Program guide

November 2024
Table of contents
Why recognition matters ........................................................................................................................................................ 3
MomentMakers recognition at CIBC ...................................................................................................................................... 4
You make the moment ........................................................................................................................................................... 5
MomentMakers program highlights ....................................................................................................................................... 6
MomentMakers recognition framework ................................................................................................................................ 8
Celebrating our Purpose ......................................................................................................................................................... 9
eCard or Purpose Awards: How do you decide? .................................................................................................................. 10
Recognition best practices .................................................................................................................................................... 11
8 great recognition ideas ...................................................................................................................................................... 12
Why nomination quality matters .......................................................................................................................................... 13
Award level approval framework.......................................................................................................................................... 14
How to be a MomentMaker ................................................................................................................................................. 15
How to access MomentMakers ............................................................................................................................................ 16
How to set your visibility preferences .................................................................................................................................. 17
How to send an eCard ........................................................................................................................................................... 18
How to nominate for Purpose Awards ................................................................................................................................. 19
How to redeem recognition points from our catalogue ....................................................................................................... 22
How to approve or decline an award.................................................................................................................................... 23
How to view recognition activity for your direct reports ..................................................................................................... 24
How to leverage insights from your manager dashboard ................................................................................................... 25
How to celebrate a great career ........................................................................................................................................... 26
Need Help?............................................................................................................................................................................ 28

Internal MomentMakers program guide I 2

Why recognition matters

Everyone likes to feel acknowledged—and appreciated—for their hard work and

accomplishments. There are countless good business reasons why recognition matters too:

• Inspires great work: When we notice people’s • Builds trust: Appreciation gives leaders the chance
efforts and take the time to recognize them, it to show they notice team members’ talents and
encourages them to keep reaching for great results career contributions, building connection and trust

• Reinforces behaviours we value: Recognition sends • Comes from the top: Our senior leadership has
a signal and compels us to repeat rewarding made recognition a priority, knowing that it closely
behaviours. supports our purpose and is aligned to our
Commitments, Experience Principles and
• Connects teams: Teams that recognize each other Leadership Capabilities
are naturally more connected to one another. They
have a stronger sense of unity and camaraderie— • Brings out the best in us: Appreciation is not just a
and that translates to higher performance “nice” thing to do—it’s a commitment we make to
our employees and our customers at CIBC.
• Drives business results: Recognition and Recognition makes CIBC a great place to work and a
appreciation done well supports increased great place to do business
customer satisfaction, lower turnover and increased
employee innovation and engagement

Did you know?

2X 89% 80%
more innovative versus 44% versus 50%
With strong More employees at work
Employees who receive
recognition, twice as agree their effort make a
strong recognition are
many employees go positive difference when
twice as innovative as
out of their way to they feel appreciated
those who don’t.
ensure customers are (vs. fewer of those who
happy. feel appreciated).

Internal MomentMakers program guide I 3

MomentMakers recognition at CIBC

Every day, in so many inspiring ways, our team members act

in the moment to bring our purpose
to life. That’s worth recognizing often and out loud!
— Jackie Goldman, Senior Vice-President, Rewards, Recognition and Performance

Our people are the heart and soul of CIBC. That’s why Aligned to our purpose, our vision for recognition
recognizing everyone’s contributions and impact is so at CIBC is to create an experience that is:
important to get right! MomentMakers, our recognition
experience aligns what we recognize to our purpose,
ignites CIBC performance and strengthens our culture.

The name MomentMakers acknowledges our

commitment to making every moment count when it
comes to acting on our Purpose: To help make your
ambition a reality.

Recognition is aligned to our purpose—it shines a light

on what success looks like, be it day-to-day or above
and beyond or extended over the course of a career.

