ shopping campaigns
Advantage+ app campaigns

Budget
• Creative
• Audience
•
Placement
•
• Destination
automation automation automation automation automation
Advantage Campaign Advantage+ catalog ads Advantage detailed targeting Advantage+ placements Advantage destination:
Budget Advantage+ creative Advantage lookalike Website, Shop*, App
Advantage custom audience

SUCCESS STORY

The running company On believed they had saturated their audience on Meta. With the
help of Advantage+ shopping campaigns, they discovered new customer groups to grow
at a 60% improved cost per result.3

*Best practice recommendations solely to help inform ad campaign strategies; not intended as a warranty or guarantee of results to be achieved. Marketing outcomes depend on a variety of factors and will vary.

Source: 1- Meta internal study on 31 advertisers from NA, APAC, EMEA, and LATAM from July-Sept 2022. 2- The results were based on 10 experiments (Meta A/B split tests) across multiple verticals in NA to measure
performance of their Meta campaigns to retarget custom audiences. All tests were run between Feb 2023 - April 2023. 3- Meta case study, June 2022. All results are self-reported and not identically repeatable. Generally 3
expected individual results will differ.

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