Internship/ Field Project

On

“E-commerce Launch”

Submitted for partial fulfillment of requirement for the award of

degree of
Master of Business Administration
of

GRAPHIC ERA (Deemed to be

University) DEHRADUN
(UTTRAKHAND)

Session 2023-25

Supervision by Submitted by
Name of the Guide- Mr. Praveen Kumar Bandaru Name of the student: -Rohit Kumar
Designation-Distribution Head Roll No-1404075
Enrollment No- GE-23144075

DEPARTMENT OF MANAGEMENT STUDIES

GRAPHIC ERA (DEEMED TO BE UNIVERSITY) DEHRADUN
 DECLARATION

I hereby declare that the Internship Project entitled “E-commerce Launch” submitted

for the Degree of Master of Business Administration, is my original work and the Internship

Project has not formed the basis for the award of any degree, diploma, associateship,

fellowship or similar other titles. It has not been submitted to any other University or

Institution for the award of any degree or diploma.

(Signature of Student)

Rohit Kumar

i
 CERTIFICATE BY INTERNAL GUIDE

I have the pleasure in certifying that Mr. Rohit Kumar is a student of Graphic Era (Deemed
to be University) of the Master’s Degree in Business Administration (MBA). His University
Roll No is 1404075

He has completed his Internship Project titled as “E-commerce Launch” under my guidance.

I certify that this is his original effort & has not been copied from any other source. This
project has also not been submitted in any other university for the purpose of award of any
Degree.

This project fulfils the requirement of the curriculum prescribed by Graphic Era (Deemed to
be University), Dehradun, for the said course.

I recommend this Internship/ Field Project for evaluation & consideration for the award of
Degree to the student.

Signature: Name of the Guide: - Mr. Praveen Kumar Bandaru

Signature: Name of the Area Chair: - Mr. Shyamal Chatterji

ii
 CERTIFICATE BY COMPANY GUIDE

I have the pleasure in certifying that Mr. Rohit Kumar is a student Graphic Era (Deemed
to be University) of the Master’s Degree in Business Administration (MBA). His University
Roll No is 1404075

He has completed his Internship as “E-commerce Launch” under my guidance while

working with (Tupperware India Pvt Ltd.).

I certify that this is his original effort & has not been copied from any other source. This
project has also not been submitted in any other university for the purpose of award of any
Degree.

This project fulfils the requirement of the curriculum prescribed by Graphic Era (Deemed to
be University), Dehradun, for the said course.

I recommend this Industry Internship Project for evaluation & consideration for the award of
Degree to the student.

Signature : Signature:

Name of the Guide : Praveen Kumar Bandaru Name of the Area Chair HOD:-Shyamal Chatterji

iii
 Acknowledgement

I express my sincere thanks to my project guide, Mr. Praveen Kumar Bandaru Designation
Distribution Head, Department Supply chain for guiding me right form the inception till the
successful completion of the project.

I also record my indebtedness to my supervisor, Mr. Nandan Negi, for his

counsel and guidance during the preparation of this Internship/ Field Project. I am grateful
to Shyamal Chatterji

I wish to record my sincere thanks to my friends Danish khan, Lalit Singh for their help and
cooperation throughout our project. My thanks are due to (those who have helped in collecting
data or analysis or typesetting etc.).,

(Signature of Student)
Rohit Kumar

iv
 LIST OF FIGURES

Table No. Title of the Table Page No.

5.1 Sales trend 12
5.1.1 Sales trend 12
5.1.2 East Sales trend 13
5.1.3 North Sales trend 13
5.1.4 South Sales trend 14
5.1.5 West Sales trend 14
5.2 Cost Comparison Chart 15

Note: The first number indicates the chapter number, the second number following the dot
indicates the number of the figure in that chapter.

v
 Table of Contents

Title Page No.