Internal MomentMakers program guide I 4

You make
the moment
It happens in an instant—the everyday moments when relationships are
made. It may be a client needing help to start a business or a team
member looking for extra support. How we respond—who we are—
in these moments defines us and unites us. At CIBC, we are
communicators and collaborators.
We are goal-enablers and motivators. We are people who make every
moment count.
Thanks for being a MomentMaker!
MomentMakers program highlights

On the Spot recognition Career Milestones / Retirement Yearbook™

A great selection of eCards (with or without recognition Whether it's your first anniversary, your 30th, or you’re
points) makes sharing everyday appreciation social, retiring, we recognize and celebrate your years of
easy and fun service at CIBC. Celebrants will receive a booklet
(known as Yearbook) filled with personal notes from
Purpose Awards their leader and colleagues
For individuals or teams who bring our purpose to life
by creating experiences that are Always Professional, Social feed
Radically Simple or Genuinely Caring. Purpose Awards See who’s being recognized for great work at CIBC in
are also for those who bring our Leadership Capabilities real-time (you can choose colleagues you want to
to life with the way they Envision the future, Inspire follow) and “like” their accomplishment and add your
hearts and minds and Drive action and impact, together congrats

Internal MomentMakers program guide I 6

MomentMakers program highlights

Tools and tips for leaders Online Nomination coach

The My Team dashboard provides an at-a-glance insight To help guide givers to the appropriate award level,
into team recognition activity; our MomentMakers increasing program consistency, fairness and
microsite features best practices for making recognition transparency
meaningful
Sophisticated reporting
Expansive award choice Administrators and others, as designated, benefit from
Redeem recognition points for an outstanding collection powerful Tableau data visualization tools to maximize
of brand-name products, gift cards or experiences from program effectiveness and insights
our gift catalogue

Internal MomentMakers program guide I 7

MomentMakers recognition framework

Reward results keep reaching for a goal, or reward above and beyond
Honour the best through our Annual Achievers award. efforts. Leaders and L9+ individual contributors can add
Team members who have received a 1000-point award a little extra appreciation on-the-spot by attaching 50
during the year will be eligible to be considered for an points to an eCard they send.
Annual Achievers nomination.
Celebrate careers & events
Reward results through Purpose Awards Celebrate events like birthdays, new certifications, or
arrival of a new child with an eCard without points
Purpose Awards – for team members who demonstrate because everyone likes to be appreciated.
our Purpose Experience Principles of Always
Professional, Radically Simple and Genuinely Caring and Celebrate careers in meaningful ways. At years
for those who bring our Leadership Capabilities to life 1, 3, 5 and every following 5 years thereafter, team
with the way they Envision the future, Inspire hearts members will receive a personalized YearbookTM with
and minds and Drive action and impact, together congratulations from colleagues and their leader..
Teams on Purpose – recognizing and celebrating the At 3 years, employees are celebrated with a branded
accomplishments of teams who demonstrate our backpack.
Purpose Experience Principles of Always Professional, At years 5 and above, they’ll receive a special CIBC pin
Radically Simple and Genuinely Caring and gift choice.

Encourage effort
Encourage effort by sending eCards which are a great
way to recognize progress, encourage team members to
There are three nomination-based award tiers which
recognize contributions at increasing levels of effort,
scope & impact. The online Nomination Coach will help
you decide.

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Celebrating our Purpose

MomentMakers Recognition is all about rewarding great work and reinforcing the behaviours and principles
that define CIBC culture.

Aligning recognition to our business priorities elevates it well above “a nice thing to do”—it makes recognition
purposeful, powerful and strategic.

Here is what we look for—and celebrate!—at CIBC

Experience Principles Leadership Capabilities

Always professional Envision the future

When people act with courtesy, dedication and • Embody purpose & client focus
accountability to do what’s right for our clients and
each other • Spark curiosity & creativity

• Create new stakeholder value

Radically simple
When people collaborate to find simple solutions for • Build organizational agility
clients to bank with us
Inspire hearts and minds
Genuinely caring • Be intentionally inclusive
When people engage with their hearts and minds,
acting with authenticity and courage • Model candour & courage

• Collaborate and connect

• Empower others

Drive action and impact, together

• Set clear direction & accountability

• Apply an enterprise mindset

• Accelerate progress

• Manage risk strategically

Internal MomentMakers program guide I 9

eCard or Purpose Awards: How do you decide?

One of the most important parts of recognition is choosing the right kind to give.

Your appreciation should reflect the effort and scope of the accomplishment. Making the call can be simple though—
just follow the guidelines below.

Purpose Awards
eCards
Purpose Awards are for truly exceptional work. When
An eCard is a quick, everyday way to express
someone demonstrates our Experience Principles or
appreciation. When someone makes your day, gives a
Leadership Capabilities, bringing to life our purpose in
project an extra bit of effort, or simply deserves a little
innovative and inspiring ways, giving an award is the
acknowledgment, send an eCard.
right way to recognize.

