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Razor and Blades Business Model Overview

The document outlines various business models for companies like Gillette, Xbox, Nintendo, and Amazon. It highlights key components such as marketing strategies, customer engagement, and revenue streams like royalties and fulfillment services. Each model demonstrates how these companies leverage their products and services to drive sales and customer loyalty.

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cricjitesh
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8 views4 pages

Razor and Blades Business Model Overview

The document outlines various business models for companies like Gillette, Xbox, Nintendo, and Amazon. It highlights key components such as marketing strategies, customer engagement, and revenue streams like royalties and fulfillment services. Each model demonstrates how these companies leverage their products and services to drive sales and customer loyalty.

Uploaded by

cricjitesh
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Gillette : Razor and Blades

MARKETING

R&D RAZOR HANDLES BUILT-IN


“LOCK-IN”
MANUFACTURERS LOGISTICS
CUSTOMERS
RETAILERS

BLADES
BRAND RETAIL

PATENTS

MARKETING 1 X HANDLE PURCHASE


MANUFACTURING
LOGISTICS , R&D FREQUENT BLADE REPLACEMENTS

Adapted from: Osterwalder & Pigneur, Business Model Generation


PSP/Xbox

HIGH HARDCORE
PERFOMANCE GAMERS
CONSOLE

CONSOLE GAME
AUDIENCE DEVELOPERS

HARDWARE
SALES AT A LOSS

ROYALTIES
Nintendo’s Wii

“FAMILY”
CASUAL
CONSOLE
GAMERS
ACCESS TO
GAME
CONSOLE
DEVELOPERS
USERS &
CHEAP GAME
DEVELOPMEN-T
COSTS

PROFITABLE
HARDWARE SALES

ROYALTIES
Amazon

FULFILLMENT
GLOBAL
IT ONLINE RETAIL CUSTOMIZED CONSUMER
INFRASTRUCTURE SHOP ONLINE PROFILES MARKET
&SOFTWARE & (NORTHAMERICA,E
DEVELOPMENT & FULFILLMENT BY RECOMMENDATIONS UROPE,ASIA)
LOGISTICS MAINTENANCE AMAZON
PARTNERS DEVELOPMENT &
COMPANIES
IT INFRASTRUCTURE AMAZON WEB [Link]
& SOFTWARE SERVICES:S3,EC2, (& COUNTRIES)
AFFILIATES SQS,OTHER WEB INDIVIDUAL &
GLOBAL SERVICES AFFILIATES COMPANIES THAT
FULFILLMENT NEED FULFILLMENT
INFRASTRUCTURE APIs

SALES MARGIN

MARKETING UTILITY COMPUTING FEES


TECHNOLOGY &CONTENT
FULFILLMENT FULFILLMENT HANDLING FEES

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