Declaration by Student Ⅰ
Declaration Certificate by Organization/Company
Ⅱ
Certificate by Guide Ⅲ
Ⅳ
Acknowledgement from students Ⅴ
List of figures 1-2
Chapter 1: Introduction
1.1 Background
1.2 Objective
1.3 Scope of Work
1.4 Significance

Chapter Ⅱ: Literature Review 3-5

2.1 Introduction
2.2 Theoretical Background
2.3 Empirical Studies
2.4 Methodological Insights
2.5 Research Gaps
2.6 Conclusion
Chapter Ⅲ: Industry and Organizational Profile 6-7
3.1 Tupperware Brands Corporation
3.2 Tupperware India Pvt. Ltd.
3.3 Mission and Vision
Chapter Ⅳ: Project Design and Methodology 8-9
4.1 Project Design
4.2 Methodology
Chapter Ⅴ: Data Analysis and Interpretations 10-15
5.1 E-commerce Performance Analysis
5.2 Logistics Evaluation
5.3 Strategic Recommendations
ChapterⅥ: Conclusions, Suggestions, and
Recommendations 16-
17
6.1 Conclusions
6.2 Suggestions
6.3 Recommendations 18-27

iv
Chapter – I
Introduction

1
 Chapter-1: INTRODUCTION

1.1 Background

In today’s rapidly evolving digital landscape, e-commerce has become a pivotal channel for
businesses to reach a broader audience and enhance their market presence. Recognizing this
trend, Tupperware India Pvt. Ltd., a renowned name in the homeware and kitchenware
industry, embarked on an ambitious project to launch its e-commerce platform. This initiative
aimed to complement its traditional direct-selling model and adapt to the changing consumer
preferences.

1.2 Objective

The primary objective of this internship project was to analyse the last six months of data
related to Tupperware India’s e-commerce operations. This analysis was crucial in
understanding the performance metrics, identifying areas for improvement, and strategizing
for future growth. Additionally, the project focused on evaluating and selecting the best
transporters and delivery partners to ensure efficient and cost-effective logistics solutions.

1.2.1 Data Analysis

Conducted an in-depth analysis of the e-commerce data from the past six months. It was
essential to identify trends, patterns, and insights that could inform strategic decisions.

1.2.2 Logistics Evaluation

Evaluated various transporters and delivery partners like AMPL, Safe Express, Delhivery,
Ekart and Mahindra Logistics based on their performance, reliability, and cost-effectiveness
which was a key component of the project.

1.3 Scope of Work

The scope of this project encompassed the following key activities:

 Conducting an in-depth analysis of the e-commerce data from the past six months.
 Identifying trends, patterns, and insights to inform strategic decisions.
 Evaluating various transporters and delivery partners based on their performance, reliability,
and cost-effectiveness.
 Recommending the best logistics partners to optimize the delivery process and enhance
customer satisfaction.

1.4 Significance

This project holds significant importance for Tupperware India as it transitions into the e-
commerce space. By leveraging data-driven insights and optimizing logistics, the company
aims to strengthen its market position, improve customer experience, and drive sustainable
growth. The findings and recommendations from this project will serve as a foundation for
future e-commerce strategies and operational enhancements.

2
Chapter – Ⅱ
Literature
Review

3
 Chapter Ⅱ: Literature Review

2.1 Introduction

The literature review aims to provide a comprehensive understanding of the theoretical and
empirical background related to the e-commerce launch at Tupperware India Pvt. Ltd. This
chapter systematically reviews past research and publications to identify key conceptual and
methodological issues pertinent to the research problem.

2.2 Theoretical Background

The theoretical framework for this study is grounded in the principles of e-commerce,
logistics management, and consumer behaviour. Key theories and models that inform this
research include:

 E-commerce Adoption Models: Examined factors influencing the adoption and success of e-
commerce platforms like product varieties of Tupperware, technology , infrastructure etc.
 Logistics and Supply Chain Management: Understanding the role of efficient logistics in
enhancing e-commerce operations.

2.3 Empirical Studies

A thorough review of empirical studies reveals the evolution of e-commerce practices and
logistics management. Key findings from past research include:

 E-commerce Growth Trends: Studies highlighting the rapid growth of e-commerce and its
impact on traditional retail models.
 Logistics Optimization: Research focusing on the importance of selecting reliable and cost-
effective transporters and delivery partners.

2.3.1 E-commerce Adoption

Research indicates that factors such as technological infrastructure, consumer trust, and
regulatory environment significantly influence e-commerce adoption.

2.3.2 Logistics and Delivery

Several studies emphasize the critical role of logistics in e-commerce success. It is found that
optimizing delivery routes and partnering with reliable transporters can significantly reduce
costs and improve delivery times.

2.4 Methodological Insights

The literature review also highlights various methodological approaches used in past
research. Key methodological clues drawn from this review include:

 Data Analysis Techniques: Utilizing statistical tools and software like MS Excel and Power
bi for analyzing large datasets.
 Interview Methods: Employing interviews to gather primary data.