Send an eCard when you Start a Purpose Award when you

feel like saying “Thanks!” or feel like saying “Amazing work!”
“Great job!” or “I’m so impressed!”

Writing great eCards and nominations

When you’re writing messages for eCards and Purpose Awards, the words you use really matter. A generic “thanks!” is
far less powerful than taking a moment to share the right story and communicate the facts that matter.

“Thanks for ________.” Say precisely what impressed you.

What’s the story of their achievement? How did they make it happen?

Include specifics. Who was involved? What details stand out?

What’s the impact? Why did their contribution matter?

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Recognition best practices

Expressing appreciation takes just moments, but its impact is long lasting. There are just four simple guidelines
to keep in mind:

• Recognize frequently.
The more you look for opportunities to recognize great work, the more great work you’ll
see. Try to set time aside each week to send eCards or submit award nominations.

• Make it timely.
Don’t let the moment pass or save up your recognition for once a year or once a quarter.
People need to be appreciated often—not just for major achievements, but for
accomplishments along the way.

• Be specific.
Tell someone precisely what impressed you and how it connects to our Experience
Principles, Commitments or Leadership Capabilities. It lets them know you really noticed
their efforts, and reinforces how they are contributing to CIBC’s success.

• Be inclusive.
Recognition isn’t just for superstars—consistent contributors deserve appreciation too.
Celebrate individuals based on their own growth and strengths, not in comparison to others.

• For Employees in Quebec Only: Where employees have identified French as their
preferred language, leaders should ensure that the written comments provided in their
recognition and supporting materials are available to them in French.

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8 great recognition ideas

Looking for ways to make recognition part of the way we work, think and thank at CIBC? Here are great tips
for building an appreciation habit:

1. Start a team meeting with appreciation for a recent success

2. Spotlight an award winner on your teams Workplace group

3. Gather the team for a conference call to honour a teammate

4. Ask, “Who impressed me today?”—jot it down and at the end of the week, send
eCards to those colleagues!

5. Present award recognition in a team gathering—it lets everyone know what

behaviours we value!

6. Copy the leader when sending recognition; invite senior leaders to important
recognition gatherings

7. Make a note of team members’ birthdays and anniversaries and schedule eCards to be
sent in advance

8. Personalize Yearbooks by uploading team photos (Tip: Taking photos of huddles,

volunteer events, etc. throughout the year makes this easy!)

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Why nomination quality matters

• Makes award levels equitable: Having consistent tell the story of the recipient’s accomplishment.
criteria applied across all nominations gives Stories are a memorable part of culture building.
credibility to award levels They tell everyone listening what matters and why.

• Helps facilitate approval: A well-thought-out • Makes recognition strategic: Nominations that are
nomination helps you as the approver understand well-written and appropriate are great ways to
the effort, scope and impact of the accomplishment reinforce behaviours and actions that are important
to CIBC and help people understand what it looks
• Provides basis for great presentation: Thinking like to live our purpose and to lead with purpose
through the what/how/why of a nomination
prepares the nominator to present the award and

As a reminder, the online nomination coach will have helped guide the nominator to an award level—of 250, 500 or
1000 recognition points (100, 250, or 500 for team awards). Leaders, as approvers, are an additional level of
oversight to ensure the award level recommended makes sense. Nomination quality matters! If the nominator has
not “told the story” of what the person accomplished and how it made a difference, take the opportunity to send it
back and ask for more details.

To make a good decision on whether to approve or decline an award you should know:

• WHAT was the situation

• HOW the nominee made an impact

• WHY it matters—results, improvement,

customer satisfaction, etc.

• HOW this accomplishment aligns to our purpose

and brings to life our Commitments, Experience Principles
or Leader Behaviours

Internal MomentMakers program guide I 13

Award level approval framework
Recognition can be initiated by any employee. Our approval framework ensures that recognition is aligned to our
purpose and consistent with performance and impact.

Type of recognition Approval framework

eCards can be sent and received by all employees and contingent
eCard
workers with no approval required
Leaders and L9+ individual contributors can send a 50-point eCard to
50-point eCard
any employee, or group of employees1 − no approval required

Type of Recognition

Individuals Approval Framework

Anyone can nominate an employee1 for a 250-point award.

