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Gender Stereotypes in Media Research

The document is a compilation of various research studies focusing on gender stereotypes in advertising and media, exploring themes such as gendered expectations in film, traditional gender roles, and perceptions of media among women. It includes critical reviews and empirical research from multiple authors, highlighting the impact of media representations on societal views of gender. The studies collectively contribute to the understanding of how gender stereotypes are perpetuated and challenged in contemporary media.

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Irash Joy Abarientos Broñosa
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3 views2 pages

Gender Stereotypes in Media Research

The document is a compilation of various research studies focusing on gender stereotypes in advertising and media, exploring themes such as gendered expectations in film, traditional gender roles, and perceptions of media among women. It includes critical reviews and empirical research from multiple authors, highlighting the impact of media representations on societal views of gender. The studies collectively contribute to the understanding of how gender stereotypes are perpetuated and challenged in contemporary media.

Uploaded by

Irash Joy Abarientos Broñosa
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Grau, S. L., & Zotos, Y. C. (2018a).

Gender stereotypes in advertising: a review of current

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Ellemers, N. (2017). Gender Stereotypes. Annual Review of Psychology, 69(1), 275–298.

[Link]

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Validation of a New Scale Assessing Gender Roles. Frontiers in Psychology, 7.

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Liechty, T., Coyne, S. M., Collier, K. M., & Sharp, A. D. (2017). “It’s Just Not Very

Realistic”: Perceptions of Media Among Pregnant and Postpartum Women. Health

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Netchaeva, E., Kouchaki, M., & Sheppard, L. D. (2015). A Man’s (Precarious) Place.

Personality and Social Psychology Bulletin, 41(9), 1247–1259.

[Link]

Varghese, N., & Kumar, N. (2020). Feminism in advertising: Irony or revolution? A critical

review of femvertising. Feminist Media Studies, 22(2), 441–459.

[Link]

Ward, L. M. (2016). Media and Sexualization: State of Empirical Research, 1995–2015. The

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