4
 2.5 Research Gaps

Despite extensive research in the field, several gaps remain. These include:

 Integration of E-commerce and Logistics: Limited studies on the seamless integration of e-

commerce platforms with logistics operations.
 Impact of Emerging Technologies: Need for more research on the impact of emerging
technologies such as AI and blockchain on e-commerce logistics.
 Consumer Behavior in Emerging Markets: Insufficient focus on consumer behavior in
emerging markets like India.

2.6 Conclusion

The literature review provides a solid foundation for understanding the theoretical and
empirical aspects of the e-commerce launch at Tupperware India Pvt. Ltd. By identifying
research gaps and methodological insights, this chapter sets the stage for the subsequent
research and analysis in this project.

5
 Chapter –
Ⅲ
Industry
and
Organizatio
nal profile

6
 Chapter Ⅲ: Industry and Organizational profile

3.1 Tupperware Brands Corporation

Tupperware Brands Corporation, formerly known as Tupperware Corporation, is an

American multinational company headquartered in Orlando, Florida, USA, that produces
home product lines. Their offerings include kitchen gadgets, preparation tools, storage
containers, and serving products for both the kitchen and home. With a global presence in
approximately 70 countries and a total of 13 manufacturing plants all over the world,
Tupperware continues to innovate sustainably and nurture a better future.

 Founding: Tupperware Brands Corporation was founded in 1946 by chemist Earl S. Tupper.
The iconic Wonder Lier® Bowl was among the first Tupperware products introduced in
Massachusetts, USA.
 Evolution: Over the decades, Tupperware expanded globally, reaching Europe, Central
America, South America, and beyond.
 Innovation: Tupperware’s commitment to innovation led to products like the airtight
“Tupper Seal,” the Fridge Smart® container, and cookware enhancements like the Mando
Chef series and Microwave Pressure Cooker.

3.2 Tupperware India Pvt. Ltd.

Tupperware India Pvt. Ltd., a subsidiary of Tupperware Brands, focuses on providing high-
quality kitchen and home solutions to Indian consumers. It was year 1996, when Tupperware
started its operation in India.

 Headquarters: Gurugram, Haryana, India.

 Employee Departments: Tupperware India Pvt. Ltd. has departments in Sales, Marketing,
HR, Finance, and Operations.
 Product Focus: Their product line aligns with Tupperware’s global offerings, catering to
Indian consumers’ needs.

3.3 Mission and Vision

 Tupperware Brands: While specific mission and vision statements may vary, Tupperware’s
overall goal is to provide innovative, functional, and environmentally responsible products
for everyday use.
 Tupperware India: Their mission likely revolves around delivering quality kitchen solutions
to Indian households while promoting sustainability.

7
8
 Chapter 4: Project Design and Methodology

4.1 Project Design

Chapter –Ⅳ
Project Design
and
Methodology

This project was designed to evaluate Tupperware India Pvt. Ltd.'s e-commerce operations
and logistics performance. The design involved two primary components: data analysis and
logistics evaluation. The project followed a systematic approach to ensure comprehensive
insights and actionable outcomes.
9
4.1.1 Data Analysis Framework

• Data Collection: Data was collected from Tupperware India’s e-commerce platform,
including sales data, customer feedback, and transaction logs over the past six months.

• Data Processing: The collected data was cleaned and organized to facilitate accurate
analysis. Statistical tools such as MS Excel and Power BI were used to handle large datasets.

• Analysis Techniques: Various statistical methods, including trend analysis, regression

analysis, and correlation studies, were employed to identify key patterns and insights.

4.1.2 Logistics Evaluation Framework

• Criteria for Evaluation: Transporters and delivery partners were evaluated based on
performance metrics, reliability, cost-effectiveness, and customer satisfaction.

• Evaluation Process: Comparative analysis was conducted using a weighted scoring system
to rank transporters like AMPL, Safe Express, Delhivery, Ekart, and Mahindra Logistics.

4.2 Methodology

4.2.1 Research Approach

A mixed-methods approach was adopted, combining quantitative analysis of e-commerce

data with qualitative evaluation of logistics partners. This approach ensured a comprehensive
understanding of both operational performance and strategic logistics.