250-point award Nominations will be routed to the nominee’s Leader (grade 9+) for
approval.
Anyone can nominate an employee1 for a 500-point award.
500-point award Nominations will be routed to the nominee’s Senior Leader
(grade 10+) for approval.
Anyone can nominate an employee1 for a 1000-point award.
1000-point award Nominations will be routed to the nominee’s Executive (grade 11+)
for approval.

Type of Recognition

Teams Approval Framework

Anyone can nominate a team1 for a 100-point team award.

100-point award for teams Nominations will be routed to the nominator’s People Leader for
approval.
Anyone can nominate a team1 for a 250-point team award.
250-point award for teams Nominations will be routed to the nominator’s Leader (grade 9+) for
approval.
Anyone can nominate a team1 for a 500-point team award.
500-point award for teams Nominations will be routed to the nominator’s Senior Leader
(grade 10+) for approval.

1 Only non-contract employees are eligible to receive recognition points.

Internal MomentMakers program guide I 14

Program details:

How to be a
MomentMaker
How to access MomentMakers

From CIBC and Me

To access MomentMakers via our intranet, visit CIBC

Today and click the link in the right side of the home
page. Please use Chrome or IE 11 and newer.
For detailed program information visit our
CIBC MomentMakers Recognition microsite on CIBC and
Me

Internal MomentMakers program guide I 16

How to set your visibility preferences

You can select whether you want your anniversary milestone to be private and/or the recognition that you
received to be visible by others in the social feed

Click your name on the top right corner of your Under ‘Make anniversary celebration private’, click the
homepage blue check mark if you don’t want others to enter a
personal note into your yearbook, by making your
Then select Settings & Privacy anniversary milestone not visible to others.
Under ‘show recognition I have received’, click the blue Click Home to return back to your homepage.
check mark if you don’t want the recognition that
you’ve received to be automatically visible to others.

Note: people giving recognition can also opt out of your recognition being visible, which is useful when giving
recognition that is personal or for a confidential initiative

Internal MomentMakers program guide I 17

How to send an eCard

Note: Leaders can assign a delegate to send an eCard on their behalf. Please visit the “Adding a delegate for People
Leaders” guide to learn more.

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How to nominate for Purpose Awards

Internal MomentMakers program guide I 19

From the MomentMakers program, select Recognize in Type the name of the employee you would like to
the left center. recognize. Note: Purpose Awards are for individual
employees only—leaders and L9+ individual

Internal MomentMakers program guide I 20

contributors can recognize teams by giving a were intending on sending, then revise your responses
50-point eCard to the coach.

Select the recognition type. Choose Send Purpose Include additional note for the nominee's approver, if
Award or Teams on Purpose (if you are sending a team required
award)
Write a message letting the recipient know how they’ve
Answer the series of questions regarding the effort, made a difference
scope and impact of the achievement
Choose if you’d like this recognition to display on the
The nomination coach will recommend the appropriate social wall
award level, from 250 points to
500 points to 1000 recognition points (100, 250 or 500- Click Submit Recognition
points for a Teams on Purpose award). If the coach
Once submitted, your nomination will be routed for
recommends a value that’s different than what you
approval. Once approved, you will be notified

Note: Leaders can assign a delegate to send Purpose awards on their behalf. Please visit the “Adding a delegate for
People Leaders” guide to learn more.

Internal MomentMakers program guide I 21

How to redeem recognition points from our catalogue

From the MomentMakers home page, select the points You can save favourite items to your Wishlist for future
total in the upper right corner or click “Shop Now” on redemption. Recognition points never expire while you
the left center. are employed by CIBC

Browse the catalogue to view a huge selection of Select an item and Add to Cart
electronics, home and garden tools, gift cards, sports
equipment, fashion and more. We’ve also included Confirm your shipping address and contact info
options to make a charitable contribution through your
Confirm details of your order and click “Confirm Order”
Benevity account, or purchase CIBC branded
merchandise through Genumark (Canada only). Awards
in your point range will appear prominently.

See MomentMakers term sheet on the MomentMakers microsite for details on recognition points eligibility and
redemption

Internal MomentMakers program guide I 22

How to approve or decline an award

When a leader receives a nomination for approval, you’ll be notified via email and asked to review and
approve or decline the award.