4.2.2 Data Collection Methods

• Quantitative Data: Derived from the e-commerce platform, including sales records and
customer feedback. • Qualitative Data: Collected through interviews with key stakeholders
and transport partners.

4.2.3 Data Analysis Techniques

• Statistical Analysis: Tools like MS Excel and Power BI were used to analyze trends,
performance metrics, and customer feedback.

• Qualitative Analysis: Thematic analysis was applied to interview data to identify common
issues and opportunities for improvement.

10
 Chapter –Ⅴ
Data Analysis
and
Interpretations

11
 Chapter 5: Data Analysis and Interpretations

5.1 E-commerce Performance Analysis

5.1.1 Sales Trends

Analysis of the sales data over the past six months revealed a steady growth trajectory. Key
trends included an increase in online orders, with peak sales periods correlating with
promotional events and festive seasons.

5.1.2 Customer Feedback

Customer feedback highlighted several areas of improvement, including delivery times and
product availability. Positive feedback focused on product quality and ease of purchase.

5.2 Logistics Evaluation

5.2.1 Transporter Performance

The evaluation of transporters showed varied performance levels. For example, Delhivery
was noted for its timely deliveries and customer satisfaction, whereas AMPL demonstrated
cost-effectiveness but had longer delivery times.

5.2.2 Cost Analysis

A cost-benefit analysis of different delivery partners was conducted, revealing that while
some partners offered lower rates, others provided superior service quality that justified
higher costs.

5.3 Strategic Recommendations

Based on the analysis, recommendations include:

• Optimizing Delivery Routes: Implementing advanced routing solutions to reduce delivery

times.

• Enhancing Transporter Relationships: Fostering stronger partnerships with high-

performing transporters.

• Improving Customer Experience: Addressing feedback to enhance overall customer

satisfaction.

12
13
Fig 5.1 Sales trend

Fig 5.1.1 Sales trend

14
Fig 5.1.2 East Sales trend

Fig 5.1.3 North Sales trend

15
Fig 5.1.4 South Sales trend

Fig 5.1.5 West Sales trend

16
Fig 5.2.2 Cost Comparison Chart

17
18
 Chapter 6: Conclusions, Suggestions, and Recommendations

Chapter –Ⅵ
Conclusions,
Suggestions,
and
Recommendati
ons

6.1 Conclusions

The project has provided valuable insights into Tupperware India Pvt. Ltd.'s e-commerce
operations and logistics. Key findings include the successful adoption of the e-commerce
19
platform, the importance of reliable logistics partners, and areas needing improvement in
customer service.

In terms of logistics, the performance of transporters varied significantly. Delhivery stood out
for its timely deliveries and high customer satisfaction, while AMPL offered cost-effective
solutions but lagged in delivery speed. The cost-benefit analysis further revealed that while
some transporters provided lower rates, others delivered superior service quality, which
justified their higher costs.

To address these findings, it is recommended that Tupperware India implement advanced

routing solutions to optimize delivery times, strengthen partnerships with top-performing
transporters, and focus on enhancing the overall customer experience. By leveraging these
insights, the company can improve operational efficiency, increase customer satisfaction, and
support its continued growth in the competitive e-commerce landscape. These
recommendations will guide Tupperware India in refining its strategies and achieving
sustainable success.

6.2 Suggestions

• Leverage Data Insights: Continuously monitor e-commerce performance and customer

feedback to adapt strategies in real-time.

• Enhance Logistics Integration: Integrate advanced logistics management systems to

improve efficiency and reduce costs.

• Focus on Customer-Centric Approaches: Prioritize customer satisfaction by addressing

feedback and enhancing service delivery.

6.3 Recommendations

• Invest in Technology: Utilize advanced technologies such as AI and machine learning to

optimize inventory management and delivery processes.

• Strengthen Transporter Networks: Collaborate with top-performing transporters to

ensure high service standards and reliable delivery.

• Regular Performance Reviews: Conduct periodic reviews of both e-commerce

performance and logistics efficiency to ensure alignment with strategic goals.

20
 Department of Management Studies
Industrial Internship Joining
Report
(To be submitted within one week of Joining to Internship/
Field Project Coordinator)

Name of the Student: Rohit Kumar

Major Specialization: Marketing

Working Phone No.: 7983436301

Date of Joining: 18/07/2024

Company’s Name: Tupperware

Company’s Mentor Name: Praveen Kumar Bandaru

Company’s Mentor E mail Praveenkumarbandaru@[Link]

Company’s Mentor Phone No 9568222203

Faculty Mentor Dr. Neeraj Sharma

21
 Department of Management Studies
Graphic Era (Deemed to be University), Dehradun

INDUSTRIAL INTERNSHIP
ATTENDANCE REPORT
Student Name: Rohit Kumar Roll. No. 1404075
Company Name: Tupperware India Pvt. Ltd.
Supervisor Name: Mr. Parveen Kumar Bandaru
Training Period: From 18/07/2024 To 31/08/2024
Week 1 Time In Time Out Week 4 Time In Time Out
Mon 10:30 am 4:30 pm Mon 10:30 am 4:30 pm
Tues 10:30 am 4:30 pm Tues 10:30 am 4:30 pm
Wed 10:30 am 4:30 pm Wed 10:30 am 4:30 pm
Thurs 10:30 am 4:30 pm Thurs 10:30 am 4:30 pm
Fri 10:30 am 4:30 pm Fri 10:30 am 4:30 pm
Sat - - Sat - -
Week 2 Time In Time Out Week 5 Time In Time Out
Mon 10:30 am 4:30 pm Mon 10:30 am 4:30 pm
Tues 10:30 am 4:30 pm Tues 10:30 am 4:30 pm
Wed 10:30 am 4:30 pm Wed 10:30 am 4:30 pm
Thurs 10:30 am 4:30 pm Thurs 10:30 am 4:30 pm
Fri 10:30 am 4:30 pm Fri 10:30 am 4:30 pm
Sat - - Sat - -
Week 3 Time In Time Out Week 6 Time In Time Out
Mon 10:30 am 4:30 pm Mon 10:30 am 4:30 pm
Tues 10:30 am 4:30 pm Tues 10:30 am 4:30 pm
Wed 10:30 am 4:30 pm Wed 10:30 am 4:30 pm
Thurs 10:30 am 4:30 pm Thurs 10:30 am 4:30 pm
Fri 10:30 am 4:30 pm Fri 10:30 am 4:30 pm
Sat - - Sat - -

Student Signature Company Supervisor & Company Seal

22
 Department of Management Studies
Graphic Era (Deemed to be University), Dehradun
Industrial Internship Progress Report
Fortnightly Progress Report

Instructions:

Students need to use this format for submitting fortnightly report, and must be mailed it to the
mentor, and Internship/ Field Project faculty coordinator/mentor within the stipulated time.

Student need to attach completed fortnightly progress report signed by respective

mentors at company, and department and attached as Annexure in final report.

This is an academic report, and thus must be filled in professional manner, without any errors.

Name of the Student Roll No. Name of Faculty Mentor

Rohit Kumar 1404075 Dr. Neeraj Sharma

Company Name Name of Company Mentor Location

Tupperware India Pvt Ltd. Praveen Kumar Bandaru Selaqui, Dehradun

Topic of the Project E-commerce Launch
To Analyze data and find the most suitable delivery partner to deliver the
Responsibilities for this report period
products to the end customer

Forecasting sales trends accurately and negotiating competitive logistics rates

What experiences were particularly were particularly rewarding, showcasing my impact on strategic planning and
rewarding during this report period?
cost optimization.

The most frustrating aspects were dealing with unreliable data, which made
What experiences were particularly trend analysis difficult, and experiencing delays in supplier responses, which
disappointing or frustrating? affected timely decisions.
Describe other professional growth Over the last two weeks, I participated in a data analytics workshop and
opportunities (e.g., conferences, engaged in strategic team discussions. In the next two weeks, I plan to delve
field trips, directed readings, into industry research and attend a key e-commerce conference for further
meetings, research...) that you were growth.
able to capitalize on last two weeks
and/or hope to have next two
weeks.
Describe principal tasks In the last two weeks, I analyzed sales trends and negotiated logistics rates. In
accomplished in last two weeks the coming weeks, I'll focus on improving forecasts, refining supply chain
and duties to be performed during processes, and leveraging data insights for marketing strategies.
the upcoming weeks.
The internship has been highly instructive, with recent successes in analyzing
Other Comments sales trends and negotiating logistics. In the next phase, I will concentrate on
optimizing forecasts, improving supply chain efficiency, and supporting
marketing initiatives.