From MomentMakers, click the bell icon in the top-right • Change award level. You can override the
navigation suggested level if the achievement doesn’t
measure up, or you think a higher level of
Carefully review the award details and choose from one recognition points are warranted
of the following options:
• Transfer approval. You can transfer approval if
• Approve the award. Once you approve the this was incorrectly assigned to you (please
award, the item will drop from your Pending refer to our approval framework to double-
Tasks check if the approval flow was correct or reach
out to our MomentMakers mailbox if you have
• Decline the award. If you choose this option,
any additional questions)
you’ll be prompted to select why, and that
information is returned to the award nominator

Note: Leaders can assign a delegate to approve or decline Purpose awards on their behalf. Please visit the “Adding a
delegate for People Leaders” guide to learn more.

Internal MomentMakers program guide I 23

How to view recognition activity for your direct reports

From MomentMakers, click the My Team link in the You can also:
top-left navigation
• Download a report that shows your teams
In the My Team dashboard you’ll see the recognition recognition activity over any specified time
that your team has received and given over the last 6 period.
months (you also have the option to download a report
on the top-right that shows recognition activity over any • See the specific recognition that your directs
specified custom period) have received by hovering over their initials

• Recognize your entire team through the click of

one button and be automatically directed to our
nomination coach to either send your team a
Teams on Purpose Award or eCard

• Scroll below to view your team’s recent

recognition numbers and scroll even further (if
applicable) to quickly view your downline’s
team recognition activity by clicking “View
Team”.

Internal MomentMakers program guide I 24

How to leverage insights from your My Team dashboard

Be on the lookout for team members who are not Checking a team member’s recognition history is a quick
receiving regular recognition: this could be your cue way also to see at a glance the successes they’ve been
that a one-on-one conversation is in order. Do they part of recently. It gives insight to the great work being
need more challenging projects? Are they engaged with done throughout the team (you might not be aware of
their work? Are they feeling like they “fit” in the team? it all!) Staying on top of team members’ recognition is a
great way to show you’re connected and care.

Internal MomentMakers program guide I 25

How to celebrate a great career

Career Milestone Yearbooks are a personal way to celebrate an employee’s career, their loyalty, their impact
on the team and their contributions over time.

Team members will receive their Yearbook on the day of their anniversary, ideally filled with unique messaging and
personal congratulations from leaders, peers and colleagues.

90% of employees find a personal note from their leader

and peers meaningful

How to celebrate a great career. Here’s what to about the upcoming celebration, including the
expect: employee’s name, years of service, and milestone
date. Please note that the Yearbook process is time-
• 21 days before a team member’s career milestone, sensitive— this notification calls out the specific
their leader, peers (those team members that date that personal notes must be submitted to
report into the same leader as the celebrant) and ensure that they appear in the Yearbook at the time
their direct reports will receive an email as well as the employee receives it on their milestone date
‘task and notification’ found under the bell icon in
• Click Get Started to be stepped through the process
the top right of the MomentMakers platform to add
a personal note to the celebrant’s yearbook. The
email will tell you everything you need to know

Internal MomentMakers program guide I 26

• You’ll see a list of team members in the ‘all sent ‘view suggested invites’ or using the ‘search’ field to
invites’ section who have been invited to add a add them and click on the name to invite them to
personal note in the recipient’s Yearbook. participate.
Be sure to add additional team members you feel
the recipient would like to hear from using the

If anyone has missed the deadline to contribute, they can still enter their personal notes as well as invite peers.

See MomentMakers term sheet on the MomentMakers microsite for details on Yearbook eligibility and
career milestone gift redemption

Internal MomentMakers program guide I 27

Need Help?

Should you need assistance, contact

[Link]@[Link]
Additional Resources
For customer service or help with award orders, contact For tips on celebrating everyday effort, impressive
our recognition partner O.C. Tanner: accomplishments and career milestones, and for a
Canada curated collection of Quick Reference Guides, FAQs, and
videos, visit our CIBC MomentMakers Recognition
service@[Link] microsite on CIBC and Me.

1-866-725-4430
USA

orders@[Link]

1-877-270-6363

International

orders@[Link]

1-385-301-2132

UK

clientservices@[Link]

+44 (0) 8000885525

Internal MomentMakers program guide I 28

Thanks for making every
moment count when it
comes to helping make
ambitions a reality!