Student Signature Company Supervisor Signature

20
 Department of Management Studies

Graphic Era (Deemed to be University), Dehradun

MENTOR - MENTEE INTERACTION
EVALUATION

Name of the Student: Rohit Kumar Project Title: E-commerce Launch

Name of the Mentor: Praveen Kumar Bandaru Company Name: Tupperware India Pvt Ltd

Sl. 1 2 3 4
Unsatisfactory Needs Improvement Good Excellent Marks
No. Description

Progress Reports
(Seven- Eight Submitted only Submitted 1st & 2nd Submitted 1st, 2nd
1st report on time Submitted all reports
1 reports) reports on time 3rd report on time
on time

All questions
Poor write up, all Main points given
2. Quality of the answered but few Detailed report with
questions not but answered all
Report points given, missed substantial evidence
answered questions
main points
Partial signs of
No sign of self- Inquisitive and seeks Presents a professional
self-
Development, answers, takes image and reaches out
Self-Development Development (
3 passive initiative in different to co- workers,
e.g., change in
aggressive activities assertive
behavior)

Updating the
Interaction/ Partially contacted, Interacting with Updating regularly
mentor weekly,
Contact not answering calls mentor once in 15 over mail , regular
answering calls or
during IIP or replies to mails days interaction and gives
4 replies to mails
all project details

Positive attitude and

uses common
Generally, shows
courtesies and reach
defensive behavior, Positive attitude,
Commitment out to help others,
towardswork -- Not keen to accept faces difficulty to keen learner, ready
accepts mistakes and
Attitude, Time mistakes which accept his mistakes to help others,
takes feedback, keen
Mgt, affects work quality, , low on taking sometimes appears
enthusiasm to learner, shows high
Makes excuses initiative, misses secretive &
learn etc) involvement to
5 opportunities/ egocentric
complete the task on
deadlines, egotistic
time, ability to
prioritize the task.

TOTAL
MARKS 10

Signature of Mentor

21
 Department of Management Studies
Graphic Era (Deemed to be University), Dehradun
PRESENTATION EVALUATION

Name of the Student: Rohit Kumar Name of the Mentor: Praveen Kumar Bandaru

Sl. 2 3 4
Description 1 Marks
No. Needs Excellent
Unsatisfactory Good
Improvement

Knows sector and company

well, current status, could
Focused analysis of the
do the comparative analysis
Explained the current findings, substantiating
Partial knowledge &financial analysis,
Industry status of the with practical
about the Sector explained Government
Knowledge company, not aware applications,
and the company regulations & Initiatives,
1 about other relevant stimulating further
Porter five
information work in the area
forces, could discuss future
perspectives

Not confident while

Could understand Could identify the
answering,
Most Challenging and identify the Could identify the challenges during
struggling to
part of internship challenges but was challenges and internship, explained in
understand question,
2 with justification facing difficulty to explained well detail. Shared good
not taken internship
prove his answer learning’s and suggestions
seriously

Could express very

Unable to Could express
Communication Was able to speak well, clarity of thought,
express, Missed well, good
3 ability and express transforming ideas into
main points sequencing of
proper presentation
ideas

Very well prepared

to handle questions.
Facing difficulty Able to understand Able to understand, Answered almost all
Handling Question to understand questions, was answered questions,
Answers session questions, convincing and
questions unable to articulate could articulate well precise response to
4
questions

Formally dressed, carrying

Formally dressed,
Was informally positive attitude, could
carrying positive
dressed, showed Was informally maintain eye contact,
attitude, assertive,
General Behavior professional dressed, soft spoken professional body
facing little difficulty
5 Behavior, poor body , low on assertion language, confident, very
to maintain eye
language consistent during
contact
interaction
TOTAL
MARKS- 25

22
 Department of Management Studies
Graphic Era (Deemed to be University), Dehradun
COMPANY MENTOR FEEDBACK

A panel comprising of two to three faculty members will be constituted, to evaluate

student project report.

Name of the Student: Rohit Kumar Project Title: E-commerce Launch

Name of the Mentor: Praveen Kumar Bandaru Company Name: Tupperware India Pvt Ltd.

1 2 4
Sr. Unsatisfactory Needs 3
No. Description Good Excellent
Improvement Total
Ability to learn Not ready to learn Takes initiative but Open to new experiences, Observes and/or pays attention to
new things unable to complete the takes initiative others, asks pertinent and
task, impulsive purposeful questions, open to new
1 experiences, accepts responsibility
for mistakes and keen learner
Work Quality Reactive, unable to Unable to set priorities, Meets all deadlines, Plans ahead to complete work
&Productivity plan ahead misses targets and shows positive thoroughly and accurately,
deadlines attitude, Proactive, understands
Needs to be proactive, requirements, sees assignments
understands job
2 responsibility, seeks through to completion, and meets
instructions and advice all deadlines and expectations.
from key colleagues. Displays positive attitude, sets
goals and is organized
Interpersonal & Faces difficulty to Takes time to adjust Open to new ideas Willingness and ability to work
Team working interact with others with group members, and pro- active in and cooperate with others.
Skills and working in lacking cohesiveness findingways to Solicits the advice and
teams avoid opinions of others and is
3 open-
problems, Looks for minded. Seeks to collaborate with
and considers the team on solutions, wants to learn
alternative solutions.
new things and asks questions to
clarify information.
Professional & Lack of interest in Understands personal Shows interest in Understands personal Strengths &
Career deciding career Strengths but not using determining career weaknesses, exhibits self-motivated
Development direction his competency to direction, manages approach, ability to set goals and
Skills personal expectations priorities, clear goals, uses common
achieve goals
consistent with work courtesies and reaches out to help
4 role others.
Listening & Poor attention Good verbal Demonstrates good Listens to others in active
Oral span, Misses communication but verbal skills, could and attentive manner,
Communication important attention span needs articulate well most of comprehends and follow
Skills instructions improvement the time Keeps instructions, demonstrates
5 supervisor and co-
workers updated on good verbal skills
progress.

TOTAL
MARKS-10

23
 Department of Management Studies
Graphic Era (Deemed to be University), Dehradun
(TO BE FILLED BY STUDENTS AFTER INTERNSHIP COMPLETION)

Student Name: Rohit Kumar Date:

Industrial Supervisor: Praveen Kumar Bandaru Title: E-commerce Launch
Supervisor Email: praveenkumarbandaru@[Link]
Internship is: Paid 🗶 Unpaid 🗸

Company/Organization: Tupperware India Pvt

ltd.
Internship Address: Selaqui , Dehradun
Faculty Coordinator: Dr. Neeraj Sharma Department: MBA
Dates of Internship: From 18/07/2024
To 31/08/2024
***Please fill out the above in full detail***

1. Give a brief description of your internship work (title and tasks for which you were
responsible):
As an intern at Tupperware India Pvt Ltd, I served as an E-Commerce Launch Intern,
where my primary responsibilities involved analyzing sales trends and forecasting future
demand. In this role, I utilized various analytical tools, including Excel and Power BI, to
manage and interpret data. My tasks included organizing sales data, creating detailed
trend reports, and developing forecasting models to predict future demand patterns. These
forecasts were crucial for optimizing our inventory management and e-commerce
strategies.

In addition to data analysis, I was also responsible for communicating with suppliers
regarding their logistics charges. This involved requesting quotes, reviewing and
comparing rates, and analyzing the cost-effectiveness of different suppliers. By
evaluating these logistics charges and comparing them across various suppliers, I was
able to identify the most competitive rates that met our needs. This process required
meticulous attention to detail and negotiation skills to ensure we secured the best possible
terms.

Combining these tasks, my role was integral in ensuring that our e-commerce operations
were both data-driven and cost-effective. The ability to analyze sales data and manage
supplier logistics allowed me to contribute significantly to Tupperware’s strategic
planning and operational efficiency. This comprehensive approach not only enhanced my
analytical and communication skills but also provided valuable insights into the
intersection of data analysis and supply chain management in the e-commerce sector.

2. Was your internship experience related to your major area of study?

24
 Department of Management Studies
Yes, to a large degree 🗸 Yes, to a slight degree No, not related at all

25
 3. Indicate the degree to which you agree or disagree with the following statements.

Strongly No Strongly
Sl No. This experience has: Agree Disagree
Agree Opinion Disagree
Given me the opportunity to explore a 🗸
1 career field
Allowed me to apply classroom theory to 🗸
2
practice
Helped me develop my decision-making 🗸
3 and problem-solving skills
Expanded my knowledge about the work 🗸
4 world prior to permanent employment
Helped me develop my written and oral 🗸
5
communication skills
Provided a chance to use leadership skills 🗸
(influence others, develop ideas with
6 others, stimulate decision-making and
action)
Expanded my sensitivity to the ethical 🗸
7 implications of the work involved
Made it possible for me to be more 🗸
8 confident in new situations
Given me a chance to improve my 🗸
9 interpersonal skills
Helped me learn to handle responsibility 🗸
10
and use my time wisely
Helped me discover new aspects of 🗸
11 myself that I didn’t know existed before
Helped me develop new interests and 🗸
12 abilities
13 Helped me clarify my career goals 🗸
Provided me with contacts which may 🗸
14
lead to future employment
Allowed me to acquire information and/or 🗸
15 use equipment not available at my
Institute

4. In the Industrial internship project, faculty members are expected to be mentors for
students. Do you feel that your faculty coordinator served such a function? Why or
why not?
Yes, my faculty coordinator effectively served as a mentor during the industrial internship
project. They provided comprehensive guidance by clarifying project objectives and
helping me navigate complex tasks. Their feedback was both timely and constructive,
which greatly enhanced the quality of my work and my learning experience. The
coordinator was consistently available, addressing my questions and concerns promptly,
and encouraged me to take initiative and explore innovative solutions. Furthermore, their
insights into industry practices and career advice were invaluable for my professional
development. This supportive and engaging approach significantly contributed to my
success and growth throughout the internship.

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5. How well were you able to accomplish the initial goals, tasks and new skills that
were set down in your learning contract? In what ways were you able to take a new
direction or expand beyond your contract? Why were some goals not accomplished
adequately?
I successfully accomplished most of the initial goals and tasks outlined in my learning
contract, notably developing skills in Ms excel & Power bi and completing key projects
like finding best delivery partners and transporters. I also expanded my scope by
exploring the live manufacturing and quality standard checks, which provided additional
insights and enriched my experience. However, some goals were not fully achieved due
to some time constraints, unexpected challenges, or resource limitations. These obstacles
impacted my ability to meet all objectives as planned, but they also offered valuable
lessons in adaptability and prioritization, contributing to my overall growth and problem-
solving abilities.

6. In what areas did you most develop and improve?

During my work on the e-commerce launch at Tupperware India Pvt. Ltd., I most
developed and improved in data analysis and visualization. I enhanced my proficiency
with advanced Excel functions and Power BI, creating detailed dashboards and reports
that facilitated insightful data interpretation. This experience also broadened my
understanding of e-commerce strategies, including market analysis and consumer
behavior. Additionally, I improved my problem-solving skills by addressing data
challenges and optimizing our reporting processes. Overall, these improvements have
significantly boosted my ability to analyze and present data effectively, supporting
strategic decision-making in our e-commerce initiatives.

7. What has been the most significant accomplishment or satisfying moment of your
internship? What did you dislike about the internship?
The most significant accomplishment of my internship was leading a key project that
streamlined a major process within the team. Successfully implementing this initiative not
only improved efficiency but also garnered recognition from senior management, which
was incredibly gratifying. It allowed me to apply my skills in a meaningful way and see
tangible results. However, there were aspects of the internship that I found challenging.
While I appreciated the learning opportunities and the supportive environment during my
internship, I found that some tasks were repetitive. However, this experience taught me
the importance of attention to detail and consistency, which are crucial skills in any
professional setting. It also motivated me to seek out more challenging projects and take
initiative, which ultimately enhanced my problem-solving abilities and creativity. Despite
these challenges, the overall experience was valuable, offering both substantial learning
opportunities and areas for future improvement.

8. Considering your overall experience, how would you rate this internship? (Tick one).

V Poor Poor Average Good Excellent

🗸

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9. Give suggestions as to how your internship experience could have been improved.
(Could you have handled additional responsibility? Would you have liked more
discussions with your professor concerning your internship? Was closer supervision
needed? Was more of an orientation required?)
To enhance my internship experience, I would have benefited from additional
responsibilities to further challenge and develop my skills. More frequent discussions
with my professor would have provided valuable insights and feedback on my progress.
Closer supervision could have ensured better alignment with expectations and offered
more immediate support. Additionally, a more comprehensive orientation at the start
would have clarified my role and objectives, helping me integrate more effectively into
the team. Overall, these adjustments would have enriched my learning experience and
contributed to a more productive and fulfilling internship.

Student Signature

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